55 Minutes of Podcast Strategy for Entrepreneurs ft. David Shands | #TheDept Ep. 003

Summary

In this insightful podcast episode, host David Shands interviews his friend and successful entrepreneur, delving into the world of podcasting and content creation. They discuss the importance of identifying gaps in the market, the power of consistent conversation to unlock one's genius, and the strategies behind building a successful podcast. David shares his journey from a t-shirt business to hosting a top business podcast with over 750,000 downloads a month, offering practical advice on monetization and serving the audience. The conversation also touches on the impact of faith and community on personal and professional growth.

Takeaways

• 🎙️ The importance of consistency in podcasting is emphasized, with the host highlighting the need for regular conversations around a topic to unlock one's 'genius'.
• 🔍 David Shands, the guest, discusses his journey into podcasting, starting from a marketing idea for his conference to realizing the potential of interviewing influential people.
• 💡 The concept of finding 'The Gap' is introduced, which is about identifying what is missing in the market and doing that to stand out, especially for new podcasters.
• 🚀 David shares his experience with monetizing podcasting, mentioning how he discovered making money from YouTube analytics and the significance of understanding packaging in content creation.
• 🤝 The value of co-hosting is explored, with David explaining how bringing on a co-host can diversify the audience and enrich the conversation.
• 📈 Analytics are highlighted as a key tool for understanding the audience and making informed decisions about the direction of the podcast.
• 💰 Various monetization strategies for podcasting are discussed, including affiliate marketing, advertising, and offering exclusive content through platforms like Patreon.
• 🤔 The necessity of having curiosity as a creator is underscored, as it drives better content, titles, and engagement with the audience.
• 🎤 David talks about his 'Five Minute Fridays', a short-format podcast segment that has proven popular among listeners and contributes to driving audio consumption.
• 📚 The script touches on the role of faith in David's life, his involvement in Bible studies, and the impact of community and shared beliefs on personal growth.
• 🚴 The conversation concludes with a metaphor from the Tour de France, illustrating the power of community and collective effort in achieving goals faster and more effectively.

Q & A

Who is David Shands and what is his connection to podcasting?

David Shands is a top business podcaster with over 750,000 downloads a month. He is recognized for his content creation skills and his ability to pull greatness out of people during interviews.

How did David Shands get into podcasting?

David Shands got into podcasting as a marketing strategy to promote his conferences by interviewing speakers and putting the interviews on YouTube. Initially, he did not know what podcasting was and started it without specific influences.

What is David Shands' approach to content creation and monetization?

David focuses on finding gaps in the market and creating content that fills those gaps. He monetizes his content through sponsorships, events, and affiliate marketing, emphasizing the importance of consistent and valuable content.

What was the strategy behind David's 'Sleep Is for Suckers' brand?

David's 'Sleep Is for Suckers' brand started with selling t-shirts and evolved into writing a book, speaking, and coaching. He used content creation and interviews as a strategy to drive interest and attendance to his events.

How does David structure his interviews?

David structures his interviews by first establishing the guest's expertise and success, then taking them back to their beginnings and struggles to connect with the audience, and finally discussing their journey to success.

Why did David Shands bring on a female co-host, and who is she?

David brought on Donnie as a female co-host to balance the gender demographics of his audience and add a woman's perspective. Donnie, who had been collaborating with David for years, initially faced skepticism but eventually became a valued co-host.

What are David Shands' views on the importance of community in entrepreneurship?

David believes that community is crucial for growth and support in entrepreneurship. He emphasizes the value of being part of a group that keeps you motivated and accountable, as seen in his community-driven project, 'The Morning Meetup.'

How did David Shands integrate his faith into his business and personal life?

David's faith journey began with in-depth Bible studies that led to his baptism. He integrates his faith by hosting Bible studies and openly discussing his beliefs, which he finds crucial for maintaining a balanced and purposeful life.

What is dynamic insertion in podcasting, and how does David use it?

Dynamic insertion allows podcasters to insert time-sensitive ads into their episodes. David uses it to promote upcoming events and offers, ensuring the ads remain relevant and timely for his audience.

What advice does David Shands give to aspiring podcasters?

David advises aspiring podcasters to start with a clear concept and purpose, complete an XYZ statement to identify their audience and goals, and ensure they consistently produce content. He also stresses the importance of using video to enhance engagement.

Outlines

00:00

🎙️ Podcasting Insights and Entrepreneurial Journey

The speaker discusses the importance of podcasting for unlocking one's genius and having regular conversations around a topic. David Shands, a successful podcaster with over 750,000 downloads a month, shares his experience in content creation and how he started without any prior knowledge of podcasting. He emphasizes the power of finding gaps in the market and monetizing on YouTube analytics, which led to his success. The conversation also delves into the format of interview shows and the speaker's strategy of interviewing people to sell conference tickets, highlighting the effectiveness of this marketing approach.

05:02

🚀 From T-shirt Business to Podcasting and Event Spaces

The narrative unfolds the speaker's transition from selling t-shirts to writing a book, speaking, coaching, and eventually organizing a conference called the Real Social Proof Conference. The strategy was to interview speakers for the conference and upload these interviews to YouTube. This approach inadvertently led to the discovery of podcasting as a marketing tool. The speaker also talks about the creation of an event space for content creation and the evolution of his business ideas, including the establishment of the Creator's Clubhouse in Atlanta.

10:03

🤝 Collaboration and Overcoming Fear in Workshops

The speaker discusses his venture into workshops and the fear associated with it. Despite having a well-equipped space in Las Vegas, he expresses uncertainty about what to teach. The conversation explores the idea of offering value through teaching and the importance of identifying the highest viewed content to inform workshop topics. The speaker receives advice on structuring workshops and the importance of setting a date to commit to the event. The dialogue also touches on the realization of personal struggles and the need for self-reflection.

15:05

💡 Unlocking Creativity and Podcasting Strategies

The speaker talks about the various aspects of content creation and the importance of not confusing the audience. He emphasizes the need for a clear strategy when starting a podcast and the idea of using podcasting as a marketing tool for other ventures. The conversation also covers the speaker's initial approach to podcasting with a simple setup and the organic growth of his audience. The speaker shares his experience with YouTube optimization and the importance of packaging content effectively.

20:06

📈 Monetizing Podcasts and Content Creation

The speaker delves into the monetization strategies for podcasts, including advertising, affiliate marketing, and paywalls like Patreon. He shares his experience with affiliate marketing, where he made significant earnings from a single podcast episode. The conversation also explores the idea of using podcasting skills to offer content creation services to other creators and the value of dynamic ad insertions in podcasts for promoting events or offers.

25:08

🔑 The Power of Curiosity and Consistency in Podcasting

The speaker highlights the importance of curiosity in creating engaging content and the role it plays in various aspects of content creation, from thumbnails to titles. He shares his experience with podcasting, emphasizing the low barrier to entry and the benefits of starting a podcast for personal growth in communication. The conversation also discusses the speaker's podcasting model, which includes a mix of interview-based and solo content, and the impact of consistency on audience growth.

30:09

🎬 Behind the Scenes of a Successful Podcast

The speaker provides insights into the behind-the-scenes aspects of his successful podcast, including the decision to add a female co-host to diversify the audience demographic. He discusses the initial resistance from the audience and the eventual acceptance of the co-host. The conversation also covers the financial arrangement with the co-host and the mutual benefits of their collaboration. The speaker shares his thoughts on the effectiveness of panel discussions in various settings and the importance of dynamic conversations.

35:11

🛣️ The Journey of Faith and Bible Study

The speaker shares his personal journey of faith, which began with a t-shirt brand and led to in-depth Bible studies. He describes how a conversation about the symbolism of crosses sparked a deeper interest in understanding the Bible. The speaker discusses the process of Bible study, which involves using scripture to explain itself through cross-referencing verses. He also talks about the global presence of his church and the importance of community in spiritual growth.

40:13

🚴‍♂️ The Importance of Community in Growth and Success

The speaker emphasizes the importance of community in personal and professional growth, using the Tour de France as a metaphor for the power of groups. He discusses the Morning Meetup, a daily community gathering that fosters support and motivation among its members. The conversation concludes with an invitation for listeners to engage with the speaker's podcast and community, highlighting the transformative impact of collective effort and shared goals.

Keywords

💡Podcast

A podcast is a digital audio program that individuals can subscribe to and listen to on demand. In the context of the video, the speaker discusses the power of podcasting as a platform for conversation and content creation, emphasizing its role in unlocking one's 'genius' and sharing knowledge. The script mentions the growth of the speaker's podcast and its impact on their personal brand and monetization strategies.

💡Content Creation

Content creation refers to the process of generating various forms of content meant for distribution, such as videos, podcasts, or written material. The video's theme revolves around the importance of content creation in establishing expertise and building an audience, as illustrated by the speaker's journey from entrepreneur to successful podcast host.

💡Monetization

Monetization is the process of generating revenue from a business or asset. The speaker discusses various ways to monetize a podcast, including sponsorships, affiliate marketing, and creating paid content. The script provides examples of how the speaker discovered the monetization potential of their podcast through YouTube analytics.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business. The video's speaker shares their background as an entrepreneur, which includes starting a t-shirt business and eventually transitioning into podcasting. Entrepreneurship is a central theme, as it underpins the speaker's content and the advice they offer to others.

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, or relationship with their audience. The script discusses the speaker's strategy of interviewing influencers and leveraging their influence to attract an audience to the podcast.

💡YouTube Optimization

YouTube optimization refers to the process of improving the visibility and ranking of videos on YouTube through various strategies such as metadata, tags, and engaging content. The speaker mentions a partner company that specializes in YouTube optimization, highlighting the importance of packaging and presenting content effectively to attract viewers.

💡Curiosity

Curiosity is a strong desire to know or learn something. The speaker emphasizes the importance of curiosity in content creation, particularly in the context of interviewing, where asking probing questions can lead to deeper insights and a more engaging experience for the audience. The script illustrates this with examples of the speaker's interviewing style.

💡Dynamic Insertions

Dynamic insertions in podcasting refer to the ability to update or change ad spots within an episode after it has been published. The speaker explains how they use dynamic insertions to promote upcoming events or offers, ensuring that their advertisements remain relevant to their audience, regardless of when they listen to the podcast.

💡Community

Community, in the context of the video, refers to a group of individuals who share common interests or goals and support each other's growth. The speaker discusses the importance of community in personal and professional development, mentioning their own community, the Morning Meetup, as a platform for entrepreneurs to connect and grow together.

💡Bible Study

Bible Study involves the examination and discussion of the content of the Bible. The speaker shares their personal journey of engaging in Bible studies, which led to a deeper understanding of their faith and a commitment to sharing their insights with others. The script provides examples of the topics covered in these studies, such as the interpretation of biblical symbols and prophecies.

Highlights

The importance of finding gaps and doing what's not already being done in one's niche.

The transformative power of consistency in podcasting and content creation.

How monetizing a podcast through YouTube analytics led to significant earnings from a single hour-long conversation.

The strategy behind interviewing people for marketing purposes, which inadvertently led to the discovery of podcasting.

The unique approach of interviewing struggling business owners to fill a content gap in the market.

The journey from a t-shirt business to entrepreneurship and eventually becoming a skilled interviewer and content creator.

The role of curiosity in creating compelling content and the importance of asking questions to extract valuable insights.

How a focus on quality conversations and not just podcasting led to the growth of an engaged audience.

The impact of co-hosting on podcast dynamics and audience engagement, including the story of bringing Donny on as a co-host.

The benefits of having a structured format for interviews that includes establishing expertise, connecting with the audience, and sharing the journey to success.

The concept of dynamic ad insertions in podcasting and how it can be used for timely promotions.

The effectiveness of short-form content, like 'Five Minute Fridays', in driving podcast listenership and engagement.

The value of starting a podcast for personal growth in communication and idea sharing, beyond monetary gains.

How faith and Bible studies have influenced personal life and business decisions, and the importance of community in spiritual growth.

The power of community in personal and professional development, and the role of the Morning Meetup in fostering that community.

The importance of authenticity and transparency in sharing one's faith and inviting others to join in spiritual exploration.

Transcripts

today's department is the podcast

Department I got my friend David Shands

once you start doing something the thing

that you're doing becomes genius later

you always have to find what's not there

and do that if you don't have a podcast

and you don't have a conversation around

a topic every single week it's hard to

unlock your Genius I watch your

interviews and I'm watching how you're

interviewing you have a gift to pull

greatness out of people can you think

about who influenced you in podcasting

nobody man I don't know what a podcast

was I happened to look at YouTube

analytics and I saw that it was making

money I made hundreds of thousands for a

conversation that lasted an hour an hour

of my time that's going to continue to

pay you what's your format for like

interview shows there's definitely

formula so I'm always looking for The

Gap right now what you can't find is it

welcome to the department where we

interview people who are killing it in

their department and today's department

is the podcast Department I cast apart I

need

uh I got my friend David shans who has a

top business podcast over 750 000

downloads a month uh one of my favorite

people to follow when it comes to

content creation uh you know literally

one of the best interviewers I I watch

your interviews and I'm watching how

you're interviewing and uh you have a

gift to pull you know greatness out of

people I think uh you you're literally

leading the charge I think you know that

but dude the fact that you're coming on

and that have the opportunity to uh to

ask you some questions and help uh who

whoever's listening or watching around

podcasting and even just content

creation how you've been able to

monetize it and the different ways you

serve people but glad to have you I'm

excited again I'm happy to be here man

like I mean I I paid you for a

consultation so like actually if you

guys see my content and you see all the

stuff that I'm doing like on YouTube

especially just know the look came from

Omar so y'all I am an advocate you can

run that as an ad too I'm super excited

to be here man yeah uh yeah so he has

the social proof podcast and so many

other things but just real quick want to

get into uh you know a little bit

backstory how did you get into

podcasting and even you can go a little

bit into entrepreneurship too yeah for

sure I've been an entrepreneur for a

long time I was uh I started working at

the Cheesecake Factory in

2006 I want to say uh three and a half

years later I started a C sharp brain

called Sleep Is for Suckers that's why

my why is my social media handle and uh

I left the job in October 1st 2012 I

opened a kiosk in the mall selling my

t-shirts went from selling T-shirts to

uh writing a book just long story short

after the book I started speaking and

coaching and then um you know I put on a

conference called the real social proof

conference and people came out but my

strategy was to interview the people

that were going to speak

and put it on YouTube so good and

thinking if you like this interview then

you'll come buy a ticket to see this

person and uh that's what happened but I

I didn't know what podcasting was it was

just a marketing idea that I had yeah

and um at that time can you think about

who influenced you in podcasting nobody

I didn't know what a podcast was wow and

you think about it and I tell people

this

um you gotta find a gap

because at that point it wasn't a bunch

of interviews on the internet it was

like now you see it all your favorite

influencers and stuff like that on every

podcast but that was a

some semi unique thing in 2018 so it was

just the idea of interviewing people who

are doing really cool things right yep

which by the way like I'm literally I go

to events now you know they're

headlining Tom Brady it's like sick Tom

Brady with the keynote no Tom Brady on

stage doing an interview with Grant

Cardone yeah 100 but I'm telling you at

that point it was it was different like

you can't just go find these your

favorite influencer being interviewed

yeah you know what I mean so I think

that helped in terms of that time frame

so all the people that are starting

podcast now and you just want to

interview all the people that you saw

interviewed I think we need to come up

with a better strategy

um that's why I I'm always looking for

The Gap right now what you can't find is

people that are struggling in business

being interviewed and like grilled um

so I'm doing that now you know what I

mean I'm not moving away from finding

amazing people finding their story but

um you always have to find what's not

there and do that so that's why right

now dude love it and um so you you then

get do this uh event you interview

people and then you start your podcasts

no that was one year we did it and then

I stopped interviewing people what year

was that that was 2018. until the next

year 2019 I'm doing the conference again

so I'll start interviewing people again

but then I'm really really enjoying it

because other people are really enjoying

it like the like the YouTube is just

going crazy I didn't even have a a

podcast at that point so I remember when

I connected with earn your leisure

they're like yo let me see your number

so I'm doing good on YouTube but I had

maybe I don't know a couple thousand

downloads a month on podcasts even

though the YouTube's going crazy and

they're like yo this is wow why is this

happening this way so um yeah man and

that that's when I when I when I started

rocking with eyo that's when I was like

okay I gotta really lock in and be

consistent because I wasn't consistent

at that point that's really good and

then you so you took a year off yeah

then 2019 comes around correct okay and

then you're like there's a story here

about you getting an event space and you

using that space so 2007 so I had the

event space before I started the

interviews because I was just creating

content if you go back out of the series

called entrepreneurship 101 which I was

doing in my one bedroom apartment but

really good conver like conversations

really good information in 2017 uh uh me

and a couple partners of mine we had

like this other business going we're

like let's put the money into an event

space because we can rent out the event

space and create content

and we did that what if I told you that

you can use my studio here in Las Vegas

to record your video podcast the answer

to that question is yes the video

department is the cleanest and crispiest

video podcast studio in Las Vegas hands

down and you'll get access to my team my

equipment and all those things so all

you have to do is literally schedule the

conversation come in and get it captured

does that sound good then check out the

videodep.co studio I'll be sure to post

a link to it down in the show notes but

either way don't miss this opportunity

on starting a video podcast this year

that business doesn't really make money

like that but it was the first step of

like construction of building out what

we want where we want because it was an

open space as well the the owner of the

building so you know he'll put x amount

of dollars into the build out and we do

the rest and it just worked out well

that's really cool and then so so now

you have this place to actually do

in-person interviews correct uh I don't

know I want to get in your brain as to

like what was that scram like that like

early grind did you have somebody

helping you was it just you yeah no so

we created like this coaching program

first off I do this call every single

Monday at midnight

for two years straight 104 calls after

the 100 and this is free right people

are just coming down I mean coming on

the call and it was a conference call

freeconference call.com so it's not like

Zoom or anything

and we have hundreds and hundreds and

hundreds of people it's like five six

hundred people on these calls every

single Monday at midnight East Coast

time what was the content of the call

um entrepreneurship

we have a lesson I'm bringing on a bunch

of different speakers kind of like

Pockets dude you're just like been here

you've been doing the thing Bro you've

been doing it it's crazy okay I didn't

even think about that until this moment

okay I was podcasting you were

podcasting you were podcasting with your

live event this is a whole like

breakdown Master Class when you oh yeah

it's how you can do podcasts like you

did them all different ways like now it

just looks different it was still

podcast okay for sure so yeah I'm doing

this call and then

eventually I'm like all right well let's

charge let's have a community two years

later out of these hundreds of people

that are on the call like eight people

signed up it was like 200 a month

and we just that was the beginning of

like this whole morning Meetup day but

me and my partners it started to grow I

think we might have got up to like 50 60

people and we started taking that money

and putting into the event space we

weren't thinking

do the event space for uh for podcasting

we're thinking let's get the event space

because we can put on our own events we

can do our own like workshops and all

that kind of stuff and sell to workshops

for our community

so we took the money and started

building and uh that the the business

kind of broke apart it started out with

four of us and uh now it's just two of

us me and Brandon shot me yeah it's just

us too and actually I just gave it to

him like yo you do your thing you got

that

um and you know a couple years later I

built out my own spot which is the

Creator's Clubhouse now so tight

creators Clubhouse in Atlanta 4 000

square feet of just dopeness you got it

you got a little 37.50

yeah a cool little event space with a

LED screen it's kind of like I saw it

when I walked in I was like this is like

a little kids ministry kind of setup but

it allows you to do these workshops and

then multiple rooms to be able to create

from and you're just pioneering this

idea of like more you know some people

teach like get in event space and rent

it out this way you're kind of like get

a Content house Creator space because

it's just you know people are gonna need

this people work from home people got

their offices they don't really want to

create from there and that's really cool

I I want to ask you kind of like you say

you interview view people because you

want to get coached yeah you know right

I want I want you free coaching dude I

got this space which by the way I got

this space the video Department here in

Las Vegas which is undisclosed unless I

know you're coming because I know people

want to pull up and you're like dude

pull up to the you got a lock though

that like is dope I don't have a dope

log and it um and you got a front desk

too I don't got no front desk but I got

the space and honestly because I I was

inspired by what you did in Atlanta I

was like man I if I'm gonna if I wanna

grow if I'm gonna be the guy like I need

to I need to legit be the guy and stop

you know I'm just doing it on my my

house you know and so having a dedicated

space to really create from and even the

nuances in creating something like this

gives you so much Insight but I got this

space with the intention to want to do

workshops and stuff but you know I'm

afraid to do workshops dude why are you

afraid

I mean I don't know everyone would say

why haven't you yeah I don't know coach

me like I got the space yeah he just

said he's afraid to do workshops I asked

one question why are you afraid he says

I don't know

what in the world I don't understand

what you're saying to me right now like

I don't I mean I guess it's like it's

probably a mixture of like I don't know

what to teach at these workshops

I know it sounds crazy I'm like and then

what is he talking about bro it's great

I'm listening to you in your whole

business is around teaching I know

virtually

which means you're lying to me because

you're not you don't know what to teach

you just don't want to teach it

okay

why I don't know why you tell me

I mean I think it's because of my I go

when I'm like when I think of myself as

an educator I feel like so I can go so

like mindset of the Creator and break

limiting beliefs when it comes to like

getting in front of a camera and like

recording content and like I've grown in

so much empathy for a person that just

like is a good business person

entrepreneur but just can't say

something on a camera

but then I but then I'm like I know I'm

like freaking tactical we had the

conversation I'm speaking I'm speaking

at your or this is past but like I'm

speaking at your podcast Summit in uh

Miami and you're like we want to talk

about and I'm like no dude I want to

bring the heat bro I want to bring like

the you know like the the stuff that

like really really will wow people but I

I would say maybe this is

self-reflective that I feel like

sometimes the tech doesn't wow people

because it doesn't wow me

yeah but but if you got to think about

the masses the only people that Tech

won't wow

is people that already have it dialed in

and how many people have it dialed in

right not that many

not that many but there's so many things

you can teach

what's your what's your highest viewed

video

recently this year let's say this year

within the last year it'd probably be

like how to how to literally if you

search how to edit video on YouTube I

ranked number one so it works out

get like a little scream and you're

teaching people yo this is how we edit

oh yeah and then how much

I mean yeah how much should I charge for

that I don't know what you think

like when it comes to editing it sounds

like a 300 working lunch or something

like that sounds cool to me

um

but then I also want to like I I

personally want to like lock in and do

very small groups of people five seven

people and like go ham on like your

stuff yeah do that the next month you

got your own space it's not like you

gotta find who's booking

okay you have

so if I were you

I would do a workshop

leading into the smaller Workshop just

like higher ticket

solid all right okay it starts with a

date I need to get a date yeah a date

we got to come up with a date yeah today

though like today we have to come up

with a date that we're just gonna do a

workshop and put it out there if nobody

comes nobody comes

people are gonna come though people are

for sure gonna come yeah

okay okay I don't want to go too deep

into like okay let's go a little deeper

all right because I struggle you are

struggling with

there's a lot of people that are

struggling with sure

but the the the the the wow moment is

realizing you have no idea what you're

struggling with we haven't even thought

about the struggle we just don't do it

yeah

I didn't even give you no Solutions

really I just asked you a question I

don't know what would you teach well

I'll teach this how much would you you

ask me how much did I charge I said I

don't know what you think he said uh 300

great do that

I never give you any answers yeah you

have them it's my point yeah right so I

don't know what it is I don't I don't

think it's fear bro because you're not

afraid to do it you're just not doing it

you know what I mean I okay and I think

I mean another thing that I I think

about is like I don't want to confuse

the people if I'm like if I'm promoting

this program for a season and I weave in

a workshop day I don't know like you're

a Creator bro yeah what what you're

confusing about unless you're about to

do a real estate Workshop or how to flip

houses in here and then that be

confusing but there's so many aspects of

creating so many how would you confuse

people

just because it's like Oh I thought you

were doing this work I thought you're

doing this online coaching thing why

would I you are to lead into the online

coaching you're just you're not teaching

anything different

because there's some people that won't

do the higher ticket right but they want

to see and feel I mean I'm not a virtual

learner like I paid for the program but

I was on none of the calls because

that's not how I learned

I'd rather like come in and come in

person yeah just give me like 200 300

500 workshop I'll come in person no

problem

and maybe you can convert some people

into your community that way but we just

need to do it solid date on the calendar

we'll get one all right yeah right after

this before sure right yeah okay

um dope okay unlock

so you're getting started with podcasts

and you're starting to do these

interviews I saw you just I like that

you just started messy you started with

a white backdrop and it wasn't it was

clean in its messy form but there's like

there was it wasn't dynamic in in that

sense but what what was your what did

you think about were you thinking more

about the contents of the content yeah

and you knew that like these

conversations would be

heard and who cares if I'm just shooting

it in like an Infinity wall yeah uh uh

that's so funny

that was so we had a wall we had two

two uh two Infinity walls with the psych

walls

and then we had a stage

but the windows were on the stage I'm

like I can't shoot towards that I'm like

all right let's just do it on this wall

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into your business I would encourage you

to check out startyourstudio.com post a

link to it in the description of this

episode

where else will we do it like we have a

whole lot of options the rooms were too

small so we just did it on the wall and

people hit me like yo that was genius

because it's the white and then they're

just focused on the subject and somebody

said something like when you walk in

you're breaking a third wall or

something like that I'm like bruh that

was the wall that we had right we just

do it but I think once you start doing

something the thing that you're doing

becomes genius later yep not that it was

like well thought out like some people

like yo oh Mario was genius that you got

to space and you're like well I just got

the space so I can create content yeah

but now it's like a a brilliant

strategic move but activity produces

that I like to say

when something isn't a thing you do it

long enough it just becomes a thing

becomes a thing yeah you know if you do

something bad long enough it becomes

good yeah like the dry eye guys there's

no way he should be on a commercial

like he's not inspiring not motivating

but you hear it often enough he's

branded and he's like you know it's just

genius I mean

it's not genius unless it works so I

mean just real quick and quick synopsis

I want to start a podcast where how do I

start

um have an idea

um have a kind of like a concept

I would find out who needs you so my I

use this XYZ statement I help X do y by

z i help X which is the who identifying

who you help you got to help them in

some way even if it's like sports like I

help Sports enthusiasts even if it's

comedy I help people who are depressed I

help people who like this particular

type of Comedy

but the why is the what I help who do

what what is it that you're trying to

help this group of people accomplish so

as give me your XY statement who are you

trying to help and what are you trying

to help them accomplish with this

podcast yeah I like to say I help

Purpose Driven entrepreneurs

um

unlock possibilities by interviewing

people who are doing things at a high

level 100 so like you're you know

exactly how you want to help this group

of people and then the Z is how are you

doing it oh I started a podcast oh I

have an e-book oh I'm doing a workshop

in person in Vegas I'm you know what I

mean so

I would come up with an idea then

complete the XYZ statement get a camera

a microphone

a distribution platform I love that you

said camera by the way do not start a

podcast without putting it on camera oh

yeah even if you don't upload the full

length like at least you have something

to cut up for sure or use your phone at

least I mean something I think

I think Sean sent me something it was

either your Sean sent me something a

video

and I was like man what type of camera

is that he's like oh it's my phone it's

like oh crap the phone the cameras on

phones today are way better than the big

camera that I have when I started

shooting my podcast in 2018. so yeah get

a camera get a microphone

get a distribution platform which takes

your podcast and distributes it to the

Apple podcast Spotify things you use

anchor lives in red circle uh Buzz

Sprout podbean any of them they all do

the same thing find out which one works

for you

and um

set up a YouTube account so you can put

the video on YouTube

take the clips and put them on social

media platforms and just never stop that

process until you

when you just when you started doing it

again

what was your North Star

like getting people to the conference

when he's going to conference again

again even when I was doing this it

wasn't

podcasting it was this is a marketing

strategy to get this conference sold out

yeah

but the second year

um it was 2020 hit so 2018 I started

2019 is a conference it does well 2019

is here now in 2020 is like March 2020

so I start the conference up again then

covet hits and now it's all virtual

and um during that process people

started really really liking the comp

the the conversation so I just kept

doing it after that

so I didn't I didn't have a North star I

enjoyed it and I saw it and other people

enjoyed it so I just kept doing it I

didn't know how you were going to make

money

and then I figured it out and then you

figured out step out then find out oh

that's good I'm still in that

uh and so okay so you

I do think you did know that this could

this is top of funnel you said this is

my marketing strategy for my thing so

there was a level of like there was a

level of uh

monetizing up front that you knew that

there was a yes it was unto something

yes so I mean I think that's that's

something that's part of the why I guess

you know is is what like

because a lot of people want to start a

podcast hey I just want to start a

podcast to start a podcast to just start

a podcast and I think there should be

intention behind it people can feel

intention they can sense intention

um and then you know attention usually

leads to intentional results absolutely

but speaking of results like how long so

your March 2020 you start kind of like

doing more consistent podcasts once a

week was that how you started

um yeah once a week once a week yep so

once a week and like did was reels out

in 2020 I don't think so so you're just

uploading the full length on audio full

link on YouTube no edits at all either

like just taking the front off in the

back it just yeah I love it that's great

I I helped I don't know I I was helping

a uh lash and one camera angle too it

was just I did I I help this lash

company locally here they do lash

extensions just Mom and Pop started a

lash extension podcast where they talked

about their journey and how they built

three dude

um One camera 4K and this was 2018 and I

would just punch in for the two other

angles so in editing I had three angles

but I only shot one and do that I mean

their sales like went crazy because they

were the only lash you know business

podcast and so uh now they're doing a

million a month and they're they're

probably the leading brand content-wise

but it just I mean it just it shouldn't

be discouraging it should be encouraging

that you know just get started yeah

um so so you're starting to do it how

long did it take for you to see that

like oh oh dang this thing is growing

uh uh I have an audience here

I mean if I'm starting from 2018 when I

started it was just like mid 2020. and I

happened to look at like you bro I'm

telling you I was so green to this thing

I happen to look at YouTube analytics

and I saw that it was making money

I'm like oh crap what is this and I

didn't get I didn't get my um my AdSense

card it's supposed to send you something

in the mail and it just never came and

I'm like oh crap I need to get this

money shouts out to my boy Jose I'm like

yo Jose and this was crazy I said Jose

if you can figure out how to get the

money off of YouTube I'll just split the

money with you on the channel like you

can just do this one task he never did

it oh snap so I figured it out and I got

it

and I don't have to spend the money with

anybody but that like I just didn't know

I didn't understand like I'm like yo

Jose just get the money I don't know how

to get it off of here and I figured it

out and uh it just it started that's

literally like I always listen to

people's verbiage when they're talking

as an educator I wanna when I make

content I want to say what you say and

like you just phrase how to get the

money off your YouTube into your pocket

yeah that's like a phrase that like

people would probably search

would you do that as a service uh I

actually have a a partner company that

does YouTube optimization yes

um the guy that runs it you know he he

does like Darius Daniels YouTube channel

so like it's because everything comes

down to packaging right so like a lot of

people don't think you know and they

they probably shouldn't they don't

probably shouldn't have to you know how

to get good if you could deem this good

content awesome but how you package it

is a whole nother skill set because

people are clicking on packaging yeah

not necessarily like the the essence of

what the content is they don't find that

out till later but I think I was at a at

a benefit though because I spent two

years just trying to have good

conversation 100. and I like one thing I

love about what you do is your level of

curiosity you I mean you I feel like and

I don't know if you know this or if

anybody's probably giving you this

compliment but when you're when you're

interviewing someone I feel like you're

interviewing for me

because like somebody will say an

acronym

and then move on you're like no what was

that you just said like you just said

that acronym bro I'm interviewing for

you I didn't know yeah you're like what

the heck is that yeah no but I I mean I

just realized like if if you're not I

think not secure as an interviewer

you'll feel like you just gotta let the

guy just do his thing or the girl do her

thing I was like no the whole point is

to like extract and pull but it's you I

mean I would say that one of the number

one skill sets that creators should have

is curiosity 100 because if you if you

understand curiosity then you could

probably you you create better

thumbnails you create better titles you

you uh create better content because

you're just learning a part of the

journey yeah yeah I agree 100 man so

okay so mid mid 2020 the podcast is like

okay starting to catch on you're like

okay we got something here when did

Donny come in which is your podcast host

which is a whole angle I'd like to talk

about yeah

um

I don't know the exact it was a few

years ago okay well we're still in uh

maybe episode 60 something maybe 60 of

going once a week essentially yes but I

I interviewed her but at this time I was

actually looking for a female co-host

specifically and I actually why are you

doing that

um I looked at my analytics and

it was it was I think it was 90 91 or 89

of my viewers were men

oh wow and I was just like yo I need a

woman on here with that woman's touch

and

it I was I was searching specifically

and it wasn't like I needed a woman that

understood uh

that was a specifically a good

communicator yeah you know what I mean

um ideally

attractive a little bit like for the

Optics

um and somebody that I could flow with

yep

and I first I had another co-host and we

just had like difference of it was she

wasn't bad it's just we had a difference

of Direction and I'm like oh well you're

not the right fit and she's like yeah

maybe I'm not the right fit it's all

good

and then I interviewed Donnie and I I've

been rocking with Donnie for years at

this point anyway and I asked him like

yo come be my cause and she didn't know

what podcasting was at this point I

didn't really know what podcasting was

still

um but I'm like I think it'd be really

really good we're like we're making some

money at this point and I'm like yo we

got a big audience you're a coach I know

people will use your coaching services

so after the interview people loved it

but then I brought her on as a co-host

and we're just talking we did it for a

couple reasons one the the analytics

that we saw

two

I was extremely afraid of running out of

gas and I said yo we're we're low on gas

like we got like three people I don't

know where I'm before I thought that run

was over honestly I'm like I don't know

who else to interview

and I was thinking if I if I interviewed

Donnie I know we will have a

I guess we could just jump in here and

just shoot

so that was that was two other reasons

that was two reasons and it worked out

she started but initially people was not

feeling her at all oh wow

because they were so used to me sure

being the host

and uh yeah people weren't feeling their

comments it was eating her up in the

comments she stood in she's do that oh

my gosh David is married why is he why

is she looking at him like that I'm like

this is like my best friend right

but she's she was like yo they're

killing me in the comments I don't think

it's gonna be good for your brand

and I told her

I don't care what they say because I

know the people that are with me right

now the people that are watching right

now aren't going to be watching in a

year there's going to be a group of

people who come on the first time they

see is you and they like it right these

people are accustomed to something

already I'm cool with that

but over time I know we got like this

magic that we can create where we talk

about entrepreneurship so I'm like yo

you're not going anywhere just trust me

and um she's learned to trust me I've

been right a lot

how do you you know on a like on a split

standpoint how does that work does she

just like is she like a contractor for

social proof or whatever you got going

on or is it like because you guys you

know she she serves people a certain way

you serve people a certain way initially

it wasn't a it wasn't it's something

like monetary yeah initially it wasn't a

monetary split when she came on she saw

all the people that booked her for her

calendar for like consultations so she's

making money she's like yo I wanna I

wanna be honest because it's marketing

for me yeah and then um eventually

eventually we came up with

um you know I give her like a stipend

every single month like she's got to

come in and shoot I take care of all the

expenses and all that kind of stuff but

she has tremendous value and

um yeah so initially it wasn't it wasn't

anything yeah it's just we just doing it

but she was happy because the exposure

was so amazing yeah I mean I would say

I'm kind of Donny yeah you would think

media yeah

um because I like what I the value I add

to that channel is huge and and there's

there's Mutual benefit in the sense of

like my value that I add but it also

builds a personal brand and connects

people to me in a certain way and

um so yeah I just that that that's a

really cool

insight as to you saw a vast increase

probably when she came on so like

co-hosting

and there's actually been Studies by the

way that when you have more than two

people on a on a panel this is why

panels uh and conversations with more

than two people have a better uh

attention grab or retention

which is crazy because the studies show

that it's more effective than one person

talking oh wow and that's because when

one person's talking you're connecting

to a type of individual who receives

from your type of communication but when

you have multiple people people talk

differently and they have different you

know ways they they can literally say

something the same thing just say it

differently and somebody else in the

crowd received it that's good and so

they were saying how like and this is

just another why people should start

podcasting is because

um forums let's say tedx tedx doesn't

utilize this reality I would say

churches don't use it utilizes what if

churches had panel discussions a little

bit more often on Sundays you know where

let's talk about marriage and and I see

it sometimes but it's just knowing that

that is more effective than one

individual communicating all the time

yeah there's a there's a study I'll pull

it up somewhere I don't even know but

it's in there yeah but I mean it makes

sense as to why it then you know caught

a a new group of people but let's talk

about money let's talk about like how

you then you've started to figure out

ways you can then monetize and I feel

like you're always on a jersey a figure

a journey on how to figure out ways to

monetize your content yeah for sure

uh one is if you have a business you put

your own commercials for your business

in your podcast I mean there's other

people that will pay to get in front of

your audience

I think you should get in front of your

audience like with an offer right so um

that's one way a second way is uh

Affiliates you know that game well if

you don't know Affiliates yep go ahead

yeah so it's where someone will come on

and add value so uh we do good with

Sean's yeah so Sean came on the podcast

he's talking about all this YouTube

stuff and the whole podcast is to get

the audience to trust it this person

knows what he's talking about and at the

end there's an offer there's a link

right so I think I'd I maybe do I don't

know not a whole lot but five six hours

a month just from that episode that we

did months ago right an hour of my time

that's going to continue to pay you

right because that person has an offer

so that's a good way

um a paywall is a good way like a

patreon or something like that giving

people an opportunity to support you you

know what I mean so there's there's

people who have tens of thousands

hundreds of thousands of people that are

paying two dollars five dollars a month

because this is my favorite podcast and

I just want to support it

um that's really dope yeah uh I think

for creators that are like podcasters

and I've had a couple people go this

route

we're here podcasting you're not getting

a lot of numbers

well the fact that you know how to set

up a three camera system you know the

audio and the video and all that kind of

stuff

I would if my podcast wasn't doing well

I would go to creators and be the

content creator for them meaning once a

week or you know twice a month we'll sit

down like this I'm gonna ask you a bunch

of questions you give the answer we'll

come together on the question so it's

your audience trust that you have good

content like this is stuff for you to

put out yeah now I'll still put it on my

podcast but you will pay me to create

all this stuff set this stuff up and now

you got CR you got content for the month

and I'm producing this stuff for you

the skill set of knowing how to set this

stuff up is super valuable yeah dude

love it yeah and which what was your

first

two three ways uh affiliates

Affiliates what's been the craziest

affiliate experience in individual

I mean

there's some there's some Affiliates I

made hundreds of thousands for them from

the from a conversation a conversation

that lasted an hour

an hour and 10 minutes max

and then you bring those people back on

all right especially if they're offering

real value and you can see that people

are taking advantage of the offer and

then that person is growing in Authority

because people are getting results from

the offer I'm like yo let's bring it

let's run it back yeah let's run it

right back absolutely so yeah that

um in my own events

um and advertisers yeah but you got to

grow your audience together something

that you unlocked that I didn't know was

like a thing was you could you can like

back date ad space or at ad spots oh

yeah uh like Dynamic insertion yeah can

you talk about Dynamic insertions for

podcasting yeah it's really like if I

have an event coming up this week I can

put

I can put my own ads and they're like

hey guys make sure y'all get your

tickets because it's coming up this week

right and all the people that are

listening to your podcast at that point

here that this is coming up this week

and after the event you can take it out

so that's the power of dynamic

insertions see that was a that's a real

that's just gonna get cut yeah

share with me I got you yeah no 100 uh

dude it's so enlightening I love it I I

feel like um

one thing I love about podcasting slash

live streaming is it it is like the

Barry of Entry is low there isn't too

much like when I think about talking

head video and you if you want to create

talking head video and grow an audience

that way you have to be compelling your

edits have to be smooth like when when

when it comes to like it can we just sit

down have a conversation around

something it's I think a lot of people

can do that yeah for sure for sure

there's so many conversations that need

to be had man

uh yeah just there's so many

conversations and I think outside of

growing a podcast for monetary game

I think it's important for people to

start a podcast for your own practice in

communicating an idea I get a chance to

talk about entrepreneurship every single

week multiple times a week in a long

form conversation you ever be talking

and you teach yourself something while

you're talking you just be flowing every

click and you say something you're like

you know that was a really good idea

I have that all the time I get a chance

to identify uh like what's really locked

in my brain because I don't get to use

it all the time but if you don't have a

podcast and you don't have a

conversation around a topic every single

week it's hard to unlock your Genius and

being able to become a more effective

Communicator because we're communicators

for a living so some people need to

start podcast just as a hobby as a

training platform for you to become a

better Communicator dude so good so I

want to talk about your model to hit

essentially two two uploads a week okay

and I you've broken it down as in one is

it's interview based where somebody else

is giving game and then the other one is

where you say like I want you to break

down like the free coaching thing it's

like legit for sure and then the second

thing is it it's your opportunity to now

give game yeah

um yeah so one

format on Mondays we released me

interviewing somebody and I'm just

firing off questions and being

interested in people and uh people like

it right so remember how you just said

what I just said is going to be a clip

well you're gonna put that clip together

and you're gonna send it to me and I'm

gonna post it so I'm gonna be promoting

your podcast for you so we just package

all these clips for people that are

guests so that they can promote the

podcast

but the

um

um

you gotta have a staple format that

you're going to operate in it might be

your interview style or you might have a

topic that you're going to tackle and

you're just talking ahead just one video

just you yeah whatever

I think it's important to do one long

form

but to a short form meaning I do five

minute Fridays every

week so every Friday is just five

minutes

of me giving some gain so some people

like the longer some people like the

shorter either way it's a download for

me because people are engaged in the

conversation so that's what I like I

like what you say like people are

listening to Jay-Z every day why can't

they listen to David 100 100 bro I you

know I want to show you two uh I'm gonna

show you uh something and I don't know

if it changed yet but the I've been Pi

I've been putting out these episodes

since

2018. I've been doing these five minute

Fridays less than a year for sure

but even when I checked it six months

ago when I looked at my most popular

episodes you put that video up or is it

just audio drop it's just audio just

audio because I I'm I want to drive

audio yeah you know what I mean so I'm

gonna show you so one way to drive audio

on a podcast is to Simply upload a short

version a very short thought once a week

it's very digestible and it promotes the

audio consumption yes awesome yeah so

it's just five minutes everybody got

five minutes but I was looking at my

analytics and okay cool

so I'm looking at the top five

um the top five downloads one I got 304

000 on hydrating your cells which was

it was a 20-minute clip of the full

episode next is Amplified a solution I

think that was a five minute Friday

uh when Opportunity Knocks got 233 000.

I was a

five minute Friday and rubber necking is

killing you that's a five minute Friday

230 000 and then dance a lot of music is

playing I think out of the top five

three of these are five minute Fridays

out of my top

and you can see you can kind of see it

like

you can see there's there's five and

then the next highest is like forty six

thousand right yeah but people are

sharing these short little Clips top

five of all time our five three of those

are five minute Fridays and what what

within those five minutes what's the

format of that I come on there and it's

no more than five minutes so I jump on

there and I have a clock running and I'm

like Hey Y'all another edition of five

minute Fridays y'all appreciate the

support uh this is my topic I talk for

five minutes when I see that clock

hitting 457 458 I'm trying to get my

point out and at five I'm like all right

John how's my five minutes uh maybe I'll

complete it next week and then I stop at

five minutes

so that's it's for five minutes if

somebody can do that for two minutes

yeah three minutes dude love it that's

so cool it's like I think I think about

certain creators I'm like dude some

people implemented this type of like and

it and it honestly it's it's to get you

consistent yeah you know and but then

you're showing up and then people are

getting value it's like it's mutual but

yeah I remember like Peter McKinnon he's

like a filmmaker on YouTube but he did

two minute Tuesdays yeah just a quick

tutorial yeah

I don't know if he made it up but okay

so that's the format of your five minute

Friday what what

I don't know maybe maybe it's

unconscious conscious at this point but

like what's your format for like

interview shows uh yeah oh yeah for sure

it's definitely a formula so

I have a particular audience my ex and

I'm trying to help them accomplish a

particular goal right so I know it's a

lot of entrepreneurs that want to be

successful entrepreneurs they just

haven't really got there yet so if I'm

interviewing someone that's super

successful let's say they're running a

20 million dollar business

I'm gonna first establish them as an

expert up front so my first conversation

is all the stuff that they've

accomplished because the person that's

watching it I want them to be impressed

I want them to say to themselves this is

why I need to listen to them yeah so

initially I'm I'm

I'm establishing you as an expert up

front so that's like the first 10

minutes oh my gosh you got 100 employees

incredible you made a hundred million

dollars I had to do that and he started

talking about their successes

the next phase is I take them back to

when they first got started when they

were broke when they were at the lowest

point right right now they're at their

highest point I take them back to their

lowest point but the reason I'm doing

that is I still have my audience in mind

meaning my objective is the first

impress my audience but then connect

with my audience because the person will

say oh man before I made 100 million

dollars a year I was working at Pizza

Hut I was making forty thousand dollars

a year in a dead-end job that I

absolutely hated

well the person listening is like yo

they make 100 million dollars and the

next question is yo I make forty

thousand they make forty thousand now I

can do that oh my gosh and then we fill

in the blank so from broke upset

frustrated it's not working out and then

we take them on a journey all the way up

to how they made 100 million dollars and

that's the whole interview format

so good it's crazy how you say it

because I genuinely listen and watch

long you're you know like the one that

comes to mind is the the guys that have

the clothing brand yeah yeah and um like

literally that's what the framework of

that conversation see that's fire you're

gonna watch all right same thing I took

no current successes started out this

isn't this is impressing the impressing

The Listener or the viewer and then go

to the lowest point slash Journey this

is connecting them with the viewers and

then take it back to the successes

because if we get someone excited and

then they say oh this is I can do this

they're gonna stay and listen to how

they went from where this person is

right now to where that person is right

now in terms of their success so so kind

of Shifting Gears

um I just want to ask because I don't

know I haven't heard you talk a lot

about your faith I just know that you

are a man of God and you you uh

prioritize your Saturdays to for Bible

studies and you're always inviting your

community to a Bible study I love it

like

um yeah what did that Journey look like

uh I was going yes as well I was going I

had a t-shirt brand called Sleep Is for

Suckers and which way did that name come

from uh

I I'll be lying if I just made something

up I have no idea in college in college

I used to paint t-shirts

and um I don't know I just came up with

the name I have no idea that I got the

email address sleepings for seconds or

Gmail again I don't remember

I I attributed to two things one I don't

have the best memory and two

sometimes when you've been given

something it's hard to explain where you

got it from but if you have a gift

how do you explain a gift I mean I think

a gift is god-given yeah for sure skills

are developed right you can't explain it

you know what I mean it's like

God gave you this thing and you're like

oh this is awesome you can't really take

credit like okay so I'm sitting in my

room right and I I came up and I was

looking at that and looking at that and

I came up with it just wasn't that way

so

um yeah so I have this t-shirt brand and

I go to this print shop

and

the guy I had two different designs it

was a design it was a blindfold and it

had faith on it and I was so happy with

this design it was super cool we sold a

lot of shirts too and I was like hey man

do you think I should have because one

design had crosses on it it like crosses

around the faith part and one didn't and

I asked the guy his name is osiriman I

said oh what do you think should I do it

with the crosses or without the crosses

and he said do it without the crosses

and I said what you ain't Christian or

something he's like no that's I study

the Bible a lot and he explained to me

he said the cross is actually an idol um

God says don't create anything out of

wood and stone and carve it and like and

pray to it but like most churches they

have the cross as a representation of

Christ but back then it was an execution

tool right like so Peter and Paul they

wasn't walking around with crosses so he

goes through this study

the most amazing study I've ever seen in

my life and it Go and it lasts like 30

minutes scriptures on and this is just

from you asking the question crosses or

no crosses okay bro he goes through this

whole Bible study like going through Old

Testament New Testament and like really

explaining idols and how the Bible

actually actually prophesied that people

would use crosses in this way like even

in the movies people hold up a cross to

protect them and God says yo let that

thing protect you it can't walk it has

to be carried it has no power yeah right

so if I took a cross and I threw it on

the ground and start stopping on it

you'd be like whoa hold on what are you

doing but that means that cross has some

sort of uh protection for you and God

says don't do that moral story

he does his study

and I said that was incredible

and he said yeah we did studies all the

time I'm like all right cool so we did

another study and another study and then

another study then he goes through like

Daniel's prophecy and like explains what

666 means and I'm like this is crazy so

uh I wound up getting baptized in that

church and we actually have like over 8

000 churches around the world

um that all teach the same exact thing

so um yeah so that's I don't know if

that was the answer no I mean that's

fire and then so I would like to know

like what was

like how did he when you say Bible

because that you know everybody has

their own picture of when you hear the

word bible study for me it's uh you know

unpacking scripture conversing about it

talking about the context you know like

or when I study scripture I'm

investigating why was this said when was

this said where was it said and then it

is until later the application part

comes in

um but like yeah what what did what did

those but what do those Bible studies

look like that you do

um the the Bible says that the Bible

should be able to explain itself like in

this it's called mated verses meaning

you'll see something here but you'll see

it here as well and it kind of paints a

picture so he did this study with me one

time and he says a statement he said we

were angels in heaven before we came to

this earth he said everybody was angels

in heaven I said really

so it takes me to Genesis 2 and 7 and it

describes how

um how we are made of two elements flat

uh dust to the ground and Breath of Life

dust to the ground represents our flesh

Breath of Life represents since our

spirit and he said well what happens

when they separate

and I said you die I said great and he

takes me to Ecclesiastes 12 and 7. he

says uh our our body returns to the

ground it came from and our spirit

returns to God who gave it

and he said let's focus on the word

return He said can you return to

somewhere you've never been I said no I

can't return to China if I've never been

there he said so our Spirits returned to

God who gave it God lives in heaven what

do you call Spiritual Beings that live

in heaven with God he said angels I said

cool this is amazing but I'm still like

okay well you're just telling me

something that's cool yeah he said well

let's go to some some uh some examples

Solomon in Proverbs 8 22 he talks about

how he was an angel in heaven before he

came to this earth Job 38 1-4 and he God

asked job a question like where were you

when I was laying the Earth's Foundation

tell me if you understand God goes

through this whole thing like when the

uh when I was creating the dust of the

Earth when the Angels were shouting for

Joy verse 21 says you were uh you were

already born you were you know what I

mean like it was all the studies are not

hey me tell you something but

um let's support it with scripture and

then how do we get back to Heaven Christ

came to seek and to save lost Sinners

and it's like a it's a whole

it's an experience yeah it really really

is yeah I mean then what you know it's

not like this is not to do it no it

doesn't I just love it I just love it I

honestly love it whenever you post like

hey I can do in Bible studies and you

invite your world to it it's just really

cool dude I I uh I commend that that you

don't you know

at the I don't know I guess you could

say there are a lot of people that are

afraid to do that I don't want people to

judge me for my faith but it's like dude

people are judging regardless you might

as well and like like what Jesus offers

is a good thing for the world yeah so

show me a community without the church

and show me a community with the church

which Community is supported better

connected healthy thriving you know even

outside of kind of like this we're going

to be on this on this Earth for a short

period of time

but if you know where you're going after

none of this stuff matters yeah there's

no like everybody has heartache pain

struggle I don't care how much money you

got we all have to deal with the problem

of death

and we're not going to be here long yep

so our commission was to go spread the

word yeah go spread what Jesus taught

unfortunately

um through the spiritual Dark Ages

Everything Jesus taught was changed

everything down to the day of the week

but

um one of my favorite verses it's kind

of scary Matthew 7 21 through 23

it says it really describes how you can

pray in Jesus name prophesy

that I know you

he says get away from me you who

um you who practice lawlessness I think

it's an NLT version

but the actual definition of sin in

First John 3 verse 4 it says sin is

lawlessness meaning the only way we sin

is breaking God's law but if all of

God's laws were changed

how are how do we keep them so I don't

care how good of a person are you you

know like you do uh missions work things

of that nature God says I never knew you

unless you do my law you do my will so

our church we really teach like what did

God say in terms of our responsibility

as a Christian love it dude fire I know

I just wanted I just wanted to figure

out how did you hear it that was good

that was it was good right good

conversation yeah super tight all right

cool well can you uh yeah can you let

people know how they can uh work with

you I know you got the morning meet up I

know that I would please I probably I'll

probably post my favorite episodes that

I have spoke to me on the social proof

but yeah oh yeah absolutely man

we uh we will love your support go to

your Apple device And subscribe to

social proof podcasts we give really

really good information

um for entrepreneurs anybody that's

willing to grow motivation inspiration

all and it's one thing we're going to

give you something pretty much every day

on a social proof podcast we have the

morning Meetup which is a community of

people that meet every single day Monday

through Friday 8 A.M eastern time

actually I was on this morning at 5 00

a.m yeah uh because I'm I'm in Vegas

right now but uh that was that's an

incredible Community because they get

together in their own pockets of the

world

then the only reason I put it together

is not because I'm trying to charge

people some money

communities change my life right I

cannot grow without a community it's not

only just mentors people think they need

a mentor but you need some people that

are on the same path as you the same

Journey

to help you like keep you inspired right

like I remember in basketball practice

I be like running my our culture house

either running around the track or doing

suicides

if it was just me on the track I would

quit

but the fact that we're all running

we're all tired like and there's some

people ahead of us and we're saying yo

we need to catch up to those people but

there's some people behind us and I'm

encouraging them hey come on let's go

let's go because we we the practice

isn't over until we all finish it

and that's what kept us running you know

what I mean so Community is just vitally

important so the morningmeetup.com uh

support the social group podcast social

proof podcast on all podcast devices

that's all I got man so good I just last

thought that came into mind when you

said about the community piece you know

a couple of days ago or currently as

we're filming this the Tour de France is

going on I knew I don't know nothing

about cycling and stuff but like I had a

a friend we were just at their uh house

for Fourth of July just dated the

podcast but he was breaking it down I'm

like why isn't anybody trying right now

they're all just writing in like the

same thing he's like because it's so

much easier on them because they're

sticking together and they're breaking

the wind like obviously the guys at the

front are breaking it the most and he's

like you'll see at the last like few

miles they're gonna book it but then

he's like sometimes people break away

for a little bit like one or two bikers

will break away and and they'll go for a

while but because of the energy it's

taking because they're just by

themselves

the inertia from the group of like all

the bikers are actually faster so the

there's a saying if you want to go fast

go alone if you want to go far go

together I actually think it's incorrect

if you want to go fast go together yeah

because at some point the inertia of the

group is faster than going alone that's

good that's good David Chan's everybody

social proof podcast thank you thank you