SEO Last Month September 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi

Summary

In this month's SEO roundup, Amit Tiwari covers Google's Search Central Live event in Delhi, discussing updates from Google, YouTube, and Meta. Google's updates include site name visibility in search results, new ad controls on YouTube, and automatic language translation for search answers. Meta introduces post search on Threads, and Google Analytics launches a Checkout Journey Report. Google also rolls out AI advancements with BARD, including multi-language support and integration with Google Drive. Additionally, Google Ads expands language support, and Microsoft announces the discontinuation of its Disavow tool. YouTube debuts new features like Dream Screen and AI Insights, aiming to enhance creator and user experiences.

Takeaways

• 🗓️ Google's Search Central Live event occurred in Delhi on September 25th, featuring interactions with Google's team and a special video compilation.
• 🌐 Nautix, a push notification service, offers improved subscription and delivery rates, free for up to 30,000 subscribers, with potential revenue from monetization plans.
• 🔍 Google announced on September 7th that site names in search results will be available in all languages for both desktop and mobile, viewable through schema data.
• 🎥 YouTube introduced new ad controls effective from November, limiting creator options to simply turning ads on or off, with YouTube deciding ad display specifics.
• 🌐 Google updated its search capabilities to automatically translate search answers from different languages, emphasizing the need for clear language declarations on multilingual websites.
• 📱 Meta enabled post searches on the Threads app as of September 11th, expanding beyond just user searches.
• 🛒 Google Search Console introduced the Shopping Tab Listing report for e-commerce sites, providing visibility insights and error notifications for products in Google's Shopping tab.
• 📊 Google Analytics released the Checkout Journey Report for e-commerce, allowing detailed tracking and filtering of the checkout process by various metrics.
• 💬 Google's BARD chatbot underwent significant updates, including multilingual support, integration with Google products for information retrieval, and the ability to continue shared chats.
• 📈 Meta, now offering business verification across Instagram, Facebook, and WhatsApp, introduced a new low-cost platform with benefits like priority visibility and improved customer support.

Q & A

What was special about the Google Search Central Live event held on September 25th in Delhi?

The Google Search Central Live event was special because it was an opportunity for attendees to meet and interact with Google's team, take photos, and engage in discussions. It was also a platform where Google shared updates and news related to SEO.

What is Nautix and how does it benefit website owners?

Nautix is a push notification service that operates on both desktop and mobile platforms. It offers better subscription and delivery rates due to its unique in-house technology. Website owners can try Nautix for free under 30,000 subscribers, and with a monetization plan, they can also generate revenue from it.

What change did Google announce regarding site names in search results on September 7th?

Google announced that from September 7th, the site's name will be available in all languages on the search results page for both desktop and mobile. This change was implemented to make site names more accessible and recognizable to users across different languages.

What control will YouTube creators lose starting from November according to the announcement made on September 7th?

Starting from November, YouTube creators will lose the control over deciding where and how to show ads in their videos. YouTube will take over the decision-making for ad placements, leaving creators with the option to only turn ads on or off in their videos.

How does Google's update on September 8th affect multilingual content on websites?

Google's update on September 8th implies that if a website contains content in more than one language, it is necessary to clearly specify the language of each page through URL structure or hreflang tags. This helps Google accurately translate and serve content from one language to another in search results.

What new feature did Meta announce for the Threads app on September 11th?

Meta announced that users can now search for posts on the Threads app, in addition to searching for users. This feature was previously not available, and it could be beneficial for users looking to find specific content within the app.

What report was introduced by Google Search Console for e-commerce websites on September 11th?

Google Search Console introduced a report called 'Shopping Tab Listing' for e-commerce websites. This report provides information about products that were visible in Google's Shopping tab but are no longer visible, including any errors that might have occurred.

What updates did Google's chatbot BARD announce on September 19th?

Google's chatbot BARD announced several updates on September 19th, including the ability to converse in over 40 languages, fetch information from Google's other products like Maps, YouTube, Flights, and Hotels, and access information from Google Drive, Docs, and Gmail.

What controversy was discovered regarding BARD's shared URLs on September 26th?

It was discovered that BARD's shared URLs were being indexed by Google and even displayed in search results, which raised concerns about privacy and the use of shared chat information. This issue was resolved by Google on September 29th after it was brought to their attention.

What is the Checkout Journey Report introduced by Google Analytics on September 19th?

The Checkout Journey Report is a new feature in Google Analytics designed for e-commerce websites. It allows users to track the checkout process, including how many people start the checkout, add addresses, input payment information, and complete purchases, with the ability to filter this data by device, browser, language, city, and country.