The EASY Way To Create Facebook Ads That Scale (Full Tutorial)

Summary

In this video, the creator shares three simple yet powerful ad strategies that can be created using just a phone or Canva. From Twitter-style ads that capture attention with minimal effort to quick Notes app ads and effective Loom video ads integrated into Canva, these techniques are designed to scale fast. The creator emphasizes that success lies in strong offers, simple design, and strategic targeting. With actionable insights and step-by-step guides, this video shows how to craft ads that convert quickly and efficiently for coaching, consulting, or service-based businesses.

Takeaways

• 😀 Keep ads simple: Ads can be made quickly and easily using just your phone or tools like Canva, Twitter, and Loom.
• 😀 Focus on strong offers: The most important part of a successful ad is a compelling offer, not necessarily the complexity of the creative.
• 😀 Use Twitter-style posts: One effective ad format is to take a Twitter post, share it on Instagram stories, and upload it to Ads Manager.
• 😀 Leverage your existing content: Repurpose tweets, Instagram posts, and other content for ads to save time and boost ad performance.
• 😀 Experiment with background colors: You can change the background colors of your Instagram stories for variations in your ads.
• 😀 Use simple static ads for offers: For lead magnets or courses, static ads (like text-based images) are often more effective than video ads.
• 😀 Build a funnel: Pair ads with mini-courses or other funnel strategies to help first-time visitors learn more about your business.
• 😀 Use Canva templates for efficiency: Create ad designs quickly in Canva, including simple Loom videos embedded within the ad for a personal touch.
• 😀 Fast ad creation is key: Ads don't need to take a lot of time to produce as long as you have the right copy and offer.
• 😀 Test different variations: Try out multiple designs, text styles, and ad formats to find which version performs best and resonates with your audience.

Q & A

What are the three types of ads discussed in the video?

The three types of ads discussed in the video are: 1) Twitter-style ads, 2) Notes app ads, and 3) Loom video ads embedded into Canva files.

How are Twitter-style ads created?

Twitter-style ads are created by making a post on Twitter (or X), taking a screenshot, and sharing it on Instagram Stories. The image is then uploaded to Ads Manager and can be customized in seconds by adjusting the text and background color.

Why are simple ads like Twitter-style and Notes app ads effective?

Simple ads are effective because they communicate a clear offer quickly and don’t require complex production. The copy and visuals are direct, and these ads are fast to create, allowing marketers to test and scale quickly.

What role does copy play in the success of these ads?

The copy is crucial for grabbing attention and generating conversions. It needs to be tight, compelling, and relevant to the target audience. The speaker mentions using tools like ChatGPT to refine and personalize ad copy.

How can the Notes app ad be customized?

The Notes app ad is customized by typing the copy into a notes app, adjusting the format (e.g., using checkmarks and bold text), and modifying the background or text color. The final version is screenshot and uploaded as an ad.

What tool is recommended for creating ads on desktop?

The speaker recommends using Tweet Hunter for creating Twitter-style ads on desktop. This tool allows users to take screenshots of tweets, customize the design, and create variations easily.

What is the benefit of using Loom videos in ads?

Loom videos add a personal touch and can explain or pitch an offer in a more engaging way. By embedding Loom videos into Canva files, marketers can present a direct pitch or valuable information while maintaining flexibility in the design.

What is the cost per lead for the ads discussed in the video?

The cost per lead varies, but it is generally around $10 per new lead for the ads being discussed, with some ads achieving a very low cost per lead even for new prospects.

Why does the speaker emphasize using simple ads despite their simplicity?

The speaker emphasizes simple ads because they can be created quickly, scaled easily, and still drive strong results. The effectiveness of the ads lies in the clarity of the offer and the simplicity of execution.

What should be the key focus when creating ads, according to the speaker?

The key focus when creating ads should be having a strong offer. No matter how simple the ad format is, if the offer is compelling and relevant, it will generate results.