How I Made $5k By EDITING!

Summary

In this video, the creator outlines a four-step Instagram-focused strategy to acquire video editing clients, emphasizing the importance of a presentable profile and effective outreach. The process involves identifying potential clients, sending personalized direct messages, and securing phone calls to close deals. The video also promotes a one-on-one mentorship opportunity for serious viewers, highlighting the creator's success in landing high-paying clients without the need for ads.

Takeaways

• 🎥 The video outlines a four-step process for acquiring video editing clients through Instagram.
• 📱 Focusing on one social media platform, Instagram, is recommended for initial client acquisition.
• 👤 Ensuring a professional Instagram profile is crucial for presenting yourself to potential clients.
• 💬 Practicing effective outreach methods is key to engaging with potential clients and getting responses.
• 🔍 Finding potential clients involves looking for ads on Instagram and identifying individuals with a significant following.
• 🗣️ Personalizing messages by using the recipient's name can increase the likelihood of getting a response.
• 📈 The video suggests that reaching out to 25 people a day could lead to a client within 30 days.
• 📲 The importance of transitioning from DMs to phone calls is emphasized for higher conversion rates.
• 📈 The video provides a real-life example of how the presenter acquired a client through Instagram.
• 💼 The presenter offers one-on-one mentorship for those serious about acquiring high-ticket clients.

Q & A

What is the main focus of the video?

The main focus of the video is to explain the step-by-step process that the speaker used to acquire 5K video editing clients through Instagram.

Why does the speaker recommend focusing on one social media platform initially?

The speaker recommends focusing on one social media platform, specifically Instagram, to avoid being overwhelmed and to concentrate efforts effectively when trying to find the first few clients.

What is the first step in the speaker's process for acquiring clients?

The first step is to ensure that the Instagram profile is presentable, with a good bio, quality content, and regular posting to attract potential clients.

How does the speaker suggest practicing outreach methods?

The speaker suggests practicing outreach by messaging potential clients on Instagram, emphasizing the importance of personalization and persistence in getting a response.

What is the strategy for messaging potential clients on Instagram as described in the video?

The strategy involves finding potential clients through ads or stories, copying their names correctly, and sending them a personalized message to get their attention and hopefully a response.

Why is it important to get clients on a phone call according to the video?

Getting clients on a phone call is important because the conversion rate is significantly higher compared to direct messages, with a 50% chance of closing the deal over the phone versus less than 1% via DM.

What is the speaker's advice on how to handle the sales pitch during a phone call with a potential client?

The speaker advises being prepared with a pitch, eager to get on the phone, and having the potential client wanting to give their credit card information by the end of the call.

How does the speaker suggest using Instagram verification to one's advantage?

The speaker suggests that having a verified Instagram account can help in outreach efforts as it allows for sending direct messages to a larger number of people without restrictions.

What is the speaker's stance on running ads to acquire clients?

The speaker advises against running ads initially to acquire clients, recommending instead to focus on outreach. Ads should be considered later when scaling the business and when the capacity for handling more clients is established.

What is the speaker's promise if the video gets 300 likes?

If the video gets 300 likes, the speaker promises to drop more detailed content on how to get clients, including a step-by-step process of acquiring a new client.

Outlines

00:00

📈 Instagram Marketing Strategy for Video Editing Clients

The speaker shares their successful four-step Instagram marketing strategy for acquiring video editing clients. They emphasize focusing on Instagram as the primary social media platform for outreach, highlighting the importance of a presentable Instagram profile to attract potential clients. The speaker also stresses the significance of personal outreach methods, suggesting that messaging potential clients on Instagram can lead to job opportunities. They provide a step-by-step guide on how to identify potential clients, craft personalized messages, and the importance of securing a phone call to increase the chances of closing a deal. Additionally, they mention a link in the video description for those interested in one-on-one mentorship.

05:01

📞 Closing Clients Through Direct Communication

In this paragraph, the speaker discusses the effectiveness of direct communication, particularly phone calls, in closing deals with potential clients. They compare the conversion rates of direct messages (DMs) versus phone calls, advocating for the latter due to its higher success rate. The speaker advises on the best practices for phone calls, including preparing a compelling pitch and being proactive in scheduling calls. They also touch on the topic of not needing to run ads initially to acquire clients, suggesting that ads should be considered once a business has a stable client base and is looking to scale. The speaker shares a personal example of acquiring a client through Instagram, demonstrating the process from initial outreach to closing the deal. They conclude by encouraging viewers to engage with the video and subscribe for more content, hinting at future videos that will delve deeper into client acquisition strategies.

Keywords

💡Video Editing Clients

Video editing clients refer to individuals or businesses that require professional video editing services. In the context of the video, the speaker shares a process for acquiring such clients, which is central to the video's theme of growing a video editing business. The speaker's success in acquiring 5K clients exemplifies the effectiveness of the method being discussed.

💡Instagram

Instagram is a social media platform that the video emphasizes as the primary tool for client acquisition. The speaker suggests focusing on Instagram rather than spreading efforts across multiple social media platforms. It is used as a case study to demonstrate how the speaker has successfully gained all their clients through this single platform.

💡Outreach

Outreach, in this video, refers to the act of actively contacting potential clients to offer services. It is a key step in the process outlined by the speaker, where they advise sending direct messages (DMs) to potential clients on Instagram. The speaker mentions that outreach can take weeks to yield results, highlighting its importance in the client acquisition strategy.

💡High Ticket Clients

High ticket clients are those who are willing to pay a premium for services. The video aims to help viewers attract such clients, which is indicated by the speaker's mention of a link to book a call for one-on-one mentorship. This term is central to the video's goal of teaching viewers how to secure lucrative video editing contracts.

💡Pro Profile

A pro profile, as used in the video, refers to a professional and attractive Instagram profile that can attract potential clients. The speaker stresses the importance of having a presentable profile with a good bio and quality content, as this is the first impression potential clients will have of the service provider.

💡DM (Direct Message)

Direct messages, or DMs, are private messages sent on Instagram. The video describes a strategy of sending personalized DMs to potential clients as a way to initiate contact and potentially secure their business. The speaker provides specific advice on how to craft these messages to increase the likelihood of a response.

💡Sales Calls

Sales calls are phone conversations aimed at closing a deal or sale. The video emphasizes the importance of transitioning from DMs to a sales call, as the speaker claims this increases the chance of converting a lead into a client. The speaker suggests being prepared with a pitch and being eager to get on the phone with potential clients.

💡Verified Instagram Account

A verified Instagram account is an account that has been confirmed by Instagram as authentic, often indicated by a blue checkmark. The video suggests that having a verified account can aid in client acquisition by allowing for more DMs without restrictions, which can be beneficial for outreach efforts.

💡Client Retention

Client retention refers to the ability to maintain clients over time. The video touches on this concept when discussing the process of acquiring clients who continue to use the service. The speaker implies that successful outreach and sales calls can lead to long-term client relationships.

💡Calendly

Calendly is a scheduling tool that allows people to book meetings directly into a calendar. The video mentions using Calendly as a method for potential clients to easily schedule a call with the speaker, streamlining the process of converting a lead into a sales call.

Highlights

The video outlines a four-step process for acquiring video editing clients through Instagram.

Focusing on one social media platform, Instagram, is recommended for initial client acquisition.

The presenter emphasizes the importance of having a presentable Instagram profile to attract potential clients.

Practicing outreach methods and learning how to effectively communicate with potential clients is crucial.

The process may take a few weeks to yield results, and persistence is key.

Instagram is identified as the primary platform for client outreach in this strategy.

The presenter shares a personal anecdote of acquiring a gym client who then referred them to others.

The video demonstrates how to find potential clients by looking at ads and user stories on Instagram.

The strategy involves sending personalized messages to potential clients to increase the chance of a response.

Once a potential client responds, the next step is to pitch your services and suggest a phone call for further discussion.

The presenter stresses the importance of phone calls over direct messages for higher conversion rates.

The video provides a real-life example of how the presenter acquired a new client through Instagram.

Having a verified Instagram account can facilitate more effective client outreach.

The presenter offers one-on-one mentoring for those serious about acquiring high-ticket clients.

The video concludes with a call to action for viewers to like and subscribe for more content on client acquisition.

Transcripts

yo what is good everyone in today's

video I am going to be breaking down the

exact process that got me 5K and video

editing clients and not only am I going

to be just breaking it down I'm going to

be breaking down step by step now this

might be a short video because the

process is not take that long I'm going

to show you guys exactly how I'm able to

do this um I'm literally looking at the

process right now on my screen and it is

four steps now I'm going to simplify the

steps but I will let you guys know now

that is all through Instagram I've got

every single client that I've ever

gotten through IG that is where we are

going to be going we are only going to

focus on one social media you don't want

to go to all these other different

social media accounts Twitter obviously

you can post your work there but

outreaching on every single site is not

the first thing you should do that's

when you want to scale to find your

first few clients you need to focus on

one social media platform one so we're

going to go over this process here um

and is going to be strictly on Instagram

and I'm going to show you guys the

process that I use but before we get

into this video if you guys are serious

about getting high ticket clients there

is a link in the description down below

to book a call with me one on-one to see

if you're a good fit to get mentored by

me personally now to scare out all the

people that can't afford this yes it

will be paid this is for the people who

are serious so if you are serious and

you want to land High ticket paid

clients then go book a call because my

call slots are getting booked up and I'm

only taking five people so if you are

one of the people who want to get

clients and you want to get mentored by

me get as call as as soon as you can

anyways let's get straight into this

video all right guys so we are in here

this is the four-step process not

three-step four-step process on how

acquiring your clients will work and now

for best results you will need to follow

these steps now one first step you need

to make sure you're presentable so we

need to make sure your pro profile

meaning Instagram in this case is

presentable to POS potential clients

make sure your bio is good content is

fire and actually posting content if you

aren't posting content with your own

face then how do you expect to get

clients faceless faceless I'm not going

to say you can't but it's going to be

hard now practice we're going to

practice your Outreach methods making

sure you're good to reach out to clients

know how to talk to these potential

clients now the Outreach this is when

the Outreach process starts this could

take up to a few weeks to even see

results now you rinse and repeat once

you get a client it's up from there I

had a gym client come to me he liked my

content he liked how I worked and boom

he recommended me to all of his gym

Buddies now this is where everything

will happen Instagram so as you can see

here I say that I am clearly an editor

and a videographer and also an Airbnb

investor and then obviously shopping all

my packs for dent resolve I have those

packs in the link in the description now

the method is simple we're going to go

to our home and we're going to go to a

random story and we're going to wait

till we find an ad we're just going to

go and scroll until we find here we go

an ad now this guy we know this guy you

know he's got a lot of followers so this

is what we're going to do we see his

name is Daniel right so we're going to

copy his name to make sure we don't

spell it wrong he's building crayo I'm I

already know this guy but um we're just

going to check out his reels you know

he's obviously got someone editing for

him already but what does it hurt to

message people if you are messaging out

to 25 people a day I guarantee you get a

you you get a client within 30 days so

what you do is you message him and what

you do is you copy his name and you say

hey and then you capitalize his name and

then you say exclamation point

right now this guy is kind of a bad

example because he's probably not going

to answer he doesn't have anything to

sell me right let's just go find someone

that actually is will answer your DMs

that's all you're trying to get them to

is answer just your DMs this guy

does you got to check his page see he

only has 11k followers let's look at his

content yeah this this guy he need he

needs an upgrade so he will answer his

DMS his name is Jack Jackson actually so

we're going to hit message we're going

to hit message and we're going to say

hey Jackson exclanation point we're

going to send that now here's the thing

once you get one of these people to

answer and let's just say you get a

client so here we have an example as a

gym guy he is following a thousand

people so now if you go to his following

you have all these people that follow

him that he follows back like that are

in this Fitness industry I'll help you

get your dream body and keep it look at

this guy now this guy literally is the

perfect client look and these guys are

making

six figures a year they can afford an

editor so what you're going to do is

you're going to bat send out messages to

these people and now the reason you're

just going to say hey and then their

name is to get them to respond and the

very next process that you're going to

do is very strategical with how you text

them next you have to give them a pitch

but make it short don't give them a

pitch that everyone's hurt be like

listen man here I I'm straight up I'm an

editor I will bring your content to life

and guarantee you guarantee them

something and then say I would love to

hop on a quick phone call to chat more

and you need to be eager to get on the

phone because once you get on the phone

with them is when you close them the

conversion rate over DM is a lot smaller

than the conversion rate on the phone so

if you can get them on the phone there

is a 50% chance that you can close them

over the DM there's less than a 1%

chance that you can close them so if you

try to text them and try to show them

your work your portfolio all this stuff

over DM it's not going to really work

out cuz he's got so many DMS flooding

him you know and if you just ask him to

call it's very unique method he's just

going to say yeah let's schedule up a

zoom here here's here's my calendly and

he'll send you a link to book a call

book that call and show up 10 minutes

early I'm not even joking have your

pitch ready have him wanting to give you

his credit card by the end of the call

and if you don't know how to do sales

calls then go watch YouTube videos go do

your research go practice sales calls

with your friends or or maybe your

practice can be just getting on the

client calls and maybe even failing the

biggest thing is is you don't need to

run ads to to get into the business the

only time you will need to run ads is

when it doesn't make sense for you to

reach out anymore once you have 5 10

clients your Outsourcing work is then

when you run ads that's the biggest

problem I see people will run ads off

the rip off the Jump and getting their

first clients with these ads when they

don't even know how to handle these

clients right so I can't stress this

enough Outreach is how you start and

this is ex this is the exact process

that I did to get five clients paying me

1K that's $5,000 and retain your clients

so if I can do it then you can too now

nine times out of 10 the people aren't

going to message you back so you have to

put more DMS than you would normally do

now I know there's a capacity so you're

going to have to work with that getting

a verified Instagram account helps your

case you can DM as many people as you

want as long as you're not copy and

pasting the same thing so this is a

prime example of my newly income client

on how I acquired him just through my

Instagram he asked me to show him work

of things that I filmed and edited so

double that's what's being a pro to

being a videographer as well so look at

this I sent him my account my videos you

can clearly see that this video is mine

this video is mine he says I am needed

content filmed for me this is my brother

I filmed and edited that content all on

IG I'm able to send him that work and

he's able to see the results of that

video my brother my brother look me I

even showed in my YouTube Analytics just

to prove him that I know what I'm doing

now this is this is where it comes I

tried to get on a call with him for

nearly a week continuing to text him

every single day what time works best

for you July 21st works for me it would

be a video call or a regular phone call

up to you zoom how's 10 a.m. EST that

works for me send me an invite boom got

on the call closed him this is the

untapped method it's called the

Instagram method I'm going to label it

as my method I learned this method I

came up with this method go give this

you're a method to try out and if you

are serious about Landing High ticket

clients I guarantee you I can get you

clients click a link down in the below

and book a call with me personally you

will see me on the call personally so

anyways guys I hope you have a good day

I hope you guys learned something and if

you guys get this video to 300 likes I

will be dropping more sauce on how to

get clients I'm going to be going more

in detail on how to the de on how the

DMS work I'm going to go through a

step-by-step process of me getting a

client I will show you guys the next

client that I get stepbystep step on how

I acquired that client so if you guys

are interested in seeing these types of

videos then just smash that like button

and make sure you are subscribed because

I looked at the the subscribe to not

subscribe ratio just hit the Subscribe

button you know you want to so do it

thank you guys for watching and uh I

hope you have a good day peace out