don't send another outreach without watching this...

Summary

This video script emphasizes the criticality of email deliverability in successful outreach campaigns. The speaker shares insider tips, revealing that many outreach efforts fail due to poor email deliverability. They disclose strategies previously reserved for paid audiences to ensure emails land in inboxes, not spam folders. The video outlines the 'Cold Email Commandments,' detailing steps like warming up email accounts, setting up proper domain records, and crafting content that avoids spam filters. It also advises against common pitfalls like using short links or open rate trackers, which can harm deliverability. The speaker's goal is to help viewers scale their outreach by mastering these techniques.

Takeaways

• 🚫 Do not send another outreach email until you've watched the entire video to avoid poor deliverability.
• 🔒 The speaker has been 'gatekeeping' this information to give an edge to paid subscribers but feels it's essential to share for overall success.
• 📬 Deliverability is crucial; without it, even the best outreach efforts will fail because emails won't reach the intended inboxes.
• 🔍 The video aims to provide 100% deliverability methods so that every email sent is seen by the recipient.
• 📋 The 'Cold Email Commandments' are introduced as a guide to ensure emails land in the inbox every time.
• 🔗 Avoid sending more than one link in your initial cold email to prevent being marked as spam.
• 🔑 Use trusted domains and mailboxes, and ensure email content is safe to improve the chances of landing in the inbox.
• 🔄 Properly warm up your email account for at least 14 days using a service like 'Instantly' to establish trust with email servers.
• 💌 Ensure your email includes an opt-out message to comply with email sending best practices and avoid being marked as spam.
• 🚀 Use a combination of Google Workspace and GoDaddy for email hosting to leverage trusted servers for better deliverability.
• 🛠️ Set up DKIM, DMARC, SPF, and MX records correctly to enhance email deliverability and credibility.

Q & A

What is the primary focus of the video?

The primary focus of the video is to emphasize the importance of email deliverability in cold email outreach and to provide strategies to ensure high deliverability rates.

Why is deliverability crucial for cold email outreach?

Deliverability is crucial because if your emails do not reach the recipient's inbox, they will never see your message, regardless of how compelling your outreach is.

What does the term 'gatekeeping' refer to in the context of the video?

In the video, 'gatekeeping' refers to the speaker's previous practice of withholding certain information about email deliverability from the public to give an advantage to his paid subscribers.

What are the three main factors that email management servers check when receiving emails?

The three main factors are whether the domain is trusted, whether the mailbox is trusted, and whether the content of the email is safe.

What is the significance of warming up an email account?

Warming up an email account is significant because it helps to establish the account's credibility and avoid being marked as spam, which is crucial for maintaining high deliverability.

What is the recommended limit for sending emails per day per account according to the video?

The recommended limit is not to send more than 20 emails per day per account, including follow-ups.

Why is it important to use a domain from a trusted server?

Using a domain from a trusted server like Google or GoDaddy is important because it increases the likelihood of your emails landing in the recipient's inbox and not being marked as spam.

What is the role of DKIM, DMARC, and SPF records in email deliverability?

DKIM, DMARC, and SPF records play a role in email deliverability by verifying the domain's authenticity and ensuring that the email is not marked as spam, thus improving deliverability.

Why should you avoid using short link services like bit.ly in your cold emails?

Short link services like bit.ly can negatively impact deliverability because they are often associated with spam, which can lead to your emails being marked as spam.

What steps should you take to set up DKIM and DMARC records for your domain?

To set up DKIM and DMARC records, you need to generate new records in the Google Admin console, copy the provided TXT records, and add them to your domain's DNS settings on GoDaddy, setting the TTL to half an hour.

How does having a real profile picture, name, and verified phone number affect email deliverability?

Having a real profile picture, name, and verified phone number helps establish credibility and authenticity, which can improve email deliverability by reducing the chances of your emails being marked as spam.

Outlines

00:00

📨 The Importance of Email Deliverability in Outreach

The speaker emphasizes the critical nature of email deliverability in successful outreach campaigns. They disclose that they've been selective about sharing this knowledge, but feel compelled to share it to help the audience. The speaker warns that without proper deliverability, even the best outreach efforts will fail because the target may never see the emails. They introduce the 'Cold Email Commandments' as a guide to ensure emails reach the intended recipients' inboxes. The speaker also criticizes other gurus for not focusing on deliverability and sets a goal for 100% deliverability, meaning every email sent is seen by the recipient. The necessity of having the right domain records and proper setup for sending emails is highlighted.

05:01

🔧 Setting Up for High Deliverability in Cold Emails

The speaker provides a step-by-step guide on how to set up a system for high email deliverability. They discuss the importance of warming up new email accounts using a service called 'instantly' for at least 14 days to avoid being marked as spam. The necessity of setting up proper DNS records such as DKIM, DMARC, SPF, and MX on domains is explained. The speaker also advises against sending more than 20 emails per day from a single account and stresses the importance of using trusted domain and mailbox services like Google Workspace. They recommend sending emails from a GoDaddy domain connected to a Google Workspace account for better deliverability. Additionally, they suggest using tools to check email content for spam triggers and ensure emails include an opt-out message to comply with regulations.

10:02

🛠️ Advanced Technical Setup for Email Deliverability

The speaker delves into the technical aspects of ensuring email deliverability, focusing on setting up DKIM and DMARC records. They guide the audience through the process of generating and adding these records to GoDaddy DNS settings. The importance of not sending more than one link in the initial cold email and avoiding short link services like Bitly is stressed. The speaker also advises against using open rate trackers, which can negatively impact deliverability. They recommend not sending attached files and ensuring email accounts have a real profile picture, name, verified phone number, and recovery email to appear legitimate. The speaker concludes by demonstrating how to check and set up the necessary records in Google Workspace and GoDaddy, aiming to give the audience a comprehensive understanding of the technical setup required for effective cold email outreach.

Keywords

💡Deliverability

Deliverability refers to the ability of an email to reach the recipient's inbox rather than being marked as spam or being blocked. In the video, deliverability is emphasized as the most crucial aspect of a cold email system. The speaker stresses that without good deliverability, even the most persuasive outreach emails will fail because they won't be seen by the intended recipients. The video provides tips on how to optimize deliverability, such as ensuring proper domain and mailbox trustworthiness and crafting email content that doesn't trigger spam filters.

💡Outreach

Outreach, in the context of the video, pertains to the act of sending unsolicited emails to potential clients or customers with the aim of establishing a business relationship. The video discusses various strategies to improve the effectiveness of outreach emails, such as ensuring high deliverability and crafting compelling email content. The speaker mentions that without understanding the nuances of email deliverability, outreach efforts may be futile.

💡Spam Filters

Spam filters are systems that automatically detect and sort potentially unwanted emails into a spam folder. The video highlights the importance of avoiding spam filters by discussing how certain email practices, such as sending too many emails in a short period or using certain 'spammy' words, can lead to an email being marked as spam. The speaker provides guidance on how to structure emails to bypass these filters and reach the recipient's inbox.

💡Domain Trust

Domain trust is the reputation and credibility assigned to a domain by email servers, which influences whether emails from that domain are delivered to the inbox or marked as spam. In the video, the speaker explains that a trusted domain is more likely to have its emails delivered successfully. The video offers advice on how to establish domain trust, such as purchasing domains from reputable servers and setting up proper records.

💡Mailbox Trust

Mailbox trust is similar to domain trust but refers specifically to the credibility of the email address (mailbox) from which the email is sent. The video script mentions that both domain and mailbox trust are essential for high deliverability. The speaker advises using trusted email service providers like Google Workspace to host mailboxes and ensure they are regularly checked for trustworthiness.

💡Email Content

Email content pertains to the text, links, and any other elements included in an email. The video emphasizes that the content of an email plays a significant role in its deliverability. The speaker warns against including too many links, using certain 'spammy' words, and sending attachments, as these can decrease the chances of an email reaching the recipient's inbox. The video provides a checklist for optimizing email content.

💡Instantly

Instantly is a software mentioned in the video that is used to warm up new email accounts, which helps establish their credibility and improve deliverability. The speaker explains that by using Instantly for at least 14 days, one can simulate email activity and avoid sending emails that are immediately marked as spam. This tool is presented as a solution for those new to email outreach to build trust with their email servers.

💡DKIM, DMARC, and SPF Records

DKIM (DomainKeys Identified Mail), DMARC (Domain-based Message Authentication, Reporting, and Conformance), and SPF (Sender Policy Framework) are email authentication methods that help verify the legitimacy of an email. The video script provides a tutorial on setting up these records to improve email deliverability. The speaker explains that having these records correctly configured on a domain is essential for establishing trust with email servers and ensuring that emails are not marked as spam.

💡IP Blacklist

An IP blacklist, or blocklist, is a list of IP addresses that have been banned from sending emails due to suspicious activity. The video discusses the importance of checking if the IP address from which emails are sent is not blacklisted. The speaker suggests using a VPN to change the IP address if it has a history of being blacklisted, as emails from blacklisted IPs are likely to be blocked or marked as spam.

💡Opt-out Message

An opt-out message is a statement included in marketing emails that allows recipients to unsubscribe or stop receiving further emails. The video script stresses the importance of including an opt-out message at the bottom of emails to comply with email marketing regulations and to avoid being marked as spam by email providers. The speaker provides a simple example of how to phrase an opt-out message.

Highlights

The importance of watching the entire video for effective outreach strategies.

The speaker's decision to share usually paid content for the benefit of the audience.

The critical role of deliverability in ensuring emails reach the intended inbox.

The potential for emails to be missed due to poor deliverability, regardless of their content.

The necessity of having the right records and setup for effective email outreach.

The speaker's goal of achieving 100% deliverability for every email sent.

The 'Cold Email Commandments' as a guide for successful email outreach.

The significance of domain trustworthiness in email deliverability.

The process of warming up an email account to improve deliverability.

The technical requirements of setting up DKIM, DMARC, SPF, and MX records for email accounts.

The limit of sending no more than 20 emails per day per account for effective scaling.

The recommendation to use Godaddy domains and paid G Suite accounts for email sending.

The advice against sending more than one link in the initial cold email to avoid spam filters.

The use of Mail Tester to check and improve the quality of email content.

The requirement for an opt-out message in emails to comply with email sending best practices.

The warning against using short links or open rate trackers that can harm deliverability.

The steps to set up DKIM and DMARC records for improved email deliverability.

The importance of having a real profile picture, name, verified phone number, and recovery email for email accounts.

Transcripts

do not send another Outreach until you

have watched this entire video this is

not a cheap trick to get an extra $2 in

AdSense from you guys watching my whole

video I have to show you something and

to be honest with you I've been

gatekeeping this a little bit for my

paid guys just so they have a huge Edge

but I I almost feel immoral that you

guys are sending Outreach without

knowing this and so I'm just going to

give it to you today because I I

genuinely want to help you please if you

skip this your Outreach is is never

going to work you're never gonna be able

to scale I'm serious like that's how

real this stuff is see right now you're

you're sending Outreach from your inbox

to your dream client's inbox and you

have terrible deliverability you have no

clue what this word even means your

emails are not getting in their inbox

you could be sending them a free million

dollars and they would not respond to

you why because they're not getting it

it's not getting in their inbox because

you don't have the right records you

don't have everything set up properly to

actually send called Outreach um so what

I'm going to do is like this is what I

want for you I want 100% deliverability

so every single email every single hour

you send lands in their inbox and they

see it 100% whether they respond or not

they see it okay this is how you get new

clients if you can't have a good

deliverability you're not even going to

get their attention so here we have

we're going have the cold email

commandments so let's go ahead and go

over this in this video so you guys know

exactly how to get in the inbox every

single time and um what what's crazy is

there's gurus selling you on all their

Outreach methods the bait Riz and switch

and the hook and garbage and they're not

even showing you how to send a proper

email like it's blowing my mind which is

why I have to make this video video cuz

I I just want to help you guys okay so

let's just get straight into it um let

me actually stop sharing this all right

the cold email commandments so in this

document we're going to go over let me

go ahead and do view here we go we're

going to go over everything you need to

do to succeed with a cold email Outreach

system if you fail to follow these steps

it will be impossible for you to win

longterm with cold email I do not say

that lightly physically it will be

impossible for you to win long term all

right I learn this the hard way so

please pay attention for your own good

I'm not going to make any money off this

it's just it's to help you guys out so

I'm begging that you watch it just so I

can help you okay the first step is

deliverability if you don't know what

this is this is how well your emails are

hitting the inbox so basically you're

avoiding being sent to spam or getting

IP blocked some of you might be IP

blocked and you don't even know it the

outreaches you send are not even hitting

the inbox you're sitting there on mail

tracker seeing the mail tracker thing

say view but guys that stuff is a scam

we're going to get into that you're not

even hitting the inbox okay

deliverability is the most important

aspect of a cold email system if your

email does not land in their inbox it

does not matter how insane your Outreach

is they'll never see it you could write

them 14 sales Pages of, 1500 emails and

um do their like child's meal planning

for school and they don't even care

because they'll never see the email okay

you have a 0% chance of booking them on

a call

if your email never even hits their

inbox so how do we optimize

deliverability what you have to

understand is that every time you send

an email the management servers you were

sending are checking for three main

factors first is the domain trusted so

is the domain you're sending from the

website you're sending from trusted so

like KJ copy.com is copy.com a trusted

domain or is this really sus next if the

domain passes is the mailbox trusted so

is KJ at pop.com trusted is this actual

mailbox that we're sending from trusted

and then is the actual content of the

email save is what you're sending like

spamy or is it actually going to be safe

for someone to receive so if you set up

your system and accounts in a way that

checks yes to those three questions then

you have a high chance of Landing in the

Inbox and actually getting clients with

your Outreach so first is the domain

trusted right second is the mailbox

trusted yes okay then is the email

content safe yes if you check yes to all

these you will be fine so domain um this

is actually from my paid stuff so this

do really apply to you but like we

bought domains on trusted servers and

added them to Pro records I'm going show

you guys in this video how to get

domains on the right servers and have

the proper records in place if you don't

know if you don't know what records are

then I'll explain that too okay mailbox

we host our mailboxes on Google and

perform checks regularly okay so you

always be on Google do not use anything

else besides Google to send email or

else you just you're going to have bad

deliverability next email content we are

very careful with the content in the

emails we are sending and we we use

tools to make sure they we're taking as

many precautions as possible so let's go

over how to check yes to these boxes and

ensure your outreaches are hitting the

Inbox and you're actually getting

responses getting clients let's get

right into it hope you're excited this

is the 12 Commandments of cold email so

what I've done is I've compiled the

following list of Commandments for you

to follow to ensure your deliverability

stays as high as possible while sending

Outreach okay the first step is you have

properly warmed up your account using

instantly for at least 14 days so if you

do not know what instantly is it is just

a a software it's amazing it's a website

where you can add your email addresses

in here you can look up a simple YouTube

video it's very easy and then they will

warm up your accounts for you so if you

look at this account right here jessiej

r.com this a test account I did show you

guys how this works if I go to um I

don't know how to go to settings why is

it not opening hold

on where's the

settings brother

hold

on there we go so now it opens up the

settings as you can see like it's

sending

emails for me back and forth it's

warming up this account for me so what

you want to do is you want to come

inside of instantly put in your new

email account in here when when you buy

a domain connect it and then let it warm

up just click this warm thing it's going

to warm up for 14 days that's all you

have to do okay so you've properly

warmed up your account using instantly

for at least 14 days if you don't do

that good Lord you're never going to

make money without reach like you're

just going to go to spam immediately if

you don't do this okay next you have

dkim dmar and SPF actually and MX put

that in there and MX records installed

on all of your domains I'm going to show

you guys how to do this at the end of

this video it's very technical and it's

very you have to do it though like

there's no way around it and this is

going to give you a massive Edge if

you're sitting outreaches against your

competition who has no clue what this is

they're they're lost okay so we go in

here instantly all you got to do to

check this is you can hit test domain

set up so as you can see my other

accounts that I have blurred out here

are perfectly fine but I have this one

that doesn't have them installed so you

guys can see what's going on so we have

dkim not found and dmark not found which

I'm going to show you guys exactly how

to set up so if you do this instantly

you can tell whether your stuff is set

up or not if you you don't if you don't

know what this is then you obviously

don't have it set up okay so let's let's

figure that out next you are not sending

more than 20 emails per day per account

and this includes

follow-ups guys if you want to scale

with cold email you cannot have one

account you need a lot of accounts

that's the secret that's the secret that

no one's telling you guys you need a lot

of accounts you can't just have one

account because you can only send 20

emails per day and that's including

follow-ups so you can only see like five

outreaches and 15 follow-ups it's it's

tough you have to have multiple accounts

but that's just what you have to do next

you were sending emails from a godaddy

domain and a paid G Suite account so

basically you go to godaddy.com you buy

a domain oops I'm already in here you

buy a domain and then you connect this

and you send you you buy a Google

workspace you go to Google workspace and

you guys can't figure this out well

you're probably not going to win sorry

it's kind of tough but like go to Google

workspace go get started sign up for

your account it's like five bucks or

something connect it to your to your um

Google domain and now you can send real

emails from a real domain and you'll be

verified this is what we talk about when

we talk about sending from the right

servers so Google and GoDaddy are very

trusted servers you're going to have

better deliverability than sending all

stff random whack cheap or free um inbox

okay next you were only sending one link

or less in your initial cold email if

you were sending more than one link if

you're sending pictures you are fricked

bro like you need to be sending one link

or less in your initial cold email if

your picture to word ratio is off or if

you're sending multiple links you're

you're going straight to the spam um

after like 10 emails next your email

copy gets a great score on mail me your

spam Checker so if we open this up what

you can do is you can post your email

copy in here and you can it'll tell you

what words are terrible so this says I'm

a Financial Consultant I am a let's see

Finance nope that one doesn't work I'm a

money's not going to work for real I'm

a um

longterm

growth there we go longterm wealth

growth consultant like you have to just

change words to make sure your stuff

work if you're sending emails and you're

not using spam cheer you're fricked bro

like I don't know what to tell you you

have to be sending your C emails

checking it right here and if you remove

all these words what it's going to do is

it's going to tell you that you have a

great score and you're good to go now

you're going to actually hit the Inbox

and so you just need to shift your

emails around and there's a lot of words

that you wouldn't think about like for

you this one is terrible so like you

there's a lot of words you don't know

like you think you're avoiding spam

Checker by not putting money in dollar

signs but if you're doing this you're

going to go to spam so yeah very

important um next thing your email

includes opt out message at the bottom

very simple all you do at the bottom of

your email is just say if you would like

to stop receiving messages reply with

stop or something like that very basic

you just need to have an opt out message

because Google will check to see if you

have this in your messages if they don't

have a way for you to opt out when

you're sending call emails people are

going to mark you as spam and Google's

going to mark you as spam this is huge

next you were sending emails from an IP

with less than three Blacklist so

basically you can use this link right

here um and check your IP to see if it

has a black list or not if you have less

than or if you have more than three you

need to use a VPN to connect to a new IP

that doesn't have Blacklist and send

from there you have to do this or else

you're just going to go to spam next you

aren't using short links so tiny URLs or

bit.ly those are just literally scam

abundant links so never use short links

okay don't use Link shorteners none of

that for the love of everything good in

this world please do not have an open

rate tracker I know some guys who've

been following me for a while I've been

using this and it's I wasn't sure how

how good it was or bad it was I I never

used it myself now I know for a certain

because I've asked people it is terrible

it will lower your deliverability it

will get you into spam do not use open

rate trackers it will make your inbox

untrusted so you have to get rid of this

immediately do not use this ever never

have an overate tracker ever again no

mail Suite no mail tracker no whatever

okay 11 you aren't sending any attached

files so you have nothing attached um to

your emails it's just the one link that

you're sending whether that be copy Loom

whatever or even even loomless it could

just be just text okay but you aren't

sending any attached files and then all

of your email accounts have a real

profile picture a real name a verified

phone number and a recovery email you

have to do this this is the little stuff

because they will check bro they will

check to make sure you not a scammer if

they see that you have a real profile

picture a real name you have a real

phone number on the account and a

recovery email you going to have high

deliverability um granted all this stuff

is checked so the technical stuff how do

we actually set up dkim dmark SPF and MX

records so SPF and MX is very easy it is

automatically set up when you verify

your domain in Google workspace so when

you go to Google workspace and um I'll

actually show you guys right now it

whenever you sign in like with your

domain it will ask you to verify it and

all you got to do is click like

authenticate with GoDaddy you sign in Go

Daddy and it will go ahead and put these

records on there you can double check by

coming into here and going to account I

think go to domains manage domains

and then you can verify them here they

seeing that it's verified so mine is

obviously verified on my like main

accounts which is why I don't have any

of those errors pop up when I use

instantly now what we need to do is we

need to go ahead and set up the dkim and

dmark so for dkim you want to go to the

admin can um console go to Gmail

authenticate email generate new record

2048 generate so what you want to do is

go in here let's go to close that let's

go to apps go to

Gmail want to go to authenticate email

with DCM you're going to have to

generate this and what you're going to

do is you're going to copy over this txt

record and we're going to put it into

GoDaddy to actually like set up this

record okay so let's go ahead and do

that let's go ahead and go to go daddy

let's go to this um right here we go to

DNS now what you'll do is you'll add a

new record you obviously do txt like it

says you type in the at sign so google.

domain key we'll put that in here for

the name and then you just want to copy

the string of characters and put it

inside this and change this to half an

hour make sure that's right I think it's

half an hour yeah half an hour and

you're good to go I'm not going to do it

because I already have this set up which

is why mine checked the uh the Box on

instantly so it's good to go there next

we need to just do the same thing for

Demar but without having to do the

Google thing so for DeMark it's very

simple you just come back into this you

want to add a new record go to txt you

want to do um copy this over so

underscore DeMark put that right inside

of here so _

dmark and then for the value you just

want to copy this that I'm showing you

right here so it's vdark this and you

just change the end of this to your

domain so for me it would be like you

know at copy.com so you change this

value and then change the end to be at

copy.com and put this in and do one hour

and you're going to go and save it wait

24 hours Check your stuff again

instantly if we test domain setup you

can see that mine that I'm using this on

is completely fine it's 100% clean

health score of 100 we are good to

freaking go we're all set so there you

go guys I hope you enjoyed and please

just use this and this is going to give

you a huge Edge and anyone who does who

didn't watch this video man I feel bad

for them because their outreaches are

going to be completely useless so hope

you guys enjoyed love you if you learned

something let me know in the comments

and U see you in the next video