How To Create A Highly Converting Project Catalogue on Upwork

Summary

This video tutorial guides viewers through the process of creating a project catalog on Upwork, akin to setting up a gig on Fiverr. The host emphasizes the benefits of attracting clients directly and provides step-by-step instructions, including crafting a compelling catalog title, selecting appropriate categories and attributes, and setting up packages with clear descriptions and delivery timelines. Additionally, the video covers optimizing for search with relevant tags, pricing strategies, and upsell opportunities. The presenter also discusses the importance of a professional thumbnail and a detailed project summary to entice potential clients.

Takeaways

• 😀 The video is a tutorial on creating a project catalog on Upwork, a platform similar to Fiverr where clients can contact freelancers directly.
• 📝 The presenter emphasizes the importance of not using a Nigerian Upwork account for writing services due to potential difficulties in that niche.
• 🔑 The first step is to log into the Upwork account and navigate to the project catalog section to create a new project catalog.
• 🏷️ A catalog title is crucial and should be catchy, reflecting the service offered, such as 'Well-Researched 100% Unique Non-Fiction eBook for Amazon Kindle'.
• 📚 Categories and project attributes need to be selected accurately to ensure clients can find the service easily, such as 'Ebook Writing' under 'Writing and Translation'.
• 🔍 Search tags are essential for discoverability, similar to optimizing for search engines, and should include relevant keywords like 'ebook writing', 'ghost writing', and 'non-fiction'.
• 📦 The video outlines creating different packages (Starter, Standard, Advanced) with varying word counts and delivery times to cater to different client needs.
• 📅 Delivery times for each package are set, with the Advanced package allowing 10 days for a 20,000-word eBook, showing professionalism and seriousness towards the work.
• 💰 Pricing for each package is suggested, with the Starter package at $100 for 5,000 words, Standard at $120 for 10,000 words, and Advanced at $490 for 20,000 words.
• 🛍️ Upselling is introduced as a strategy to increase earnings, offering additional services like front and back cover design and persuasive book descriptions.
• 🖼️ A thumbnail image is created using Canva and uploaded to the project catalog to attract potential clients with a clear and professional design.
• 📝 The project summary and description are crafted to entice prospects, highlighting the presenter's expertise as a ghostwriter and the types of books they can create.

Q & A

What is the main topic of this video?

The main topic of this video is to demonstrate how to create a project catalog on Upwork, which is similar to setting up a gig on Fiverr.

Why might clients contact you directly after creating a project catalog on Upwork?

Clients might contact you directly because the project catalog showcases your services, making it easier for clients to find and reach out to you instead of you applying for jobs or sending proposals.

What is the speaker's niche and why does it affect the type of Upwork account they use?

The speaker is in the writing niche, and they use a foreign Upwork account instead of a Nigerian one because the writing niche can be competitive and may suffer if using a Nigerian account.

What is the first step in creating a project catalog on Upwork according to the video?

The first step is to log into your Upwork account and navigate to the project catalog section to create a new project catalog.

What is the importance of a catalog title in the project catalog creation process?

The catalog title is crucial as it should be catchy and descriptive, indicating the service offered and attracting the target audience, such as Amazon Kindle publishers in this case.

Why is it recommended not to exceed 75 characters in the catalog title?

It is recommended to keep the catalog title within 75 characters to ensure it is concise and easily digestible for potential clients browsing through the catalog.

What is the purpose of selecting categories and project attributes in a project catalog?

Selecting categories and project attributes helps in categorizing the service, making it easier for clients to find you based on their needs and increasing the visibility of your project catalog.

What is the significance of search tags in the project catalog?

Search tags are keywords that help clients discover your project catalog through search engines on the platform, similar to optimizing a gig on Fiverr.

How does the speaker describe the process of setting up packages in the project catalog?

The speaker describes setting up packages as similar to Fiverr, with different levels like starter, standard, and advanced, each with varying word counts, descriptions, delivery times, and prices.

What is the strategy behind setting the delivery time for each package?

The strategy is to set a realistic delivery time that shows seriousness towards the client's work, even if the work could be completed faster, to manage client expectations effectively.

What is the concept of 'upsell' mentioned in the video, and how does it apply to the project catalog?

Upsell refers to offering additional services beyond the basic package to clients, allowing for extra revenue. In the project catalog, this could include services like designing a book cover or writing a persuasive book description.

Why is it important to have a clear and professional-looking thumbnail for the project catalog?

A clear and professional-looking thumbnail is important as it serves as the first visual impression for potential clients, making it more likely for them to explore the project catalog further.

What is the final step before submitting the project catalog for review on Upwork?

The final step is to ensure that the project catalog does not contain watermarks, personally identifiable information, and adheres to Upwork's terms of service before submitting it for review.