#ProjectReadyClickGo | Adobe Summit Sneaks 2024 | Adobe

The Adobe Summit Sneaks 2024 features a sneak peek at 'Project Ready Click Go', a new initiative that aims to accelerate the process of setting up digital experiences. The project, developed over two years in collaboration with several Adobe teams, is showcased by Stellan, the president. The demonstration involves creating a retail experience for a hypothetical 'Shaq's Sexy Sneakers' collection, including website, tracking, segmentation, personalization, and reporting. Using generative AI, Adobe AI generates text and images, and the system sets up a full data collection and Adobe Experience Cloud applications in mere seconds. The assistant also creates and deploys a website with the web SDK enabled. The process concludes with the creation of a new data stream, audiences for activation in Real-time Customer Data Platform, a web campaign in Journey Optimizer, and a new analysis workspace in Customer Journey Analytics. The entire experience, from concept to deployment, is achieved in just a couple of minutes, highlighting the efficiency and power of 'Project Ready Click Go'.

Takeaways

• 🚀 **Project Ready Click and Go** is designed to expedite the process of setting up digital experiences.
• ⏱️ The platform aims to significantly reduce the time required to build a complete retail experience, from potentially months to just minutes.
• 🌐 It integrates various Adobe Experience Cloud applications, including the Real-time Customer Data Platform, Adobe Journey Optimizer, and Adobe Analytics.
• 🎨 The system utilizes Adobe AI, specifically Adobe Firefly, to generate text and images, creating a cohesive and visually appealing website.
• 📈 A new data stream is set up and configured for all Experience Cloud applications, facilitating the initiation of data ingestion into the Experience Platform.
• 📊 The platform enables real-time audience creation and activation within the Customer Data Platform for targeted marketing efforts.
• 🛍️ Personalized content can be sent to specific audiences using web campaigns created in Journey Optimizer.
• 🌈 The experience can be customized with specific themes and colors, such as a multicolored or rainbow theme, to match branding or preferences.
• 📝 Adobe Experience Manager Sites is used to create and deploy the website with the web SDK enabled and implemented via tags.
• 📊 Customer Journey Analytics provides real-time analysis and reporting capabilities to monitor trends and performance.
• 🔍 The system demonstrates the ability to quickly generate a new website fully integrated with Adobe Experience Cloud solutions.
• 📣 Encourages users to share their creations using the project's hashtag to promote and engage with the community.

Q & A

What is the main purpose of the 'Project Ready Click Go'?

The main purpose of 'Project Ready Click Go' is to enable users to build a complete retail experience quickly and efficiently, integrating various Adobe Experience Cloud applications and services.

Who is Stellan, and what is his role in the presentation?

Stellan is the president of 'Project Ready Click Go'. He is responsible for demonstrating the capabilities of the project and showing how it can be used to rapidly build a retail experience.

What is the significance of using Adobe AI and Adobe Firefly in the project?

Adobe AI and Adobe Firefly are used for generative AI purposes. They help in understanding the request or use case and generate an integrated flow for a specific basis vertical. Adobe AI assists in generating text, while Adobe Firefly is used for generating images.

How long does it typically take to build a retail experience using traditional methods?

Traditionally, building a retail experience can take hours, days, or even months, depending on the complexity of the project.

What is the time frame mentioned for building an experience with 'Project Ready Click Go'?

With 'Project Ready Click Go', the presenter claims that a retail experience can be built in just a couple of minutes.

How does the system enable real-time data ingestion and activation?

The system sets up a new data stream using the project name, which is already configured for all Experience Cloud applications. This allows customers to start ingesting data into the Experience Platform in real-time for use in various applications.

What is the role of Adobe Experience Cloud applications in the newly built experience?

Adobe Experience Cloud applications are enabled one by one in the system. They include the Real Customer Data Platform, Adobe Journey Optimizer, and Adobe Analytics, which are used for segmentation, personalization, and reporting in the retail experience.

What is the significance of the website created using Experience Manager Sites?

The website created using Experience Manager Sites is fully integrated with the Adobe Experience Cloud Solutions. It has the web SDK enabled and implemented, which is crucial for the live experience and data collection.

How does the system facilitate audience creation and web campaign management?

The system creates audiences in the Real-Time Customer Data Platform that can be used for activation. It also sets up a web campaign in Journey Optimizer to send personalized content to the newly created audiences.

What is the final component created for the retail experience?

The final component created is a new analysis workspace and a real-time analysis project in Customer Journey Analytics, which helps explore the reporting capabilities and view trends in real time.

What is the call to action for the audience at the end of the presentation?

The presenter encourages the audience to build something in the next 2 minutes using 'Project Ready Click Go' and to use the provided hashtag to promote the project.

Outlines

00:00

🚀 Rapid Retail Experience Development with Project Ready Click and Go

The video introduces Project Ready Click and Go, a tool designed to accelerate the process of setting up a retail experience. The presenter, Stellan, demonstrates the tool's capabilities by creating a retail experience for 'She's News Nichels Collection'. This includes building a website, tracking, segmentation, personalization, and reporting. The presenter humorously engages the audience, highlighting the tool's efficiency by suggesting that the entire process could be completed in just a few minutes, which is significantly faster than the traditional method that could take hours or even months. The video showcases the tool's ability to leverage Adobe AI for text generation and Adobe Firefly for image generation, streamlining the creation of integrated flows for specific verticals. The process involves setting up a data collection, enabling Adobe Experience Cloud applications, and deploying a website with the web SDK. The video concludes by inviting the audience to explore the newly created components and applications, and to share their creations using a specific hashtag.

05:01

🎨 Creating a Fully Integrated Adobe Experience Cloud Solution in Minutes

This paragraph continues the demonstration of Project Ready Click and Go, emphasizing the speed at which a fully integrated experience with Adobe Experience Cloud solutions can be generated. The assistant is shown creating a new website with a unique name and a multicolored, rainbow-themed design. The process of setting up the website and integrating it with various Adobe applications is remarkably quick, taking only a couple of minutes. The video highlights the creation of a data stream, audiences in the Customer Data Platform, and a web campaign in Journey Optimizer for personalized content delivery. Additionally, a new analysis workspace and real-time analysis project in Customer Journey Analytics are set up to showcase the tool's reporting capabilities. The presenter ends by encouraging the audience to build their own experiences using Project Ready Click and Go within the next two minutes and to promote their projects on social media using a designated hashtag.

Keywords

Project Ready Click and Go

Project Ready Click and Go is a system designed to streamline the process of setting up a digital experience. In the video, it is used to quickly build a retail experience for a hypothetical collection, including a website, tracking, segmentation, personalization, and reporting. It is a core concept as it represents the main feature being showcased.

Adobe Experience Cloud

Adobe Experience Cloud is a suite of integrated applications that help businesses manage customer experiences. It is central to the video as the Project Ready Click and Go system is shown to seamlessly integrate with these applications to create a full digital experience.

Generative AI

Generative AI refers to artificial intelligence systems that can create new content based on existing data. In the context of the video, Adobe's generative AI is used to understand the user's request and build an integrated flow for a specific use case, showcasing the power of AI in enhancing the speed and efficiency of digital experience creation.

Adobe Firefly

Adobe Firefly is a technology that uses AI to generate images. In the video, it is mentioned as part of the process where images are generated for the new website, demonstrating the integration of different Adobe technologies to create a cohesive experience.

Real-Time Customer Data Platform

The Real-Time Customer Data Platform is a component of the Adobe Experience Cloud that allows for the collection and analysis of customer data in real time. In the video, it is used to create audiences for activation, highlighting its role in personalizing content and offers to customers.

Journey Optimizer

Journey Optimizer is an application within the Adobe Experience Cloud that helps automate and optimize customer journeys. The video demonstrates its use in creating a web campaign for new buyers, showcasing how it can be used to send personalized content to specific customer segments.

Experience Manager Sites

Experience Manager Sites is a part of Adobe Experience Manager, which is used for building and managing websites. The video shows the assistant creating and deploying a website using this tool, emphasizing its role in the quick setup of digital experiences.

Web SDK

Web SDK stands for Web Software Development Kit, which provides developers with tools to integrate certain functionalities into web applications. In the video, it is mentioned that the website created has the Web SDK enabled, indicating its use in implementing features for the digital experience.

Data Stream

A Data Stream in the context of the video refers to a setup that allows for the continuous flow of data into the Adobe Experience Platform. It is used to initiate the ingestion of data, which can then be utilized by all Experience Cloud applications for a more personalized and effective customer experience.

Customer Journey Analytics

Customer Journey Analytics is a tool within the Adobe Experience Cloud that provides insights into customer behavior and interactions. The video shows the creation of a new analysis workspace and real-time analysis project, demonstrating how it can be used to explore reporting capabilities and understand customer trends.

Hashtag Promotion

The use of hashtags in social media for promotion is a common practice to increase visibility and engagement. In the video, the presenter encourages the audience to use a specific hashtag to promote the Project Ready Click and Go, indicating the importance of social media in marketing and community engagement.

Highlights

Project Ready Click and Go is designed to accelerate the process of setting up digital experiences.

Stellan, the president of Project Ready Click and Go, demonstrates the speed of the platform.

The platform can potentially build a retail experience in just a few minutes.

The retail experience includes website tracking, segmentation, personalization, and reporting.

Adobe AI and Adobe Firefly are utilized to generate text and images for the experience.

The system sets up a full data collection and integrates it with Adobe Experience Cloud applications.

Real-time Customer Data Platform audiences are created for activation purposes.

A web campaign is automatically generated in Journey Optimizer for personalized content delivery.

The assistant creates and deploys a website using Experience Manager Sites with the web SDK enabled.

A new data stream is configured for all Experience Cloud applications, enabling data ingestion into the Experience Platform.

The process showcases the creation of a fully integrated website with Adobe Experience Cloud Solutions in minutes.

A new analysis workspace and real-time analysis project are created in Customer Journey Analytics for reporting capabilities.

The platform demonstrates real-time trend analysis with existing data in the models.

Project Ready Click and Go aims to significantly reduce the time required to build comprehensive digital experiences.

The platform's efficiency is highlighted by the quick setup and deployment of a retail experience for a sneaker collection.

The use of generative AI allows for the rapid understanding and building of an integrated flow for specific use cases.

The project encourages users to build their own experiences in a short amount of time, promoting innovation and speed.

The hashtag #ProjectReadyClickGo is used to promote the platform and its capabilities.