How To Increase Your Facebook Page Likes and Follows

Summary

In this video, Brandi from Life Marketing discusses the significance of Facebook page likes for small businesses, emphasizing their role in building credibility and trust among potential customers. She distinguishes between page likes and followers, outlining three key benefits: enhancing brand credibility, facilitating community engagement through Facebook groups, and enabling effective retargeting for ads. Brandi also shares three strategies to increase likes: running targeted ad campaigns, inviting reactions from posts, and leveraging cross-promotion on other platforms. Overall, she highlights the strategic importance of page likes in navigating the digital marketing landscape.

Takeaways

• 😀 Facebook page likes enhance brand credibility and trust among potential customers.
• 😀 A higher number of page likes can positively influence consumer buying decisions.
• 😀 Page likes automatically mean followers, but users can choose to unfollow.
• 😀 You can invite people who like your page to join a Facebook group for deeper engagement.
• 😀 Retargeting ads can be created specifically for users who like or follow your page.
• 😀 Facebook page like ads are an effective method for acquiring new likes through targeted campaigns.
• 😀 Engaging posts that receive reactions can be leveraged to invite those users to like your page.
• 😀 Cross-promotion on other social media platforms can help grow your Facebook page audience.
• 😀 Hosting giveaways or exclusive content can incentivize users to like your Facebook page.
• 😀 Avoid buying fake likes; focus on ethical strategies to grow your audience authentically.

Q & A

What is the main focus of the video?

The video focuses on how to increase Facebook page likes and explains why having a higher number of likes still matters for businesses.

What is the difference between Facebook page likes and followers?

Likes show support for the page, while followers indicate a desire to receive updates. Users who like a page will automatically follow it unless they choose to unfollow.

Why do Facebook page likes matter for businesses?

Page likes enhance credibility, help build a community, and allow for targeted advertising through retargeting, all of which can increase consumer trust and engagement.

How do page likes contribute to a business's credibility?

A higher number of likes suggests that the brand is trusted by others, which can influence potential customers' buying decisions, especially for small businesses starting from scratch.

What are the three main benefits of having more Facebook page likes?

1. Increased credibility, 2. Ability to invite likes to join Facebook groups for community building, and 3. Capability to retarget page likes with conversion ads.

How can businesses invite page likes to join Facebook groups?

Businesses can invite users who like their page to join a related Facebook group, which helps cultivate a warmer, more engaged audience.

What is a custom audience in Facebook ads?

A custom audience is a group created in Facebook Ads Manager that consists of people who like or follow a page, allowing businesses to target specific ads to these users.

What is the first method suggested to gain more page likes?

The first method is creating a Facebook page like ad campaign, where businesses can target their audience with ads that encourage them to like the page.

What is the second method to increase page likes?

The second method is inviting users who have reacted to posts to like the page, which is an organic way to leverage engagement.

What does the video say about buying followers?

The video advises against buying followers, as this often involves fake accounts and bots. Instead, it promotes using ethical methods like targeted ads to attract genuine likes.