A Técnica I.H.C nos fez CRESCER mais de 300k de seguidores EM UM ANO

Summary

In this video, the speaker shares how they grew from 16 to over 300,000 followers on Instagram in just over a year using the IHC framework (Identification, Story, Content). Initially, they struggled with unscripted content but found success by applying structured storytelling. The IHC framework focuses on creating identification with the audience, telling a compelling story, and delivering valuable content. The speaker emphasizes that this approach makes content creation smoother and more effective, leading to better engagement and higher quality videos. They encourage viewers to experiment with this structure for better results.

Takeaways

• 😀 A clear content structure is key to growing an audience and increasing engagement.
• 😀 Starting with unstructured content can lead to inefficiency and lack of results.
• 😀 The IHC (Identification, History, Content) framework is a game changer for content creation.
• 😀 Identification helps you connect with your audience by addressing their emotions or situations.
• 😀 Creating content without first identifying with your audience leads to ineffective messaging.
• 😀 A story (History) is crucial to prove the value of the content you are sharing.
• 😀 Sharing a relatable problem, solution, and benefits within your story makes content more engaging.
• 😀 Content should be the natural progression after generating identification and telling a story.
• 😀 Initially, using a structured approach like IHC may feel rigid, but over time it becomes intuitive.
• 😀 Consistently applying IHC in content creation allows for smoother, more impactful videos that drive results.

Q & A

What is the main content creation strategy discussed in the video?

The main strategy discussed is the IHC structure, which stands for Identification, History, and Content. This method helps creators structure their content to increase engagement and effectiveness.

Why did the initial content creation approach without a script fail?

The initial approach without a script failed because it lacked structure, which led to disorganized videos, inconsistent content, and wasted time. The creator struggled with recording and editing due to a lack of planning.

What key insight led to the improvement in content creation?

The key insight was recognizing the importance of structuring the content with a script. This change made the production process smoother, more organized, and allowed for the creation of more content in less time.

How did the IHC structure help improve content production?

The IHC structure helped improve content production by ensuring that videos began with identification (connecting with the audience), followed by a story to illustrate the message, and ending with the main content. This increased engagement and led to better results.

What does the 'I' in IHC stand for, and why is it important?

'I' stands for Identification. It's important because it creates a connection with the audience by addressing emotions or situations they can relate to, which makes the content more engaging and relevant to them.

How does the 'H' in IHC (History) function within content creation?

'H' stands for History, which involves sharing a story that demonstrates the effectiveness of the content being delivered. This builds trust with the audience by showing real-life examples or personal experiences.

What role does the 'C' in IHC (Content) play in the structure?

'C' stands for Content, which is the main message or lesson you want to share. After establishing identification and telling a relatable story, the content is easier for the audience to accept and engage with.

How does starting with emotions or situations help in creating effective content?

Starting with emotions or situations helps to draw the audience in by making them feel understood. It prompts them to pay attention because they recognize that the content is relevant to their own experiences or struggles.

What should the story in the 'H' section of IHC aim to achieve?

The story should aim to demonstrate the effectiveness of the message or content being shared. It should include a conflict (problem), a turning point (solution or action), and the benefits (positive outcomes), making the message relatable and compelling.

What is the overall purpose of using the IHC structure in content creation?

The overall purpose of using the IHC structure is to make content more engaging, relatable, and effective by connecting emotionally with the audience, proving the content’s value through stories, and delivering actionable insights in a clear and structured way.