how SMMA ruined this entrepreneurs life

Summary

This video script exposes the hypocrisy of self-proclaimed 'gurus' who preach strategies they don't practice themselves, focusing on the pitfalls of cold outreach and the merits of personal branding. The speaker shares a cautionary tale of wasted years following bad advice, advocating instead for building a personal brand and leveraging social media to attract clients organically. The message is clear: create content, avoid guru traps, and sell what you know, not what you don't.

Takeaways

• 🚫 Avoid blindly following the advice of 'gurus' who may not practice what they preach. They might be using flashy animations and tactics that don't align with their teachings.
• 💡 The speaker emphasizes the importance of personal branding and content creation over starting a social media marketing agency, which he views as a less effective business model.
• 💰 The speaker regrets investing time and money into a social media marketing agency, which he believes wasted four years of his life and did not yield financial success.
• 📈 The speaker highlights the power of digital leverage, such as creating content that can be viewed by many, as opposed to the repetitive and less scalable nature of cold outreach.
• 🔥 The speaker criticizes the guru who advised him to abandon his successful YouTube channel and personal brand to focus on a social media marketing agency, which ultimately proved to be a mistake.
• 📊 The speaker points out the irony of gurus who preach cold outreach strategies but gain their own success through inbound leads and personal branding.
• 🌐 The speaker suggests that building a personal brand and leveraging social media is a more sustainable and effective way to grow a business than relying on cold outreach.
• 💬 The speaker advises against starting a marketing agency without a deep understanding of the niche or service being offered, as this can lead to ineffective strategies and a lack of credibility.
• 🌟 The speaker recommends focusing on B2C (business-to-consumer) rather than B2B (business-to-business) services, as this can help individuals leverage their personal brand and expertise more effectively.
• 💼 The speaker encourages learning and acquiring skills that are in demand and can be taught or sold to others, rather than trying to sell services without genuine expertise.

Q & A

What is the main issue the speaker is addressing in the video?

The speaker is addressing the issue of gurus misleading people by preaching strategies they themselves do not practice, particularly in the context of personal branding and social media marketing.

What was the speaker's initial advice from the guru he consulted?

The guru advised the speaker to stop focusing on his YouTube channel and instead build a social media marketing agency, which the speaker later realized was a mistake.

How much money did the speaker lose by following the guru's advice to run ads for his info product store?

The speaker lost £6,000 by following the guru's advice.

What was the outcome of the speaker's decision to follow the guru's advice and start a social media marketing agency?

The speaker's decision to start a social media marketing agency resulted in a loss of four years of effort and time, with no money made from the agency.

What is the 'Paradox of Practice' mentioned by the speaker?

The 'Paradox of Practice' refers to gurus preaching and selling strategies that they themselves do not practice, creating a disconnect between their teachings and their actual business practices.

Why did the speaker believe that building a personal brand is more effective than running a social media marketing agency?

The speaker believes that building a personal brand is more effective because it leverages social media to build an audience and generate warm leads, whereas a social media marketing agency relies on cold outreach, which is less effective and more time-consuming.

What is the concept of 'social digital leverage' as explained in the video?

Social digital leverage refers to the ability to create content that can be viewed multiple times, thus reaching a large audience with minimal effort. It contrasts with cold outreach, which requires repeated one-on-one interactions.

Why did the speaker feel betrayed by the guru he initially consulted?

The speaker felt betrayed because the guru advised him to pursue a path that the guru himself did not follow, and which ultimately proved to be unsuccessful for the speaker.

What is the speaker's advice for those considering starting a marketing agency?

The speaker advises against starting a marketing agency, suggesting instead that individuals should focus on building a personal brand and leveraging social media to attract clients.

What is the speaker's view on the effectiveness of cold outreach in comparison to content creation and personal branding?

The speaker views cold outreach as a short-term solution with limited effectiveness, while content creation and personal branding are seen as long-term strategies that build an audience and generate more sustainable results.

Outlines

00:00

💡 The Misleading Advice of Gurus

The speaker warns viewers about the deceptive practices of self-proclaimed 'gurus' who often preach strategies they themselves do not follow. They discuss how these individuals use flashy animations and persuasive tactics to sell courses, despite not practicing what they preach. The speaker shares personal experiences and a client's story to illustrate the negative impact of following such advice, emphasizing the wasted time and effort spent on ineffective strategies like social media marketing agencies instead of focusing on personal branding and content creation.

05:02

🔍 The Paradox of Practice: Gurus' Hypocrisy

This paragraph delves deeper into the hypocrisy of gurus who advise others on strategies they themselves do not employ. The speaker contrasts the gurus' recommendations of cold outreach and social media marketing agency models with their actual practices of building personal brands through content creation. The emphasis is on the ineffectiveness of cold outreach compared to the power of digital leverage, where creating a single piece of content can reach thousands, versus the time-consuming and less impactful nature of one-on-one outreach.

10:02

🚀 Shifting Focus from B2B to B2C

The speaker suggests a shift in focus from business-to-business (B2B) to business-to-consumer (B2C) services. They argue that gurus often sell their expertise to consumers (B2C) while advising others to sell to businesses (B2B). The speaker encourages viewers to consider leveraging their skills and selling directly to consumers, using systems and group calls to scale their offerings. They highlight the importance of authenticity and the potential for greater success and satisfaction in this approach, as opposed to the more traditional and often less fulfilling B2B model.

15:05

💼 The Risks of Starting a Marketing Agency

In this paragraph, the speaker discusses the misconceptions and challenges associated with starting a marketing agency. They point out that many people are lured into this path by gurus who themselves have shifted to personal branding. The speaker emphasizes the importance of building a personal brand and creating digital leverage, rather than relying on cold outreach and faceless services. They also touch on the psychological barriers that prevent people from pursuing personal branding, such as fear of judgment and lack of confidence in their skills.

20:06

🌟 The Power of Personal Branding and Digital Leverage

The final paragraph reinforces the message that personal branding and digital leverage are key to success in today's digital age. The speaker shares their own journey and the transformation they've seen in their clients who have adopted this approach. They argue that personal branding cannot be replicated, setting individuals apart in a 'blue ocean' rather than competing in a crowded 'red ocean' like marketing agencies. The speaker invites viewers to connect with them for support in building their personal brand and emphasizes the importance of practicing what one preaches, rather than falling into the 'Paradox of Practice'.

Keywords

💡Gurus

In the context of this video, 'gurus' refers to individuals who are considered experts or authorities in a particular field, often offering advice or services related to business growth, marketing, or personal development. The speaker criticizes these gurus for allegedly providing misleading or ineffective advice, contrasting their public teachings with their private practices. For instance, the speaker mentions a guru who advised him to focus on building a social media marketing agency, but the guru himself shifted to personal branding.

💡Paradox of Practice

The 'Paradox of Practice' is a term used by the speaker to describe a situation where gurus preach certain practices or strategies but do not follow them themselves. This concept is central to the video's critique, highlighting the disconnect between what these experts advise and what they actually do to achieve success. The speaker uses this term to emphasize the inconsistency and potential deception in the advice given by these gurus.

💡Personal Branding

Personal branding is a key concept in the video, referring to the process of creating a unique image or identity in the public eye, often through social media and content creation. The speaker argues that building a personal brand is more effective than running a social media marketing agency. He contrasts the two approaches, suggesting that personal branding can lead to a larger audience and more authentic engagement, as opposed to the impersonal nature of agency work.

💡Social Media Marketing Agency

A social media marketing agency is a business that provides services to help other companies manage their social media presence and advertising. The speaker shares his negative experience with starting such an agency, suggesting that it was a waste of time and money. He criticizes the model for being unsustainable and less effective compared to personal branding, as it involves cold outreach and lacks the personal touch and trust-building that comes with direct engagement.

💡Flashy Animations

The term 'flashy animations' is used by the speaker to describe the visually appealing but potentially superficial content often used by gurus to attract an audience. He implies that these animations are a distraction from the actual substance of the advice being offered, suggesting that they are used to make the gurus' offerings seem more attractive or convincing than they actually are.

💡Inbound Leads

Inbound leads refer to potential customers who come to a business or individual through their own initiative, often as a result of marketing efforts that attract them. The speaker emphasizes the importance of attracting inbound leads through personal branding and content creation, as opposed to seeking them out through cold outreach. He argues that inbound leads are more likely to convert into paying customers because they are already interested and engaged.

💡Digital Leverage

Digital leverage is a concept that the speaker uses to describe the power of creating digital content that can be consumed by many people simultaneously, thus maximizing the impact of one's efforts. He contrasts this with the repetitive and time-consuming nature of cold outreach, suggesting that creating a single piece of content can reach thousands or even millions of people, whereas cold outreach requires individual effort for each potential customer.

💡B2B Services

B2B, or business-to-business, services refer to transactions or services provided from one business to another. The speaker criticizes the focus on B2B services in the context of marketing agencies, suggesting that it is a less effective approach compared to selling directly to consumers (B2C). He argues that B2B services can be limiting and less profitable, as they often involve competing in a crowded market with similar offerings.

💡Content Creation

Content creation is the process of producing and publishing digital media, such as videos, blogs, or social media posts. The speaker advocates for content creation as a means of building a personal brand and attracting an audience. He believes that by creating valuable and engaging content, individuals can establish themselves as authorities in their fields and attract potential customers or clients more effectively than through traditional marketing methods.

💡Creator's Economy

The term 'Creator's Economy' refers to an economic environment where individuals can create and monetize their own content, often through digital platforms. The speaker mentions this concept to emphasize the potential for individuals to build successful businesses by leveraging their personal brands and content creation skills, rather than relying on traditional business models like marketing agencies.

💡Categorization

In the context of this video, 'categorization' refers to the act of being labeled or grouped with others in a similar business or service area. The speaker warns against the dangers of being categorized as a marketing agency, suggesting that it can limit one's potential and make it harder to stand out in a competitive market. He advises against being pigeonholed into a specific category and encourages thinking outside the box.

Highlights

The video claims to save viewers from four years of wasted effort by exposing the tactics of certain 'gurus'.

These 'gurus' are accused of faking success and using the 'Paradox of Practice' to sell something they don't actually do.

The speaker shares a personal story of being misled by a guru at the age of 18, which cost him time and money.

The guru convinced the speaker to invest in a social media marketing agency, which ultimately failed.

Ironically, the guru who advised against personal branding later succeeded by doing exactly that.

The importance of building a personal brand and leveraging social media is emphasized over traditional marketing strategies.

The video argues that creating content and gaining an audience is more effective than cold outreach for business growth.

The concept of 'social digital leverage' is introduced, highlighting the efficiency of creating content over one-on-one interactions.

A comparison is made between the effort required for cold calling versus creating a single piece of content that can reach thousands.

The speaker warns against the common mistake of starting a marketing agency without truly understanding the niche or service.

The transcript suggests that gurus often teach strategies they don't use themselves, creating a 'Paradox of Practice'.

The benefits of selling to consumers (B2C) instead of businesses (B2B) are discussed, including easier lead generation.

The speaker encourages viewers to replicate the successful strategies of actual gurus rather than just following their teachings.

A call to action is made for viewers to start building their personal brand and to stop relying on outdated marketing tactics.

The video concludes by emphasizing the long-term benefits of personal branding and the pitfalls of faceless marketing.

Transcripts

if you stumbled upon this video it'll

literally save you four years of effort

and time and I can say that from my

story that I'm going to share with you

and this other guy's story who lost his

ass this video is one of the most

important videos on my channel because I

want to be talking about how these gurus

are [ __ ] faking it and using the

Paradox of practice and preaching

something that they're not even doing

and using flashy animations to sell you

I'll back up every one of my claims to

the best of my ability in this video but

if you can't sit down without some

flashy animations just go so I got sent

this YouTube video from one of my

clients for this video that I'm about to

share with you shortly of another Guru

that I'm not affiliated with or the

person that used him I'm not affiliated

with him at all but he was showcasing

his journey of how these gurus are

selling all these niches and weird

things about like smma and marketing

agencies when really they're doing

personal branding and I'll play this

video and blur out the names I'm not

trying to start any internet beef but it

was over this kid who had momentum and

was already seeing success with his

Instagram and his personal brand and his

YouTube but he listened to this Guru and

it completely backfired I'm never going

to forgive what this guy told me to do

when I got on a zoom call with him when

I was 18 years old because quite frankly

it wasted four years of my life I want

to paint a really quick picture just so

you can understand the situation I was

in when I was 18 years old so this is my

YouTube channel as you can see that's my

face millions of views on my content and

hundreds of thousands of subscribers

this was posted 6 years ago that was

around the time that I got on a call

with and said to him look what do I do I

have a YouTube channel I'm getting

hundreds of thousands if not millions of

views every single month what do I do

with this this guy did two things the

first thing he did is he convinced me to

pay him £6,000 so he can run ads to my

info product store that I was running

for my YouTube now this is for another

story but I lost all that money and I

will never pay that man ever again story

that I want to specifically focus on

today is he also told me that this was

not a good business model that I should

be focusing on building a social media

marketing agency this is where I am

honestly so annoyed that I listen to

this guy's [ __ ] advice when you're 18

and you're a bloke and you want to make

money you are incredibly impressive

and when this guy who's flashing a

protect Philip and showing me all this

cool [ __ ] tells me to start social media

marketing agency I listen to him and it

was a stupid idea so I stops posting on

YouTube and I went all in with a social

media marketing agency and here's what

happened right Co four years of my life

down the drain didn't make any money

from a social media marketing agency

after running my agency all this

momentum that I had on my YouTube

channel completely went to [ __ ] you know

what's the massive kicker here right

what really drives you mad is when this

guy told me to go all the in on an smma

and stop posting on YouTube and building

my personal brand he did the complete

opposite he shut down his social media

marketing agency and went all in on his

personal brand and now he has

multi-millions of followers because he

knows that building a personal brand and

posting content is the fastest way to

grow a business whereas an SMA where you

send cold emails and tell people you can

run Facebook ads for dentists is the

worst business model out there so before

you go all in and pay in thousands of

dollars for one of his courses and start

a social media marketing agency just

keep my story in the back of your head

because this guy did not buy a

$450,000 mayback from his marketing

agency he was able to do all of this

because he's got nearly 5 million

subscribers and if you don't think

that's the case you're idiot y'all can

see what's going on but did you notice

this kid went to this Guru and was an

inbound lead this Guru didn't cold

Outreach didn't do anything of what he

was preaching in his information

marketing agency teaching other people

how to cold Outreach but yet he got this

guy to come inbound to him when he

didn't even Outreach and got him to pay

$6,000 to solve his problem this like

blows my mind because this kid

subconsciously told us that he went

inbound to the guru but the guru was

teaching him the the kid to do the exact

opposite with all these cold Outreach

strategies

like it's so weird that this Guru

strategy was totally different from what

he was trying to teach right that just

that does not make any sense because

there's two key differences here with

the Guru was doing and what works is

creating content with ads or organic

post and he's killing two birds with one

stone he's building an audience and

getting warm leads to sell them at the

same time versus doing getting getting

cold leads with cold Outreach and not

building an audience at all complete

Polar Opposites and it's crazy because

this kid was getting hundreds of

thousands of views all already he he he

had digital social leverage that's what

we call leverage right because the thing

that works is you create a piece of

content or something that you can use

that gets viewed hundreds of times that

takes you one time to build versus

hopping on one-on-one calls and having

to redo it over and over and over you

see the difference if I create one

YouTube video and it gets a 100 views it

don't it takes you know 100 phone calls

to match that same hundred views that's

what social digital leverages the

comparison is you can spend 4 years cold

outreaching only doing one-on-one having

to redo it over and over and over and

having nothing to show for it at the end

or you can spend four years building

digital leverage where you have you

create one product where you have an

opportunity for to get multiple sales

out of one product or one you know piece

of content and you build the audience

along the way killing two birds with one

stone instead of doing it over over the

same thing and having nothing to show

you have everything to show along the

four-year Journey so even even after the

sales you still have all this content

and all this Authority versus like who

knows you if you're just doing cold

Outreach you have nothing to show cold

Outreach is a short-term solution for a

long-term problem cold Outreach is such

a short-term play because it doesn't

solve the problem at the root and that's

creating an audience in a brand online

it's crazy because because this kid had

an audience already and in your audience

on YouTube are warm leads he was already

building that and he gave it all up and

so here's the real comparison so this

kid had a YouTube video with 140,000

views in order to do the same thing with

cold Outreach you would have to cold

call 140,000 businesses 140,000

businesses to do a one-on-one call with

with a cold call or even say it takes

you minutes to do a cold call or write

up a a personalized you know email right

if you take 14,000 times five five

minutes for each you know business

that's over 700,000 you know minutes

700,000 minutes 700,000 minutes when you

could have just created a 10 to 20

minute video this is the stupid part

right so 700,000 minutes is 11,666

hours and that's

486

days just compared to like one

video just think about that that's over

a year just to compete with one of his

videos that's how powerful personal

branding and in Social leverages it's

crazy and this video might get 100 views

might get a thousand whatever it is but

it's social leverage because it's

getting seen by more than one person but

but even compared to me just say this

video it gets what a 100 views right he

would have to make a hundred phone calls

100 cold calls 100 cold emails just to

compete with me and I and I'm on a

pretty small scale level imagine over

time when I will get over 100,000 views

on a video and everything and I have

everything to show you know when he had

nothing to show for his cold calls I

literally have my journey authentic

journey of how I was you know went from

here to where I wanted to go I have

everything to show for it plus all that

social and digital leverage built along

the way when he has nothing oneon-one

after oneon-one after oneon-one after

nothing to show after nothing to show

yeah it's I mean you guys understand

right so listening to these gurus and

starting a marketing agency is literally

insane in the fastest way for you to

scale to 10K per month and past that is

just create a personal brand on what

you're already gut at or the skills that

you can easily acquire and the key word

here is what you can acquire because

everything that you need to learn is

free here on the internet go actually

acquire skills that people actually want

and don't just throw something at the

wall and go help a niche solve their

problems helping them from go from point

A to point B it's the most common path

for someone to become a millionaire in

today's age because we live in what's

called a Creator's economy so what needs

to change is y'all are thinking way too

much about B2B services business to

business because y'all are just picking

random [ __ ] and doing Facebook ads when

you really fully don't understand it and

just picking a random Niche and just

like acting like you know what you're

doing and the problem here is you

immediately get categorized as a

marketing agency and categorization

leads to death think about it there's

only a certain amount of niches that you

can pick don't get me wrong there's a

big list There's real estate eCommerce

roof

solar panels Dentistry all that stuff

and there's different services that you

can offer these niches for example email

marketing copyrighting Facebook ads

Google ads SEO right whatever it is to

sum it up you have two different options

that you can choose from the niche and

the service that you provide and the

problem here is you guys are picking a

service and just throwing it out a niche

they're saying oh these guys need it

that like you're just throwing it at the

wall and I tell people to do the exact

opposite you got to think outside the

box so what I tell people is instead of

selling B2B why don't you sell B to C

for instance just say you're good at

Facebook ads and you do that for

businesses why don't you do that BTO C

and help regular people run their side

hustles in their personal Brands and the

reason I'm telling you this is because

all these successful people look at your

favorite Guru look at your favorite Guru

right what they're doing is they're

taking their expertise and instead of

selling B2 B they're all selling B to C

they're selling to you but they're

teaching you how to sell B2B so you

think that you have to sell B2B but you

got to think outside the box and look at

what they're actually doing and what

else are they doing the exact opposite

that you should be doing instead of

selling services and doing cold Outreach

and doing one-on ones they're selling

digital leverage through courses

coaching digital downloads mentoring and

you're thinking like well isn't like

coaching and mentoring like one-on-one

no because they're integrating systems

to follow and group calls to get out of

the one-on-one ceiling like everything

these successful people are doing is to

maximize time and get the most amount of

clients as possible to get themselves

out of the trenches and and it's just

crazy because they're teaching you how

to get deeper into the trenches just

cold calling cold emailing not creating

digital leverage like just like straight

like you're having to do the work over

and over and over with nothing to show

for it creating digital Leverage is your

best possibility at getting rich like if

you don't believe me just look at what

your favorite gurus are doing and maybe

you have a New Perspective and you're

like oh that's what they're actually

doing but like go fact check this like

look at what they're doing here and

seriously like I don't mean to call some

of you out but maybe this is I'm going

just say it straight like most of you

who did a marketing agency you're just

doing what other people are doing the

same thing and you don't even know why

you pick the niche even you you probably

don't even know what you're doing you're

just doing it for a money grab cuz you

were told it was the best opportunity

from whatever Guru or whatever you

watched online like you're trying to

offer services for other businesses but

you don't even know how to do it like if

you knew how to do it you would have a

crazy amount of clients already but

you're teaching people something you

don't necessarily know like come on now

like are you going to really have a fat

person coach you how to lose

weight a guy who eats shitty food and

just doesn't care about himself

themselves but all of a sudden he just

portraying that he knows all the stuff

about health and fitness and he's like

well this is exactly what you need to do

like you're gon to tell him [ __ ] off

like you got to practice what you preach

come on now like you know come on um but

is actually cool because one of my

clients he actually had like no

followers no an audience that wasn't

built at all and he just started posting

being authentic showcased you know his

journey his opinions his thoughts and

his you know guess you know emerging

expertise in the health and fitness

industry and he got an inbound lead he

didn't have a crazy audience already but

he just projected you know what he

thought and then he was able to relate

to someone else and they literally came

to him and they were just like on the

sales call it wasn't even like a sales

call they were just like they were just

it was pretty simple he he would just

came ready to pay 2500 bucks inbound

just like that like it that's crazy and

the reason this strategy is so much

better is because you're a attracting

clients you're bringing inbound clients

that want to work with you you're not

chasing clients and annoying them think

about what you've boughten in your own

life for instance you know a phone a car

the clothes you wear why did you buy it

probably because you went out of your

way because of the the company they

branded themselves in a certain way and

you wanted it because it made you it

spark something within you and you and

you and you needed it and you know them

right because you see it in your actual

life at every single angle every single

day like apple Tesla all these

businesses they spent money on marketing

on ads and all of this stuff to get

their name and their brand out there but

you think you can get rich by sending

all this cold Outreach like you get what

I'm saying like when is the last time

you have spent over

,000 on something when someone's cold

Outreach to you they sent you a cold

call an email or a cold d am like I

personally have never done that and you

probably haven't either so listen I'm

just telling you to be careful of the

Paradox of practice because all these

gurus are saying all the shiny stuff's

over here but they're making money on

the other side doing what's over here so

number one I want you to start building

a personal brand and making content and

stop doing Outreach like you have to

trust me on this one if you don't like I

said just go look at all your favorite

gurus and see what they're doing they're

going to be doing the exact thing that

I'm telling you right now they are all

on Tik Tok Instagram or YouTube and

they're promoting their videos they're

using ad spent they're spending money on

marketing and they're creating organic

post around their offer so really just

stop listening to the gurus and just

replicate what they're doing think

outside the box don't listen and do what

they're exactly saying do what they're

doing and number two reframe your reach

to B to see instead of doing B2B and you

can literally just create content and

put a calendar Link in your bio and

you're going to get inbound leads all

day and the funny thing is all my

clients who are winning now all had the

same thought process that you probably

have and what I initially had too

because we were all sold by these

marketers and all these gurus like just

to of how a marketing agency works and

it's just all this stuff but we weren't

able to like really peel back the

curtains and just see what was going on

and the reason these guys were so sold

on selling services and doing faceless

and starting a marketing agency is

because they they were really scared

that their friends and their family were

going to judge them they didn't have the

right camera equipment you know the

lighting um they didn't you know feel

comfortable talking about something they

didn't necessarily know on social media

and they were scared of charging other

people for something they didn't really

understand and that's like and that

makes total sense like I would would

feel that way if I wasn't you know an

expert or I didn't have like deep

understanding of how to take someone

from where they were at to where they

wanted to go and you're just like

throwing all this things together to hit

psychological and emotional pinpoints to

get them to buy but you know once they

do you got yourself a little rabbit hole

right there you're kind of [ __ ] and

like you're not like [ __ ] but it's the

word of mouth goes a long ways you know

you want to build your reputation you

want to do everything the right way um

and you're just going to feel a lot

better about yourself you're going to

feel free you're going to feel just like

everything's going to flow naturally and

you're just going to have a lot you know

easier path towards success if you just

do it the right way do what it takes

start posting content and just stop you

know trying to do something and be

someone you're not and all these excuses

that I mentioned it's it's so boring

like I don't even want to hear it it's

like that's the same excuse everyone

has it's like no offense like I

understand you may be a beginner you're

just starting you didn't know yet but

the point is like you're not special

like the the excuses and everything that

I mentioned is just complete BS like

everyone thinks there's one way to skin

an animal like just got to find a

different way instead of selling B2B

just do the world a service and start

selling B Toc and take whatever skills

that you have and just project them out

into the marketplace there's so many

people who probably have the same

problem like the best offers are

coaching your past self on how you you

got to where you are today like just

selling B2B and faking something is just

like Beyond me and what's really going

to do it for you and push you to do

bigger and better things that impact

more people is when you do switch from B

to you know B to B to C because the

Transformations that you're going to

bring people it's just is going to feel

good man like you're going to feel good

you're be making money of what you're

passionate about like what's better than

that and let's really get down to it

here let's just keep it straight most

people who start an agency have zero

[ __ ] clue what they're doing they're

just using media buyers and their

results and bullshitting their whole way

through it and most of you listening

right now are like [ __ ] man [ __ ] I'm

like you I know man I know but I I I

also am not telling you to be an expert

about something and wait until you are

what I am saying let's use for example

driver's ed you know you take driver ed

you go through all the tests and then

you get your license right you now have

a skill and you can teach other people

how to drive right you don't have to be

a NASCAR professional driver but you can

give value to other people teaching them

how to drive right like the tactics you

used and what worked for you what didn't

work for you to be able to acquire this

skill set and learn how to drive right

you don't have to sell people on how to

be this like professional Stunt Driver

like just your authentic journey and how

you did it like I said earlier the best

offers are offers where you teach your

past self and where how you got to where

you are today and that's way more

ethical than lying and not having you

know a freaking clue on what you're

doing and trying to sell people and get

money from them and I understand if you

want Financial Freedom and I totally

understand why people do money grabs but

there there's a fine line most people

just want to stay comfortable in their

room you know just watch some YouTube

videos acting like they're productive

not acquire any skills and just throw

out garbage like simply the reason why

people don't want to create a personal

brand is because they're lazy and they

want to stay faceless

like I there's no other way to put it

and the other reason you don't want to

create a personal brand is because you

know you can't [ __ ] it CU you

actually have to have skills and getting

these skills doesn't take much like for

example when I was first getting into

sales I had no idea what I was doing but

I I made that effort and and was doing

what most people weren't willing to do

and I like literally for 90 days

straight I freaking read all the books I

watched all the videos I like took

action I role played with actual people

um and got my teeth kicked in and

learned and learned and learned till I

crack the code and learned sales but

that's what most people just are not

willing to do that that's how I really

got sharp and confident but you guys

just want to scale a broken business

model so you can cut through corners and

not do what it takes to become

successful and if an agency model is so

good why did all these gurus switch to

personal branding right and with

personal branding it can't be can't be

replicated because there's literally

only one of you but a marketing agency

oh man you're you're amongst you're

amongst Millions you're in a red ocean

but personal Brands honestly if you do

it right you are always in a blue ocean

plus the offer that I'm doing I'm

helping other people build personal

Brands and create digital leverage right

by my side because I'm doing the same

thing I'm practicing what I'm preaching

and not preaching what I'm not doing and

I'd rather sell something that I'm

actually doing instead of doing

something else and using the Paradox of

practice like all these gurus and

selling the exact opposite and the cool

thing with this is the more we get

successful the more success that I get

the better we all get right because we

all get a brainstorm on what works and

what doesn't that's like it's

camaraderie and it's coming together

like isn't that what business is

supposed to be like one person gets

really good at something and then it

helps others achieve that outcome isn't

that how you learned how to walk and

talk it's just being human in business

form so I'm going to say it one more

time go and start yourself a personal

brand cuz I'm telling you like once you

have a personal brand once you have a

community and audience like you will

never have a problem with money again so

if you need help scaling you know need

help with the systems the processes kind

of brainstorming to get there shoot me a

follow on Instagram um DM me at impact

Jackson and yeah until next time peace