FREE Email Copywriting Course For Beginners | Make Your First $5k

Summary

This video script reveals the lucrative skill of email copywriting, which the speaker used to transition from financial hardship to earning over $48,000 monthly as a freelancer. The speaker promises to share a proven playbook for achieving a $55,000 monthly income through email copywriting, even for beginners. The script delves into the psychology behind effective emails, monetization strategies, and the importance of list building for businesses. It also includes a live demonstration of crafting a compelling sales email, aiming to equip viewers with the skills to write high-converting copy.

Takeaways

• 🚀 Email copywriting is a lucrative skill that can significantly boost income, as the speaker went from broke to earning over $48,000 a month in 18 months as a freelancer.
• 💰 Businesses can generate 20-30% of their total revenue through email marketing, emphasizing its importance even for skeptics who have not personally engaged with emails for purchases.
• 📋 Copywriters are tasked with crafting emails that engage the audience or sell products, requiring an understanding of both the audience and sales tactics.
• 🔑 Building an email list is crucial for businesses, and can be done through various methods such as lead magnets, events, or existing customer databases.
• 🔍 The effectiveness of email marketing lies in its undivided attention from recipients, as opposed to scrolling through social media feeds.
• 💡 Email marketing is most effective for digital products, as it captures the recipient's full attention and can lead to higher conversion rates if the email is well-crafted.
• 🎯 The speaker emphasizes the importance of using tools like Grammarly to ensure emails are free from grammatical errors, enhancing professionalism.
• 📈 The script provides examples of successful email campaigns, highlighting the use of storytelling, relatable experiences, and urgency to drive sales.
• 🛑 The power of scarcity and urgency in email campaigns is underscored, as time-limited offers can motivate recipients to act promptly.
• 📝 The process of writing effective sales emails is broken down into simple structures like 'Before and After' and 'Installing a Belief', which can be applied to various products or services.
• 🔑 The script concludes with actionable advice on practicing email copywriting by creating sample emails for real businesses and emphasizes the importance of taking action over endless preparation.

Q & A

What skill did the speaker attribute their financial success to?

The speaker attributes their financial success to the skill of email copywriting, which helped them go from being broke to making over $48,000 a month in 18 months as a freelancer.

What percentage of revenue do businesses using email properly typically generate from this channel?

Businesses that use email properly typically generate between 20% and 30% of their entire revenue from this channel.

What is the purpose of emails sent by businesses to their email list?

The purpose of emails sent by businesses to their email list is either to get engagement from their audience or to sell something.

How does email marketing differ from other forms of marketing in terms of attention?

Email marketing differs from other forms of marketing in that when a user opens an email, their entire screen is focused on the content, making it harder to 'scroll away' compared to platforms like TikTok or Instagram.

What is a lead magnet in the context of email marketing?

A lead magnet is a free or very cheap offer that encourages people to provide their information, such as their name and email, to get on a business's email list.

What is the speaker's strategy for writing effective sales emails?

The speaker's strategy for writing effective sales emails includes using before and after scenarios, installing beliefs, offering discounts, and using the ADA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution) structures.

What is the importance of urgency and scarcity in sales emails?

Urgency and scarcity in sales emails create a sense of immediacy, encouraging recipients to take action quickly to avoid missing out on the offer.

How does the speaker suggest using social proof in sales emails?

The speaker suggests using social proof in sales emails by mentioning the success stories of others who have used the product or service, such as mentioning the number of people who have benefited from a course or the results achieved by students.

What is the recommended approach for a beginner copywriter to gain confidence and experience?

The recommended approach for a beginner copywriter is to write sample emails for three to five different businesses or individuals, using the structures and strategies discussed in the script, without necessarily sending them, to practice and build a portfolio of work.

How can a copywriter find potential clients?

A copywriter can find potential clients by searching for info product businesses on Instagram using relevant keywords and reaching out to them with a pitch that offers their copywriting services to help the businesses make more money through email marketing.

What is the suggested starting price for a beginner copywriter's services?

The suggested starting price for a beginner copywriter's services is around $2,000 a month.