#ProjectInfographIt | Adobe Summit Sneaks 2024 | Adobe

The Adobe Summit Sneaks 2024 presentation introduces 'Project Infographic,' a tool that simplifies the creation of infographics by transforming complex data into visual stories. The system allows users to input a narrative and select from options like graphs, images, and color palettes to illustrate the data. Demonstrating with synthetic data about a basketball player named 'Shock,' the presenter shows how to create an infographic with shot locations and career highlights using Adobe Firefly's semantic image and color recommendations. The tool also supports animation to show data evolution over time, as shown with a line chart and circle plot for DJ earnings. The final infographic includes product endorsements, highlighting the tool's versatility for various applications like sports, journalism, and marketing. The audience is encouraged to support the addition of this feature to Adobe's product roadmap using the hashtag #ProjectInfographIt.

Takeaways

• 📈 **Project InfographIt** is a tool that simplifies the creation of infographics by allowing users to generate them instantly with just a few clicks.
• 🎨 The tool condenses complex data into visual stories without requiring expertise in design tools like Adobe Illustrator.
• 📊 Users can input a narrative and InfographIt will provide options for graphs, data visualizations, and other elements to support the story.
• 🏀 An example given was creating an infographic about a basketball player's career, highlighting shots made and missed, using synthetic data.
• 👑 The system can recommend images and colors based on the highlighted phrases, enhancing the visual appeal of the infographic.
• 📉 InfographIt can process text to generate various types of charts, such as scatter plots, to represent data in a clear and understandable way.
• 🎨 The platform also allows for the animation of data over time, showing trends and changes in an engaging manner.
• 📱 The tool can be used for various applications like sports, journalism, and marketing, making it versatile for different types of data storytelling.
• 📱 An additional feature is the ability to showcase products endorsed by individuals, as demonstrated with a fictional 'shock phone'.
• 📈 The system also enables users to see how infographics evolve over time, offering a dynamic view of data.
• 🌐 The use of Adobe Firefly's color recommendation technology adds a professional touch to the infographics created.
• 📝 The tool aims to turn non-fans of data analytics into fans by making the process of creating data-driven stories accessible and straightforward.

Q & A

What is the main purpose of the 'Project Infographic'?

The main purpose of 'Project Infographic' is to allow users to create infographics instantly by typing out the story they want to tell, condensing complex data sets into easy-to-understand visual stories without requiring expertise in design tools, data wrangling, or plotting software.

How does the system recommend images based on the text?

The system looks in its database of both custom and Firefly-generated images and extracts the most semantically similar images to the keyword highlighted in the text.

What type of visualization is used to represent the shot locations of a basketball player in the example?

A scatter plot is used to represent the shot locations of a basketball player, as it makes the most sense for showing the distribution of shots near the basket.

How does the system assist in applying colors to the visualization?

The system uses Adobe Firefly's color recommendation feature to automatically apply colors to the scatter plot based on the context of the highlighted phrases.

What is the significance of animating the line chart and circle plot in the earnings example?

Animating the line chart and circle plot allows users to visualize the earnings of each DJ over time, showing how their earnings fluctuate and providing insights into their financial performance.

How does 'Project Infographic' help in creating a complete infographic?

It allows users to iterate, adding more graphs, images, or text, and refine them to create a more comprehensive infographic. It also empowers users to see how the infographic evolves over time.

What is the 'hashtag project infog graphit' for?

The hashtag 'project infog graphit' is used for users to post about the sneak and express their interest in seeing it added to the product roadmap.

How does the system handle synthetic data for creating infographics?

The system can work with synthetic data, processing it as a query to a large language model that parses the semantic meaning of the text, and then generating visualizations based on that understanding.

What are some of the applications where 'Project Infographic' can be useful?

The applications include sports, journalism, and marketing, where data-driven visual stories can be engaging and informative.

How does the system help in emphasizing specific aspects of the data?

The system allows users to highlight specific text and select options like graphs, images, or color palettes to emphasize and visualize those aspects effectively.

What is the role of Adobe Illustrator in creating infographics traditionally?

Traditionally, Adobe Illustrator is used for designing infographics due to its expertise in creating vector graphics, which are essential for high-quality, scalable visual representations of data.

Can 'Project Infographic' be used by someone without any technical expertise?

Yes, 'Project Infographic' is designed to be user-friendly, allowing anyone to create infographics without prior knowledge of design tools, data wrangling, or plotting software.

Outlines

00:00

📈 Introduction to Project Infographic and Creating Visual Stories

The first paragraph introduces the concept of data analytics and its relevance to understanding the success of marketing strategies. The speaker admits to not being familiar with the term 'data analytics'. The main focus then shifts to Tan's project, which is an infographic tool that simplifies the process of creating visual representations of complex data. The tool, Project Infographic, is showcased with a demonstration of how to create an infographic about a basketball player named 'Shock'. The process involves selecting text and choosing from options such as graphs, data filters, images, and color palettes to build a visual narrative. The example provided illustrates how to use the tool to highlight a player's shooting locations and career highlights, particularly when wearing 'purple and gold'.

05:04

🎛️ Animating Data for DJ Shock's Career and Endorsements

The second paragraph discusses the potential of Project Infographic to animate and visualize data over time. It begins with a hypothetical scenario where DJ Shock, also known as DJ Petrol, is one of the top-earning DJs in a fictional universe. The speaker demonstrates how to animate a line chart and a circle plot using the tool, showing the earnings of each DJ over time. The animation allows viewers to see the fluctuations in earnings and how DJ Petrol consistently ranks high. The paragraph concludes with a mention of the tool's ability to create infographics that can be used in various fields such as sports, journalism, and marketing. The audience is encouraged to share their thoughts and request the addition of the tool to the product roadmap using a specific hashtag.

Keywords

Adobe Summit Sneaks

Adobe Summit Sneaks is an event where Adobe showcases innovative and experimental projects. It is a platform for Adobe to present sneak peeks of upcoming features or technologies that are in development. In the context of the video, it is the event where the Project Infographic is being introduced.

Data and Analytics

Data and analytics refer to the qualitative and quantitative process of analyzing raw data to extract useful information, draw conclusions, and support decision-making. In the video, it is mentioned as a subject that the presenter initially knows little about but is introduced to through the Project Infographic tool.

Infographics

Infographics are visual representations of information and data. They use images, charts, and minimal text to convey complex information in a clear and easily understandable manner. In the video, Project Infographic is described as a tool that simplifies the creation of infographics from complex data sets.

Adobe Illustrator

Adobe Illustrator is a vector graphics editing software used for creating illustrations, diagrams, charts, and other visual elements. It is mentioned in the video as one of the design tools that typically require expertise to create infographics, which Project Infographic aims to simplify.

Data Wrangling

Data wrangling, also known as data munging, is the process of cleaning, structuring, and enriching raw data into a desired format for better usability. The video suggests that Project Infographic reduces the need for such expertise by allowing users to create infographics with less effort.

Plotting Software

Plotting software is used to create visual plots of data, such as charts and graphs. It is a tool that helps in visual data analysis. In the context of the video, Project Infographic is presented as an alternative to traditional plotting software, making it easier to visualize data.

Synthetic Data

Synthetic data refers to artificially generated data that mimics the properties of real data. In the video, synthetic data is used to demonstrate how Project Infographic can handle and visualize data, even when the actual data is not available.

Scatter Plot

A scatter plot is a type of graph that displays values for two variables for a set of data. The video uses a scatter plot to visualize the shooting locations of a basketball player, indicating where the player made or missed shots.

Adobe Firefly

Adobe Firefly is a technology within Adobe's suite of tools that provides AI-driven capabilities, such as image and color recommendations. In the video, it is used to automatically apply colors to a scatter plot based on the context of the phrase selected.

Animating Data

Animating data involves creating dynamic visual representations where data changes over time are shown through movement or transition effects. The video demonstrates how Project Infographic can animate data to show the earnings of DJs over time, providing a more engaging way to understand the data.

Product Role Map

A product role map is a strategic tool used by companies to plan and communicate the intended roles of their products within the market. The video encourages viewers to support the addition of Project Infographic to Adobe's product role map, indicating its potential integration into Adobe's suite of products.

Highlights

Project InfographIt is a tool that simplifies the creation of infographics from complex data sets.

Infographics are a powerful medium to convey data stories visually.

Traditionally, creating infographics requires design skills and familiarity with data tools.

Project InfographIt allows users to create infographics instantly by typing out their story.

The system uses synthetic data to demonstrate the creation of an infographic about a basketball player named Shock.

Users can select text and choose from options like graph, data filter, static image, animated image, and color palette.

The system recommends images semantically similar to the highlighted word, such as 'basketball'.

Infographic elements like shot locations can be visualized using a scatter plot.

The tool can automatically apply colors to visualize data, such as highlighting a player's performance in 'purple and gold'.

Users can iterate and refine their infographic by adding more graphs, images, or text.

The system also allows for the animation of data over time, such as earnings of DJs in a fictional universe.

The earnings of DJs can be visualized through line charts and circle plots, with animation to show changes over time.

Project InfographIt enables the creation of advanced infographics with animations and dynamic data visualization.

The tool can be used in various applications like sports, journalism, and marketing.

Infographics created with the system can showcase endorsements and product performance.

With just a few clicks, users can create engaging, data-driven visual stories.

The audience is encouraged to post about the sneak and use the hashtag #ProjectInfographIt to support its addition to the product roadmap.

The presentation demonstrates the potential of Adobe's Project InfographIt to turn anyone into a fan of data analytics.