Mastering the Wildlife Control Business: Strategies for Profitability, Efficiency, and Success
Summary
TLDRIn this episode of the Living the Wildlife podcast, host Stephen Van Tassel interviews Dominic Rubino, a business coach from 10x BLT. As a former contractor himself, Dominic shares insights on how wildlife control operators can run their businesses more efficiently and profitably. He emphasizes the importance of tracking key operational numbers, such as lead conversion rates and customer acquisition costs, rather than solely relying on traditional financial statements. Dominic also stresses the significance of mindset and discipline in entrepreneurship, encouraging business owners to be curious, forward-thinking, and unafraid of discomfort. Through his coaching, he aims to help clients build companies that align with their personal goals and provide the means to live the life they envision.
Takeaways
- 😀 The host, Stephen Van Tassel, invites listeners to subscribe to his "Living the Wildlife" podcast and share feedback or ideas.
- 👨💼 The guest, Dominic Rubino, is a business coach from 10x BLT, and he discusses how he can help contractors and business owners with their businesses.
- 👨🔧 Rubino transitioned from being a trade contractor, like painting, to becoming a business coach, learning from his mistakes and lack of financial understanding as a contractor.
- 💰 Rubino emphasizes the importance of understanding operational numbers, like lead acquisition costs, rather than just accounting numbers, to effectively run a business.
- 📝 He suggests writing down the customer journey and attaching numbers to each step to identify areas for improvement.
- 🥅 Having the right mindset and discipline is crucial for business success, according to Rubino.
- 🤝 Building a relationship and rapport with a business coach is essential before committing to working with them.
- 📚 Rubino recommends reading Michael Gerber's "E-Myth Revisited" to understand the different roles of an entrepreneur, manager, and technician.
- 💻 Rubino offers free webinars and podcasts (Profit Tool Belt) for people to learn more about his coaching approach.
- 🚀 The goal of business coaching is not just about making more money but achieving what the business owner wants, like caring for family, being self-made, or having flexibility.
Q & A
Who are the guests on the podcast?
-The guests on this episode are Stephen Van Tassel, the host, and Dominic Rubino from 10x BLT, who is a business coach.
What is Dominic Rubino's background?
-Dominic Rubino was a trade contractor in the past, working as a painter and doing small renovations. He transitioned into being a business coach since the year 2000, after realizing he lacked knowledge about running a successful business.
What makes 10x BLT's approach to business coaching different?
-10x BLT's approach to business coaching is different because they are business owners who also provide coaching. They focus on the numbers and operational aspects of running a business, not just tax mitigation and accounting.
What are some of the key numbers Dominic Rubino suggests business owners track?
-Some of the key numbers Dominic Rubino suggests tracking are leads, estimates, jobs converted, and the acquisition cost of buying a new customer. He recommends mapping out the customer journey and tracking the numbers associated with each step of the process.
What is the mindset Dominic Rubino believes is essential for successful entrepreneurs?
-Dominic Rubino believes that successful entrepreneurs have a curious and forward-facing mindset. They ask big questions, such as 'How can I...' and 'What if...' to constantly improve their business.
How does Dominic Rubino suggest business owners get started with his coaching services?
-Dominic Rubino suggests that potential clients consume his free content, such as his podcast and webinars, to get a sense of his philosophy and style. If they still find value in his approach, they can reach out to him to discuss working together.
What is the significance of the 'E-Myth Revisited' book that Dominic Rubino mentions?
-The 'E-Myth Revisited' by Michael Gerber is a seminal book that Dominic Rubino found extremely impactful in his entrepreneurial journey. It discusses the different roles an entrepreneur plays and the importance of transitioning from a technician to a manager and entrepreneur.
What does Dominic Rubino say is the motivation for many business owners, beyond just making money?
-Dominic Rubino suggests that many business owners are motivated by what they can do with the money they earn, such as taking care of family, paying for their children's expenses, or having the flexibility to be present for their family without a boss.
How can listeners access more information about Dominic Rubino and his services?
-Listeners can visit 10xblt.com to learn more about Dominic Rubino's business coaching services. They can also check out his podcast, Profit Tool Belt, to get a better understanding of his philosophy.
What is the host's email address for listeners to reach out with comments, suggestions, or criticisms?
-The host, Stephen Van Tassel, can be reached at [email protected] for any comments, suggestions, or criticisms from listeners.
Outlines
🎙️ Introduction to 'Living the Wildlife' Podcast and Guest Dominic Rubino
This segment introduces the 'Living the Wildlife' podcast, part of the Pest Geek Podcast family, hosted by Stephen Van Tassel, a Wildlife Control consultant. Stephen encourages listeners to subscribe, reach out with comments or show ideas via email, and mentions alternative platforms like Rumble for accessing the podcast. The episode features guest Dominic Rubino from 10x BLT, a business coaching company. Dominic's background includes being a contractor and painter, and the discussion aims to provide insights on managing a business effectively, ensuring the business serves the owner rather than controlling them. Stephen's own experience of being overpowered by his business is shared as a cautionary tale.
📈 Insights from Dominic Rubino on Business Management and Growth
Dominic Rubino, from 10x BLT, discusses his journey from a struggling business owner to a successful entrepreneur and business coach. He highlights the importance of understanding business numbers and operational metrics beyond just financial statements. Rubino emphasizes the need for discipline and mindset in business, and explains how he transformed a side company into a highly profitable venture within four years. The conversation delves into the importance of tracking leads, estimating job costs, and understanding customer acquisition costs. Rubino stresses that business success often relies more on discipline and mindset than purely on financial acumen.
🛠️ Tactical Business Strategies for Wildlife Control Operators
Dominic Rubino offers practical advice for Wildlife Control operators on managing their business effectively. He suggests a simple method to understand the customer journey and operational numbers, like tracking leads and conversion rates, that impact business success. Rubino emphasizes the importance of knowing operational details like the cost of acquiring a customer. He also addresses the challenge of balancing business demands with personal life, suggesting setting clear boundaries on service areas and times. The segment underscores the need for entrepreneurs to qualify their customers and manage their businesses in a way that aligns with personal goals and values.
💡 Exploring the Mindset of Successful Entrepreneurs with Dominic Rubino
Dominic Rubino delves into the mindset necessary for entrepreneurial success. He shares his personal journey of learning from mistakes and gaining business acumen. Rubino suggests that entrepreneurs should be curious, forward-thinking, and focused on operational rather than just financial metrics. He stresses the importance of understanding the business's customer journey and operational processes. Rubino also touches upon the emotional aspects of entrepreneurship, such as the pride in achieving business milestones, and the importance of aligning business goals with personal values and aspirations.
🚀 Business Coaching Insights and Benefits with Dominic Rubino
The discussion with Dominic Rubino shifts to the role and benefits of business coaching. Rubino explains his approach to coaching, focusing on understanding each business owner's unique vision and goals. He shares anecdotes of clients who have experienced significant personal and professional growth through coaching, emphasizing the importance of aligning business operations with personal values and aspirations. Rubino also discusses his podcast, 'Profit Tool Belt,' as a resource for entrepreneurs seeking business insights. The segment highlights the transformative impact of coaching on business owners' lives, both financially and personally.
🔑 Final Thoughts on Entrepreneurship and Business Growth
In the concluding part of the interview, the focus is on understanding the true motivations behind entrepreneurship. Dominic Rubino highlights that the drive for business growth isn't solely about financial gain, but also about what the money enables, like caring for family or achieving personal goals. The segment emphasizes the dignity and self-fulfillment that come from building and growing a business. Rubino's insights underscore the importance of knowing one's limitations and strengths, and the realization that success in business often involves personal growth and adapting to challenges.
🌟 Closing Remarks and Contact Information for 'Living the Wildlife' Podcast
The podcast episode concludes with Stephen Van Tassel, the host of 'Living the Wildlife,' inviting listeners to engage with the show. He encourages feedback, suggestions for future topics, or criticisms via email. Stephen also reminds listeners of the various platforms where the podcast can be accessed, including Rumble. The closing message reinforces the show's theme of empowering listeners to effectively manage their businesses in the Wildlife Control industry, while also maintaining a balance with personal life.
Mindmap
Keywords
💡Business Coaching
💡Contractor
💡Pests
💡Numbers
💡Mindset
💡Discipline
💡Customer Journey
💡Entrepreneur
💡E-Myth
💡Customer Acquisition
Highlights
The guest, Dominic Rubino, is the head business coach of 10x BLT, a company that provides business coaching services.
Rubino shares how he transitioned from being a trade contractor (painter and small renovations) to becoming a business coach since the year 2000.
Rubino's company stands out from other business coaches by focusing on the "business of business," i.e., the operational aspects of running a successful business.
Rubino emphasizes the importance of understanding the numbers that drive a business, such as the cost of acquiring customers and tracking the customer journey through different touchpoints.
He recommends writing down the customer journey, from initial contact to invoice payment, as a way to identify the numbers to track and improve processes.
Rubino highlights that accountants are not necessarily good business people, as they focus on counting and tax mitigation, while entrepreneurs should look towards the future and have a vision to build their businesses.
He emphasizes the importance of discipline and mindset, suggesting that curious entrepreneurs who ask "how can I" or "what if" questions are more likely to benefit from business coaching.
Rubino believes there is a temperament for being an entrepreneur, and those who have a burning desire for their business to succeed but feel alone can benefit from coaching and associations that provide like-minded connections.
He recommends reading Michael Gerber's book "The E-Myth Revisited" as a seminal resource for understanding the roles of an entrepreneur, manager, and technician.
Rubino highlights that people don't want money itself but rather what they can do with it, such as taking care of family members, paying for their children's expenses, or having the flexibility to be present for their kids' activities.
He encourages listeners to reflect on what they want to achieve with their money, whether it's taking care of their loved ones, being present for their children, or having the dignity of creating something for themselves.
Rubino emphasizes that some people are not suited for being employees and taking orders, so being self-employed allows them to manage their own destiny and align with their identity as self-made individuals.
Rubino invites listeners to check out his podcast "Profit Tool Belt" and attend his free webinars to learn more about his philosophy and coaching approach before considering working with him.
He recognizes that not everyone may resonate with his style, but encourages those interested to explore his content and reach out if they find a good fit.
The host, Stephen Van Tassel, mentions that this is part one of the interview and invites listeners to tune in for part two next week, where Rubino will provide a phone number to access his free webinars.
Transcripts
see pesky podcast living the wildlife
podcast Stephen M Van Tassel or there
are his Affiliates are not responsible
for followers use of the information
provided here hi everyone Stephen Van
Tassel here Wildlife Control consultant
bringing another episode of living the
wildlife as part of the past geek
podcast family do take a few moments if
you would subscribe to the channel ring
the bell and of course you could always
reach out to me at Wildlife Control
consultant gmail.com that's Wildlife
Control consultant gmail.com would love
to hear from you yes even criticisms
will take that too perhaps you have an
idea for a new show perhaps you have a
comment you'd like to make would love to
hear from you again that's Wildlife
Control consultant gmail.com you can
also get my podcast through Rumble if
you don't want to deal with YouTube just
go to Wildlife Control
consultant.com there at the rumble site
just put that search term in and my
podcast will show up there as well so
we're glad to have you on board we are
very pleased to have a guest today of
course his name is Dominic Rubino from
10x BLT which is an interesting
interesting title he is the head
business coach of that particular
company and he has some experience both
in being a contractor he was a painter
in the past and so we're going to talk
today about helping you run your
business so your business isn't running
you I know when I was in doing field
work uh I was not running my business my
business was running me in front of me
and so ultimately I I did not survive so
we don't want that to happen to you and
he's going to talk about some things
that's going to help you
get over that and how he can help you do
that both for the services that he he
provides so Dominic welcome to the
wildlife living the wildlife podcast
yeah I'm excited to be here thank you
very much hi everybody so tell us a
little about your yourself how you got
into this side of the business and then
get into what you can do for our our
audience
yeah
gee you know how I got into this is gray
hair and wrinkles
that's it okay
yeah no no no I've been a business coach
since the year 2000. okay a very long
time and I came out of the corporate
world and before that I was a trade
contractor right trade as you mentioned
I did painting and small Renovations a
lot of the things actually that the
professionals here would do where you
guys are patching a hole that a raccoon
made or you know that little stuff
sometimes I had to do as a painter as
well because the homeowner says well
you're up there with the ladder anyway
might as well do it yeah might as well
do it yeah because you can't get anybody
else to do it there's no yeah because I
don't have a ladder right but she still
complained about the price
it makes no sense
um and of course I was a kid so I got
pushed around a lot in on pricing on um
on callbacks on neighbors saying that I
oversprayed their house and now I had to
cut wax their vehicle you guys might not
have to deal with that but you probably
have that neighbor thing where why are
you removing that beautiful animal and
you know you're trying to do a job uh
you're trying to provide a service
you're trying to do it ethically and
within the you know the the state
federal rules but somebody has an
opinion and as you know opinions are
like elbows so everybody's got about two
of them two of them so there you go
that's that's a clever that's a clever
phrase yeah there's a there's a worse
phrase but I don't uh I don't cuss so
okay all right
and so you've got into this you got into
being a business coach so how does your
company differentiate from other forms
of business coaches that are out there
yeah you know that's a really good
question so today I want to talk about
everything that has to do with the
business of business and that's really
where we stand out there's lots of
business coaches out there Stephen as
you probably know you have to go find
the one that resonates with you and some
people are going to listen to this
interview and hate me and that's fine
you know you're still going to get great
info but you're going to leave it going
I'm never talking to Rubino or any of
his crew and other people will say well
that was interesting maybe I'll find out
more so everybody has to follow the path
they want first of all but
what makes us different is we're
business owners who also do business
coaching and that's very different and
can I tell you a little bit about my
professional absolutely oh absolutely
okay yeah absolutely almost none of it
is Pest Control unless you count my
house
okay so I'm under constant attack by
starlings rats which makes me feel bad
by the way yeah I don't like admitting I
have rats because it makes me feel like
I have a dirty house which we don't
right you don't have to have a dirty it
depends what part of the country you're
in but like with California it's normal
for a roof rats to be roaming through
people's backyards it's oh my God
perfectly normal yeah yeah we've got
we've got it and I live near a park one
and the park is across the street from
my house right so Pacific Northwest I'm
up okay the pack Northwest so we've cut
starlings we've got rats we've got
raccoons uh from time to time we have
coyotes I'm not sure if the coyotes eat
the raccoons or not I know they you know
the raccoons might win in that fight but
they might know right it depends on how
how skilled the coyote would be but yeah
there's
raccoons would just typically climb a
tree if they can find it fast enough
sure get out of there and then the worst
pest we have in my neighborhood are the
neighbors who feed said animals yes yeah
feeders and so I have to deal with that
and then you know we have bears but uh
not so much in my part of town but you
drive about 20 minutes and there's Bears
there's actually cougars in my town and
so but we don't deal with those you know
anyways
um
so my background though is I started in
painting and then I I was I sucked at
business I was horrendous at it and the
worst day of my life was a day that I uh
I had an anniversary with my girlfriend
you know this is college right
really nice girl I had this 77 Dodge
Tradesman van if you saw it now you'd
bring your children inside it was a
horrible looking van right it was just
horrible and um it broke down on the job
site and it was our anniversary and you
probably already know where the story's
going I didn't have the money to pay to
fix the van I didn't have the money to
take her to dinner so that night she
picked me up from the house we were
painting
and she took me to dinner and she paid
it wow and I got to tell you I felt so
small like like
I don't I mean I don't want over share
but I felt like a failure right you know
it just wasn't I was working so hard I
was getting referrals people loved me I
knew how to paint a house I thought I
could do it efficiently and make money
at it but I would I could not I could
not rub two cents together and save my
life and something was wrong so my uncle
I come from an Italian family so my
uncle's you know he's got one of those
Italian Uncle Julio okay I used to work
for him as a framer and I'm like maybe
I'll go ask my Uncle because you know he
must know about business he's a framer
and so he started asking me all these
questions about my business and they all
had to do with numbers like how much did
this cost you how much you paying for
that what's your overheads I'm like I
don't know I don't know now my favorite
uncle turns to me and goes look if you
don't know your numbers you're just a
dummy with an opinion
ouch how's that he's still my favorite
uncle but man he hit me in the head that
was that was some hard truth that was
some hard truth there yeah yeah anyways
I went on to take a bunch of business
courses and
um but entrepreneurship courses not at
school but what I took at school has
nothing to do with anything and I I
turned around a business that had
previously just been a side company and
in four years I got it up to 120 million
in sales and I sold it
yeah okay well you got my attention so
there you go what we're talking about
you know hopefully we talk about some of
these things here today yeah you're
you're going to be surprised it has more
to do with discipline and mindset okay
than it does anything else
so discipline and mindset so let's
unpack that a little bit
um because your uncle mentioned the the
numbers
and and I I'm totally on board with them
because that was certainly something
that I struggled with that I that I did
we all do we all do and so if you're so
in terms of the discipline and mindset
would you say that that's
what would be some of those numbers that
someone who's you know they're new in
their business or maybe they're under
five years you know that five year break
that's supposed to be like such a
cliffhanger there yeah what what numbers
should they should they begin to pay
attention to straight off like you know
what's the the quick the quick route
here that they need to start with yeah
this is probably going to surprise you
because it surprised the heck out of me
but it's actually not the accounting
numbers like the B the p l and the
balance sheet those are they are numbers
but those aren't the operational numbers
oh and it took me a long time to figure
out is that my accountant's job is to
reduce the amount of taxes I pay
right
my job as a business coach is to
increase the amount of profit you make
and so I care about different numbers I
care about the things my Uncle Julio
asked me about I didn't know at the time
because I'm a dummy right right uh or
has he said I'm a dummy with an opinion
um
I have to know how many leads how many
people called me that month how many of
those people became estimates right how
many of those estimates became jobs
and this is really what he was pushing
for is a number that I now call
acquisition cost what does it cost me to
buy a customer from the market
and that's all these people that you
know oh I do online marketing just for
Pest Control just for wildlife okay
they're selling you customers you're
gonna pay x amount of thousands of
dollars to run ads on Facebook or
wherever you do it they're trying to
help you buy customers
it doesn't matter if you do no marketing
at all or you spend Millions on
marketing you still have a cost to
buying customers that's it those kind of
numbers we don't think about they don't
teach us in school right at all
and so that's those are the kind of
numbers we have to follow
and so
as I as we before the show started we
talked about the time constraints that
are on our Wildlife Control operators so
what would be the way that they need to
generate that because they already have
paperwork was something that I certainly
hated to do and people that get into
Wildlife Control are not known to be you
know if they wanted to read books and
stare at a computer all day they would
have gone to a different career path
yeah you'd be an insurance agent right
exactly right so this is where so how do
how do they
gather that information to get the kind
of answers that you're looking to the
questions that you're asking so that's
that's efficient is there a software is
it can they do it freehand what is the
way that they would do that so first
keep in mind the numbers I just told you
are a couple of numbers right but no no
I got one if you if you want to know all
of the numbers then here's and this is
business coach talking so I'm going to
talk to everybody as if we're having a
coffee and sure we're huddle over table
and nobody's listening and we're working
at it right
get a blank piece of paper and a pen
leave the office get a cup of coffee
face the corner at a really nice coffee
shop and just sit down on your own don't
let anybody bug you
and write down your customer Journey
like how does the customer deal what you
know you would call it the sales flow
like I get a phone call or somebody
contacts me by email or text right and
HOA calls me doesn't matter right but
then I return that phone call
then I go have a meeting
then I give them an estimate then I do
the job put all those things down in a
list my friend you now have numbers
attached to each of those things right
your number is going to be different
than mine and you know we can talk about
the magic number everybody has a magic
number
um but now you've got your numbers
those are the numbers to track and at
the very very bottom of that list is
when you send the invoice to the
customer and you get paid hopefully
right at the same time or just before
yeah after that come the financials the
balance sheet and the profit loss okay
and that's the numbers we tend to we
forget I'm going to say this and I don't
care if there's any accountants
listening accountants are not good
business people they're good at counting
they're called accountants not business
people
so they're good at counting they're good
at tax mitigation they're good at being
very afraid of the sky is going to fall
on their heads
and and telling you what already
happened because their accountants right
right if you want to be an entrepreneur
you want to look towards the future if
you want to build your own and you don't
have to build a thousand vehicle
of pest control you can have one or just
you doesn't matter but you still have to
have some Future Vision you're working
towards something that pulls you more
than you're getting pushed and those
numbers help
so yeah that sounds very you know very
straightforward and then that per I
would have suspect as the person's going
through this list they probably could
find a couple places where they can make
that process less painful for themselves
and the customer yeah well can I
interrupt you for a second
I'm foaming like I'm like okay I gotta
say this you know how you mentioned now
two or three times that you get pulled
ahead of yourself like it's so busy
you're always busy you're running right
yeah
so at the very top of that process you
get a phone call and I'll just say phone
call whatever somebody contacts me right
and then oh I'm oh my God I got a lead
and you turn to your wife or your spouse
and you say honey I got a lead it's an
hour away can you take the kids to
baseball I gotta get this job and now
you drive an hour there
do whatever you got to do the little
dance which we don't want to do then you
drive an hour back and maybe you got the
job but what happens is your kid
is at bat yeah finally hit the hit and
Dad wasn't there or Mom I'm just you
know just sure
and this is where when I see those
numbers I have to realize hey I don't go
on every service call everybody you can
ask for me but I might not be available
and I have a service area that I work
within and I have service times that I
work within
uh I got ahead of steam here Stephen can
I keep going keep going absolutely so I
think you're in Montana right I am yeah
so I've I've had lots of ranching
buddies from my past in the business and
okay one of the best lines I ever heard
was from a Rancher friend of mine Aaron
Collins he goes look Dom if you stand
for nothing you're going to fall for
anything right
if I accept somebody saying you know
come by and look at our raccoon Problem
whatever the pest issue sure sure and I
just run off as if they're the most
important person in the world I'm not
doing a service to me my business or my
family
and so that's time to pump the brakes
and see does that customer qualify to be
your customers
so you qualify the customer so you have
you can help those Wildlife Control
operators and Pest Control operators
help them go through that process and
fine-tune that process now right because
I think it's a fair question you know
are you making money on that call I mean
I think some of the problems was is that
you're like
I knew I was making money on a job I'll
just use myself but you know some jobs I
lost I'm sure I lost money on and I
shouldn't have and and I would wonder
how often that's occurring for us in our
industry yeah I mean I just here's a
funny example but it's painful it's only
funny when we're talking about here
somebody listening is going to be
banging their head on the steering wheel
as they say it well we right we wanted
to be less painful for them than it was
for us but I'm gonna say it anyway right
you know I like the Joker you can
already tell them absolutely yeah it's
fine
we'll look at the pricing structure of a
company
and they'll say Dom you know what our
pricing is solid we're very confident in
our pricing and you know we'll start to
pick it apart I'm not trying to be
smarter I'm trying to be very very
curious
that's my job as a business coach to be
very curious and draw the question draw
the answers out with good questions and
so this is a typical thing that we find
is okay you've got great pricing tell me
how you come up with your price and so
there's obviously formulas for that but
we're ahead of ourselves a bit Yeah and
they'll say well you know what we're so
good we charge mileage
we charge mileage if they're outside of
our zone I'm like well that's fantastic
but then I come back with a question
don't you pay your guys by the hour
now that doesn't seem like a big deal
but if I saved you 10 bucks a day and
you work 250 days a year you just saved
that much money
and this game is a game of inches
just like it is I imagine when you're
trying to eliminate pests you try the
first things and then you get Tighter
and Tighter and Tighter in your controls
that's the same thing in business just
keep at it get Tighter and Tighter and
Tighter
yeah so I like your you know you're
going to help this you're going to help
this individual
you're gonna
start helping them question what they're
doing so that you can find hopefully
together find a better way of doing it
so they either save money or make more
money or buy a combination of both and
ultimately their profit is greater and
then their accountant can yell at them
about how many taxes they're paying well
that's the worst problem in the world
isn't it that's right and again there
comes the accountant after the horses
out of the barn that's right okay hold
on yeah yeah so so in terms of the
process so someone calls you how does
the how does the process start when
they're if they call you and say you
know I I like Dom I like the chemistry
because that's kind of what you
mentioned earlier the chemistry with the
coach I'd like to explore this I need
someone to help me walk through this
process what is the process for starting
that relationship with you you know yeah
at least for us we like to get to know
people and so as you know I have a
podcast it's called profit tool belt
profit tool belt folks there you go belt
podcast yeah or as my really good
friends like to bug me when I show up
with my branded profit tool belt vest is
that profit tool belt are you selling
leather belts like no
no no no they they love to take apart my
brand names but that's that's what good
friends do
um and then you know I I run free
webinars free trainings so you should
you should go consume everything you can
of mine and if you're still not sick of
it then send me a text or call me that's
I would say do your research right yeah
so this is so they can get a sense of
what your philosophy is your style is by
listening to your podcast you have an
idea of how many shows they probably
person should listen to to kind of get
the feel to say yeah this is a fit I
need to to go through I don't no I mean
you kind of know you know first of all
we work with people who are who have the
right mindset it has it has more to do
with mindset than it has to do with the
size of your company you know there's a
gentleman we work with in the Northeast
who's a one-man
um
handyman sorry he's a handyman
he came to us he was doing a couple
hundred grand a year but he was the guy
I was talking about couldn't get to his
daughter's baseball game and then when
he did
she said this to him Dad how come you're
always on your phone oh
right and that's
is that what you want is that why you
had kids right so anyways we had to get
in there and help him put systems in
place
and those systems were around putting
the having the right vision for where he
wanted to take the company which was his
vision it's not ours we don't give him a
vision right he asked the questions to
get his vision and then you build the
company around that well he's about to
sell that company
and not for nothing
that's yeah
I I was listening to a sidebar here I
think it's so important for the audience
to understand that your goal if you're
not handing your company off to your
children
and unfortunately so many children are
two let me just put this bluntly too
stupid not to see the opportunity
because of the family issues that they
have or where they're going to find
their own way blah blah blah but
nevertheless you want to be a good place
where you can sell your company that's
the goal and and so because that's what
you're building so you're not only
making money for a living but you're
building something that you can get a
big cash infusion from but do talk a
little bit more about that what are some
of the qualities that mindset is that
something you've mentioned a couple of
times already and what are some of the
elements of that mindset that someone
needs to have I've been thinking a lot
about this lately because I I asked that
same question on my side we're always
thinking about how people think right in
in business I want to think about my
customers conversation at the kitchen
table because that's where I want to
have the impact so that they make the
decision to work with us right
the mindset you're going to find it so
interesting and I'm trying to come up
with I'm trying to get data for this
I think if anybody's listening to a
podcast on improving their business they
already have that like they're already
facing north their feet and their nose
are facing the right direction now
whether they all want to do it you know
it's totally different but who is who
who would benefit from coaching is
somebody who's curious about it first
because you can't force somebody to get
coached right do you remember putting
your kids in little leagues or in entry
soccer and there's there's one kid he or
she can't wait to score there's another
kid that's making little castles out of
gravel and sitting there
spitting circles it's super cute but
they don't want to be a soccer player
right and then you got one kid he's like
I'm the greatest four-year-old soccer
player in the world well the other 19
kids are just standing there of course
you are
yeah so I think I I actually believe
that there is a a temperament
for someone to be an entrepreneur I
think that not everyone is wired that
way at least since I'm speaking for
myself I don't see myself as an
entrepreneur I I see myself as
the second in command of a company
and the problem is is no one hires the
second in command uh so that's certainly
a mistake on my part but the I do think
because when I see people that have been
successful in their business
um other than you know just happenstance
sometimes people just get lucky right
they're not really that skilled but I
see people in in Wildlife Control where
they were able to bring their business
to a place where they're able to hire
people they were able to
and have that that's a different skill
not everyone has that some people are so
I gotta control everything they're not
me and they're always going to stay
small and that takes a special skill and
I think there's a you have to have some
Grit
to go through the agony at times for
being an entrepreneur because customers
can be brutal to you and it's tough yeah
so this goes to your other question is
who who benefits from coaching and again
I don't not that I don't care if
somebody works with me I'm just saying
in general is somebody who realizes that
listening to this show that realizes hey
I'm a little bit different yeah I don't
talk the same as everybody else if I try
to talk to my employees about things
they don't care they're there for the
hour or the salary and quite often we
get business owners who have this
Burning Desire but feel like they're
alone how come I'm the only one who
wants this business to succeed and and
who do I talk to that also wants that
well of course you get somebody on your
team like that or you start to hang out
with other people which is why you would
join an industry Association Link in
your industry right you go you go hang
out with those people and you leave
energized right and that's what what
obviously business coaching is a lot
more formal than that but that's what
you do is you get around people who are
also forward-facing who are saying
they're asking the big questions and the
big questions you know you're asking the
big question when your question starts
with How can I
or what if
now I stole that from Michael Gerber's
e-myth Revisited and I've been using it
for 23 years great great book oh great
Stephen I call it the most painful book
I ever read yeah no you got to go back
to the year 2000 in my small little
townhouse I'm engaged to my beautiful
wife I love the time I was she was just
my girlfriend but
um I would read that book and I'm pacing
up and down the the living room she's
like what are you doing and I'm like
this book is so good but I would read
two pages and close it and smack it
against my head and let it open again
I'm like I'm not doing this and I'm not
kidding that book is seminal like it is
it it really is
it it really cuts to the core of the
entrepreneur the manager and the
technician and if we stay in that
technician like the guy baiting the
traps you're limiting yourself in the
company if you're listening to a show
like this you're in entrepreneur mode
how can we do mole control how can we
understand you know how can we have
better gloves for bats I was looking at
some of your previous episodes those are
the big questions that a leader has to
tackle yeah and I think that's and I
think that's the challenge you know the
transitioning from those different roles
takes it takes takes some pain and a in
a a comfortableness with on being
uncomfortable yeah that not everyone can
transition through I mean I think that's
certainly the case for me
uh which I guess the benefit would be
know your limitations that can be
important you know self-discovery but
the but that e-myth book I think is
imperative for people to read and I I I
couldn't agree with you more that book
was like I didn't I haven't read the
revised version but the old one was like
oh my gosh how many mistakes that I make
it was it was like this was wonderful
for me it was one per two pages and
that's why I kept smacking myself in
that minute I think I read it after I
sold my company so it was uh so I I
think was more so for me it was
reflecting back to what I did brought
did this wrong did this wrong you just
you just reminded me from jumping from
the e-myth to what people really want
not everybody wants more money
so if you're if you're not driven if
you're listening to this show for
instance going now that robino guy's
cool Steven's got a good perspective but
I don't really want more money I'm happy
it actually goes to this crazy name that
we have why is it called 10x built BLT
well as as you can already tell I like
to goof around even though I'm as
serious as Sin like I'm very serious but
I like to laugh along the way well built
it comes from people don't want money
they want what they can do with the
money now on the serious side you want
to take care of your mom because she's
sick and she took care of your whole
life and she's in a shared room in a
hospital and you want better for her on
the Goof and around side the B and the L
and the t is because you want to drive a
bigger boat to a nicer lake with a newer
truck BLT
right right it's not it's not I'll give
you an example there's a guy named Dan
who worked with us and he came in one of
our because we did coaching programs
right he came in this like put your toe
in the water kind of program yeah and
which is fine you know people you choose
your your experience right
this wasn't what he came in with but he
got on on coaching call one day and he
goes guys my daughter just needed braces
and I paid Seven Grand by writing a
check and he like he was standing so
tall because he paid for his daughter's
braces
he's just a dad he just happens to be a
Tradesman but he's a dad and that's you
know so when you go you know who does
coaching and what's the we know what do
I get I you tell me is it taking care of
your mom is to take care of your
daughter is it being there in the stands
without your phone on so you can watch
your your son or your daughter right
yeah no there's dignity there's dignity
in work and knowing that you've you've
built something for yourself and
you've there's dignity in that it's just
like whenever just when you're a kid and
you brought your
drawing home to Mom you made that for
your mom right something you created you
created it you're a crafter you did it
right yeah and I think there's and I
think there's a lot of value Yeah
because sometimes people I like the way
you phrase that you know because I do
think sometimes people get hung up on
money and it's not really about the
money it's what they want to do with the
money and for some people may just be
the flexibility
uh to to be with their to be with their
kid they don't have a boss I mean I had
I had a friend of mine he said I'm he
sold this company he was pretty
successful worked for somebody else and
finally left that and he I said well why
did you leave you you got this other job
with the new company and he said he said
I realized that was just a bad employee
he couldn't take orders
I'm the worst employee in the world he
couldn't take orders and so I was he's
doing fine we feel as he just wasn't
going to be he couldn't take orders so I
it felt obviously for him being being
self-employed was an important part of
him managing his own destiny that's
right his identity is wrapped up in I am
a self-made person and for a lot of us
that's it right
well that comes that brings us to the
end of part one of my interview with
Dominic Rubino of 10xblt business
coaching so you can visit learn more
about him at 10xblt.com and he also has
of course a podcast that's at profit
toolbell.com to learn more about him but
I hope you stay tuned for next week to
have part two of my interview the last
part of my interview with him and he'll
also have a little bonus there where
he'll have a phone number where you can
text him and get access to some of his
free webinars about helping you become
better at your business as he does help
entrepreneurs with business coaching of
course if you're listening to this
podcast chances are you are already an
entrepreneur so I might want to check
him out or listen to our next podcast
you've been listening to living the
wildlife as part of the pesky podcast
family my name is Stephen Van Tassel I'm
your host and hopefully you'll take a
few moments and subscribe to the channel
and ring the bell so you can stay tuned
to all of our episodes you can also
reach me at or get my podcast I should
say at rumbles just go into Wildlife
Control consultant to download my
podcast there as well if you want to
reach out to me you can reach me at
Wildlife Control consultant gmail.com
Wildlife Control consultant gmail.com
would love to hear from you advice tips
perhaps you have a show that you'd like
me to do or interview I'd love to hear
from you or an even criticisms will take
that as well
you've been listening to living the
wildlife why do we want you to live the
wildlife because we want you to live the
wildlife not be the wildlife
take care everybody
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