Adobe Firefly Masterclass: Get into Gen AI with Howard Pinsky

Adobe Live
10 Aug 202357:20

TLDRIn the Firefly Masterclass, Howard Pinsky, Adobe's senior design evangelist, introduces and demonstrates Adobe Firefly, a generative AI model. He explains the tool's capabilities, such as text-to-image, generative fill, and generative recolor, showcasing how they can be used for various creative tasks. Pinsky also discusses the user-friendly interface of Firefly, its real-time generative process, and the potential applications in design and photography. He provides practical examples, like creating textures, transforming images into different styles, and enhancing old photos. Additionally, he explores the integration of Firefly with Adobe Express and Photoshop, highlighting the advanced features like generative fill for video and the ability to expand images intelligently. Pinsky emphasizes the tool's current beta status and its potential for future improvements.


  • 🎨 Howard Pinsky, a senior design evangelist at Adobe, introduces Adobe Firefly, a generative AI model with various creative tools for image and text manipulation.
  • 🔍 Firefly is currently in beta and offers features like text to image, generative fill, text effects, and generative recolor, with more tools in development.
  • 🌐 Users can access and experiment with Firefly tools by visiting, but note that content generated during the beta phase cannot be used commercially.
  • 🖼️ Text to image functionality allows users to create custom patterns and images by describing the desired outcome through text prompts.
  • 🎭 The system provides options to refine the style, movement, theme, material, color, tone, and composition of the generated images, offering a high level of customization.
  • 🐱 Text to image can also be used for fun and silly creations, like a knitted tiger wearing a leather jacket, showcasing the flexibility of generative models.
  • 📈 Howard demonstrates how to enhance a simple image of a cheeseburger into a more detailed and styled photo by adding context and refining the description.
  • 🧩 Generative fill is a tool that allows users to remove unwanted elements from an image and replace them with a regenerated background that matches the style and lighting of the original image.
  • 🖌️ Text effects can add creative styles to text, such as making it look like popcorn or moss, offering a quick way to enhance text in designs.
  • 🌈 Generative recolor lets users change the color palette of vector images while maintaining the vector properties, which is particularly useful for web and print design.
  • 📱 The new Adobe Express beta integrates text to image and text effects features, streamlining the process of creating social media posts and other content.
  • 💡 Howard highlights the power of generative fill in Photoshop for removing or adding elements to photos in a way that is contextually aware and visually coherent.

Q & A

  • What is the main focus of the Firefly Masterclass presented by Howard Pinsky?

    -The main focus of the Firefly Masterclass is to dive deep into Adobe Firefly, exploring its generative AI capabilities and various tools such as text to image, generative fill, and generative recolor, among others.

  • What is Howard Pinsky's position at Adobe?

    -Howard Pinsky is a Senior Design Evangelist at Adobe.

  • What does Howard Pinsky mention about his personal background during the Masterclass?

    -Howard Pinsky mentions that he was born and raised in Toronto for about 20 years before moving to Florida for around five or six years.

  • How does Adobe Firefly's text to image tool work?

    -Adobe Firefly's text to image tool works by generating images based on the text prompts provided by the user. Users can specify styles, themes, materials, color tones, and other parameters to refine the output.

  • What is Generative Fill in Adobe Photoshop?

    -Generative Fill in Adobe Photoshop is a feature that uses AI to intelligently fill in selected areas of an image with content that matches the surrounding context, removing or adding elements as specified by the user.

  • What is the difference between Content-Aware Fill and Generative Fill in Photoshop?

    -Content-Aware Fill is an AI tool that fills in selected areas based on the pixels surrounding the selection, while Generative Fill is more intelligent and understands the entire image, providing more accurate and contextually appropriate results.

  • How does Adobe Express incorporate text to image and text effects?

    -Adobe Express incorporates text to image and text effects within its workflow, allowing users to easily create social media posts and videos with generative content directly within the app.

  • What real-world scenarios can benefit from using Adobe Firefly's generative AI capabilities?

    -Real-world scenarios that can benefit from Adobe Firefly's generative AI capabilities include removing unwanted objects or people from images, creating specific textures or images for design projects, and restoring old photos by filling in missing or damaged areas.

  • What is the current status of Adobe Firefly's tools in terms of commercial use?

    -As of the time of the Masterclass, Adobe Firefly's tools are still in beta and cannot be used for commercial use. However, once they are out of beta, they will be available for commercial purposes.

  • What does Howard Pinsky suggest for users who want to create an oil painting effect using generative fill?

    -Howard Pinsky suggests creating a new channel, filling it with a color at around 40% brightness, making a selection based on that channel, and then using generative fill to create the oil painting effect while retaining some of the original image's pixels.



🌟 Introduction to Firefly Master Class

Howard Pinsky, Adobe's senior design evangelist, warmly welcomes viewers to the Firefly Master Class. He discusses the generative AI model, Firefly, and its various tools, some still in beta. He shares his personal background, having lived in Toronto and Florida, and invites viewers to explore Firefly at Howard also mentions the potential future tools and features being explored for Firefly.


🎨 Customizing Text to Image with Firefly

The paragraph delves into the capabilities of Firefly's text to image feature, allowing users to generate images based on textual descriptions. Howard demonstrates how to customize the style, materials, colors, and aspect ratios of the generated images. He also discusses the experimental nature of the technology and its potential applications, such as creating textures or playful images.


🖼️ Enhancing Imagery with Generative Fill

Howard showcases the generative fill feature, which enables users to remove unwanted elements from an image and replace them with generative content that matches the style and context of the original image. He also touches on the difference between generative fill and content-aware fill, highlighting the intelligent nature of generative fill in understanding the entire image context.


🎉 Text Effects and Generative Recolor in Firefly

This section covers the text effects feature in Firefly, which allows users to apply various styles to text over an image. Howard also explains the generative recolor feature, which can change the color palette of vector images. He demonstrates how to use these features in both the Firefly website and Adobe Illustrator.


📈 Adobe Express and Its Integration with Firefly

Howard introduces the new beta version of Adobe Express, highlighting its integration with Firefly's text to image and text effects features. He demonstrates how these can be used within the Express workflow to create social media posts, showing how to change backgrounds and adjust text within the platform.


🧩 Advanced Photoshop Techniques with Generative Fill

The paragraph focuses on the advanced use of generative fill in Photoshop for tasks such as removing or replacing objects in an image. Howard explains the process of using the object selection tool and generative fill to achieve seamless edits, comparing it to the traditional content-aware fill and emphasizing the improved intelligence and results of generative fill.


🖌️ Creative Image Manipulation with Generative Expand

Howard demonstrates the generative expand feature, which allows users to extend the canvas of an image in a way that intelligently fills in the new areas. He shows how this can be used to create horizontal versions of vertical photos or to transform a photo into a painting. He also provides a pro tip for converting photos into paintings using a combination of selection techniques and generative fill.


📹 Extending Video Content with Generative Fill

In the final paragraph, Howard explores the use of generative fill with video content. He shows how a stationary video can be opened in Photoshop, extended, and then filled with generated content to create a longer video suitable for platforms like Instagram Reels. He emphasizes the requirement for the video to be stationary and the extended areas to lack motion for the best results.


🎉 Conclusion and Thanks

Howard concludes the master class by thanking everyone for tuning in and encourages them to explore and provide feedback on the various tools of Firefly. He also hints at more content to come and looks forward to seeing everyone in the next session.



💡Adobe Firefly

Adobe Firefly is a generative AI model developed by Adobe. It is a suite of creative tools that leverages artificial intelligence to assist in tasks such as image and pattern generation, text effects, and color adjustments. In the video, Howard Pinsky explores various functionalities of Adobe Firefly, demonstrating how it can be used to create images from text descriptions, apply text effects, and perform generative recoloring of images.

💡Generative AI

Generative AI refers to the branch of artificial intelligence that involves creating new content, such as images, music, or text, that did not exist before. In the context of the video, Howard discusses Adobe Firefly's generative AI capabilities, which allow users to generate images and patterns based on textual prompts, showcasing the technology's ability to produce creative outputs.

💡Text to Image

Text to Image is a feature within Adobe Firefly that transforms textual descriptions into visual images. Howard Pinsky demonstrates this by typing a description, such as 'marble texture with blue accents,' and the AI generates a corresponding image pattern. This feature is crucial for creating custom textures and images that may not be readily available in stock libraries.

💡Generative Fill

Generative Fill is a tool within Adobe's suite that allows users to fill selected areas of an image with new content that is contextually relevant to the surrounding image. Howard shows how to use this tool to remove unwanted elements from a photo and replace them with more suitable content, such as changing a cheeseburger to a gourmet cheeseburger in a photo.

💡Text Effects

Text Effects in the video refer to the application of various styles and designs to text in order to enhance visual appeal. Howard briefly touches on this feature, mentioning that users can input text and choose from different styles to create visually striking text for designs, which can be particularly useful for graphic design and social media content creation.

💡Generative Recolor

Generative Recolor is a feature that enables users to change the color scheme of vector images (like SVGs) based on a described palette. Howard demonstrates this by uploading an SVG file and describing a 'pastel tones' color palette, after which the AI generates different color variations of the vector image, maintaining its vector qualities for scalability and flexibility.

💡Artificial Intelligence (AI)

While Howard Pinsky expresses his dislike for the overuse of the term 'AI,' it is a central theme in the video. AI in this context is the intelligence demonstrated by machines, particularly in the ability to learn from and make predictions or perform tasks based on data. Adobe Firefly's tools are powered by AI, which allows for sophisticated functionalities like image generation and intelligent editing.

💡Photoshop Beta

Photoshop Beta refers to the beta version of Adobe Photoshop, which includes new and experimental features. Howard uses the Photoshop Beta to showcase advanced features like generative fill, which can intelligently replace or remove objects in images. The beta version is a testing ground for new tools before they are officially released to the public.

💡Adobe Express

Adobe Express is a part of Adobe's Creative Cloud suite that offers simple graphic design tools for social media posts, video edits, and other content creation. In the video, Howard demonstrates how Adobe Express integrates with Firefly's text to image and text effects features, allowing users to quickly create and customize graphics within their workflow.

💡Content-Aware Fill

Content-Aware Fill is a feature in Photoshop that attempts to fill in selected areas of an image with content that matches the surrounding pixels. Howard compares this to generative fill, noting that while content-aware fill uses surrounding pixels to fill an area, generative fill has a more intelligent approach, understanding the context of the entire image to create a more seamless and appropriate fill.

💡Generative Expand

Generative Expand is a feature that allows users to expand the canvas size of an image while generating new content to fill the expanded areas. Howard demonstrates this with a landscape image, where the AI intelligently generates additional landscape elements that match the style and perspective of the original image.


Howard Pinsky, a senior design evangelist at Adobe, introduces the Firefly Masterclass focusing on generative AI models.

Adobe Firefly is a generative AI model with various tools available for public use, despite being in beta.

Firefly's text-to-image feature allows users to generate images from textual descriptions, offering a wide range of creative possibilities.

The generative fill tool within Firefly can be used to seamlessly edit out unwanted elements from images.

Generative recolor is a feature that allows users to change the color palette of vector images, available in both Illustrator and on the Firefly website.

Adobe Express has integrated text-to-image and text effects into its workflow, allowing for quick social media post creation.

Photoshop's generative fill technology can intelligently replace or remove objects in images, offering more precise results than traditional content-aware fill.

Generative expand is a new feature that allows users to extend the canvas of an image, with AI intelligently creating the new areas.

Photoshop's neural filters include a photo restoration tool that can help restore old photos by reducing scratches and removing blemishes.

The ability to convert photos into paintings using generative fill is demonstrated, showcasing the tool's versatility for artistic effects.

Generative fill can be used to edit video files in Photoshop, allowing for the extension or alteration of static video content.

The importance of user-friendly design in Firefly is emphasized, with options to refine image generation through style, theme, material, and other parameters.

The potential of generative AI in creating personalized and specific visual content for various applications, such as advertising and design projects.

The exploration of generative AI's application in 3D to image conversion, hinting at future capabilities of the technology.

A live demonstration of generating a yarn tiger using text-to-image, showcasing the model's ability to interpret and create complex concepts.

The use of targeted keywords within text prompts to guide the generative model towards more accurate image generation.

The practical application of generative AI in creating commercial-ready images, with considerations for the evolving capabilities of the technology.

A walkthrough of the generative recolor feature in Illustrator, highlighting its utility in repurposing vector graphics with different color schemes.

The integration of generative AI tools within Adobe's Creative Cloud ecosystem, streamlining the creative process for designers and artists.