#ProjectPromoMojo | Adobe Summit Sneaks 2024 | Adobe
TLDRProject Promo Mojo, presented at Adobe Summit Sneaks 2024, is a cutting-edge influencer marketing platform that leverages artificial intelligence to streamline the process of connecting creators with brands. The platform allows marketers to promote products like the Jet Jams credit card across various content types, including podcasts, blogs, YouTube videos, tweets, TikTok videos, and more. Creators can partner with brands efficiently, and the platform uses AI voice cloning and digital avatars to generate promotional messages that fit seamlessly into the creator's original content. This technology enables the entire marketing process, from ideation to campaign tracking, to be completed within a single platform and in a fraction of the time compared to traditional influencer marketing methods. The presentation showcases the platform's capabilities with a live demonstration, highlighting the potential for increased campaign effectiveness and agility.
Takeaways
- ๐ **Project Promo Mojo** is an AI-driven platform designed to accelerate the influencer marketing process.
- ๐ง The platform is particularly useful for creators and brands looking to build partnerships more efficiently.
- ๐ณ A marketer's example involves promoting a new credit card, 'Jet Jams,' with travel perks.
- ๐ The system allows for reaching a diverse audience through various content types like blogs, YouTube, tweets, TikTok, and podcasts.
- ๐ค It streamlines the process of connecting with creators by ranking content that is about to go live and fits the marketer's campaign.
- ๐ The platform uses a large language model to insert promotional messages naturally into existing content.
- ๐ Creators can review and approve the AI-generated promotional content before it goes live.
- ๐ AI voice cloning and voice generation technology are used to reproduce the voice of the creator for the promotional message.
- ๐ For video content, a digital avatar of the creator is utilized to produce a sponsored segment that integrates seamlessly into the video.
- โ๏ธ The entire process, from ideation to campaign tracking, can be completed within the platform with just a few clicks.
- ๐ Project Promo Mojo significantly improves the effectiveness and agility of influencer marketing campaigns.
- ๐ข The platform also provides an easy opportunity for creators to find brand partnerships.
Q & A
What is Project Promo Mojo?
-Project Promo Mojo is a generatively moderated influencer marketing platform that utilizes artificial intelligence to help creators and brands build partnerships more efficiently.
How does Project Promo Mojo assist in promoting a new product?
-It assists by allowing marketers to reach different audiences across various platforms through diverse content types such as blogs, YouTube videos, tweets, TikTok videos, and podcasts. It also helps in creating campaigns with promotional contexts and finding the best place to insert promotional messages.
How does the Doby ecosystem support the podcast campaign in Project Promo Mojo?
-The Doby ecosystem enables reaching out to the creator community with just a few clicks, allowing marketers to rank and select content that is about to go live and is a good fit for their campaign and product.
What is the role of AI voice cloning and voice generation technology in Project Promo Mojo?
-AI voice cloning and voice generation technology are used to reproduce the voice of the creator, ensuring that the promotional message fits naturally and seamlessly within the context of the original content.
How does Project Promo Mojo help in content creation for a video campaign?
-Similar to the podcast campaign, it identifies top matches from an upcoming video candidate list, finds the best place to insert promotional context, and generates a first draft of the message. It also uses the digital avatar of the creator to produce a sponsored segment for the video.
What are the benefits of using Project Promo Mojo for influencer marketing?
-It streamlines the process from ideation to partnership creation, launch, and tracking of campaigns within a single platform, reducing the time from weeks to months to just a few clicks, thus improving the effectiveness and agility of the campaign.
How does Project Promo Mojo ensure the authenticity of the promotional message?
-It uses a large language model to fine-tune the promotional message, ensuring it fits naturally within the context of the original content. It also sends the output back to the creator for final approval before publication.
What is the process of selecting content for promotion within Project Promo Mojo?
-The platform presents a list of candidates for the marketer to choose from. The selection is based on the relevance of the content to the campaign and product, and the ranking process is designed to be fair.
How does Project Promo Mojo support creators in finding brand partnerships?
-It provides an easy opportunity for creators to find brand partnerships by connecting them with marketers who are looking to promote their products through the creators' content.
What is the significance of using a digital avatar in video campaigns with Project Promo Mojo?
-The digital avatar of the creator is used to produce a fresh and sponsored segment for the video, making the promotional message more engaging and personalized for the audience.
How can users provide feedback or request features for Project Promo Mojo?
-Users can promote Project Promo Mojo on social media using the hashtag #ProjectPromoMojo to request features or provide feedback, which can help shape the product roadmap.
Outlines
๐ Introduction to Project Promo Mojo
The first paragraph introduces Project Promo Mojo, an innovative platform utilizing artificial intelligence to streamline influencer marketing. Amir, a marketer, demonstrates the platform's capabilities by showcasing how it can efficiently connect brands with social media influencers across various platforms. The platform allows for the creation and customization of promotional campaigns, ranking potential content, and inserting promotional messages that fit seamlessly into the original content. The example given involves promoting a credit card called Jet Jams, which offers travel perks, and the process includes using AI voice cloning and language models to generate a promotional message in the influencer's voice.
๐บ Promoting Products through Video Content
The second paragraph delves into the process of promoting products through video content using the same platform. After selecting a video content creator, the platform identifies the optimal placement for promotional messages and generates a draft. The speaker, Shaq, chooses to approve the draft without changes. The platform then uses digital avatar technology to create a sponsored segment for the video, seamlessly integrating the promotion of Jet Jams credit cards into an existing video. The paragraph highlights the efficiency of the platform, which can significantly reduce the time required for influencer marketing campaigns, from ideation to tracking, all within a single platform.
Mindmap
Keywords
Project Promo Mojo
Influencer Marketing
AI Voice Cloning
Digital Avatar
Jet Jams Credit Card
Content Creator
Social Media Channels
Brand Partnership
Travel Perks
Podcast Campaign
Video Campaign
Highlights
Project Promo Mojo is a new platform using artificial intelligence to speed up the influencer marketing process.
The platform is designed to help creators and brands build partnerships more efficiently.
Marketers can promote new products like 'Jet Jams', a credit card with travel perks, across various content types.
The Doby ecosystem enables reaching the creator community and ranking content that fits the campaign.
Amir's podcast is identified as a top candidate for partnership due to its relevance to the product.
Project Promo Mojo uses a large language model to insert promotional messages naturally into existing content.
Marketers can edit and choose between different versions of the promotional message.
AI voice cloning and voice generation technology reproduces the creator's voice for the promotional message.
The process of inserting a promotional message takes only a few seconds in a post-production environment.
Creators have the final approval before the content is scheduled for publication.
Video content follows the same process with the addition of a digital avatar for sponsored segments.
The platform streamlines influencer marketing from ideation to tracking in a single interface.
Campaigns that traditionally take weeks to months can now be completed in just a few clicks.
Project Promo Mojo significantly improves campaign effectiveness and agility.
Creators are provided an easy opportunity to find brand partnerships through the platform.
The platform is supported by a team of research scientists led by Zo.
To see Project Promo Mojo on product roadmaps, promote it on social media with the hashtag #ProjectPromoMojo.