How do you grow your email list?

Summary

This video script delves into effective email opt-in strategies, emphasizing the importance of organic list growth over buying lists. It discusses the value of a high-quality, engaged subscriber base versus a large, unengaged one, and the significance of a well-crafted welcome email series. The speakers share their insights on leveraging personal networks, other newsletters, and referral systems to grow an email list organically, highlighting the long-term benefits of nurturing genuine relationships with subscribers.

Takeaways

• 📧 The importance of having an email opt-in strategy and growing your email list organically is emphasized, rather than buying or scraping lists.
• 🙅‍♂️ Buying pre-built email lists is discouraged due to their ineffectiveness and potential legal issues.
• 🌱 The value of an organically grown list is highlighted, as it represents subscribers who are genuinely interested in the content.
• 🎉 The joy of growing a subscriber base organically from the first few to thousands is mentioned, underscoring the personal connection to the list.
• 💰 The potential high value of a well-engaged email list is discussed, with examples of newsletters being sold for millions.
• 🛑 The script stresses that the number of subscribers is less important than the quality, with a focus on high engagement rates.
• 🤝 The power of networking and leveraging other channels, such as social media or other newsletters, to grow the email list is suggested.
• 🎁 Offering incentives like discounts or lead magnets can be effective for list growth, but the focus should be on delivering ongoing value.
• 📈 The high open and click rates of welcome emails are noted, making them a critical component for setting the right impression.
• 💡 The idea of nurturing new subscribers with a well-crafted welcome series is presented as a way to increase retention and engagement.
• 📝 The script touches on the importance of testing and iterating on opt-in strategies to find what works best for list growth and engagement.

Q & A

What is the main topic discussed in the video?

The main topic discussed in the video is email opt-in strategy and list growth.

Why is buying a pre-built email list considered a bad practice?

Buying a pre-built email list is considered a bad practice because it often leads to low engagement and high churn rates. It also lacks the personal connection and trust that comes with organically grown lists.

What is the importance of having a high-quality email list?

A high-quality email list is important because it leads to better engagement rates, higher open rates, and more effective communication with the audience. It also impacts deliverability and the overall success of email marketing campaigns.

What is the significance of the welcome email in email marketing?

The welcome email is significant because it has a much higher open rate compared to regular emails. It is an opportunity to make a strong first impression and set the tone for future communications.

How can leveraging other newsletters help in growing an email list?

Leveraging other newsletters can help in growing an email list by tapping into an audience that is already engaged with similar content. This can lead to higher engagement and conversion rates as these subscribers are more likely to be interested in the content.

What is the role of referral traffic in email list growth?

Referral traffic plays a crucial role in email list growth as it brings in subscribers who are recommended by existing subscribers. This can lead to higher engagement and quality of subscribers, as they are likely to be genuinely interested in the content.

Why is it important to deliver on the promise made during the opt-in process?

It is important to deliver on the promise made during the opt-in process to ensure that subscribers feel valued and see the value in their subscription. This helps in reducing churn rates and maintaining a high-quality email list.

What are some common tactics used to grow an email list organically?

Some common tactics used to grow an email list organically include offering discounts or incentives for sign-ups, creating lead magnets like white papers, leveraging social media and other channels, and asking for referrals from existing subscribers.

How can the quality of subscribers be improved through the opt-in process?

The quality of subscribers can be improved by focusing on providing value and making the opt-in process appealing beyond just short-term incentives. This includes showcasing the benefits of subscribing and nurturing new subscribers through a well-crafted welcome series.

What is the impact of list growth on the monetization of a newsletter business?

List growth has a significant impact on the monetization of a newsletter business. A larger, high-quality list can lead to higher advertising revenues, potential premium content sales, and increased overall value of the business.