Department of Tourism's "A path towards sustainability: Sustainable tourism in the next 6 years."
Summary
TLDRIn her keynote at the Manila Bulletin Sustainability Forum, Secretary Christina Garcia Frasco emphasizes the Philippine Department of Tourism's commitment to sustainable tourism. Highlighting the community-based eco-tourism initiative in Oslob, Cebu, she underscores the importance of preserving natural resources and the environment. The department is focusing on enhancing tourism infrastructure, digitalization, and promoting domestic tourism, while ensuring the industry is ecologically sustainable. The goal is to balance business opportunities with social responsibility to ensure the Philippines remains a beautiful and enriching destination for future generations.
Takeaways
- 🌿 The Department of Tourism is prioritizing eco-friendly tourism as a core aspect of their strategy for the next six years.
- 🏞️ The municipality of Oslom in Cebu has successfully implemented a sustainable tourism initiative that has been recognized globally.
- 🚣♂️ The boho River Cruise in Oslom is a thriving example of community-based eco-tourism that has been operational since 2009.
- 🤝 Strong tourism governance is crucial for developing sustainable, long-lasting eco-tourism initiatives.
- 🌱 The local government unit in Oslom educated the community on the importance of preserving natural resources, leading to a shift from harmful practices to stewardship of the boho River.
- 🥗 Demonstrating food security as a way of life, the community grows and serves their own food, promoting an appreciation for nature as a food source.
- 🚮 Effective waste management is a key component of maintaining the natural environment, with a focus on organic materials and minimal plastic use.
- 🏆 The Philippine tourism awards are being launched to recognize enterprises that promote sustainable tourism.
- 🌐 The Philippine Experience initiative aims to showcase the country's cultural heritage and arts, promoting a multi-dimensional tourism experience.
- 🌱 The Department of Tourism is working on institutionalizing sustainable development practices through education to ensure long-term appreciation and preservation of natural resources.
- 💹 Tourism is a major economic contributor to the Philippines, and the Department of Tourism has identified seven main objectives to anchor its programs and plans, with sustainable tourism at the core.
Q & A
What is the main focus of the Manila Bulletin Sustainability Forum?
-The main focus of the Manila Bulletin Sustainability Forum is to discuss sustainable tourism and how it can be made a priority in the Philippines.
Who is Christina Garcia Frasco?
-Christina Garcia Frasco is the Secretary of the Department of Tourism in the Philippines.
What is the significance of Cebu in the context of the speech?
-Cebu is significant because it is the home province of Secretary Frasco and it is highlighted as a region where tourism is a vital part of the economy and where sustainable tourism practices are being implemented.
What is the Bohol River Cruise and how does it relate to sustainable tourism?
-The Bohol River Cruise is a successful sustainable tourism initiative in the municipality of Oslob, Cebu, which demonstrates sustainable tourism practices and community involvement, contributing to the local economy and preserving the natural environment.
What were the initial environmental issues in Oslob before the Bohol River Cruise initiative?
-Before the Bohol River Cruise initiative, the area faced environmental issues such as river pollution, mangrove cutting, wildlife hunting, and threats to marine resources.
How has the local government unit in Oslob contributed to sustainable tourism?
-The local government unit in Oslob has contributed to sustainable tourism by reaching out to the community, providing education on the importance of preserving natural resources, and implementing sustainable practices.
What is the importance of food security in the context of the Bohol River Cruise?
-Food security is important as it supports the livelihood of the community, promotes the use of locally grown food, and raises awareness about the preservation of nature as a source of food.
How does waste management play a role in the sustainability of the Bohol River Cruise?
-Waste management is crucial as it involves the use of organic materials, minimizing plastic use, and ensuring minimal waste generation to protect the environment.
What is the carrying capacity and how does it apply to the Bohol River Cruise?
-The carrying capacity refers to the maximum number of people that an area can accommodate without causing degradation to the environment. The Bohol River Cruise strictly implements carrying capacity to prevent overdevelopment and overuse.
What are the seven main objectives of the Department of Tourism under the Marcos Administration?
-The seven main objectives are: 1) Improvement of Tourism infrastructure and accessibility, 2) Digitalization and connectivity, 3) Enhancing the tourist experience, 4) Equalization of tourism product development and promotion, 5) Diversification through multi-dimensional tourism, 6) Maximization of domestic tourism, and 7) Strengthening of Tourism governance.
How does the Department of Tourism plan to ensure the sustainability of the Philippine tourism industry?
-The Department of Tourism plans to ensure sustainability by reconfiguring accreditation standards, launching the Philippine tourism awards, promoting the Philippine experience, conducting cultural and heritage mapping, and working with local government units and private stakeholders.
Outlines
🌿 Sustainable Tourism in the Philippines
The first paragraph introduces the keynote presentation by the Department of Tourism at the Manila Bulletin Sustainability Forum. Secretary Christina Frasco discusses the government's plan to make eco-friendly tourism a priority over the next six years. She highlights the municipality of Oslob in Cebu as a successful example of sustainable tourism, emphasizing the community's role in preserving natural resources and transforming the area into a thriving eco-tourism destination through the Bohol River Cruise initiative. The paragraph underscores the importance of strong tourism governance and community involvement in creating sustainable tourism practices.
🌾 Tourism as a Social and Economic Enterprise
The second paragraph delves into the social and economic benefits of sustainable tourism in Oslob, particularly the Bohol River Cruise. It discusses how the community has embraced food security and waste management as part of their sustainable lifestyle. The initiative has not only improved the local economy by creating livelihood opportunities but also regulated tourism to prevent overdevelopment. The paragraph also mentions the Philippine government's efforts to promote sustainable tourism through legislation and awards, as well as the importance of education in maintaining sustainable practices.
🏞️ Promoting Philippine Tourism and Cultural Heritage
The third paragraph outlines the Department of Tourism's initiatives to promote Philippine tourism, including the Philippine Experience, which showcases the country's cultural heritage and arts. It discusses plans to conduct cultural and heritage mapping activities to equalize tourism promotion nationwide. The paragraph also highlights the department's role in addressing climate change and ensuring the industry's contribution to the economy, with a focus on sustainable development and recovery post-pandemic.
🌟 Sustainable Tourism for Economic Resurgence
The fourth and final paragraph emphasizes the importance of sustainable tourism for the Philippines' economic recovery and future. Secretary Frasco outlines the department's seven main objectives, which include improving tourism infrastructure, digitalization, enhancing tourist experiences, equalizing tourism product development, diversifying the tourism portfolio, maximizing domestic tourism, and strengthening tourism governance. The paragraph concludes with a call to stakeholders to collaborate in preserving natural attractions and ensuring a positive impact on destinations and host communities.
Mindmap
Keywords
💡Sustainable Tourism
💡Eco-Friendly Tourism
💡Community-Based Initiatives
💡Tourism Governance
💡Cultural Heritage
💡Economic Resurgence
💡Carry Capacity
💡Food Security
💡Waste Management
💡Social Enterprise
💡Ecological Enterprise
Highlights
Day two of the Manila Bulletin Sustainability Forum focuses on sustainable tourism.
Secretary Christina Frasco discusses the Department of Tourism's plan for eco-friendly tourism.
Sustainable tourism initiatives in Cebu are highlighted as successful models.
The municipality of Aloguinsan's sustainable tourism initiative with the Boho River Cruise is recognized worldwide.
The Boho River Cruise initiative demonstrates strong tourism governance and community-based eco-tourism.
Local government unit and community collaboration led to a shift from environmental degradation to preservation.
Sustainable practices have transformed former polluters into stewards of the Boho River.
Food security is integrated into the tourism model, with the community growing and serving their own food.
Waste management is a key component, with a focus on organic materials and minimal plastic use.
Tourism as a social enterprise has benefited the community by preserving natural resources.
The carrying capacity of the area is strictly implemented to prevent overdevelopment.
Economic benefits from the Boho River Cruise have led to blossoming livelihoods.
Sustainable tourism is a cornerstone of the Department of Tourism's development strategy.
The Philippine Tourism Awards are launched to recognize sustainable tourism enterprises.
The Philippine Experience initiative aims to promote cultural heritage and arts across the country.
The Department of Tourism is coordinating with local government units for cultural and heritage mapping.
The tourism industry's contribution to the Philippine economy is significant, contributing over 12.8% of GDP pre-pandemic.
The Department of Tourism has identified seven main objectives for post-pandemic recovery and sustainable development.
Sustainable tourism development practices are being institutionalized through education.
The ultimate goal is to make tourism a pillar for economic resurgence while preserving the environment.
Transcripts
now we begin day two of the first Manila
Bulletin sustainability Forum with the
keynote presentation from the Department
of Tourism in the talk a path towards
sustainability sustainable tourism in
the next six years the department will
reveal how this Administration will make
eco-friendly tourism a possibility and a
priority so let's welcome the secretary
of the Department of Tourism secretary
Christina Frasco
foreign
[Music]
[Applause]
[Music]
I'm Christina Garcia Frasco the
Secretary of Tourism
I'm speaking to you from my home
province of Cebu
in Cebu tourism forms the lifeblood of
our economy
it is the Bedrock upon which the lives
of millions of cebuanos have depended
for their livelihood
in Cebu the culture of Tourism is
introduced to us from a very young age
a love of nature an appreciation for our
culture and Heritage and an awareness of
the importance of preserving our natural
environments that also leads to this
intense sense of pride of being someone
when I was asked by the Manila Bulletin
to give a talk on how sustainable
tourism has changed the game and will
continue to change the game for tourism
I thought of Cebu
particularly the municipality of
allogensan
which has developed a very successful
sustainable tourism initiative together
with a community that has been
recognized worldwide
I'm here in the boho River where the
municipality of allogensan in
coordination with the boho allogens and
eco-tourism Association
runs a boho river cruise
this initiative was founded in 2009
13 years later
it continues to thrive
and give back to the community
by way of the boho River Cruise the
municipality of aloginsan and baitas has
been able to demonstrate theories of
sustainability that are often difficult
to implement
but they have shown us that if you have
strong tourism governance it is totally
possible to be able to develop
eco-tourism community-based initiatives
that will last for a long time and
benefit the community in turn
on the aspect of Tourism governance
the local government unit initially
reached out to the community to give
them an opportunity
to appreciate the boho River as well as
to be able to harness it as a source of
livelihood
through tourism
they started out with capability
building seminars and education
initiatives that allowed the community
to fully appreciate all the components
of the boho River from its varieties of
Mangrove various species of birds as
well as marine life
having a strength and tourism governance
has also allowed the community to be
able to govern itself in terms of
running the boho River
prior to the development of this
initiative in 2009 the baita says that
the residents of this area polluted the
river cut down the mangroves hunted
wildlife and threatened the Marine
Resources in the river
however after persistent efforts by the
local government unit in partnership
with a community at educating the
residents on the importance of
preserving the natural resources in the
area and utilizing the area in a
sustainable way these very certain
persons and their families are now the
ones who act as stewards of the boho
River
this only goes to show that when
sustainability is adopted as a way of
life it can lead to tourism that is
transformative and regenerative
here in the Baja River they have also
demonstrated food security as a way of
life
[Music]
they grow their own food
which they then cook and serve to the
guests that come here
the community is made up of farmers and
fishermen and by way of using food
security as a way of life they're able
to support the livelihood of the area
and give the community an appreciation
to the preservation of nature as a
source for the food that they grow
waste management is also a very
important component of the maintenance
of this area
they use organic materials as well as
minimize the use of plastic and ensure
that the waste that they generate is as
minimal as possible so as not to
negatively affect the environments in
the area
on the aspect of Tourism as a social
Enterprise it has greatly benefited the
community because it has allowed members
of this community to appreciate the
necessity of preserving the natural
resources of the area to be able to
sustain the life cycle of the tourist
destination as a matter of fact as early
as when they started this initiative in
2009 they have already strictly
implemented the carrying capacity of the
area that has also allowed them to be
able to closely manage and regulate
the area itself so that it is not over
developed or overused
as an economic Enterprise
livelihoods have blossomed from the
bohot river cruise from those that
supply the food to those that Supply the
materials that are used as they serve
their guests from the fishermen
themselves who have now become tour
guides in the area as well as the
farmers who assist in ensuring that
there is always an available supply of
food to serve the guests most
importantly the treatment of Tourism as
an ecological Enterprise has greatly
benefited the boho River Cruise because
this initiative has now been around for
13 years and is only growing stronger
even coming out of the pandemic having
already received at least 50 000
visitors since our borders reopened
despite the growing number of tourists
that come to the area
they are able to ensure a close
regulation of the scheduling of the
visits so that the carrying capacity is
never breached and that the environment
is not negatively impacted
to ensure that this initiative lasts for
a long long time
they have begun the institutionalization
of this sustainable development
practices through education
the members of the local community act
as tour guides and are well versed in
all of the species of natural resources
that are here and they pay it forward by
educating the public and ensuring that
the public also gains a true
appreciation for the natural resources
that are here and it is the cycle of
Education that ensures a continued
appreciation for the necessity of
sustainable tourism development
practices
on the part of the Department of Tourism
sustainable tourism has always been the
Bedrock of Tourism development in the
country as a matter of fact Republic act
number 9593 or the tourism Act of the
Philippines stipulates that the state
recognizes sustainable tourism
development as integral to National
social economic development efforts
the state also seeks to promote a
tourism industry that is ecologically
sustainable
responsible participative culturally
sensitive economically viable and
ethically and socially Equitable for
local communities
under the Marcos Administration we have
begun the work of ensuring that
sustainable tourism development
practices continue
we are now in the process of
reconfiguring the accreditation
standards for accommodation services to
ensure that we incorporate incentives
for sustainable tourism development
practices as well as green practices in
accommodation establishments
we are also launching the Philippine
tourism awards to ensure that we give
recognition to Enterprises that promote
sustainable tourism within various
sectors of the tourism industry
through this we will encourage even more
members of the tourism industry to have
an appreciation for the necessity of
sustaining tourism destinations for the
long term
we have also already launched the
Philippine experience a cultural
heritage and arts Caravan that will take
our tourists through our 16 regions and
give them an appreciation not only of
our tourist destinations but all the
other components of these destinations
that make the Filipino brand unique such
as our products
the work of our Artisans and makers our
food our fashion and the like
in this manner we are able to give not
only our tourists but also various
communities from all over the
Philippines an appreciation of the
importance of ensuring that we take care
of each and every single component of a
tourist destination
the Department of Tourism and
coordination with our Regional Offices
will be visiting our various provinces
cities and municipalities beginning next
year to be able to land the expertise
and assistance of the department in
conducting cultural mapping activities
Heritage mapping as well as
to conduct an inventory of all the
products food as well as other
components of tourist destinations in
certain areas to be able to equalize
tourism promotion and development
Nationwide
the Philippine experience was inspired
by the Suri Suri sobu here in the
province of Cebu which has allowed all
the local government units of the
province of Cebu to develop their
individual tourist destinations and to
maximize domestic tourism by introducing
a multi-dimensional experience to our
tourists that has also further developed
the culture of tourism in our various
local government units as the community
is heavily involved in the development
of the tourist destination as well as
the other components of the same
including the promotion and development
of its food and Gastronomy offerings its
products the work of our makers and
Artisans and the like as the lead
coordinator for environment and climate
change in the asean National tourism
organizations the Department of Tourism
continues to ensure that sustainability
is at the Forefront of Tourism
development as a matter of fact the
Philippine tourism manual on climate
change has been produced to the
initiative of the Department of Tourism
as a guide for how we are able to
address the challenges of climate change
while ensuring that tourism continues to
develop here in the Philippines
the contribution of the tourism industry
to our Philippine economy has been
immense
prior to the pandemic it contributed
more than 12.8 percent of our gross
domestic product or more than 2.5
trillion pesos to our economy
of course the pandemic has devastated
the industry
however we are now in the period of
recovery
having breached our initial Target of
1.7 million tourists we are now at over
2 million tourists that have come into
the Philippines and domestic tourism
flourishes across our country
visitor receipts are now at 100.7
billion pesos further demonstrating the
impact that tourism can have in the
economic Resurgence of the Philippines
with President Ferdinand Wong bong
Marcos Jr having identified tourism as a
major pillar for economic recovery the
Department of Tourism has identified
seven main objectives upon which it
shall anchor all its programs and plans
the Bedrock of which is sustainable
tourism
first the Improvement of Tourism
infrastructure and accessibility
second cohesive and comprehensive
digitalization and connectivity
third we plan to enhance the overall
tourist experience
fourth the equalization of Tourism
product development and promotion
fifth the diversification of our
portfolio through multi-dimensional
tourism
six the maximization of domestic tourism
and seventh the strengthening of Tourism
governance through collaboration with
local government units the national
government as well as private
stakeholders here and abroad
the next few years post pandemic will
focus on recovery programs and policies
in tourism that will not only promote
pandemic resilience but also advocate
for sustainable development
indeed instilling this culture of
Tourism would entail a paradigm shift
among all of us in the public and
private sectors alike
while tourism numbers do play a role in
measuring the success of any initiatives
of government towards their tourism
industry more important is an emphasis
on the importance of striking a balance
between business opportunities and our
social responsibility to take care of
the destinations and resources bestowed
upon us
that is our unique mandate in tourism
to both sell the destination as well as
to preserve it for the long term
to ensure that the beauty of our country
remains while people are still able to
enjoy a unique Philippine travel
experience
we would like our stakeholders to find
ways with us to make our natural
attractions even better than before
we invite our stakeholders to
collaborate with us to be able to ensure
the preservation of our natural
attractions while ensuring its full
development through institutional
changes to strengthen it for the long
term
we want our tourists
to enjoy their travel and make it more
meaningful by leaving a positive impact
on the destination and host communities
thus we encourage everyone present here
today to be our partners in this
endeavor
I have high hopes that this forum will
give all of us a better perspective on
the necessity of sustainable tourism not
only for the urgent need for us to
recover for the adverse impacts of the
pandemic but also for the long-term
resilience and success of the tourism
sector
our eventual goal is to make tourism a
powerful pillar for economic Resurgence
while championing the preservation and
enrichment of the environment for future
Generations
rest assured that we will continue our
mission to Herald the Philippines and
the Filipino brand to the world and to
ensure the continued sustainability of
our Islands
[Music]
thank you
[Music]
foreign
[Music]
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