Meet the 15y/o who Solved YouTube Shorts

Marcus Jones
8 Apr 202424:52

Summary

TLDRIn this insightful video, 15-year-old Sam shares his secrets to dominating YouTube Shorts, having amassed over 1.2 million subscribers and 270 million views in just 3 months. Sam details his strategies for identifying lucrative niches, creating engaging content, and employing editing techniques that captivate viewers. He emphasizes the importance of studying successful channels, understanding viewer retention, and leveraging captions and comments to boost engagement. Sam's approach involves a blend of learning from top creators and adding a personal touch to ensure uniqueness. He also discusses the significance of video length, pacing, and the viewer's average watch time, ultimately providing a masterclass in YouTube growth.

Takeaways

  • πŸ˜€ Sam, a 15-year-old, has quickly achieved massive success on YouTube Shorts, gaining 1.2 million subscribers and over 270 million views in just 3 months.
  • πŸŽ“ Sam emphasizes the importance of finding a good niche for creating YouTube Shorts and studying successful channels within that niche.
  • πŸ” Sam suggests using incognito mode to discover engaging content and to understand what types of videos are recommended by the platform.
  • πŸ“ˆ He advises watching videos from channels where every video consistently gets millions of views, as this indicates a good niche.
  • πŸ”‘ Sam shares that copying the style and structure of successful videos can be a beneficial strategy for beginners to understand viral concepts.
  • πŸ€” He believes that complete originality is almost impossible, and taking ideas from others to create your own content is a practical approach.
  • πŸŽ₯ Sam focuses on creating a hook within the first 2-5 seconds of the video and ensuring the content is fast-paced and engaging.
  • ⏱️ He recommends keeping videos around 40-50 seconds long, based on what has worked for his competitors.
  • βœ‚οΈ Sam stresses the importance of editing techniques, such as changing visuals every few seconds, to keep viewers interested.
  • πŸ“Š He pays close attention to analytics like view-to-swipe ratio and average view duration to gauge the success of his videos.
  • πŸ—£οΈ Sam highlights the significance of captions for audience retention, especially for viewers who are not using headphones.
  • πŸ‘ He uses strategies like posing questions or incorrect statements to encourage viewers to comment and engage with the content.
  • πŸ“ˆ Sam believes that adapting and improving video creation techniques is crucial, rather than sticking to the same methods that aren't yielding results.

Q & A

  • How many subscribers and views did Sam achieve in his first 3 months on YouTube Shorts?

    -Sam achieved over 1.2 million subscribers and over 270 million views in his first 3 months on YouTube Shorts.

  • What was Sam's strategy for identifying a successful niche on YouTube Shorts?

    -Sam's strategy involved spending hours on YouTube scrolling through Shorts, observing what was being recommended to him, and analyzing channels with consistently high view counts to determine a good niche.

  • How did Sam prove that his success on YouTube Shorts was not a fluke?

    -Sam proved his success was not a fluke by starting another channel and going from 0 to 160,000 subscribers in a little over 30 days.

  • What specific editing techniques did Sam use to stop viewers from swiping away on YouTube Shorts?

    -The specific editing techniques Sam used were not detailed in the transcript, but it is implied that he focused on creating engaging content with a strong hook and maintaining a fast pace.

  • What role did studying other creators' Shorts play in Sam's process of going viral?

    -Studying other creators' Shorts allowed Sam to understand what makes a video viral, learn from their editing styles, and adapt successful elements into his own content.

  • How did Sam approach creating content that could compete with his niche's top creators?

    -Sam aimed to create videos that could be posted on his competitors' channels without anyone noticing the difference in quality, ensuring his content was on par with the top creators in his niche.

  • What is the importance of the hook in a YouTube Short according to Sam?

    -The hook is crucial in a YouTube Short as it should be around 2 to 5 seconds and should be unexpected, funny, or intriguing to prevent viewers from swiping away.

  • How did Sam determine the optimal length for his YouTube Shorts?

    -Sam determined the optimal length for his YouTube Shorts by observing the most viral videos of his competitors and emulating their video lengths, which were typically around 40 to 50 seconds.

  • What is Sam's view on the importance of captions in YouTube Shorts?

    -Sam believes captions are extremely important as they can help retain viewers who are not using headphones and encourage them to stay on the video longer.

  • What strategies does Sam use to encourage viewers to comment on his videos?

    -Sam uses strategies such as posing questions, making incorrect statements to provoke corrections, and including funny points or call-to-actions to stimulate comments and engagement.

  • How does Sam leverage analytics to improve the performance of his YouTube Shorts?

    -Sam focuses on metrics like the view-to-swipe ratio and average view duration to gauge viewer engagement and make adjustments to his content strategy accordingly.

  • What advice does Sam give for someone starting a new YouTube Shorts channel from scratch?

    -Sam advises starting by identifying successful niches and channels, emulating the structure and style of their most successful videos, and focusing on creating high-quality content that can compete with the best in the niche.

  • What is the significance of the view-to-swipe ratio in determining the viral potential of a YouTube Short?

    -An 80% view-to-swipe ratio indicates that out of all the people who come across the short, 80% choose to view it, which is a strong signal to the algorithm that the content is engaging and has higher potential to go viral.

  • How does Sam ensure his videos maintain a high average view duration?

    -Sam ensures a high average view duration by creating engaging content that keeps viewers interested throughout the video, aiming for an average view duration of 40 seconds or more.

  • What common mistakes does Sam observe in shorts creators that prevent their content from getting views?

    -Sam notes that creators often stick to their own video creation methods without adapting or improving based on feedback or analytics, which can prevent their content from gaining traction.

  • How does Sam approach the scripting and editing of his videos to maximize virality?

    -Sam studies scripts and editing styles of highly successful videos in his niche, then creates his own content following a similar structure and pacing while ensuring the quality matches or exceeds that of the top creators.

  • What are some of the key elements Sam looks for in a successful YouTube Shorts niche?

    -Sam looks for niches with high-performing channels that are relatively new, have a consistent track record of millions of views, and where he can create content that is as good as or better than the existing top creators.

Outlines

00:00

πŸ“ˆ Viral YouTube Shorts Success

This paragraph introduces Sam, a 15-year-old who has achieved remarkable success on YouTube Shorts, gaining over 1.2 million subscribers and 270 million views in just 3 months. Sam shares his strategies for creating viral content, emphasizing the importance of finding a profitable niche, studying popular short videos, and understanding what makes them engaging. He explains his process of identifying successful channels, observing their content, and using this insight to inform his own video creation. Sam also discusses the value of recreating successful videos in one's own style to refine a unique approach to virality.

05:00

πŸŽ₯ Crafting Viral Content Strategy

In this paragraph, Sam delves deeper into his content creation process, discussing the importance of the hook, pacing, and delivering on the promise made in the video's introduction. He highlights the need for captions to increase viewer engagement and the strategy of encouraging comments to boost video replays and average watch time. Sam also addresses the debate between copying successful content and being unique, arguing that while complete originality is rare, a blend of copying successful elements and adding personal flair can be beneficial. He provides tips on gauging viewer interest and the importance of studying both one's own and others' videos to refine content creation.

10:01

πŸ€” Encouraging Viewer Engagement

Here, Sam focuses on tactics to increase viewer comments, which in turn can boost a video's visibility and viral potential. He suggests posing questions, sharing incorrect information to invite corrections, and including humorous elements to provoke reactions. Sam also recommends using calls to action that are universally relatable, such as asking viewers to comment their location or the current time, which can lead to extended viewing sessions and increased audience retention. He emphasizes the importance of integrating these prompts naturally into the content to avoid appearing manipulative.

15:02

πŸ“Š Analyzing Short Video Performance

In this segment, Sam discusses the importance of analyzing video performance metrics, particularly the view-to-swipe ratio and average view duration. He shares his benchmarks for these metrics and explains how they can indicate a video's potential to go viral. Sam also addresses common misconceptions about posting strategies, such as the timing of uploads, and asserts that the quality of the idea and content is more critical than minor variations in posting schedules. He encourages creators to learn from their competitors and to continually refine their approach based on performance data.

20:03

🚫 Common Mistakes in Shorts Creation

Sam identifies common pitfalls that prevent short videos from gaining views, such as a lack of adaptation and improvement. He stresses the importance of continually enhancing video quality and comparing one's work directly with that of successful competitors. Sam provides practical advice on analyzing video length, visual changes, and other technical aspects to identify areas for improvement. He also touches on the significance of audio and video quality, suggesting that investing in better equipment can significantly impact a video's success.

πŸ› οΈ Building a New Viral Channel

The final paragraph outlines Sam's strategy for starting a new YouTube channel from scratch and achieving rapid success. He recommends identifying high-performing, recently created channels in promising niches and emulating their successful videos' structure and style. Sam provides a step-by-step guide on creating a script with viral potential, matching voiceover and editing techniques to those of successful videos, and using tags effectively. He concludes with the assurance that following his methods will lead to success, and offers additional resources for those seeking more in-depth guidance.

Mindmap

Keywords

πŸ’‘YouTube Shorts

YouTube Shorts is a feature on YouTube that allows users to create and watch short-form videos. In the context of this video, it represents the platform where the 15-year-old Sam has found success, amassing over 270 million views and 1.2 million subscribers in a short period. The video discusses strategies for making these shorts go viral, which is central to the theme of achieving rapid success on the platform.

πŸ’‘Subscribers

Subscribers are users who choose to follow a particular YouTube channel to receive updates on new content. In the video, the growth of subscribers is a key metric of success, with Sam gaining over 1.2 million subscribers in just 3 months. The script emphasizes the importance of subscriber growth as a measure of a channel's popularity and influence.

πŸ’‘Views

Views refer to the number of times a video has been watched. The video script highlights the impressive number of views Sam has garnered, with over a quarter of a billion views, indicating the reach and engagement of his content. Views are a critical component in understanding audience size and content performance on YouTube.

πŸ’‘Viral

The term 'viral' describes content that spreads rapidly and widely across the internet, attracting a large number of views in a short period. The video's main theme revolves around Sam's ability to make his YouTube Shorts go viral, with strategies and techniques that he has developed and shares in the script.

πŸ’‘Niche

A niche refers to a specific segment or category within a market that has its own distinct audience. In the video, Sam emphasizes the importance of finding a good niche to focus on when creating YouTube Shorts. He suggests analyzing channels and their content to identify niches with high engagement and potential for growth.

πŸ’‘Engagement

Engagement refers to the level of interaction and involvement viewers have with a video, such as liking, commenting, and sharing. The script discusses a 'secret engagement hack' that Sam uses to increase comments on his videos, which is a key aspect of boosting a video's visibility and popularity on YouTube.

πŸ’‘Hook

A hook in video content is a strategy used to capture the viewer's attention at the beginning of a video. Sam mentions the importance of having a hook within the first 2 to 5 seconds of a short, which should be unexpected or intriguing to keep viewers from swiping away, a critical element for short-form content success.

πŸ’‘Captions

Captions are the text overlays that appear on videos, providing a transcription or additional information. In the script, Sam points out that captions are extremely important for his videos, as they can attract viewers who are not using headphones and encourage engagement through readability and prominence.

πŸ’‘Average View Duration

Average view duration is a metric that measures the average length of time viewers watch a video. Sam discusses aiming for an average view duration of 40 seconds or more, indicating that viewers are engaged with the content long enough for it to potentially go viral.

πŸ’‘Call to Action

A call to action (CTA) is a prompt encouraging viewers to take a specific action, such as commenting or subscribing. The video script includes various strategies Sam uses to create CTAs that drive engagement, such as posing questions or making statements that invite viewer interaction in the comments section.

πŸ’‘Competitor Analysis

Competitor analysis involves studying and evaluating the strengths and weaknesses of competitors to understand the market better. Sam uses competitor analysis to inform his content creation, editing techniques, and posting strategies, which is a key part of understanding how to create successful YouTube Shorts.

Highlights

A 15-year-old named Sam has gained over 1.2 million subscribers and 270 million views on YouTube in just 3 months.

Sam started another channel and reached 160,000 subscribers in over 30 days, proving his success was not luck.

Key to Sam's success is identifying and focusing on a good niche on YouTube.

He spends hours watching recommended content to understand what engages viewers.

Sam suggests subscribing to channels within a niche to get recommendations for similar content.

Avoid niches with too many big creators; aim for ones with fewer but engaged creators.

Studying different shorts and learning from them was crucial for Sam to develop his formula for virality.

Sam recommends creating videos that could be posted on competitors' channels without detection.

Copying successful elements from top creators can be beneficial for beginners.

Being completely unique is almost impossible, and copying others can lead to faster success.

Sam pays attention to specific elements like hooks, explanations, and delivery in his shorts.

He suggests using unexpected hooks and revealing why viewers should continue watching.

Captions are extremely important for engagement, especially for viewers without sound.

Encouraging comments can increase video views and engagement with the algorithm.

Asking questions or making incorrect statements can prompt viewers to comment.

Viewer analytics such as view to swipe ratio and average view duration are crucial metrics to monitor.

Sam does not focus on tags, descriptions, or hashtags for his videos to go viral.

The biggest mistake creators make is not adapting or improving their video content.

Length of video, quality of voiceover, and frequency of visual changes are technical aspects to consider.

If a video doesn't go viral, it might be due to a wrong niche choice or needing improvement in certain areas.

In case of a channel reset, Sam would start by identifying successful niches and emulating their top-performing videos.

Sam's strategy involves using tools like Tags Extractor to optimize video metadata.

Transcripts

play00:00

wait a sec how many views have you

play00:01

gotten in the last 2 months over a quar

play00:03

of a billion views how many subscribers

play00:05

have you gotten 1.2 million starting

play00:07

from basically nothing yeah meet Sam a

play00:10

15-year-old who has officially solved

play00:11

YouTube shorts he's got over 1.2 million

play00:14

subscribers and over 270 million views

play00:17

and the crazy thing is it's only taken

play00:19

him 3 months and then just to show off

play00:21

and prove it wasn't luck he started

play00:23

another Channel and went from 0 to

play00:25

160,000 subscribers in a little over 30

play00:28

days so how does he do it well I

play00:30

interrogated Sam to uncover exactly how

play00:32

he makes shorts go viral the specific

play00:34

editing techniques he uses to stop

play00:36

people swiping away how he uncovers

play00:38

viral ideas and a secret engagement hack

play00:41

that explodes his comments in total

play00:43

since you started what kind of stats are

play00:45

you ping in terms of views subscribers

play00:48

subscribers I have recently reached

play00:50

around a million subscribers views I've

play00:53

crossed 200 million views just a few

play00:55

days ago how long did it take you to get

play00:57

those just 2 months do you think that

play00:59

anyone can succeed with shorts if they

play01:01

follow the right process 100% 100% it's

play01:05

very simple the first thing you should

play01:06

look at is searching a good Niche to get

play01:09

into I would literally just spend hours

play01:11

on YouTube scrolling shorts see what's

play01:13

being recommended to me and I would also

play01:15

go into Incognito so I get recommended

play01:18

the best and most engaging content and

play01:20

just watch hours of shorts if I find a

play01:22

viral short and I'm like I could

play01:24

recreate this I would then go onto the

play01:26

channel and if I see that that was their

play01:28

only viral short and and then every

play01:30

other short has like you know a few

play01:31

thousand views then that's probably not

play01:33

a good Niche to get into but then if I

play01:35

go into their Channel and every single

play01:37

video is constantly hitting like

play01:39

millions of views then that's something

play01:41

I'd consider I'd say probably a channel

play01:43

that's almost on every single video is

play01:45

hitting over 500,000 views preferably a

play01:49

million a million to like 10 million

play01:51

then that's probably a good Channel and

play01:53

a good Niche to look into just by

play01:55

watching maybe 30 minutes of that

play01:57

Channel's content you are then going to

play01:59

be recommended hundreds of other videos

play02:02

from other channels within the same

play02:04

Niche so then after I would watch his

play02:06

content i' would probably just reload

play02:08

YouTube and see what's on my homepage

play02:10

and if I see other similar videos that

play02:12

are from a different channel in the same

play02:14

Niche I would then watch those and then

play02:16

for every channel that I do find I'll

play02:18

subscribe to those channels so I can go

play02:20

back to them or I'll just keep the link

play02:22

open and I'll just create a new tab I

play02:24

probably wouldn't get into an ISE where

play02:26

there's more than five really big

play02:28

creators with like hundreds of thousands

play02:30

of subscribers who are hitting millions

play02:32

of views but then if there's like 50

play02:34

accounts where there's like a few

play02:37

hundred or a few th000 subscribers then

play02:39

I wouldn't really worry about that

play02:41

because they don't really impact you

play02:43

that much you want to compete with the

play02:44

biggest not the people that have

play02:46

hundreds of subscribers how much time

play02:48

would you say that you've spent studying

play02:50

different shorts and like how many

play02:52

shorts did it take you to kind of like

play02:54

really nail down your formula and

play02:56

fine-tune your intuition for virality it

play02:59

probably took took me around a few

play03:00

months of studying shorts while also

play03:03

posting my own shorts and trying to put

play03:05

in new things that I have learned from

play03:07

watching other people's shorts into my

play03:09

newer shorts yeah it doesn't have to be

play03:11

hours even if you're just scrolling like

play03:13

10 minutes a day maybe that would

play03:14

probably get you there you will find

play03:15

some really good niches and channels

play03:18

where you could probably compete in if

play03:20

you're entering a new Niche and your

play03:22

competitors are like obviously hitting

play03:24

millions of views or even hundreds of

play03:26

thousands and you're not yet what you're

play03:28

aiming to do is create videos that could

play03:32

be posted onto your competitor's

play03:33

channels and no one would realize like

play03:35

the quality is the same what is it that

play03:38

you're trying to copy or model like how

play03:39

do you actually go about stealing and

play03:42

repurposing those ideas I have to make

play03:44

it unique so it's not like completely

play03:46

directly copying but I will almost

play03:49

create the exact same sh but in my style

play03:51

and you probably see it a lot like

play03:53

thousands of people copying Mr Beast and

play03:55

there's even like hundreds of people

play03:57

trying to copy me using similar titles

play04:00

or just general ideas or using the same

play04:03

phrases or words within their videos you

play04:05

just want to look at their short what

play04:07

they've titled it and slightly change it

play04:09

when I first started I directly copied

play04:12

my competitors I would look at their

play04:15

latest videos what they titled how long

play04:17

they were for how fastpaced they were

play04:20

and also how recently they posted those

play04:22

videos and I compare them to the amount

play04:24

of views they got you will notice why

play04:26

that video went viral and you sort of

play04:28

just want to replicate that video

play04:30

whether it's the idea or editing style I

play04:34

take the best parts from their channels

play04:36

and then start thinking of ideas from my

play04:39

own shorts go to five of your

play04:40

competitors's channels look at their

play04:42

most viral videos and take bits and

play04:45

pieces from all of them to create your

play04:46

own video which has a really high chance

play04:48

of going viral so sometimes I'll go

play04:51

ahead and literally just take their most

play04:53

viewed video I'll copy their script and

play04:55

then I'll replace all their content with

play04:58

my own but it's still following the same

play05:00

formula it sort of gave me an

play05:02

understanding of how to create these

play05:03

viral sort of Concepts and ideas so if

play05:06

you're a beginner if you have only a few

play05:09

hundred subscribers or even a few

play05:10

thousand directly copying some of the

play05:13

top creators can actually be very

play05:15

beneficial and over time your style will

play05:17

sort of just develop and you'll adapt in

play05:20

your own way I want to play devil's

play05:21

advocate for a minute because there are

play05:23

two cans there are people who say you

play05:25

should model what works because the

play05:27

amount of things that don't work are far

play05:29

more humorous than the things that do on

play05:31

the other hand there's also a camp of

play05:32

people that say be as unique as possible

play05:35

and that's how you stand out that's how

play05:37

you'll be successful what would you say

play05:39

to someone who is like no no no you

play05:41

should just be as unique as possible and

play05:42

don't copy anyone being extremely unique

play05:45

and completely different to everyone

play05:47

else these days it's almost impossible

play05:50

there's most likely someone who's

play05:52

already done it before so in a way

play05:54

you're always going to be like the

play05:56

second person to do it you're never

play05:57

going to be completely original that's

play06:00

just up to them if that's what they

play06:02

believe that's right but I feel like

play06:04

it'll be a lot harder to gain any

play06:06

success than if you're going to copy

play06:09

others or at least take ideas from a

play06:11

bunch of other people to sort of create

play06:13

your own content what are the specific

play06:15

elements that you pay the most attention

play06:18

to when I create a sh obviously you need

play06:21

the hook which should be around 2 to 5

play06:23

seconds and then you should explain a

play06:26

bit more so viewers understand what

play06:28

they're watching and why they should

play06:30

continue watching so in the hook you

play06:32

want something unexpected whether it's

play06:34

weird funny or just doesn't really make

play06:36

sense then you sort of want to get on to

play06:39

revealing to them why they should watch

play06:40

the short like what they're going to see

play06:42

at the end like sort of hint at what's

play06:44

going to happen but don't exactly reveal

play06:46

it to them so they'll want to say till

play06:48

the end then you want to deliver cuz if

play06:50

you don't then they'll just scroll away

play06:52

and they'll be unhappy they're not going

play06:54

to like your video and they're not going

play06:55

to want to comment either you'd probably

play06:58

see it in Mr Beast shorts you sort of

play07:01

see the first second something crazy

play07:03

happens and then obviously by the end of

play07:05

the video he delivers and it's exactly

play07:08

what's said in the title and it was

play07:10

genuinely interesting where people would

play07:12

want to stay and watch until the end is

play07:14

there a way that you sort of gauge

play07:16

whether or not something is interesting

play07:18

or controversial or random enough to

play07:20

work versus like something else that

play07:22

isn't like how do you figure that out I

play07:25

think that just comes naturally over

play07:27

time from studying shorts and also Al

play07:29

studying your own shorts that you've

play07:31

posted but what I am aware of is that I

play07:33

do have a good understanding of the

play07:36

levels of how interesting it has to be

play07:38

but I can't really exactly explain it so

play07:40

you see what has worked in the past what

play07:43

is working for you even if you're not

play07:45

getting millions of views chances are

play07:47

you've probably gotten like 10,000 views

play07:49

on one of your videos but every other

play07:50

video gets like 500 views you did

play07:53

something in that 10,000 view video that

play07:55

got you that 10,000 views and you want

play07:57

to find out what that thing was and then

play07:59

replicator in every video that you post

play08:01

in the future for shorts generally just

play08:03

fastpaced things tend to do a lot better

play08:06

than kind of slow so with your voice

play08:08

over you want to be talking fast or

play08:10

speed it up in your editing software you

play08:13

just look at other shorts and how fast

play08:15

the pacing is like where every cut is

play08:18

how often they transition into a new

play08:20

scene are they talking for longer than 5

play08:23

Seconds without switching the visual

play08:25

part of the screen and you want to apply

play08:27

the same to your video even if you're in

play08:30

like the gaming Niche or something you

play08:32

can look at cooking or something and you

play08:33

just look at how often the screen

play08:36

transitions into something else and you

play08:38

just apply that into your own video for

play08:41

you is there like a general best

play08:43

practice I wouldn't say there's like a

play08:45

amount you should have but I probably

play08:47

wouldn't keep something on the screen

play08:50

for like longer than 5 seconds so one

play08:52

sentence should be shorter than 5

play08:54

Seconds one of them could probably be

play08:56

longer but it has to be a good sentence

play08:59

it has to be be something that provides

play09:00

value and will keep the viewer listening

play09:03

in terms of length of time my videos are

play09:06

generally around 40 to 50 seconds how

play09:08

did you decide to make 40 to 50 second

play09:11

long videos I just looked at my

play09:12

competitors and looked at their most

play09:14

viral videos and they just happened to

play09:16

be that long I just emulated that I made

play09:18

my voice over that long and just a

play09:20

general video that long because that's

play09:22

what I was working for my competitors

play09:24

assuming you have a good idea General

play09:26

content decent hook that kind of stuff

play09:28

what are some of the most important

play09:30

things that you do that help you go

play09:31

violent get more views in your opinion

play09:34

the other day I was actually on the bus

play09:36

and I was watching a guy scroll YouTube

play09:38

shorts and one of my videos popped up on

play09:40

his screen he wasn't wearing headphones

play09:41

or anything so he was obviously just

play09:43

reading the captions that were on the

play09:45

screen and if there were no captions he

play09:47

would have just scrolled straight past

play09:48

my video captions on the video are

play09:51

extremely important you want nice bold

play09:54

Big Font and you preferably want all

play09:56

caps so it's easier to read and then

play09:58

another thing I do is I often encourage

play10:01

people to comment on my videos what is

play10:03

it about getting people to leave

play10:04

comments on videos that you think helps

play10:06

the video blow up when they're

play10:08

commenting the video is still playing in

play10:10

the background for them even if they're

play10:11

just reading a bunch of other people's

play10:13

comments the video May replay like two

play10:15

or three times until they finish reading

play10:17

all the comments and they decide to

play10:19

scroll away so they've just given you

play10:21

like 200 300% average reation I think a

play10:24

lot of people think about comments as in

play10:25

like the more comments you can get the

play10:27

more engagement the algorithm sees so

play10:29

the more it pushes you short yeah it

play10:31

doesn't really matter about the amount

play10:33

it's more about people just scrolling

play10:35

and spending time on the video itself I

play10:38

have specific ways in which I get my

play10:40

viewers to comment for my videos you

play10:42

just have to act like you don't know the

play10:44

answer to something say something simple

play10:47

or easy that should make sense to you

play10:49

but you act like you don't understand it

play10:51

then people will often want to go to the

play10:54

comments to like you know not say you're

play10:55

stupid but like they just want to prove

play10:57

you wrong and say oh you're wrong this

play11:00

is wrong and you know this is right so

play11:02

that's quite a good tactic sometimes or

play11:04

you can say something that's wrong so if

play11:06

you say incorrect information that gets

play11:09

a lot of comments as well cuz people are

play11:11

just like oh that that doesn't make

play11:13

sense you're wrong cuz they just want to

play11:14

point it out it's just something people

play11:16

like doing so that's one thing another

play11:18

thing is a lot of the time saying

play11:20

something funny will make people go

play11:22

straight to the comments and point that

play11:24

out like oh there's this funny Point At

play11:26

You Know 30 seconds of the video which I

play11:28

find interesting like it's just like a

play11:30

random funny line it can be a word or

play11:32

two and people will not notice that and

play11:35

point that out in the comments and laugh

play11:37

about it so I leave one or two funny

play11:39

things generally around after the first

play11:41

sentence then I'll have maybe two more

play11:44

sentences and then another joke or call

play11:47

to action so like a comment or a

play11:49

subscribe thing it will get you a lot of

play11:52

subscribers as well like a lot more than

play11:54

if you don't ask for them you mentioned

play11:56

that every Niche has different

play11:57

strategies that you can use to kind kind

play11:59

of creatively get comments without

play12:01

revealing what your channel is what are

play12:03

some of the specific strategies or calls

play12:05

to action that you use to creatively get

play12:08

comments or to get people into the

play12:09

comments so that they then get caught up

play12:12

reading other people's comments and like

play12:13

watch your videoos 600 times saying

play12:15

things like it's impossible to do this

play12:18

and it's obviously not it's a very easy

play12:20

thing to do anyone can do it so me

play12:22

saying it's impossible will make people

play12:25

go to the comments wanting to prove me

play12:27

wrong so they just end up commenting and

play12:30

that just gave me a comment and there's

play12:31

a bunch of people going like haha I did

play12:33

it you said it's impossible but I did it

play12:35

that just gets you comments so saying

play12:37

it's impossible to do something but it's

play12:40

actually really easy to do that thing

play12:42

that will get you a lot of comments and

play12:43

that also helps boost your video and

play12:46

then at the end I'd often end the video

play12:48

with like a question or point something

play12:50

out that sort of doesn't make sense

play12:52

where viewers go to the comments to look

play12:54

for answers in your experience I know

play12:56

you tried out like a bunch of different

play12:58

call to AC comment challenges what would

play13:01

you say are like the top two to three

play13:04

specific ones that you think had the

play13:06

biggest impact something that can apply

play13:09

to everyone from all over the world so

play13:11

everyone can participate is best so

play13:14

something to do with name age or even

play13:17

just country where they're from so if

play13:19

you say comment where you're from or

play13:21

something and see how many other people

play13:24

are from that same country or something

play13:26

like that everyone watching the video

play13:28

can participate it applies to everyone

play13:30

and then there's time so you say what

play13:32

time is it for you right now and people

play13:33

will go and look at their phone while

play13:35

they're checking their time your video

play13:36

is still playing so that's giving you

play13:38

extra audience retention you know they

play13:40

check their time at 6:00 p.m. so they go

play13:42

and comment 600 p.m. and then 10 other

play13:44

people it's 6 p.m. for them as well and

play13:46

then they comment under that comment and

play13:48

it just leads to a chain and how do you

play13:50

transition into something like that do

play13:52

you just kind of throw it into the

play13:53

videos randomly I kind of just throw it

play13:56

straight out of nowhere kind of catch

play13:58

people off guard if you sort of slowly

play14:01

get into that people will lose interest

play14:03

and they'll be like oh yeah he's just

play14:04

trying to get comments but if you're

play14:06

talking about something interesting and

play14:07

then you suddenly blurt something out

play14:09

like that people will want to comment

play14:12

and they won't really think about you

play14:14

trying to get them to comment they'll

play14:15

just do it anyway it's like a patent

play14:17

interrupt almost yeah so they're just

play14:19

watching this really engaging piece of

play14:22

content and then you just what's the

play14:23

time for you right now you know and then

play14:25

they just go and comment the time and

play14:27

just give you extra audience attention

play14:29

from there when it comes to actually

play14:30

posting the short and preparing the

play14:32

short to go live is there anything in

play14:35

particular that you do that you think is

play14:36

important there or none of that stuff

play14:38

really matters that much it's all just

play14:40

about the idea title and the actual

play14:41

content I don't really focus on tags

play14:44

descriptions and hashtags and things

play14:46

like that I don't really think about

play14:48

that my videos go viral without me

play14:50

thinking about that stuff it's just best

play14:52

to focus on quality and idea of video do

play14:55

you pay much attention to the analytics

play14:57

of your shorts once they've gone live

play14:59

yes what analytics are you studying most

play15:02

intently are there any benchmarks that

play15:04

you're trying to be more than or less

play15:06

than yeah so I straight away look at

play15:09

view to swipe ratio i w 80% viewed and

play15:12

20% swiped away so when people scroll

play15:15

onto a short if they decide to view the

play15:17

short then that will count as viewed but

play15:20

if they swipe away from the short like

play15:21

on Tik Tok or YouTube or Instagram then

play15:24

that's the swipe ratio I have had videos

play15:27

that have gotten to 10 million views

play15:29

plus with only like 70% view ratio so

play15:32

it's possible but if I hit that 80% then

play15:36

it's much more likely to go viral what

play15:38

else do you look for the vew to swipe

play15:40

ratio is extremely important but it is

play15:42

probably secondary to the average V

play15:45

duration and I want an average V

play15:47

duration of probably 40 seconds plus so

play15:50

around 80% do you find that 80% average

play15:54

view duration or the average percentage

play15:55

view decreases as the short scales up

play15:57

and gets a lot more views it does

play15:59

decrease but not drastically sometimes

play16:02

my average R duration is 46 seconds when

play16:05

I first post the short and then you know

play16:08

maybe 10 million views later it's on 43

play16:10

so it's only like a 3 second difference

play16:13

so it's not too big of an impact other

play16:15

people tend to study other things from

play16:17

like where the viewers are and what

play16:19

times they're most active and things

play16:21

like that and try to schedule post for

play16:23

me those two things doesn't really

play16:24

matter so we've talked about the things

play16:26

that we want people to do that are very

play16:28

important what are the specific mistakes

play16:31

either at a really high level or even at

play16:33

like a specific technical editing or

play16:36

scripting level that you see shorts

play16:38

creators make that are stopping them

play16:40

from getting views I think the biggest

play16:42

mistake is people often stick to their

play16:46

videos and the way they create them and

play16:48

they just keep doing that and they don't

play16:49

try to adapt or improve so you always

play16:52

want to try and make your videos better

play16:54

and better so if you are posting in a

play16:57

niche where you you're on a few thousand

play17:00

subscribers or even a few hundred and

play17:01

you're trying to emulate someone who has

play17:03

100,000 subscribers and gets like

play17:06

hundreds of thousands of views per video

play17:08

and you post 10 videos that you think

play17:10

are of the same quality or similar it's

play17:13

the same style of video and you don't

play17:15

even get like one viral one you are

play17:17

doing something wrong and the best thing

play17:19

to do in that moment is to directly

play17:22

compare your video compared to their

play17:24

video so how long it is how long each

play17:27

sentence is how often you transition

play17:29

even just the title of the video the

play17:32

music you're using the style of captions

play17:35

all these tiny things everyone's aware

play17:37

that they should be good but their

play17:39

competitors are always doing these

play17:41

things better than them if they're not

play17:43

getting the same results were there any

play17:45

examples of like really really small

play17:46

things that maybe your competitors were

play17:48

doing that you weren't that when you

play17:50

started doing them blew you up length of

play17:52

video really matters so it depends on

play17:55

Niche I post around 40 to 50 second

play17:58

videos sometimes I do 30 seconds but I

play18:01

find that my videos perform better when

play18:03

they're 40 to 50 seconds one thing that

play18:06

you might be doing wrong is just the

play18:07

length of the video so if you just look

play18:10

at how long your video is if it's 15

play18:12

seconds and then your competitors are

play18:14

doing 25 seconds or 30 seconds then you

play18:17

should obviously try doing 25 to 30

play18:19

seconds for your next video then again

play18:21

could just be how often the visuals

play18:23

change so you just want to time

play18:25

everything you can get your phone out

play18:27

get their video on your screen put your

play18:29

stopwatch on and just like tap it every

play18:31

time the visual changes or something and

play18:33

see how often they've done that and then

play18:36

compare it to your video we use that

play18:37

technique with my students we call it

play18:39

the case study strategy but I've never

play18:40

heard about using like the lap feature

play18:43

on a stopwatch I might steal that yeah

play18:45

so that's something I've personally done

play18:47

so you're always aiming for Quality it

play18:49

could just be the video or audio quality

play18:53

so if you don't have a very good voice

play18:56

over cuz you don't have a mic or you're

play18:58

not using a particularly good phone then

play19:01

that could just be the issue some people

play19:03

may not be able to afford better gear

play19:05

for their content which is

play19:07

understandable but I guess that's the

play19:09

first thing you should look at improving

play19:11

if that's something that's different if

play19:12

your competitors have like Crystal Clear

play19:14

audio and yours is really choppy then

play19:16

that's probably the biggest thing that's

play19:18

setting you back we've talked about a

play19:20

lot of things today but just to sort of

play19:21

like summarize this for the people

play19:23

watching let's imagine that both of your

play19:26

successful shorts channels right now get

play19:27

copyright strike and deleted that would

play19:30

be terrible but knowing what you know or

play19:32

at least me knowing what I know you know

play19:34

I think you'd be able to start another

play19:36

successful Channel walk me through

play19:38

exactly what you would do like starting

play19:40

right after this call to start another

play19:43

Channel get back on top and blow it up

play19:45

yeah straight away I would just go on to

play19:47

YouTube on incognito mode and just

play19:50

scroll short for hours and you don't

play19:52

have to do it for hours on end but if

play19:54

you just scroll for maybe 20 minutes a

play19:56

day you can do that over a week over 2

play19:58

weeks over a month but I prefer to just

play20:00

you know do 5 hours in one day or

play20:02

something cuz it's just quicker but if

play20:04

you want to space it out you can do that

play20:06

and then I would try to find really high

play20:08

performing videos probably over a

play20:10

million views and then I go to to those

play20:12

accounts and if every single video that

play20:14

they've posted is hitting like a million

play20:16

views and above constantly then I know

play20:19

that's a good Channel they're obviously

play20:20

really successful and then I would look

play20:22

at when they created that channel and if

play20:24

it's like a 8-year-old Channel and they

play20:26

started posting ages ago then I might

play20:28

question like okay this is maybe not the

play20:31

best Niche to enter because they've been

play20:33

at this for 8 years and I'm looking for

play20:34

something that I can blow up you know

play20:36

within a week so what I'll look for is

play20:39

channels that are maybe a month old or

play20:41

less even so you want to find the newest

play20:43

possible Channel with the highest amount

play20:45

of use you'll definitely find a bunch of

play20:47

these and maybe you can find found five

play20:49

niches that seem really good that you

play20:52

could possibly enter and create the same

play20:55

level of quality and you know you can do

play20:57

that because you know your level of

play20:59

editing or even just script writing or

play21:02

making videos just as a content creator

play21:04

in general only you know how well you

play21:06

can make your videos so really think

play21:08

about can I compete in this Niche can I

play21:10

make my videos as good as these people

play21:12

and if the answer is yes then that's

play21:14

something really good to look into and

play21:17

that's probably what I'd do then I'll

play21:18

just look at all of them and if they're

play21:20

all great and if they're all easy to do

play21:23

I would probably just choose whatever

play21:25

seems most interesting or like most

play21:27

appealing to me cuz there are a bunch of

play21:29

niches where the videos you might create

play21:31

will go viral but you might get bored of

play21:33

it or it might not be as fun as another

play21:36

Niche so you want to find something that

play21:38

you also enjoy creating while creating

play21:40

it otherwise you will get bored of it

play21:42

and you will lose motivation even if

play21:44

you're monetized and you're getting

play21:46

millions of views per video you will

play21:48

want to give up eventually because it

play21:50

does get tiring and you get exhausted so

play21:52

yeah and then I'll just choose what I

play21:54

would enjoy most and then for my first

play21:56

video I would probably just take the

play21:58

best performing video if they have

play22:00

hundreds of thousands of views on their

play22:02

latest 10 videos I would look at maybe

play22:04

their one video that got 50 million

play22:06

views like a month ago or something and

play22:08

I would take that script and I would put

play22:11

that into a Google Document and I would

play22:13

just edit it so it's different but it

play22:15

still follows the same structure so you

play22:16

have the structure of a 50 million view

play22:18

video but you edit it so it is slightly

play22:21

different and even if people point out

play22:23

that you've stolen that idea or taken

play22:25

that idea like some people consider it

play22:27

bad but I think think it's the best

play22:29

thing to do so I now have a script that

play22:32

has viral potential because it basically

play22:34

has gone viral in the past and then I'll

play22:36

create the voiceover for that for the

play22:38

same quality that they have created and

play22:41

I will try to make the voiceover the

play22:43

same length as they have as well so if I

play22:45

speak too fast and make a 10-second

play22:47

video but their voice over ended up

play22:49

being 20 seconds that's obviously not

play22:51

good and I want to make my voice over 20

play22:53

seconds as well so I want to emulate

play22:55

their video as much as possible and then

play22:57

editing just do the same thing just copy

play22:59

their Cuts you can use different images

play23:01

different background footage whatever

play23:03

but you want to still copy their cuts

play23:06

and transitions within their video cuz

play23:09

the cuts that have been in that video

play23:11

have made that video get 50 million

play23:12

views and then that's how I would go

play23:13

around editing it and then for posting

play23:16

it I would just take their title

play23:17

paraphrase it put that in my video tags

play23:20

don't matter to me too much but I do

play23:23

still use them I use a tool called Tags

play23:26

extractor tocom so I extract the tags

play23:28

from his video or you can use vid IQ as

play23:31

well and then I just take a bunch of his

play23:33

tags put those into my tags in video

play23:35

while I'm posting it and then I'll

play23:37

probably delete a bunch and add in a few

play23:39

of my own and then I'd post it and see

play23:41

how that goes if you follow everything

play23:43

that I've said and it's the same quality

play23:45

if not even better that video should go

play23:48

viral and if it doesn't then I don't

play23:50

know cuz it just has to it's like really

play23:52

that simple it can take time sometimes

play23:54

so maybe you won't get a million views

play23:56

on the first day I've had a few few

play23:58

videos of mine that were on like you

play24:00

know 20,000 views and they suddenly

play24:02

spiked up to 2 million views after like

play24:04

a month but it should give you results

play24:06

pretty quickly I'd say I'd make around 5

play24:09

to 10 videos and if you haven't gone

play24:10

viral by then you might have just chosen

play24:12

the wrong Niche and I'd just start

play24:14

looking for a new Niche again using the

play24:16

same tactics that I discussed before and

play24:18

that's it really that was a master class

play24:20

if you watch this video and listen very

play24:23

carefully to everything I've said I

play24:24

guarantee you that you will succeed if

play24:27

you would like more depth help from

play24:29

someone like myself on growing your

play24:31

YouTube channels you can check out the

play24:32

link down below I do have a program that

play24:35

should help out with getting views it

play24:37

goes into a lot more detail gives you

play24:39

more personalized advice and will help

play24:40

you get a hell of a lot more views and

play24:42

subscribers link to that will be down

play24:43

below if you're interested but if you're

play24:45

not ready for that here's another video

play24:46

you can watch where I'll share 28

play24:48

YouTube shorts secrets that feel illegal

play24:51

to know

Rate This
β˜…
β˜…
β˜…
β˜…
β˜…

5.0 / 5 (0 votes)

Related Tags
YouTube ShortsViral MarketingContent CreationSocial MediaEngagement HacksVideo EditingAudience GrowthTikTok StrategyInfluencer TipsShorts Niche