I Made INR 30 Lakh From One Blog In My College 🔥 | Proof + Strategy

Summary

The video script is about the revival of a blogging website that has earned up to 30 lakhs. The founder shares their journey from starting the blog in 2019 with a co-founder, focusing on Hindi news content, to shifting to English and niche topics like anime. They discuss the importance of organic content, SEO strategies, and the decision to monetize after reaching a daily traffic milestone. The speaker also talks about hiring writers, dealing with spam traffic, and the impact of changing ad networks on website speed and revenue. They emphasize the value of quality content over backlink building and share their experience with hosting services, offering a link for affordable rates.

Takeaways

• 😀 The speaker is revealing their blogging website that has earned up to 30 lakhs and introducing their co-founder.
• 💡 They started their blogging journey with a website three years ago, which initially earned them a significant income.
• 🌐 Initially, they used Blogger for hosting as they were unaware of platforms like WordPress.
• 📈 They shifted to WordPress and realized that publishing content in English, rather than Hindi, could attract more traffic and potentially earn more.
• 🔍 The strategy involved selecting keywords with good traffic but less SEO difficulty to target.
• 📝 They published about 150 articles in the first three months, focusing on trending topics related to anime to drive traffic.
• ⚙️ Basic SEO practices were implemented, such as ensuring keywords were in titles, headings, and throughout the content.
• 🔗 They emphasized the importance of internal linking to keep users engaged on their site and increase average time spent.
• 💸 Monetization began once the website reached a daily traffic of 1500, initially with Google AdSense, and later with other ad networks.
• 📉 The website faced a drop in traffic due to outdated SEO practices and a shift in Google's algorithms, necessitating a strategy change.

Q & A

What was the initial purpose of the blogging website mentioned in the script?

The initial purpose of the blogging website was to publish Hindi-related news content with friends.

How did the founder of the website transition from blogging in Hindi to English content?

The founder realized that there was less CPU (Cost Per User) in Hindi content, so they decided to switch to English content and started publishing articles in English.

What was the niche that the website decided to focus on for content creation?

The website decided to focus on anime-related content because the founders were big anime and Hollywood web series buffs during college, and there was no specific website for anime at that time.

What was the strategy for keyword selection in the early stages of the website?

The strategy was to select keywords that had good traffic but were not too difficult to rank for, targeting topics that were trending and had high search volume.

How did the website ensure its articles were indexed quickly by search engines?

By producing high-quality, research-driven content and maintaining an organic approach, the website ensured its articles were indexed within a month.

What was the website's approach to SEO and content structure?

The website used basic SEO practices on WordPress, ensuring keywords were in titles, headings, and throughout the articles. They also used templates for consistency and optimized images for SEO.

Why did the website decide not to monetize with ads until it reached a certain traffic threshold?

The decision was made not to monetize with ads until the website reached 1500 daily traffic to avoid slowing down the website and potentially causing crashes or slow load times.

How did the website approach hiring writers as it scaled up?

Initially, the founders wrote the content themselves due to budget constraints. As the website grew, they hired writers through an internship platform and eventually moved to hiring writers from Instagram and other platforms.

What was the significance of the website's strategy shift to focus on news-related content in the anime niche?

The strategy shift allowed the website to capitalize on initial traffic for newly released anime seasons, which helped in ranking higher in search results and generating more revenue.

What was the impact of the website's decision to switch ad networks from Google AdSense to others?

Switching ad networks led to a significant increase in revenue, with the website earning almost $400 per month, compared to what it was making with Google AdSense.

What was the primary reason for the website's eventual decline, as mentioned in the script?

The website's decline was due to a strategy by the SEO interns to update old articles with new links, which led to Google deindexing the website, and it was deemed impossible to redirect all 6000+ articles to new URLs.