Crucial LinkedIn Business Learnings with GaryVee

Summary

This transcript highlights the transformation of LinkedIn from a utility to a powerful content platform, emphasizing its potential for organic reach with meaningful business content. The speaker advises on creating content tailored to LinkedIn's professional mindset, leveraging the platform's current high engagement rates. They also stress the importance of reputation and the diverse ways to communicate value, from writing to creating comic strips, underscoring the platform's unique position in the social media landscape.

Takeaways

• 😲 LinkedIn has evolved into a content platform beyond its original utility for recruiting and networking.
• 📝 Using LinkedIn effectively involves sharing meaningful content, akin to how one would use Facebook or Twitter, rather than spamming.
• 🤔 The potential for organic reach on LinkedIn is significant, even for those with no followers or a new account.
• 🏋️‍♂️ Consistency is key on LinkedIn, similar to a workout routine; the impact builds over time.
• 💼 LinkedIn is particularly beneficial for business-minded individuals, offering a platform for longer-form, in-depth business content.
• 🧠 The mindset of users on LinkedIn differs from other social platforms, which should inform the type of content created.
• 🎨 Content creation should match the 'psychographic' nature of the platform's user base, not just demographics.
• 🎉 Leveraging testimonials creatively can enhance content appeal without feeling like an infomercial.
• 🚫 Underestimating LinkedIn as a content platform is a common mistake, especially for B2B businesses.
• 📈 LinkedIn's current state offers a unique opportunity for organic reach that may not last forever due to changing algorithms and content demand.
• 📊 Content on LinkedIn doesn't have to be in a specific format; diverse forms like comic strips or memes can be highly effective.

Q & A

What has LinkedIn evolved into according to the speaker?

The speaker suggests that LinkedIn has evolved into a content platform similar to Facebook or Twitter, where meaningful content can be shared to reach the right audience organically.

What is the speaker's advice on using LinkedIn messaging?

The speaker advises against spamming and instead recommends using LinkedIn messaging to share meaningful content, similar to how one would use other social media platforms.

How can someone with no followers on LinkedIn benefit from posting content?

According to the speaker, even without followers, creating a well-crafted post on LinkedIn can attract significant attention and leads due to the platform's organic reach.

What comparison does the speaker make between LinkedIn and working out?

The speaker compares the process of gaining traction on LinkedIn to working out, emphasizing that it requires consistency and persistence rather than expecting immediate results.

Why does the speaker believe LinkedIn is particularly good for business?

The speaker believes LinkedIn is good for business because it is a professional environment where users are in a business mindset, making it an ideal place for sharing longer-form, business-related content.

What does the speaker suggest about the mindset of users on different social media platforms?

The speaker suggests that the mindset of users varies depending on the platform they are using, affecting how they engage with content and what type of content resonates with them.

How does the speaker recommend targeting ads on LinkedIn?

The speaker recommends using LinkedIn's ad platform to target people in specific industries or businesses, noting that while the ads may be more expensive, they offer highly targeted reach.

What mistake does the speaker identify as common among people using LinkedIn?

The speaker identifies underestimating LinkedIn as a powerful platform for professional networking and content sharing as the biggest mistake people make.

What advice does the speaker give for creating content that resonates on LinkedIn?

The speaker advises creating content that aligns with the mindset and psychographic nature of LinkedIn users, focusing on the business and professional aspects rather than demographic characteristics.

What unique content format has the speaker found success with on LinkedIn?

The speaker has found success with creating comic strips based on discussions in the feed, suggesting that visual and unconventional content formats can be highly effective on LinkedIn.

What is the speaker's perspective on the current state of LinkedIn for content creators?

The speaker views LinkedIn as being in a moment similar to Facebook in 2012, where the platform offers a significant opportunity for organic reach and consumption of content, especially for B2B businesses.