$260k in 24 HOURS! Copy This FACELESS Instagram Strategy

Summary

This video script details the success story of a faceless Instagram account that made over $260,000 in 24 hours by selling merchandise related to mental health awareness. The account leveraged relatability and shareability to grow its audience. The script offers a step-by-step guide on how to replicate this strategy using print-on-demand services like Printify, creating unique designs, and promoting them on social media with consistent visual themes and engaging content for potential high profits.

Takeaways

• 💰 A faceless Instagram account can generate significant income, with one example making over $260,000 in 24 hours and $3 million in a year.
• 📈 The success of a faceless account often lies in its ability to tap into a popular niche, such as mental health awareness, which has widespread relatability.
• 👕 The account in the example sells merchandise (merch) like t-shirts and hoodies with positive sayings related to self-love and mental health.
• 🔗 Instagram's CEO emphasizes the importance of 'shares' or 'sends' as a key metric for growing viral accounts, which is linked to relatability and sharability of content.
• 🛍️ Printify is a platform that allows for the creation of custom clothing items without the need for upfront inventory investment, using a print-on-demand model.
• 📝 When creating designs for merch, it's crucial to ensure uniqueness to avoid legal issues and to stand out in the market.
• 🎨 Designing for print-on-demand can be done simply within the Printify app or with graphic design apps like Canva for more complexity.
• 💡 AI tools like chat GPT can assist in creating a visual theme and generating quotes for social media posts, tailored to the chosen niche.
• 📈 Consistency in posting and a strong understanding of the target audience are vital for growing a social media account and driving sales.
• 📊 Utilizing Instagram features and posting in the largest dimensions possible can increase the visibility and engagement of the content.
• 📝 Following a disciplined posting schedule and implementing proven strategies can lead to growth in followers and income over time.

Q & A

How much money did the faceless Instagram account make in 24 hours?

The faceless Instagram account made over $260,000 in 24 hours.

What was the total sales figure for the company associated with the faceless Instagram account in one year?

The total sales figure for the company was over 3 million dollars in just one year.

What was the initial investment to start the faceless Instagram account?

The initial investment to start the faceless Instagram account was just $500.

What type of products is the faceless Instagram account selling?

The faceless Instagram account is selling clothing merchandise that aligns with its Instagram theme, such as t-shirts and hoodies with positive sayings about self-love and mental health.

Why did the faceless account choose to focus on the mental health niche?

The mental health niche has been growing in popularity and awareness, making it a relatable and sharable topic that can easily connect with a large audience.

What is the business model used by the faceless Instagram account to sell their products?

The business model used is called print-on-demand, which allows for customization of clothing or merchandise without the need to buy inventory upfront.

How does the print-on-demand model work with a platform like Printify?

With Printify, you can customize clothing items by uploading a digital design. When a customer purchases a product, Printify prints the item and ships it directly to the customer, handling the production process.

What is the importance of relatability and sharability in the success of the faceless Instagram account?

Relatability makes the posts connect with the audience on a personal level, while sharability ensures that people want to share the posts, which increases the account's reach and engagement.

How can someone create a similar faceless Instagram account and what steps should they follow?

One should start by identifying a relatable niche, creating a consistent visual theme, designing products using print-on-demand services like Printify, and then promoting the account with engaging and shareable content.

What are some tips for creating viral content on a faceless Instagram account?

Tips include using the largest dimensions for images, incorporating questions to increase engagement, researching the target audience, utilizing all available features of the social media platform, and maintaining a consistent posting schedule.

What is the significance of the 'sense' metric mentioned by the CEO of Instagram?

The 'sense' metric, also known as shares, is an important indicator of how well content is doing on Instagram. It shows how many people who saw the content shared it with others, which is crucial for increasing reach and going viral.

Outlines

00:00

🤑 Faceless Instagram Success Story

This paragraph introduces a faceless Instagram account that made over $260,000 in 24 hours and eventually over 3 million in a year. The account's owner was invited to pitch on Shark Tank and shared her success story. The video promises to reveal the secret strategy behind this success and encourages viewers to consider the profitability of faceless accounts. The account sells merchandise related to mental health and self-love, tapping into a growing niche. The video also mentions the importance of relatability and shareability in growing a viral Instagram account, as emphasized by Instagram's CEO.

05:03

👕 Creating a Clothing Line with Printify

The speaker explains how to create a clothing line without upfront costs using Printify, a print-on-demand service. They guide viewers on how to set up an account, choose products, and customize designs. The importance of originality in design is stressed, warning against copying competitors to avoid legal issues. The tutorial includes creating a design for a sweatshirt related to the introvert theme, using Printify's editor, and adjusting pricing for profit. The paragraph concludes with the steps to connect a store and the importance of creating a unique brand.

10:04

📈 Monetizing a Faceless Brand with Strategy

The paragraph discusses strategies for monetizing a faceless brand through social media, emphasizing the importance of driving traffic to the website and convincing potential customers to make purchases. It outlines the process of creating content for social media, suggesting the use of apps like Canva and AI tools for generating ideas and visual themes. The speaker provides tips for growing an Instagram account quickly, such as using the largest image dimensions, incorporating questions to increase shares, and being consistent with posting. The paragraph concludes with advice on creating the first 10 posts and scheduling them on the new account.

15:06

🚀 Scaling Online Income with Consistency

The final paragraph focuses on the importance of consistency and patience in growing an online income stream. It mentions the speaker's commitment to providing valuable content for subscribers and hints at an upcoming special announcement for subscribers. The speaker encourages viewers to subscribe and turn on notifications to stay updated on the latest strategies for creating profitable online income streams.

Keywords

💡Faceless Instagram Account

A 'faceless Instagram account' refers to an Instagram profile that does not prominently feature the face of the owner or any individuals, focusing instead on content related to a specific theme or niche. In the video's context, the account leverages this approach to sell merchandise and create a brand identity around mental health awareness, as evidenced by the account's success in making significant sales without revealing the owner's identity.

💡Shark Tank

Shark Tank is a popular reality television show where entrepreneurs pitch their business ideas to a panel of wealthy investors, or 'sharks,' who may choose to invest in the business. In the script, the owner of the faceless Instagram account was invited to pitch on Shark Tank, indicating the account's success and potential for investment, which is a significant milestone in validating a business model.

💡Mental Health Niche

The 'mental health niche' pertains to a market segment focused on products, services, or content related to mental well-being. The video emphasizes the growing popularity and awareness of mental health issues, which the faceless account capitalizes on by selling merchandise with positive sayings about self-love and mental health, aligning with the current societal trends and consumer interests.

💡Merchandise (Merch)

In the context of the video, 'merchandise' or 'merch' refers to branded goods, such as t-shirts and hoodies, that are sold to promote or represent a particular brand, theme, or cause. The faceless Instagram account sells merch related to mental health and self-love, which is a key component of its business strategy and revenue generation.

💡Relatability

Relatability is the quality of being understandable or identifiable to a wide audience. The video script mentions that the faceless account's posts are relatable, which is a significant factor in their virality and shareability. This concept is crucial for the account's success, as relatable content is more likely to be shared by users, thereby increasing the account's reach.

💡Shares (on Instagram)

In the context of Instagram, 'shares' refer to the action of users sending a post to another person or sharing it on their own profile. The video highlights that the faceless account's success is partly due to its high share rate, which is a metric Instagram uses to measure the performance of content and its potential to go viral.

💡Print on Demand

Print on demand is a business model where products are manufactured or printed only after an order has been placed, reducing the need for inventory and upfront costs. The video script explains how Printify, a print on demand service, allows the faceless account to offer a wide range of customizable products without the financial risk associated with traditional inventory-based models.

💡Visual Theme

A 'visual theme' is a consistent set of visual elements or styles that characterize a brand or a body of work. The video script discusses the importance of establishing a visual theme for the faceless Instagram account to create a cohesive and recognizable brand identity, which is essential for attracting and maintaining an audience's attention.

💡AI App

An 'AI app' refers to an application that utilizes artificial intelligence to perform tasks, such as generating content or providing recommendations. The video script mentions using an AI app like chat GPT to help create a visual theme and come up with quotes for the faceless Instagram account, demonstrating the utility of AI in content creation and brand development.

💡Engagement

Engagement, in the context of social media, refers to the interactions between users and content, such as likes, comments, and shares. The video emphasizes the importance of creating content that promotes engagement, such as using questions in posts, to increase the likelihood of shares and grow the account's audience.

💡Consistency

Consistency in social media refers to the regular and predictable posting of content to maintain audience interest and grow a following. The video script advises being consistent with the posting schedule as a key strategy for growing a profitable faceless social media account, highlighting that success requires ongoing effort and patience.

Highlights

A faceless Instagram account made over $260,000 in 24 hours.

The account owner was invited to Shark Tank after her success.

She made over 3 million in total sales in one year.

Starting with just $500, the account leveraged a faceless strategy.

The account sold clothing with themes related to self-love and mental health.

The mental health niche has been growing in popularity.

Relatability and shareability are key to the account's viral success.

Instagram's CEO emphasizes the importance of shares for viral growth.

Printify allows for free customization of clothing and merch.

Print-on-demand eliminates the need for upfront inventory costs.

Designs should be unique to avoid legal issues and ensure success.

AI can assist in creating a visual theme and quotes for social media posts.

Consistency in posting and a clear visual theme are crucial for growth.

Using questions in posts can increase shares and engagement.

AI research helps in understanding the target audience for better content creation.

Utilizing Instagram features can increase content reach to new audiences.

A consistent posting schedule is essential for long-term success.

Creating a profitable faceless social media account requires time and patience.

The video promises a special announcement for subscribers on creating profitable income streams.

Transcripts

this faceless Instagram account made

over

$260,000 in 24 hours wow actually I'm

sorry that was

$260,000 in 24 hours what yes you heard

that right and the owner was so

successful with her faceless Instagram

account that she was invited on Shark

Tank to pitch her

[Music]

idea and later on in the interview she

exposed that she went on to make over 3

millon ion in just one year total sales

for my company has been just over 2.3

mil and I'm projecting to finish at a

million this year and did I mention that

she started with just $500 now if you're

still procrastinating on creating a

faceless account then I'm not sure how

else to show you how profitable they can

be than this example right here and the

crazy thing is she's not the only one

doing this there are lots of other

faceless accounts using this same

strategy to make millions but what

exactly is this faceless account selling

to make all of this money so quickly

well I'm going to show you in just a

second but I know what you're probably

thinking Stacy come on this person

probably knows some little known secret

that allowed her to make this much money

so quickly and you know what for once

you're actually right she does know a

secret you know what else I know the

secret too and in this video I'm going

to expose everything and show you not

only how she did this but also how you

can steal the exact strategy to create

your own wildly successful online income

stream now the only thing is I can't

guarantee that you or anyone else will

be able to make

$260,000 in 24 hours that's pretty wild

not impossible because this person did

it but it's definitely not typical but

even if you're only able to make a few

thousand extra per month with this

strategy wouldn't that make a difference

so what I can guarantee is that if you

follow the steps I'm going to cover in

this video you'll be armed with all the

skills you need to turn your faceless

Instagram or any social media account

into a money-making machine so if you're

ready to learn let's not waste any more

time and jump right in but before I get

started make sure you subscribe and also

save this video for later by tapping the

button under the video so you don't lose

it now let's get started with step

number one so before I can show you how

to replicate this profitable faceless

Instagram strategy you need to

understand exactly what she's selling

and how she's able to do this here on my

screen you can see her faceless

Instagram account and if we click on the

link in her bio and come over to the

website

you'll see that she's selling clothing

that goes along with her Instagram theme

this is also known as merch things like

t-shirts and hoodies with positive

sayings on them about self-love and

mental health and part of the reason why

this brand did so well is because the

mental health Niche has been growing in

popularity and awareness over the last

few years celebrities are talking about

it major brands are talking about it

schools are talking about it everyone is

talking about it and it's safe to say

that almost every single person on on

this planet has had an experience that

they can relate back to mental health

self-love or personal development so if

we look back at this faceless account

you can see that her success was partly

because she was able to connect into

this increasingly popular Niche and she

did it by posting simple faceless posts

like these where you can see she's

getting thousands of likes per post but

if you want to really succeed at this

you need to understand why this works to

do that we need to go to the source and

that's Instagram itself because believe

it or not not Instagram actually tells

you exactly what you need to do to grow

viral faceless accounts like this one

the CEO of Instagram is literally

telling you the game plan to grow

faceless accounts right now and that's

what he calls sends also known as shares

but one of the most important things to

look at if you're trying to evaluate how

your videos or anything is doing on

Instagram is definitely the sense um so

of the people who saw it how many of

them sent it to a friend so this

faceless account was able to get a huge

amount of reach because they made their

post super relatable to Their audience

and relatability equals shares so if we

reverse engineered the viral success of

this account we can link it to two

specific things first relatability

because almost everyone can relate to

the topic of mental health and second

sharability because the posts are so

relatable people naturally want to share

them which explodes the account's reach

so what the owner of this account did

was use her account to increase

awareness about a growing Global topic

then monetized it with merch that was

relatable to the huge audience within

that Niche creating a huge profit so now

that we know what she was selling and

how she was able to make so much money

with her faceless account in the next

steps I'm going to show you how to

create viral products like these in less

than 5 minutes without having to pay any

money UPF front and how you can

replicate this viral faceless Instagram

strategy for yourself now let's move on

to step number two so in the last step

you learned that the type of products

this viral faceless account was selling

was merch more specifically t-shirts

sweatshirts and other comfortable

clothing items now creating a clothing

line like this used to be really timec

consuming and really expensive but not

anymore because I'm going to show you

how to do it completely for free to do

this you're going to come over to a

website called printify I've added a

link down in the description for you to

the printify website so that you can

create your account and follow along

with the tutorial printify is a site

that you can use to customize clothing

or merch for your own faceless brand

completely for free you don't need to

buy any expensive inventory upfront all

you have to do is create or upload a

digital design to the prini platform and

place it onto the digital product

mock-ups then every time one of your

customers buys one of your products

printify will print the item and ship it

to your customer for you printify

literally does all of the hard work for

you this business model is called print

on demand this makes it possible for

anyone to start making money online with

this strategy now let me show you how to

create viral merch products using the

same mental health Niche from our

example account once you've created your

printify account you'll be brought to

your account dashboard from here you're

going to come over to the left menu and

click on catalog from here you're going

to see a whole list of different print

on demand products that you can pick

from there are literally over 950

product options that you can choose from

on the printify platform but for this

example I'm going to pick a sweatshirt

because I'm going to show you how to

replicate a similar style of sweatshirt

to the one that she is wearing in the sh

dark tank interview now I need to say

this one important thing before we

continue you do not want to just copy a

design from one of your competitor

stores and try to sell it first because

you want your designs to be unique and

copying another store's design will

actually backfire and only lead to you

not making any money at all and second

copying another store's design is just

flat out wrong and could actually get

you into a lot of legal trouble due to

copyri rules so take this as a warning

that if you try to copy this store's

exact designs you will not find the

success you're looking for you can

absolutely use successful Brands as

inspiration to create something similar

but never copy now to create your first

sweatshirt simply click on sweatshirt

from the catalog then click on the start

designing button that will bring you to

printify editor inside the editor you'll

see a mockup of the product you just

chose to customize in this example it's

a sweatshirt now as you can see the

mockup is completely blank so you need

to add a design to that mockup so that

printify knows exactly what to create

for you in other videos over on my

channel I've shown you how to upload

both canva designs and AI generated

designs but in this example our design

is so simple you can create it right

inside the printify app now if we look

at our example sweatshirt again you can

see it has one simple phrase written

across the front that says overthinker

again I'm not going to copy this but I

am going to show you how to create a

similar style but change the word to

something else one topic that I've been

seeing a huge amount of growth in on

social media lately is being an

introvert so I'm going to use the word

introvert for our sweatshirt to add this

word to our example sweatshirt all you

have to do is come over to the left menu

and select the add text button next

choose a font then double click inside

the text that appears on your mockup and

simply type the word that you want to

appear on your sweatshirt so here I'm

typing the word introvert once you type

your word you can drag it to any

location on the mockup but make sure you

keep it inside the dotted border or it

will be cut off when printify prints

your sweatshirt you can also change the

size and color of the text by using the

options up here in the top menu and keep

in mind this is just a very basic

example of the type of design you can

create in printify you can also use

graphic design apps like canva to create

much more complicated designs to print

on your merch but for this video I

wanted to show you how you can replicate

this viral strategy and create a

profitable faceless brand in the

simplest way possible now once you're

happy with your print on demand design

you can preview what what it will look

like by clicking the preview button

right here in the top right corner then

you'll see that printify will create

mockups of your new sweatshirt that will

show you exactly what it will look like

once it's printed from here hit the save

product button and it will take you to

this page right here where you'll have

to enter the details about your product

now printify does a really great job

filling all of this information out for

you if you want to create a viral brand

I highly recommend that you update the

product title to be something related to

your design and your Niche and also add

some keywords related to your product

and Niche in the product description

right here next you need to update the

pricing here in the pricing section

printify shows you exactly how much

you'll make when you sell each product

also like I mentioned before you don't

have to pay anything Upfront for your

print on demand products or buy any

inventory but each time somebody buys

one of your products printify will take

a small portion of the profit to cover

the price of production and you can see

your amount of profit in this column

right here now for sweatshirts I would

price them higher than what printify

suggest you price them at I'm going to

change the price of our example

sweatshirt by clicking right here when

you do that you can see that your profit

margin increases and this is how much

you'll make in profit every time someone

buys one of your sweatshirts now the

last thing you need to do is to connect

a store now there are lots of ways that

you can create a store for your new

clothing or merch brand and all of these

can work I'm not going to go over this

part in a lot of detail in this video

because over on my channel I've already

posted multiple full tutorials on this

where I show you how to create different

types of online stores like Etsy shops

online stores using your own website and

printify popup stores you can find all

of these videos linked down in the

description but here you can see that

printify has lots of different online

store options that you can create for

example here on my screen you can see a

sample Shopify store that I created for

our merch the key here is to pick one

online store platform that you

personally find easiest to use now that

you have your print on demand product

and store created it's time to actually

make money with it and this part is

where I see 99% of people fail because

having a great product in a nicel

looking website is important but it

means nothing if you can't get people to

your website and convince them to buy so

keep watching and get ready to take

notes as we continue on to step number

three now here you can see I'm back in

our example faceless account and if we

scroll back to the beginning you can see

that she first started out by posting

simple faceless mental health related

posts and here you can see that other

faceless accounts are having the same

success right now using this exact

strategy and believe it or not posts

like these are really simple to create

on apps like canva but you can't just

start creating any random quotes and

Graphics that you want remember your

goal is to make money from this account

through your new clothing brand and not

just get views so if you want to create

viral content that also makes money for

you you need to create create content

that has a consistent look and feel if

you're not sure what I mean by this or

are struggling to come up with a visual

theme for your account you can use an AI

app like chat GPT to help you come up

with one to do that you can enter a

prompt like this I need your help coming

up with the visual theme for my new

Instagram account the niche of the

account is mental health awareness I

want the feel of the account to be

inviting happy light and Airy please

provide a color scheme that will fit

this description that I can use for all

of my posts as well as a font that I can

use for my social media post text here's

the theme that chat GPT created for me

which I think will look really nice for

our social media posts the next part of

this is to create the actual posts for

this you can also use chat gbt to help

you come up with quotes for your new

faceless posts here on my screen you can

see the prompt that I used to get chat

gbt to come up with my first 10 post

ideas feel free to pause it here if you

want to use something similar don't

forget to change the prompt for your

specific Niche and you can see here that

chat GPT created 10 quotes for my first

10 posts now all you have to do is take

the visual theme that chat GPT created

for you along with the 10 quotes and

paste everything into canva you can even

use some of canvas's pre-made templates

if you're not sure how to make visually

appealing posts now before you download

all of your posts and post them to your

new social media account here are five

of my top Pro tips if you want to grow

your account as quickly as possible

first create your post with the largest

Dimensions possible for image post I

suggest you use the Instagram portrait

Dimensions which are 1080 by 1350 this

will ensure that your posts take up the

maximum real estate on the feed which

will help get your audience's attention

second if you want to get the most

amount of shares try using questions as

your text instead of quotes this will

promote even more engagement in shares

with your viewers third use AI to

research your audience random quotes are

great but if you want to make the most

amount of money with your social media

accounts you have to know exactly who

you're talking to with every Post Number

Four use every feature that Instagram or

whichever social media platform that

you're using has the more features that

you use the more likely your content

will get pushed to new people and five

be consistent with your posting schedule

this is not a get-rich quick strategy if

you're a longtime subscriber to my

channel you know I always share ways to

set up new online income streams as

quickly as possible even though every

idea I share with you can be set up in

less than a day it still takes

consistency and patience to see it

through you can't expect to just set

this up post for a few days and give up

because you didn't make

$260,000 in your first 24 hours creating

a profitable faceless social media

account will take time to grow but I

promise you it will be worth it in the

end now once you have your first 10

posts created you need to download them

from canva so that you can post them to

Instagram or whichever social media

platform that you like if you haven't

created your new account yet now is the

time to do that the last thing that you

need to do is schedule your first 10

posts on your new account posting at

least two posts per day once you've done

that all you need to do is repeat the

steps above creating more products and

more posts to get attention to those

products and don't forget to implement

my five Pro tips that I just mentioned

if you do this consistently you will not

only see growth in your followers but in

your online income as well now one last

important thing as always I try to fit

as much as I can into every single one

of my YouTube videos for you but there's

only so much I can fit into my videos

before they get too long for YouTube if

you want to learn everything about how

to create the most profitable online

income streams comment below and make

sure you subscribe and have the

notifications turned on because I'm

working on something really special for

my subscribers that is going to go above

and beyond what I can do here on YouTube

I'm going to be announcing it very soon

so don't forget to turn on the

notifications so you can be the first

one to find out