This INSTAGRAM Account Made $260K in 24 Hours with Print on Demand

Summary

This video script details the success story of an Instagram page owner who made $260,000 in 24 hours and over $3 million in revenue in a year, with just 270 posts and 188,000 followers. The account focuses on 'affirmation wear' clothing, spreading positive messages about love and mental health. The script reveals the business model, explains the strategy behind the viral posts, and guides viewers on how to replicate this success using print-on-demand services like Gelato. It emphasizes the importance of branding, aesthetic, and creating a sense of urgency in sales to capitalize on the trend of mental health awareness.

Takeaways

• 📈 An Instagram page with 270 posts and 188,000 followers made $260,000 in 24 hours and over $3 million in a single year.
• 🎯 The account owner was invited to 'Shark Tank' and revealed her success, which may have doubled since the episode aired in November 2023.
• 🔑 The business model involves selling 'affirmation wear' clothing that spreads positive messages about love and mental health, a trend popular among celebrities.
• 👕 The clothing line features t-shirts and hoodies with designs that are simple, cute, and focus on self-love and mental health affirmations.
• 🌐 The strategy for selling the clothing is organic, leveraging the Instagram page's content to drive sales without paid advertising.
• 📊 The importance of 'reshares' and 'sends per reach' on Instagram is highlighted as a key metric for the posts' success and reach.
• 💡 The script suggests that the normalization of mental health discussions has made self-love and mental health topics relatable and shareable, contributing to virality.
• 🎨 The video provides a step-by-step guide on creating an Instagram account with a clear aesthetic and brand, including choosing a name, validating the handle, and establishing a consistent look with fonts and colors.
• 🛍️ It introduces 'gelato', a print-on-demand site, as a tool for creating a clothing business without upfront costs, inventory, or shipping logistics.
• 📝 The process of designing clothing items, setting up an online store, and integrating it with platforms like Shopify is explained to facilitate the selling process.
• 🚀 The video emphasizes the importance of a launch or 'drop' strategy for new products, creating urgency and FOMO (Fear Of Missing Out) to drive sales.
• 🔄 The necessity of consistency and patience in growing a business is stressed, with the expectation that diligent effort over time will yield significant results.

Q & A

How much revenue did the Instagram page generate in 24 hours?

The Instagram page generated $260,000 in 24 hours.

What is the significance of the number of posts and followers on the account mentioned in the script?

The account has just 270 posts and 188,000 followers, which indicates that it has been able to generate significant revenue with a relatively small number of posts and followers.

How much revenue did the account make in a single year since launching?

The account made over $3 million in revenue in a single year since launching.

What is the name of the TV show where the account owner was invited to showcase her success?

The account owner was invited to the TV show 'Shark Tank' to showcase her success.

What type of products is the account owner selling on her website?

The account owner is selling merchandise such as t-shirts and hoodies that spread positive messages about love and mental health.

What is the term used to describe the type of clothing being sold on the account owner's website?

The term used is 'affirmation wear clothing', which is trendy and has a positive message.

What is the strategy that the account owner uses to sell her products organically on Instagram?

The strategy involves posting simple, cute affirmations surrounding self-love and mental health that resonate with a large audience and encourage resharing.

What is the importance of reshares on Instagram according to the script?

Reshares are important for reach, and the CEO of Instagram has stated that they are the most important metric for reach.

How does the script suggest creating a successful Instagram account for selling affirmation wear clothing?

The script suggests starting with a cool name, validating the handle, establishing a clear aesthetic, and creating posts that trigger the algorithm for reach.

What is the term 'print on demand' as mentioned in the script, and how does it work?

Print on demand is a method where products are only created and shipped when a customer makes a purchase, eliminating the need for upfront inventory and storage.

What is the name of the website recommended in the script for creating a print on demand clothing business?

The website recommended is called 'Gelato'.

How does the script suggest promoting the clothing line on Instagram?

The script suggests using a launch or drop strategy, creating urgency by announcing a specific date and limited stock, to capitalize on the fear of missing out (FOMO).

What is the importance of consistency in the success of the business model described in the script?

Consistency is crucial as it allows for the gradual building of momentum and brand recognition, leading to long-term success rather than expecting overnight results.