#ProjectPromoMojo | Adobe Summit Sneaks 2024 | Adobe

Adobe
28 Mar 202407:58

TLDRProject Promo Mojo, presented at Adobe Summit Sneaks 2024, is a cutting-edge influencer marketing platform that leverages artificial intelligence to streamline the process of connecting creators with brands. The platform allows marketers to promote products like the Jet Jams credit card across various content types, including podcasts, blogs, YouTube videos, tweets, TikTok videos, and more. Creators can partner with brands efficiently, and the platform uses AI voice cloning and digital avatars to generate promotional messages that fit seamlessly into the creator's original content. This technology enables the entire marketing process, from ideation to campaign tracking, to be completed within a single platform and in a fraction of the time compared to traditional influencer marketing methods. The presentation showcases the platform's capabilities with a live demonstration, highlighting the potential for increased campaign effectiveness and agility.

Takeaways

  • 🚀 **Project Promo Mojo** is an AI-driven platform designed to accelerate the influencer marketing process.
  • 🎧 The platform is particularly useful for creators and brands looking to build partnerships more efficiently.
  • 💳 A marketer's example involves promoting a new credit card, 'Jet Jams,' with travel perks.
  • 📈 The system allows for reaching a diverse audience through various content types like blogs, YouTube, tweets, TikTok, and podcasts.
  • 🤝 It streamlines the process of connecting with creators by ranking content that is about to go live and fits the marketer's campaign.
  • 📝 The platform uses a large language model to insert promotional messages naturally into existing content.
  • 🔍 Creators can review and approve the AI-generated promotional content before it goes live.
  • 🔊 AI voice cloning and voice generation technology are used to reproduce the voice of the creator for the promotional message.
  • 🌐 For video content, a digital avatar of the creator is utilized to produce a sponsored segment that integrates seamlessly into the video.
  • ⚙️ The entire process, from ideation to campaign tracking, can be completed within the platform with just a few clicks.
  • 📈 Project Promo Mojo significantly improves the effectiveness and agility of influencer marketing campaigns.
  • 📢 The platform also provides an easy opportunity for creators to find brand partnerships.

Q & A

  • What is Project Promo Mojo?

    -Project Promo Mojo is a generatively moderated influencer marketing platform that utilizes artificial intelligence to help creators and brands build partnerships more efficiently.

  • How does Project Promo Mojo assist in promoting a new product?

    -It assists by allowing marketers to reach different audiences across various platforms through diverse content types such as blogs, YouTube videos, tweets, TikTok videos, and podcasts. It also helps in creating campaigns with promotional contexts and finding the best place to insert promotional messages.

  • How does the Doby ecosystem support the podcast campaign in Project Promo Mojo?

    -The Doby ecosystem enables reaching out to the creator community with just a few clicks, allowing marketers to rank and select content that is about to go live and is a good fit for their campaign and product.

  • What is the role of AI voice cloning and voice generation technology in Project Promo Mojo?

    -AI voice cloning and voice generation technology are used to reproduce the voice of the creator, ensuring that the promotional message fits naturally and seamlessly within the context of the original content.

  • How does Project Promo Mojo help in content creation for a video campaign?

    -Similar to the podcast campaign, it identifies top matches from an upcoming video candidate list, finds the best place to insert promotional context, and generates a first draft of the message. It also uses the digital avatar of the creator to produce a sponsored segment for the video.

  • What are the benefits of using Project Promo Mojo for influencer marketing?

    -It streamlines the process from ideation to partnership creation, launch, and tracking of campaigns within a single platform, reducing the time from weeks to months to just a few clicks, thus improving the effectiveness and agility of the campaign.

  • How does Project Promo Mojo ensure the authenticity of the promotional message?

    -It uses a large language model to fine-tune the promotional message, ensuring it fits naturally within the context of the original content. It also sends the output back to the creator for final approval before publication.

  • What is the process of selecting content for promotion within Project Promo Mojo?

    -The platform presents a list of candidates for the marketer to choose from. The selection is based on the relevance of the content to the campaign and product, and the ranking process is designed to be fair.

  • How does Project Promo Mojo support creators in finding brand partnerships?

    -It provides an easy opportunity for creators to find brand partnerships by connecting them with marketers who are looking to promote their products through the creators' content.

  • What is the significance of using a digital avatar in video campaigns with Project Promo Mojo?

    -The digital avatar of the creator is used to produce a fresh and sponsored segment for the video, making the promotional message more engaging and personalized for the audience.

  • How can users provide feedback or request features for Project Promo Mojo?

    -Users can promote Project Promo Mojo on social media using the hashtag #ProjectPromoMojo to request features or provide feedback, which can help shape the product roadmap.

Outlines

00:00

🚀 Introduction to Project Promo Mojo

The first paragraph introduces Project Promo Mojo, an innovative platform utilizing artificial intelligence to streamline influencer marketing. Amir, a marketer, demonstrates the platform's capabilities by showcasing how it can efficiently connect brands with social media influencers across various platforms. The platform allows for the creation and customization of promotional campaigns, ranking potential content, and inserting promotional messages that fit seamlessly into the original content. The example given involves promoting a credit card called Jet Jams, which offers travel perks, and the process includes using AI voice cloning and language models to generate a promotional message in the influencer's voice.

05:02

📺 Promoting Products through Video Content

The second paragraph delves into the process of promoting products through video content using the same platform. After selecting a video content creator, the platform identifies the optimal placement for promotional messages and generates a draft. The speaker, Shaq, chooses to approve the draft without changes. The platform then uses digital avatar technology to create a sponsored segment for the video, seamlessly integrating the promotion of Jet Jams credit cards into an existing video. The paragraph highlights the efficiency of the platform, which can significantly reduce the time required for influencer marketing campaigns, from ideation to tracking, all within a single platform.

Mindmap

Keywords

Project Promo Mojo

Project Promo Mojo is an AI-driven influencer marketing platform designed to streamline the process of building partnerships between creators and brands. It uses artificial intelligence to identify suitable content and insert promotional messages in a way that is natural and seamless. In the script, it is presented as a new and efficient way for marketers to reach different audiences across various platforms.

Influencer Marketing

Influencer marketing is a type of marketing where individuals with a significant number of followers on social media platforms are used to promote a brand's products or services. In the context of the video, it is the method by which the marketer character aims to promote a credit card with travel perks by partnering with content creators like Amir and Shaq.

AI Voice Cloning

AI voice cloning is a technology that uses artificial intelligence to replicate the voice of a specific individual. In the script, this technology is used to reproduce the voice of the content creator, allowing the promotional message to be delivered in a familiar and authentic tone, which enhances the effectiveness of the marketing campaign.

Digital Avatar

A digital avatar is a computer-generated representation of a person that can be used in various digital environments. In the video, Shaq's digital avatar is utilized to produce a sponsored segment for a video, showcasing how AI can integrate a brand's message within existing content in a visually engaging way.

Jet Jams Credit Card

The Jet Jams credit card is a hypothetical product mentioned in the script that offers various travel perks such as complimentary lounge access and Global Entry credits. It serves as the product being promoted through the influencer marketing platform, Project Promo Mojo, and is used to illustrate the types of partnerships that can be facilitated by the platform.

Content Creator

A content creator is an individual who generates original content, such as blogs, videos, or podcasts, and shares them on social media platforms. In the video, both Amir and Shaq are portrayed as content creators who have a significant online following and are thus valuable partners for brands looking to promote their products.

Social Media Channels

Social media channels refer to the various platforms, such as YouTube, TikTok, and podcasts, where content creators share their work and engage with their audience. The script highlights the importance of reaching audiences across different social media channels as part of an effective marketing strategy.

Brand Partnership

A brand partnership is a collaborative relationship between two brands or between a brand and an individual, such as an influencer, to achieve mutual business goals. In the context of the video, Project Promo Mojo facilitates brand partnerships by making it easier for marketers and content creators to connect and collaborate.

Travel Perks

Travel perks are special benefits or privileges offered to travelers, often as part of a loyalty program or as a feature of a specific product like a credit card. In the script, the Jet Jams credit card is promoted for its travel perks, which include complimentary airport lounge access and credits for Global Entry, appealing to an audience interested in travel benefits.

Podcast Campaign

A podcast campaign is a marketing strategy that involves the use of podcasts as a medium to promote a product or service. In the video, the character of the marketer initiates a podcast campaign to promote the Jet Jams credit card, leveraging the influence of Amir's podcast to reach a targeted audience.

Video Campaign

A video campaign is a marketing initiative that uses video content to engage with an audience and promote a product or service. The script describes the process of initiating a video campaign through Project Promo Mojo, where the AI technology helps to identify and insert promotional messages into upcoming video content by creators like Shaq.

Highlights

Project Promo Mojo is a new platform using artificial intelligence to speed up the influencer marketing process.

The platform is designed to help creators and brands build partnerships more efficiently.

Marketers can promote new products like 'Jet Jams', a credit card with travel perks, across various content types.

The Doby ecosystem enables reaching the creator community and ranking content that fits the campaign.

Amir's podcast is identified as a top candidate for partnership due to its relevance to the product.

Project Promo Mojo uses a large language model to insert promotional messages naturally into existing content.

Marketers can edit and choose between different versions of the promotional message.

AI voice cloning and voice generation technology reproduces the creator's voice for the promotional message.

The process of inserting a promotional message takes only a few seconds in a post-production environment.

Creators have the final approval before the content is scheduled for publication.

Video content follows the same process with the addition of a digital avatar for sponsored segments.

The platform streamlines influencer marketing from ideation to tracking in a single interface.

Campaigns that traditionally take weeks to months can now be completed in just a few clicks.

Project Promo Mojo significantly improves campaign effectiveness and agility.

Creators are provided an easy opportunity to find brand partnerships through the platform.

The platform is supported by a team of research scientists led by Zo.

To see Project Promo Mojo on product roadmaps, promote it on social media with the hashtag #ProjectPromoMojo.