$50,000,000 from Email Marketing (Here’s 10 Ways for You)

Summary

This video script offers ten proven methods to monetize an email list with practical examples and recommended tools. It covers selling info products, email templates, consulting services, and more. The speaker emphasizes the importance of building trust with the audience and leveraging it for various revenue streams, such as affiliate marketing, selling books, software products, and hosting events. The script also highlights the significance of quality over quantity in email lists and suggests tools for effective email management and monetization.

Takeaways

• 💰 **Monetize Email Lists**: The video discusses various strategies to monetize an email list, emphasizing the potential for significant revenue through email marketing.
• 📚 **Sell Info Products/Courses**: Creating and selling your own information products or courses is a recommended method, with examples given of successful individuals who have become millionaires through this approach.
• 📈 **Document and Sell Your Process**: One way to create a course is to document a process that helps a customer and then sell that as an educational product.
• 📧 **Sell Email Templates**: Another monetization strategy is selling email templates that can be immediately utilized by others for a fee.
• 🔗 **Affiliate Marketing**: Promoting other people's products via your email list and earning a commission on sales is a common practice.
• 💼 **Sell Consulting Services**: Offering one-on-one consulting services can be a lucrative way to monetize expertise and can lead to the creation of further products or services.
• 📰 **Sponsorships and Curated Content**: Securing email sponsors or curating content for newsletters can attract advertisers and generate income.
• 📈 **Become a Sector Expert**: Specializing in a specific industry and offering paid subscriptions for insights can be a successful model, especially for those with a strong following.
• 📖 **Sell Books**: Authors can leverage their email lists to sell books directly to their audience, maintaining full control over revenue.
• 🛠 **Sell Software Products**: Building and selling software products to your email list can turn into a recurring revenue business, especially if the product solves a specific need for your audience.
• 🎫 **Host Events or Workshops**: Organizing and hosting events or workshops related to your area of expertise can be a direct way to monetize your list.
• 📝 **Direct Ads in Newsletters**: Including direct advertisements in newsletters is another monetization avenue, with platforms available to facilitate ad placements.
• 🛒 **Use Tools for Monetization**: The video recommends various tools for managing email lists, creating courses, and tracking email health to maximize monetization potential.

Q & A

What is the main topic of the video?

The video discusses ten ways to monetize an email list with clear examples and recommended tools.

What is the first method mentioned for monetizing an email list?

The first method is selling your own information product or course.

Can you give an example of someone who successfully monetized their email list with their own product?

Yes, Noah Sethi from IWillTeachYou.com became a self-made millionaire by selling courses like 'Mental Mastery' and 'Resume Makeover'.

What is the recommended approach to creating a course to sell?

The recommended approach is to pick one customer, help them manually, document the process, and then sell that as a course.

What is an alternative to selling your own product if you do not have one?

If you do not have your own product, you can sell email templates or other digital products like Google Sheets, Docs, or design templates.

What is the strategy for selling digital products to your email list?

Offer the product for a low price, such as $5, and ask for customers to send payment to a PayPal address. If they buy, continue the strategy; if not, learn from the lack of purchase.

How can you create a sense of urgency and focus when selling a course or product?

You can create a launch period, where you focus your efforts on a specific time frame to get maximum results.

What is the second method mentioned for monetizing an email list?

The second method is selling other people's products through affiliate marketing or by negotiating with companies for a share of the profits.

What is a recommended tool for finding people's email addresses for outreach?

RocketReach.co is recommended for finding people's email addresses.

How can you determine if your email list is of high quality?

The quality of the email list is determined by the relationships with your customers and their willingness to buy from you, not just the size of the list.

What is the third method mentioned for monetizing an email list?

The third method is selling consulting services, which can help you understand your customers' needs and potentially lead to creating software or courses.

How can you turn consulting into a product or service?

You can turn consulting insights into software, an information product, or a course based on the common needs and problems you identify with your clients.

What is the fourth method mentioned for monetizing an email list?

The fourth method is summarizing news and timely content and getting email sponsors.

How can you find potential sponsors for your email newsletter?

Look for companies that are already advertising on platforms like Google, YouTube, Facebook, or sponsoring other newsletters, as they are likely open to sponsorship opportunities.

What is the fifth method mentioned for monetizing an email list?

The fifth method is becoming an expert in a specific sector and having monthly subscribers.

What are some examples of experts who have successfully monetized their expertise through email?

Examples include Stratechery by Ben Thompson, who writes about Apple, and Nathan Barry, who makes $100,000 a year writing about growth and product marketing.

What is the sixth method mentioned for monetizing an email list?

The sixth method is selling a book, leveraging the audience built through the email list.

How can you use your email list to sell books more effectively?

Add the book to your autoresponder sequence so that it is promoted to new subscribers over time, ensuring continuous sales.

What is the seventh method mentioned for monetizing an email list?

The seventh method is affiliate marketing, where you promote products and earn a commission on sales made through your links.

What is a strategy for choosing products to promote in affiliate marketing?

Look at the products you have bought on Amazon in the past 30 to 90 days, or check your browser history to find items that you have been interested in.

What is the eighth method mentioned for monetizing an email list?

The eighth method is selling a software product, turning internal tools or solutions into software products for your audience.

How can you use your email list to promote your software product?

Use your email list for beta testing, gathering feedback, and promoting the software to a targeted audience.

What is the ninth method mentioned for monetizing an email list?

The ninth method is hosting events or workshops, offering valuable content for a fee to your email list subscribers.

What is the tenth method mentioned for monetizing an email list?

The tenth method is placing direct ads in your newsletter, partnering with marketplaces or sponsors for ad placements.

What are some recommended tools for building and managing an email list?

Some recommended tools include SendOwl for content creators, Substack for journalism and newsletters with subscriptions, and Memberful or Teachable for online courses and memberships.

What is a recommended tool for pre-selling products to your audience before launching them on other platforms?

Gumroad is recommended for pre-selling products like PDFs, digital courses, or design stickers to your email list.

What is a recommended tool for maintaining the quality of your email list?

NeverBounce is recommended for cleaning up your email list and removing low-quality or invalid email addresses.

How can you promote your products to your audience effectively?

Promote your products in various ways and repeatedly over time, as many people may not see the promotion on the first attempt due to open and click-through rates.

Outlines

00:00

📈 Monetizing Email Lists with Info Products and Courses

This paragraph discusses strategies for monetizing an email list, starting with selling one's own information products or courses. Examples include high-value courses sold by successful entrepreneurs like Ramit Sethi and Brian Dean. The speaker suggests documenting a manual process to create an info product and emphasizes the importance of urgency and specificity in selling. Additionally, it mentions selling email templates and leveraging customer feedback to refine offerings.

05:02

💼 Diversified Monetization Techniques for Email Lists

The second paragraph expands on various ways to monetize an email list, including selling other people's products through affiliate marketing, offering consulting services, summarizing news for email sponsors, and becoming an expert in a specific sector with monthly subscribers. It highlights the importance of building trust with the audience and the potential for high earnings through these methods, mentioning examples like journalists and niche experts who have successfully monetized their lists.

10:04

📚 Additional Monetization Strategies and Tools for Email Lists

This paragraph continues the discussion on monetizing email lists by suggesting selling books, utilizing affiliate marketing, selling software products, hosting events or workshops, and placing direct ads in newsletters. It emphasizes the importance of repetition in promotional emails and the use of different methods to engage the audience. The speaker also recommends tools for managing email lists and creating online courses or membership sites, as well as platforms for selling digital products and affiliate marketing.

🚀 Growth and Monetization Insights for Email List Building

The final paragraph focuses on the growth of email lists and the monetization of those lists through pre-selling to the audience, using tools like PayPal for transactions. It also mentions the importance of maintaining a clean email list to ensure high open rates and provides a shout-out to a successful subscriber who has grown their list using the channel's advice. The paragraph concludes with recommendations for further viewing on building and growing an email list, as well as a personal touch from the speaker expressing love and support for the audience.

Keywords

💡Email Marketing

Email marketing is the use of email to promote products or services, with the goal of direct marketing, customer engagement, and brand loyalty. In the video's context, it's the primary method through which the company appSumo has generated over fifty million dollars in revenue. It is central to the video's theme of monetizing an email list.

💡Info Product

An info product refers to informational content packaged and sold as a product, such as courses, eBooks, or software. In the script, selling one's own info product is presented as a way to monetize an email list, with examples of high-value courses being sold by individuals like Sethi from 'I Will Teach You to Be Rich'.

💡Monetize

To monetize means to convert a non-monetary asset or web traffic into income. The main theme of the video is to show different methods to monetize an email list, which is the core concept around which the entire script revolves.

💡Affiliate Marketing

Affiliate marketing involves promoting other companies' products and earning a commission for each sale made through your referral link. The script mentions it as a method to monetize an email list, with examples like Bryan Holaday recommending books and earning a commission.

💡Consulting Services

Consulting services refer to the provision of expert advice or guidance to individuals or businesses for a fee. In the video, selling consulting services is suggested as a way to monetize an email list, with Neville from CopywritingCourse.com being highlighted as an example.

💡Curating Content

Curating content involves selecting, organizing, and presenting existing content in a way that adds value for an audience. The script suggests becoming a curator as a method to monetize an email list, with examples such as curating news or music and then seeking email sponsors.

💡SaaS (Software as a Service)

SaaS refers to a software licensing and delivery model in which software is provided on a subscription basis over the internet. The video mentions selling a software product as a way to monetize an email list, with the example of appSumo turning its internal tools into SaaS products.

💡Newsletter Sponsorship

Newsletter sponsorship is a form of advertising where a company pays to have its product or service featured in a newsletter. The script discusses this as a monetization strategy, mentioning that the Hustle has become a seven-figure business from such sponsorships.

💡Autoresponder

An autoresponder is an email marketing tool that automatically sends out pre-written emails at specified intervals after a user subscribes to a mailing list. The video suggests using an autoresponder to promote products like books to an email list, providing an example of setting up automatic emails to pitch a book.

💡Info Course

An info course is a type of info product that is structured as a course, often with multiple lessons or modules. The script describes creating an info course by documenting a process of helping a customer, which can then be sold to an email list.

💡Email Templates

Email templates are pre-designed email formats that can be used for various purposes, such as marketing or communication. The script mentions selling email templates as a way to monetize an email list, with a specific example of selling them for $35.

Highlights

AppSumo comm has generated over fifty million dollars in revenue from email marketing in the past ten years.

Selling your own info product or course is a proven method for monetization, with examples like Will Teach You Be Rich and Backlinko's SEO course.

Creating an info product by documenting the process of helping a customer manually is an effective strategy.

Monthly 1k.com emphasizes the importance of human accountability and support for customers.

Selling email templates can be a lucrative side business, as demonstrated by the speaker's six-figure earnings.

When selling an info product, consider offering it for a low price initially to gauge customer interest and trust.

Creating urgency and focusing efforts on a specific time period can maximize results for info products or courses.

Selling other people's products through email marketing is a cost-effective approach with no inventory needed.

Approaching companies with an email list to promote their products can lead to profitable partnerships.

Selling consulting services can provide valuable insights into customer needs and potentially lead to creating software or courses.

Curating and summarizing news and timely content can attract email sponsors, similar to the Hustle or Morning Brew.

Becoming an expert in a specific sector and offering monthly subscriptions can be a lucrative business model.

Selling a book, like James Clear's 'Atomic Habits', can generate significant revenue directly through your email list.

Affiliate marketing through email can be a source of passive income, with examples like Bryan Holaday's book recommendations.

Selling a software product, like AppSumo's sumo comm, can turn internal tools into a recurring revenue business.

Hosting events or workshops through your email list can be a way to monetize by teaching specific skills or topics.

Direct ads in your newsletter can be a source of income, as seen with the Hustle's seven-figure business from sponsorships.

Using tools like SendOwl or Teachable can facilitate the creation and sale of online courses or membership sites.

Pre-selling to your email list before expanding to other platforms can validate the demand for a product or service.

Gumroad is a platform for selling digital products like PDFs, courses, or design stickers directly to your audience.

NeverBounce is a tool to clean up email lists and improve open rates by removing low-quality email addresses.

Pablo Gutierrez's success story of gaining over 2,000 subscribers in ten months by applying tips from the channel.

Transcripts

in the past ten years our company

appSumo comm has a over fifty million

dollars in revenue from email marketing

in today's video I'm going to show you

ten exact ways you can monetize your

email list with clear examples and the

tools I recommend let's dive it number

one selling your own info product or

course my friend were meet Sethi from I

will teach you be rich calm has become a

self-made millionaire from doing this he

sells thousand dollar courses like a

mental mastery resume makeover turnable

and more another good friend Brian Dean

from backlinko to comm highly recommend

him on YouTube has it one course of an

SEO each artist two thousand dollars for

the course needs to come a very rich

dude what course should you make here's

the easiest way to do it pick one

customer help them manually and report

that process document how you're helping

them and that is what you end up selling

an edger course the second thing I've

seen for courses we have one monthly 1k

calm which is critical is human

accountability so make sure you had

accountability and support for your

customers so if you don't have an info

product what do you do at optional

we sold the melt templates yes email

templates that you could go copy right

away for $35 I'd ended up making a think

around six figures when you're trying to

sell an info product it could be a

Google sheet it could be a Google Doc it

can be designed templates it could be a

recipe it could be how to do better in

tennis or ping-pong or in chess past

your honey it's what they want so here's

what I recommend don't say hey what do

you really want to say here's what I'm

going to offer in it is five dollars

send it to this papal address I'm

looking for five customers hear this

happen either they buy it good keep

doing it if they don't buy it there's

three things to learn from that number

one they don't trust you number two it's

not important for them to actually give

out that money for you and number three

if eight and B happen that is great now

let's change for you to ask them well

what could I do that you'd be excited to

give me ten dollars for by the way if

you create an info product or course I

highly recommend doing a lot it creates

a sense of urgency and it focuses your

efforts on a very specific time period

so you can get maximum results for a

focus period of time by the way make

sure to stay to the end of the video I'm

going to go through every single tool

that you should be using to monetize

your email list number two sell other

people's products this is the absolute

mo exclusive approach we don't actually

make anything we don't have any

inventory and we give people free

customers so if you do have an email

list all you have to do for this

approach is email companies that you do

look preferably smaller and ask them one

can you pay me to email out your product

to my audience - why don't we promote

your

hunts and split the difference or three

why don't you give me it for free and

I'll write a review of it so how do you

actually email the companies to get them

to give you money here's what you're

gonna type one subject name I'm

promoting you to this many people or I'm

promoting it to a large audience number

two why is it great for them you need to

be actually saying here's what you're

gonna get around hoping for you to get

about that and the most important part

at the end is what is the call to action

okay let's do a 15-minute call on

Thursday when I did this with imager for

appSumo I just said hey I want to pay

you $7 for every one your products and I

will try to sell as many as possible and

that is how we got injured sold a few

hundred and an eight-figure business was

born 10 years ago so one of the things I

love this approach it's super fasting

and started I didn't have to build

anything I just had to build up an

audience who trusted me to get it going

and number two there's no cost I not

actually put up any money on the

inventory I could sell someone else's

hard work and showcase it then by the

way if you liked this video and you've

been wanting to monetize you can elicit

that like you're trying to do number

three sell consulting services so my

good friend Neville from copywriting

course comm offers one-on-one private

consulting firm I think he's charging

750 dollars for one out why I really

like selling consulting services one you

could have learn the words that your

customers using to either learn the

fears that what are the fears or things

that they're actually trying to solve

and 3 a lot of times with consulting you

can turn that into software you can turn

that into an info product or you can

turn that into a course I have a chess

coach I have a fitness coach I have a

relationship coach and I have the Hebrew

coach so there's a lot of opportunity

for people to be coaching and one thing

I want to highlight is that their sites

of take lessons and I talked you four

languages or you can be a coach in a lot

of different services but if you

actually build up an audience and people

trust in you to talk about productivity

or whatever topic it is that makes you

not a commodity because when you go on

these sites they're basically just

seeing star reviews and a dollar figure

but if you can create your own

environment their own playing field you

can charge whatever you want a number

for

summarize news and timely content then

get email sponsors this is what the

hustle does the morning brew the skin

make one

just read that you're really excited

about and if you're not a content

creator just be a curator so do it for

music do it for sports there's people

like JavaScript weekly my friend Peter

Cooper who does this who just writes

about whatever detective nerdy stuff he

puts in his weekly news alert so you're

probably thinking all right that sounds

actually great I'll curate stuff but how

do I get these sponsors number one thing

I recommend is look for people who are

advertising on Google advertising on

these YouTube ads advertising on

Facebook or sponsoring other newsletters

because they're already raising their

hands saying they're willing to do it

and by the way you gotta expect to reach

out to some of these people multiple

times LinkedIn email I am whatever gets

a lot of services I like using is called

rocket rich co2 finding people's email

addresses so by the way if you've only

built an audience of 10 people or 100 or

a thousand it's not the size of the

emails that matters it's the quality and

the relationships to your customers so

if you have an email list that's really

small but people are actively wanting to

buy from you that's really more

important than how many people are on

your email list don't be discouraged

number five

become an expert on a specific sector

and have monthly subscribers so this has

become a huge industry with especially

so many journalists getting fired

they're creating their own businesses

becoming individual experts in Category

statutory has done this pen Thompson

supposedly he's making eight million

dollars a year from writing about Apple

in the five largest companies there's

other people like a linear risky who was

smaller talking about growth and product

marketing but I just saw on Twitter he

is making $100,000 a year now from

writing about this once a weekend having

a paid subscription for five or ten

dollars a month

there's also Anthony pomp a popular

youtuber on crypto he has a $10 a month

private email there's also Scott's cheap

flights puts out a lot of free content

your flights that are free but by the

way we have a premium newsletter if you

want the premium flight access by the

way make sure to subscribe now so you

don't miss out my next video so you can

help yourself on your business journey

number six sell a book James clear calm

one of my favorite dudes amazing author

of atomic habits the book he has built

and sold over 2 million copies and the

majority of that King from his email

list a lot of times if you're writing

blog posts you're doing the Instagram if

you're doing YouTube and a lot of those

can be actually be transformed into a

book and a book gives you a chance to

higher status higher speaking fees and a

lot of new opportunities and another

thing with having your email list and

trying to send books through your email

list is that you can control 100% of the

revenue Amazon can take a large portion

of it or a publisher well but if you

sell an e-book directly to your own

audience can actually just after all of

that so one key thing about writing a

book using your email is that

highly recommend you do is add your book

or whatever product you're selling to

your auto resummon join your email list

you can have automatic emails that send

after certain periods of time so maybe

after a few days say hey if you've liked

my email so far here's my book to go by

and guess what 24/7 around-the-clock

your email list is helping you make

money and benefiting your audience

alright number seven

affiliate marketing think about Amazon

there's all these links everywhere and

people are linking to them and they get

a few bucks from it my buddy Bryan

Holaday at Bryan Holaday dotnet has an

amazing newsletter for his favorite book

recommendations and every time you click

to buy one of the books he recommends he

makes a quarter so it's not a lot of

money but a quantity of volumes or if

you're doing it for camera equipment or

things like vacuums or something more

expensive you can end up making a lot of

money so if you're not sure which

product should I fill it I don't know

which one to do go look at which

products you bought on Amazon in the

past 30 to 90 days another thing I like

to recommend doing this hit command Y on

your laptop and you will see your

browser history maybe get refreshed

about things you've bought online or

been exploring online and maybe that

could be what your Vemma list is about

by the way appSumo com so if you're

interested in tech software and good

deals we have an affiliate program where

a lot of mompreneurs and successful

people are making 4 to 5 figures a month

from being affiliates promoting in their

email list and on their site we'll have

descriptions and links below about the

tools and ways you can actually make

some money in the appszoom affiliate

link number eight sell a software

product so this is a crazy story we had

axiom when we built up this number one

satellite for software deals so a lot of

things where you're building proprietary

internally at appSumo we turned into

sumo comm took our email list and

monetized it by turning our own products

into software and that turn into a

seven-figure recurring revenue business

so if you've built any tools or thinking

about building tools for yourself your

mailing list provides an amazing

opportunity for beta customers as well

as feedback loops by the way this is

gonna be a shocking thing is that when

you're promoting something to your

audience a lot of times you send one

email you're like okay good I told

everyone about it the reality that I

found is that you have to tell them in

different ways many many times so when

we were promoting super calm we were

emailing every single month sometimes

even twice a month with freebies and

case studies and giveaways and examples

and how to's and the same thing when

we're doing monthly 1k calm which is our

course on starting businesses it took

twelve months for some people who've

been on our email list to finally buy it

and as

think about open rates or 20 or 30% I

mean 70% of time people aren't even

seeing it and with the 5 percent

click-through rate on your emails my

point being is that you've got to tell

people over and over again and try it in

different ways by the way don't go

anywhere I'm gonna tell you in just a

moment all the tools that you should be

using to help monetize your email list

number 9 host events or workshops I know

my buddy Ben Kenyon from great day squad

as well as I seen a lot of people start

doing this with zoom meet ups or

Eventbrite is that how are you turning

your email list and saying hey I want to

post a workshop teaching you about

something that's $5 since I just saw it

be a chess class as well where they're

teaching about one specific thing if you

said well no I haven't even lists about

this topic but I don't really want to

talk about it I don't want to host my

own workshop guess what you don't have

to go find someone else and just split

the revenue with it and maybe they'll

even help you promote the event and

number 10 is direct ads in your

newsletter I've seen sites like pave

comm are actually a marketplace that you

can put ads in your newsletter or if

you're an sponsor newsletters go there I

know the Hustle is now a seven-figure

business from sponsorships in their

newsletter so here's some of my favorite

tools to monetizing your email list

number one you have to have an email

list I think the two tools that I've

recommended is one sent voxcom for

content creators it's amazing it's free

it's a great way to have a weekly

newsletter if you're a youtuber or

podcaster the other service I highly

recommend is sub that calm sub stack is

it's a little more for journalism it's

for people who said I want to have a

newsletter and add a monthly

subscription to my newsletter both of

those are really great tools and

opportunities to build up your audience

and monetize the third thing I like is

member fooled calm or teachable calm

these are great ways to have online

courses or member sites for you to

actually say hey I have this email list

I went on memberships program or I don't

have a course to sell them those are two

ways that you can easily get those

things up and running instantly what I

recommend before you start to start

monetizing your hunting's and putting it

on other platforms and adding more

complication and more money to your life

just pre sell it to your audience and

see if it's something that will even buy

how to go into your PayPal having been

loaded to you have them do chases l

actual cash whatever it is I recommend

before you try to jump out and get

distracted with new tools make sure it's

something that people really want I also

like Gumroad comm if you're selling a

PDF or digital courses design stickers

whatever that is also you can be an

absolutely affiliate so if you have an

email list and you're like hey I review

tech products or a low-tech

to help teach people how to do blogging

go sign up for Epson we recommend you no

deposit photos is a popular winner hope

or phone wagon or whatever product we're

promoting and your audience will benefit

and you'll benefit at the same time

never bounce calm is a great way that if

you're building out your email list and

you're building out your business with

it you want to make sure you don't have

a lot of crappy emails in there

otherwise your email open rates will go

down so you can put them through never

bounce calm and it will remove a lot of

the crappy emails before you the

underdog of this week is Pablo gutiere

he has been using tips from our YouTube

channel and he has gotten over 2,000

subscribers in the past ten months dude

big props respect to you man I love it I

want to see every single one of you get

amazing results for yourself his sight

is compar

ska my the way if you want to check it

out by the way make sure you leave a

comment with your own results so I can

call you out in a future episode

here's recommendations on what to watch

next if you don't have an even list

anyway I wanted to make the money but

now I got to get the email list I show

you exactly how to go from 0 to 100 for

beginners right here as well as if you

have an email but you were like how do I

grow my business you can check out this

custom close I'll see you out there

and I love you