🛑 Cara membangun kepercayaan konsumen dalam bisnis online | Brand Strategi UKM Dodi Zulkifli

Summary

Fahmi shares his journey of transforming his aqiqah business by embracing digital marketing. Initially starting with basic internet marketing techniques and experimenting with platforms like Twitter, Facebook Ads, and Google Ads, he faced challenges of trust and credibility, particularly since aqiqah services are traditionally offline. To overcome these, he created a transparent approach, offering customers the opportunity to visit his facility, see the process firsthand, and even participate in the ritual. His commitment to building trust and providing a hands-on experience helped him succeed in the competitive online marketplace.

Takeaways

• 😀 Fahmi started his aqiqah business and later transitioned to online marketing to grow it.
• 😀 The initial phase of online marketing involved experimenting with platforms like Twitter and Facebook Ads.
• 😀 Fahmi faced challenges convincing customers to trust his online aqiqah service, as the service involved a personal and religious process.
• 😀 To overcome trust issues, Fahmi encouraged potential customers to visit his office and see the service firsthand.
• 😀 Fahmi used a unique selling point by allowing customers to choose their animals and even participate in the slaughtering process.
• 😀 His business grew through trust-building strategies, offering transparency and a hands-on experience.
• 😀 Fahmi initially used Twitter ads, later transitioning to Facebook and Google Ads as he refined his approach to digital marketing.
• 😀 Despite challenges with early online campaigns, Fahmi learned from his experiences and continued refining his advertising strategy.
• 😀 The business expanded to multiple locations, including Jabodetabek and Yogyakarta, increasing its reach and customer base.
• 😀 Fahmi's aqiqah service is halal-certified, and he emphasizes educating customers on the correct practices of the service, including teaching them to perform the slaughter themselves if desired.

Q & A

What business did Fahmi start, and how did it lead to him exploring online marketing?

Fahmi started a business in aqiqah, a service related to animal slaughter for religious purposes. He ventured into online marketing after being introduced to internet marketing during a trip to Bandung where he attended an internet marketing gathering.

How did Fahmi's introduction to internet marketing begin?

Fahmi's introduction to internet marketing began when he was asked to drive people to Bandung, where he met individuals involved in internet marketing. He then attended a seminar and learned the basics of digital marketing.

How did Fahmi initially feel about online marketing and its results?

Initially, Fahmi struggled with online marketing as he did not see immediate results. Despite investing in advertising, the results were not as expected, and he faced challenges in achieving success in the beginning.

What platforms did Fahmi use for digital marketing, and how did they perform?

Fahmi initially used Twitter and Facebook Ads for digital marketing. While the results were not immediate, he experienced some success after experimenting with Facebook and later transitioned to Google Ads, which began producing better results.

What were some of the challenges Fahmi faced while selling aqiqah online?

Fahmi faced skepticism from potential customers who were unsure about the authenticity of online aqiqah services. Many people questioned the reliability of the service, leading to trust issues.

What strategies did Fahmi use to build trust with his customers?

Fahmi built trust by offering customers the option to visit the office, see the facilities, and even select the animals themselves. He emphasized transparency by providing a location where everything, including slaughtering, was handled openly.

Why did Fahmi recommend customers to personally visit the service location?

Fahmi recommended customers visit the location to ensure they could witness the process firsthand and feel confident in the legitimacy of the service. This personal involvement also aligned with the religious importance of aqiqah, as it was considered more authentic for fathers to personally handle the slaughter.

What role did the 'workshop' play in Fahmi’s journey into internet marketing?

The workshop played a pivotal role in Fahmi's journey into internet marketing. It was where he learned key concepts of digital marketing and copywriting, which helped him transition from traditional to online sales and grow his business.

What was the initial reaction to Fahmi's use of online advertising for aqiqah?

Initially, Fahmi faced challenges in gaining traction with online ads for aqiqah, as the service was considered unusual to sell online. Many people were skeptical about buying religious services like aqiqah over the internet.

How did Fahmi manage customer skepticism about the online aqiqah service?

Fahmi addressed customer skepticism by ensuring transparency. He allowed potential customers to visit the facility, see the animals, and even participate in the slaughter process. This direct involvement reassured them about the service's authenticity and quality.