Watch these 26 mins if your side hustle isn't working | Business Review

Summary

In this intense 28-minute business consultation, Richard Rau, a 26-year-old entrepreneur from Texas, seeks advice from Dan Henry, founder of getclients.com, on boosting his video production company, Thunder Media. After leaving a high-paying job, Richard is struggling to maintain his lifestyle and grow his business, which focuses on video and photo content for the construction industry. Dan critiques Richard's lack of focus and offers a reality check, suggesting a pivot towards event promotion, leveraging the power of video to enhance event marketing and potentially increase revenue significantly.

Takeaways

• 😀 Richard Rau, the founder of Thunder Media, left a high-paying job to start a video production company targeting the construction industry but is now struggling financially.
• 💼 Dan Henry, founder of getclients.com, offers Richard direct advice on his business strategy and execution, emphasizing the importance of focus and responsibility.
• 📉 Richard's business started strong but declined, making $30,000 initially but dropping to $15,000 in the following months, highlighting the need for a strategic pivot.
• 🏠 Richard's personal financial situation is at risk if his business does not improve, including the potential loss of his house and lifestyle.
• 🤔 Richard's lack of focus on his business after its initial launch, opting to participate in events and races, is identified as a significant factor in his business's stagnation.
• 🔄 Dan suggests that Richard's pivot from marketing manager to a video-only service provider may have been a strategic mistake, given his prior success in comprehensive marketing.
• 🎥 Richard's clients have primarily been vendors and consultants rather than contractors, indicating a misalignment between his intended market and actual clientele.
• 📈 Dan advises Richard to consider returning to a full marketing service, leveraging his strengths and previous successes, instead of focusing solely on video production.
• 🎤 The conversation emphasizes the importance of aligning business offerings with client needs and the potential to charge more for comprehensive services.
• 📝 Dan recommends that Richard develop a new pitch and strategy focused on event promotion, utilizing video to enhance the perceived value and attendance of events.
• 📈 The pitch suggests using psychological principles to demonstrate the effort and value in event production, potentially increasing client ROI and satisfaction.

Q & A

What was Richard's previous occupation before starting his video production company?

Richard was a marketing manager at a construction company, where he was paid $150,000 a year.

What type of content does Richard's company, Thunder Media, specialize in producing?

Thunder Media specializes in producing video and photo content for businesses, primarily in the construction industry.

What was the main reason Richard quit his high-paying job to start his own business?

Richard quit his job to pursue his entrepreneurial aspirations and to have more control over his work, influenced by his father's entrepreneurial background.

What is the current monthly income of Richard's business, and how has it fluctuated since its inception?

Richard's business made around $30,000 to date since its start in September, with most of that income earned in the first 60 days. However, the income dropped to $15,000 in the following month.

What is the primary challenge Richard is facing in growing his business?

Richard is struggling with focus and prioritization, as he has been involved in various non-business activities like participating in races and charity work, which has distracted him from growing his business.

What advice does Dan provide to Richard regarding his business focus?

Dan suggests that Richard should focus on the services that are in demand and that he is passionate about, such as event and consultant video production, rather than strictly sticking to his initial idea of serving the construction industry.

What is the main issue with Richard's current business offer according to the conversation?

Richard's main issue is that he is offering a one-size-fits-all video service package to construction companies, which may not be the best fit for their needs, and he is not effectively communicating the value of his services.

What is the 'psychological principle' that Dan refers to in the pitch about making an event look more appealing?

The psychological principle Dan refers to is the idea that people are more likely to pay attention to and value content that appears to have more effort or money invested into it.

What is the recommended strategy for Richard to increase his business's visibility and credibility?

Dan recommends that Richard should create a social media presence, such as an Instagram or YouTube channel, where he shares tips on event promotion and filming, and showcases his work to attract potential clients.

What is the suggested next step for Richard after identifying his target market and refining his pitch?

The next step is for Richard to test different promotional strategies, such as social media engagement, direct outreach, and advertising, to find the most effective approach for attracting clients.

How does Dan suggest Richard should conclude his pitch to potential clients?

Dan suggests that Richard should end his pitch by inviting potential clients to book a call to discuss how his services can improve their event promotion, and possibly offer a free guide or portfolio as a call to action.

Outlines

00:00

😀 Introduction to Richard's Business Struggles

Richard Rau, a 26-year-old from Long View, Texas, and owner of Thunder Media, seeks advice from Dan Henry, founder of getclients.com, on how to improve his struggling video production company. Richard, who quit a high-paying job as a marketing manager to start his business, is currently making around $15,000 a month, which is not enough to maintain his desired lifestyle. He aims to grow his business to prevent losing his house and car and to achieve his personal goals.

05:01

😔 Richard's Lack of Focus and Business Growth Issues

Richard admits to not focusing on his business after its initial launch, instead engaging in activities like participating in a half Iron Man race and charity work in Zambia. Dan criticizes this lack of focus, pointing out that Richard's business is not growing due to his irresponsible choices. Richard's business model involves selling video and photo content for construction industry marketing, but he struggles with selling his services, as most potential clients prefer his top-tier package without committing.

10:01

🤔 Reevaluating Richard's Business Direction

Dan helps Richard understand that his initial success came from leveraging his marketing skills, not just video production. Richard's clients have been vendors and consultants rather than contractors, indicating a misalignment with his intended market. Dan suggests that Richard might be better off focusing on what he's good at—marketing for contractors—instead of limiting himself to video services.

15:02

💡 Shifting Focus to Event Marketing and Video Production

After discussing Richard's passion and the ease of acquiring clients, it's clear that Richard enjoys working with event hosts and consultants more than construction companies. Dan advises Richard to pivot his business to focus on event marketing and video production, which can be more lucrative and enjoyable for him. The conversation highlights the importance of targeting the right market and offering services that resonate with that market's needs.

20:03

🎥 Crafting the New Pitch for Event Promotion

Dan assists Richard in crafting a new pitch that emphasizes the importance of high-quality video production for event promotion. The pitch focuses on the psychological impact of perceived effort and investment in video content, which can attract more attendees and increase event success. Richard is encouraged to use his skills to make events appear more impressive, thereby increasing their appeal and potential revenue.

25:04

📈 Strategic Marketing and Next Steps for Richard

The final paragraph outlines a strategic approach for Richard's business, including creating a social media presence to showcase common event promotion mistakes and offering solutions. Richard is advised to reach out to potential clients, offer a free guide, and book calls to demonstrate how his services can enhance their events. The goal is to shift from a focus on contractors to event hosts and consultants, leveraging Richard's strengths in video production and marketing.

Keywords

💡Video Production

Video production refers to the process of creating content in video format, which includes planning, filming, and editing. In the video's theme, Richard's business is centered around this concept, offering video and photo content for businesses, particularly in the construction industry. The script mentions Richard's struggle with growing his video production company and the advice given to refine his service offerings.

💡Marketing Manager

A marketing manager is a professional responsible for overseeing a company's marketing strategy and implementation. Richard previously held this position at a construction company, where he was paid a high salary. His experience in this role is pivotal as it informs his current business venture and the services he offers.

💡Revenue

Revenue is the income generated from the business's operations, expressed in monetary terms. The script discusses Richard's revenue concerns, as his current earnings from his video production business are not sufficient to maintain his desired lifestyle, emphasizing the importance of increasing revenue to ensure business sustainability.

💡Consultancy

Consultancy in this context refers to the service of providing expert advice, typically to businesses. Richard's business is pivoted towards offering video content as a form of consultancy to construction businesses for their marketing needs. The script highlights the potential shift in his approach to consultancy services by focusing on event promotion.

💡Event Promotion

Event promotion involves marketing strategies to attract attendees to an event. The video script suggests that Richard should consider focusing on event promotion as a service, given the success he has had with clients who host events and the potential for higher revenue in this niche.

💡Branding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service. The script implies that Richard's business needs to establish a strong brand identity, especially as he transitions from serving contractors to event promoters.

💡Portfolio

A portfolio is a collection of an individual's or company's work, used to showcase their skills and past projects. In the script, the idea of creating a portfolio is suggested as a way for Richard to demonstrate his video production capabilities to potential clients.

💡Referral Business

Referral business is the practice where a company gains new clients through recommendations from existing satisfied customers. The script mentions that for Richard's family construction business, referrals were a significant source of new clients, suggesting the importance of building a strong reputation in any business.

💡

💡Psychological Principle

A psychological principle refers to a fundamental concept or rule that explains human behavior or thought processes. The script references a psychological principle used by Mr. Beast to grow his YouTube views, which is about the perception of effort or money invested in content, making it more appealing to viewers.

💡Social Media Platform

A social media platform is an online space where users can create and share content or participate in social networking. The script suggests that Richard should utilize social media platforms like Instagram or YouTube to showcase his work and engage with potential clients.

💡Hook

In marketing and media, a hook is a catchy or interesting element designed to attract attention and encourage continued engagement. The script advises Richard to create multiple hooks for his promotional videos to test which one best retains the audience's interest.

💡ROI (Return on Investment)

ROI is a measure used to evaluate the efficiency of an investment or to compare the profitability of different investments. The script discusses the importance of providing an ROI for clients, meaning that Richard's services should deliver value that justifies the cost.

Highlights

Richard Rau, founder of Thunder Media, seeks advice on growing his video production business.

Dan Henry, founder of getclients.com, offers brutal, non-nonsense advice for business growth.

Richard's business focuses on video and photo content for the construction industry.

Richard made $30,000 in the first two months but struggled to maintain the momentum.

Dan criticizes Richard for irresponsible business decisions post-quitting his high-paying job.

Richard admits to losing focus by engaging in activities unrelated to his business growth.

Dan emphasizes the importance of securing one's financial stability before helping others.

Richard's initial business success was overshadowed by a lack of focus and irresponsible choices.

Dan suggests that Richard's pitch lacks conviction and confidence, impacting his business potential.

Richard's business model is challenged by Dan, who suggests a pivot from video to full marketing services.

Dan points out that Richard's clients are primarily consultants and event hosts, not contractors.

Richard is encouraged to focus on the services that bring him joy and are in demand.

Dan recommends leveraging social media to showcase Richard's expertise in event promotion.

A new pitch is crafted focusing on making events look larger than life through high-quality video production.

Dan advises Richard to test different hooks and calls to action to find the most effective sales strategy.

The importance of creating a perception of grandeur in event promotion is discussed.

Richard is directed to shift his business focus to event promotion and create content that educates potential clients.

Dan concludes with a 30-day action plan for Richard to implement changes and report back on progress.

Transcripts

meet Richard who quit his high-paying

job to start a video production company

but now he's struggling to pay the bills

and he reached out to me to get brutal

non-nonsense advice on what he's doing

wrong in his business my name is Dan

Henry founder of getclients.com and I've

consulted thousands of businesses and

help build multiple multi-million dollar

Brands strap in for the next 28 minutes

cuz it's likely you're making some of

the same mistakes as Richard in your

business my name is Richard Rau I'm 26

years old I'm from Long View Texas I'm

the owner of Thunder media and I'm here

to get my business roasted all right

Richard tell me in 30 seconds what do

you sell yeah I sell uh video and photo

content for businesses in the

construction industry okay so you do

like marketing videos for construction

businesses promotional content for uh

any type of marketing things they have

going on like website ads Facebook

social and how much are you making per

month with this business so I just

started in September and today to date

I've made around 30,000 how much per

month I made almost all of that in my

first 60 days how much did you make last

month I made 15,000 last month so you're

at about 15,000 a month is is that

correct yep yeah around there what

happens if you don't increase your

business why are you trying to increase

your business and make more well uh I I

came from a a really well-paying job um

and I quit that in end of August started

this in September and I had like a

really good lifestyle and I basically

have to do this or I can't even keep my

life all going but then also I need to

just grow this business because I have

some goals I want to hit what was your

job that you quit and how much were you

making yeah I was um a marketing manager

at a construction company and I was

making 150 a year you basically did the

same job for someone else and now you're

branching off and starting your own

company and Y doing it for for many

companies got it right if you don't get

your Revenue up and you you said you're

not going to be able to afford your

current lifestyle so what's at stake

like what would happen if you're only

making 15,000 a month say 6 months or a

year from now what would happen uh yeah

I mean 15,000 gross right I'm I'm not

netting enough to pay my house and my my

wife has a nice car I've got a nice

house it's not definitely not basic

level we've been living I want to be

able to at least keep that but I I

really want to level up um I have a lot

of different like I said goals that I

have in mind so if you don't solve this

issue if you don't increase your

business you could theoretically lose

your house wife people lose your car

kids definitely wouldn't have a good

Christmas Etc like so pretty much your

whole life is on the line here yeah I

didn't like transition out of this um I

went like cold turkey got it lost my

paycheck and then started what is the

biggest problem preventing you from

growing this business well it's been my

just really focusing for me I had a

bunch of stuff that I had signed up

quitting the job and starting this

wasn't necess tellling the plans and so

I kept a lot of that going I did half

Iron Man a couple about a month ago I

had a mission strip that I did in Zambia

last couple weeks ago did a few Spartan

races I was like you know what I have

that all on the list oh so you're

irresponsible and so that's what you're

saying you're saying you quit your job

randomly cold turkey to transition and

instead of working on your business

you're doing Spartan races and running

off and doing charity work in zambo or

wherever yeah zamb yeah yeah yep well

that's irresponsible yeah like highly I

was looking at my schedule thinking you

know what oh and one really thing that

got me was I got like like I was saying

I got most of this work in my first 30

days so as soon as I told some people I

got some work and so I basically had my

bills paid for the next two months from

like the getg go so instead of

maintaining that momentum you decided to

go run a stupid race and do charity work

basically lost that momentum that I

could have really jumped off with you

realize you can do charity work by just

sending a check you don't have to get on

a plane and go to Africa right yeah yeah

you had to fly to get to Africa right

yeah now this this trip was covered by

another person like completely great but

when you get on the plane what does the

flight attendant say to you in the event

of emergency something happens and you

have to put in the oxygen mask come down

secure your mask first before helping

others right yep why yeah because you

can't help the people you need to help

if you're dying so if you quit your job

that was how you helped people started

something new and then you got on a

plane and went to fraking Africa like

you're putting on a mask while not

having your secured which means you can

only help for like a few seconds until

you're no longer able to help you get

the analogy right yeah oh yeah

definitely okay so we're not going to do

that dumb stuff like that anymore right

I have nothing on the schedule moving

forward but we're not going to put

anything on the schedule we're going to

stabilize so that we can do all these

things right exactly okay awesome now

I'm gonna ask you in a moment to pitch

me your offer I want to hear your pitch

then I'll ask you a few more questions

I'll dig into your business and I will

give you a better pitch plus you know a

general General list of things to do to

grow this business but before we do that

what is your why like why do you own

this business like why is this the way

you want to make a living yeah so my my

dad's a immigrant he's an entrepreneur

and he's done some amazing things um I

basically worked for him my entire life

so this business I left was a family

business oh okay where you from my dad's

South African your dad was paying you

$150,000 a year why leave yeah so um a

couple of years ago I had a few job

offers uh for for marketing and I had

this opportunity to to do stuff for them

and these guys were like you know what I

talked to my dad about it he was like

this is up to you and so I I went back

to the guys who offered me this stuff

and I was like look I'll take your offer

but um how about you get my entire team

and so I stayed inside the business and

took on like clients inside of the

construction company I was working for

but then that didn't work out my was

like look you you either have to go out

and do your own thing and do this type

of stuff completely Focus your efforts

on the business and I tried to do that

and I realized ized I needed to go out

and do this on my own yeah I wasn't

going to be able to do things for other

people and work in the business 3 or

four years showed that I wasn't willing

to just focus on just the family

business I was going to basically always

have this desire to help other

businesses as well your dad sounds like

a very smart man okay he's got his stuff

together you're how old 26 I'm I'm a

Spoke I'm 29 you're still pretty young

so pitch me your offer 30 seconds look

me dead in the eye I'm one of your ideal

CL cents I'm watching a video Whatever

pitch me yeah you're a contractor that's

got a growing business and your your

marketing needs help right I provide

over a decade worth of marketing

experience of taking a company from

nothing to over eight figures and we

Leverage The Power of video and photo

content to use your story to help you

sell more and and bring your business to

the next level why do you sound like a

battered woman in a domestic violence

therapy session I literally felt like

somebody hit you and you were coming to

me for to to get over the abuse and

learn how to deal with it like should

you leave like or should you stick it

out for the kids like you sound battered

why do you sound like that why such a

lack of conviction and confidence in

your voice I was really convict like

strong about doing this for the first 60

days the last two weeks um I've

basically I have lost um a little bit of

conviction about what I'm doing because

I put a ton of bids out there my

perspective is people need more uh

marketing just coaching in general

before they can see the true value of

photo and video content so I guess I'm

the past couple weeks I've really lost

my conviction that people really truly

need this service what do you think your

biggest problem is that's preventing you

from growing this business I had written

up a plan to hit 80,000 in sales by the

end of this year and I didn't hit it

because I didn't Focus so let's get past

that what are like like what are the

actual problems you're having that's

preventing you for making more money

besides Focus I think I'm what I'm

really failing at is I have like some

offers and I think I'm failing at being

able to tie the the clothes I guess

because I mean I usually present my

offers in like three main packages like

not cheap but like Low Middle High and

90% of the people that I'm speaking with

are saying man it really doesn't make

sense for us to go for the other offers

we really want to go with what I'm

calling the Platinum package but they're

not moving forward they're just first of

all what do you think your pitch was on

a scale of 1 to 10 uh three too couple

questions here you made 30,000 right

yeah well how did you make the 30,000

the first week I was a business I called

a guy to show up at his event um to it

was a contractor's event and I'm like

hey man I do video and photo he's like

actually I'm looking for somebody can

you do stuff for us and that was 8,000

right there so you went to an event you

met someone you networked you got to you

got to get the event host the I called

the event host to be a sponsor at his

event and he needed somebody to do his

photo and video work work and so for the

event for the event so not a contractor

not a yeah not a contractor

interesting okay what about the next

client interestingly enough it was also

a consultant the $30,000 worth of work

that I've done have all been like

vendors in the space they haven't been

contractors so then why are you a video

company for contractors like the

intention was like to keep the family

business right like to still do work for

them and does your dad do video for

contractors no he's a contractor he does

he builds stuff for people so he's a

contractor did your video work get him

clients that was just one thing out of a

I was a marketing manager I did a ton of

stuff you did a ton of stuff so you

didn't just do video content you did

marketing yeah for your dad which and it

worked yeah yeah I me and now You'

started your own company where you only

do video and your clients are like hm I

need marketing I was told by everyone to

just focus on like one service you Aunt

your cousin your wife your 5-year-old

who's

everyone the in the uh space face that I

was looking at you know I'm looking at

you know Heros did you speak to harosi

did you speak to Alex no did not speak

to Alex who told you to only do video

and that's it instead of a full Compass

marketing I I told myself that okay got

it thank you all right so I'm going to

repeat this back to you hi Dan I did

marketing which included some video for

my dad it worked really well I was

really good at it so I decided to own do

my start my own company when I started

my own company instead of doing exactly

what I did for my dad for other

contractors I decided to cut it by 90%

and only do the video part and now it's

not working help me is that about what

you're here for that actually is

probably really close to the truth do

you think maybe you should you know

maybe do the thing that you're already

good at which would be marketing for

contractors the thing that when you go

to sell just the video the contractors

are asking for yeah I I went into this

with like as a marketing manager I felt

like my biggest challenge was finding

people who could do quality content and

so I get I got calls from like marketing

companies and agencies like all the time

I'm like well if I'm I I don't I may

have created a problem that didn't exist

one of the biggest things that

successful people do to screw themselves

royally is they figure out something

that works and then they do something

else you figured out something that

works it worked for your dad you did

well with it enough for him to pay you

150 Grand a year okay I love my son my

son is amazing but I'm not paying him

150 Grand a year if he s

it ain't going to happen no I was paid

on performance like if I didn't so why

don't you do that again my I was just

there have you seen you're 29 right so

you you you're old enough to have seen

Back to the Future correct yeah yeah

I've seen back to theut you know when I

when I say hello McFly hello McFly okay

you know what I'm saying right yeah bro

you already know what to do you're just

not doing it they're right they don't

need video they need marketing I can

outm Market you you have a client that's

a contractor you only do video I have a

client at a contractor I'll do no video

and I'll still kick your ass let me ask

you this every single thing you did for

your father did was it all video no it

was my favorite part of it all like your

favorite part was video Yeah less maybe

10% or less of what I did Total guess

what do you know what the definition of

a man is a person that does things he

doesn't want to do but he does them

anyway to accomplish the mission yeah

you're running this business like a boy

because you're only doing what you want

to do sure why don't you do the boring

stuff the stuff you don't like and make

some freaking money and then maybe hire

some people to do that stuff so you

don't have to then why don't you start a

YouTube channel so you can get all your

little I like to do video Vibes out and

do your own video for your own stuff I

mean look at your lighting setup it's

better than mine you look great look at

mine mine's okay yeah yeah but yours is

better my mic's better I'll it it my M

cuz I went to school for audio

engineering I got there but you got me

on video so why don't you just do video

for yourself yeah and the YouTube

channel promotes your marketing company

for construction people I've been

talking to people and like I said they

I'm ask like what's your Strate your

marketing strategy what's your PL like

they don't have strategies in place they

don't have plans in place they don't

have core values in place they don't

have like all the things that you need

to have in place if you are going to

really make some steps in video and uh

with with really good video content I

had been struggling for the past few

weeks like how do I want to stay focused

on one service you need to stop thinking

about the service and you need to start

thinking about the result let me ask you

this what was the number one way you got

clients for your Construction

familyowned Construction our number one

performing lead was repeat business then

it was referral business and then it was

Google search so can you do Google

search for other constructions companies

yeah yeah how much video is involved in

that it's all through it all

construction companies don't necessarily

need a ton of video like if I want to

hire somebody to remodel my kitchen I

don't need to see a video yeah I don't

even want to watch a video I want to see

a portfolio of pictures and I want to go

that I want to hire that dude because I

like that kitchen I don't care about a

video if I'm hiring a consultant or

somebody that's running an event I want

to see video that's why the people who

were hiring you and paying you are

people that are consultants and who host

events because those people actually do

need video video really sings for that

type of business for construction it can

help for sure sure but I don't think

it's integral right yeah I don't think

it's it's the thing that they need they

need marketing consultants need

marketing too but video is like the

primary driver of marketing for

consultants and events who what event

are you going to go to that you can't

see a video of the event yep so look you

got you got two options here number one

you keep making video for events and

consultants and if you like that

actually change my offer to doing that

if you like that if you're able to get

results if people are happy you get

referrals you have a system and a

process then bro do that yeah if you'd

rather carry on the family blah blah

blah go do marketing for construction

companies I'm ask you three questions

and then I'm going to give you your

pitch number one which one of those two

are you more passionate about like would

you have more fun doing probably for

contractors uh you'd have more fun doing

marketing boring marketing for

contractors than doing the video for

consultants and events no the

Consultants events are a lot of fun

that's all the sexy stuff I really enjoy

that stuff okay so you so you okay so

here are the offers consultants and

events construction peeps right so you

like doing this more right this is more

fun for you okay second question which

one is easier to obtain as a client and

keep in mind if you talk to construction

companies you're offering marketing

Services you're not like I'm only going

to do video like you're offering which

one is easier to get as a client I I

don't know which one would be easier I I

feel like CU it's been easy for me to

get the Consultants but if I had a

better offer maybe it it would have been

that way for construction companies but

okay but but currently it's better for

the consultants and the event people

right got it and events make sense

because when I host an event I always

need video it's an event okay question

number three which one is easier for you

to get results for your client meaning

an Roi for your client the coaches and

events meaning they're happy they hired

you and they were super happy or a

construction company

it's yeah events and Consultants they're

you like helping events and Consultants

more it's easier to get those clients

and it's easier to get them results so

they get an Roi from your service yep

which one do you think you should do

that makes a lot of sense you can

absolutely have a marketing agency for

construction companies but if that

doesn't sound good to you if you don't

like it you're going to burn out if you

like this other stuff you and let me

guess you can charge more right yeah you

can charge a lot lot more these guys

have okay so I have this like wants to

help contract I think that's maybe why

I'm connected with the vendors as well

because therapist go talk to a therapist

about it this is business this is that

personal childhood hangup you got

because your father had a construction

company it means nothing in the grand

scheme of things it's just your personal

BS chemical imbalance in your brain

telling you ignore logic ignore proper

business decisions your dad had a

construction company so you must do that

now I bet you if you went to your dad

who's probably a smart businessman and

you said I like doing this more it's

easier for me to serve my clients it's

easier to get clients and they pay more

I'll bet you your dad would say stop

being a tool and do that wouldn't he

probably yeah what do you need like do

you need to go to iasa in the woods to

release yourself from this burden or

what do you got to do here someone asked

me yesterday what what how's the last

been not 90 days have been for me since

it's been about that long since I

started and I said dialing in my offer

even though I felt like I dialed in on

day one but I didn't really know what I

was dialing it towards uh for me sitting

here right here here I'm thinking you

know what I need to just lean into the

all the existing work that I've done

which has have been for vendors inside

of our space not something I know

necessarily but it seems to be where

people are responding to the value that

I can bring I normally will look at your

website your socials your ads but it

sounds like we're going to Pivot here on

the office so it's probably useless to

look at that would you agree yeah I want

to hear your pitch for this give me your

pitch I'm going to give you one right

back let's go yeah I provide help no one

hit you no one killed your dog yeah give

me a pitch dude you got this give it to

me your events are amazing you have

incredible things going on at these

events and you need video to promote

these events to get more people there

and change more lives I can help you do

that that's it so we do that anywhere

with testimonials highlight re of the

event you can help uh promote your other

sponsors this is a win-win for not just

you but everyone all the people that

help you make this event possible do you

host events live events that make you a

ton of money when you do have you hosted

poed an event and the promotion for it

was okay but you know if you had

topnotch video promotional content you

could get double maybe even triple the

amount of people to your next event and

what happens if you get double or triple

the amount of people to your next event

you make double or triple the money my

name is Richard from Thunder media and

we specialize in taking your event and

making it look like the greatest event

on Earth every amazing moment every

testimonial the biggest highlights of

energy on stage the moments that show

that the people that come to that event

it was lifechanging we can take all of

that and we can condense that into one

promotional video that will show people

if they come to your event their lives

will change like this boom insert b-roll

of of a section of a video or like this

boom Another b-roll from another event

hey do you want amazing testimonials

that you can run as advertisements you

can put on your website like this and

then boom like like you have you know

multiple videos in one video of the

different ones and they all look dope

there's a scientific study when human

beings perceive that more effort or more

money went into something they are more

likely to watch it Mr Beast uses this in

every YouTube video he does he he shows

you how much effort he put into the

video and so you're just more likely to

watch it it's it's a psychological

principle and you can use a hack that Mr

Beast uses to grow billions of YouTube

views for your events and it's called I

forget the name of it but the the

whatever concept you just look it up

it's a psychological principle boom

right you use this and what is this it

shows that when someone puts more money

or more effort into something people are

likely to pay more attention which is

why people tend to watch television

content longer because it's high

production than they do low production

promotions on social media which means

if you look big if you look professional

if you look like a big deal people will

automatically view you as a big deal and

they'll want to be a part of it they'll

want to come to your event but you could

have the greatest event on Earth if it

doesn't look like the greatest event on

Earth on video when you promote you're

not going to get more people to that

next event and likewise if you had an

okay event but you made it look like the

greatest event on Earth then the next

time you hold that event it might be the

greatest event on Earth because so many

people came and they're just so hyped up

we can create that perception of your

event for your audience I want you to

click the button below to download a

copy of our portfolio and on the next

page there'll be a calendar on that

calendar you can select a time to speak

with us we'll take a look at your event

we'll take a look at XYZ we'll give you

a plan of what we can do whatever call

to action you want to do if you want to

give them a download if you want to send

him a portfolio and then what I would do

is I'd have them I'd have them download

the portfolio and then I'd give them a

call it's worth it because these are

large these you're probably going to

make a ton of money off each one I would

download it and give them a call another

thing you can do is can you create a

video promotion guide for events yeah

yeah okay so watch this but the first

step if your next event is coming up and

you'd like to have a chat with us about

us coming out and filming and making

your event look great book a call that's

straight to book a call or you could

also parallel test you could say

download My Guide or purchase for $5

purchase my video production guide for

events a list of 10 things you must have

in order to make your event look like

the greatest event on Earth and if you

want us to do it for you blah blah blah

or you could even do a guide on on how

to find the right production company but

then it pitches you I would test all the

same pitch different call to action and

I I would test each one of these and

find The Sweet Spot that's the idea so

the end of this would be click the

button below book a call we'll take a

look at your previous event the footage

from your previous event the promotion

from your previous event and we'll show

you how we can improve that click below

and we'll have a chat today boom is that

good yeah that's that's powerful for

sure what was the main point of that

pitch was it your production company was

it video no I mean it you let it with a

question like what would it look like if

your event was as big as it could have

be why do some people host events that

look Larger than Life what I would do if

I were you is I would film 15 different

hooks you know I'd just split test the

out of them cuz the hook is what keeps

them around for the rest of the video

but the point of that pitch was it had

nothing to do with video it had to do

with the fact that if you can make your

event look like a big deal it will

become impes video it will become a big

deal what if you didn't have a camera

you had a magic wand and it would just

create it do would they care no who

cares the point is it has to look

amazing so that it becomes amazing wow

that's the point that's your business

and we all know that when people hold

these events they make a ton of money

the money is there yeah no definitely I

mean that's what these guys just like oh

yeah I threw out it was my first time I

hadn't even finished a price book yet I

threw out some price and like oh yeah

let's do it let's do it I'm like oh

instead of the contractors who are

grilling you for exactly $100 you know

oh this guy does stuff for $200 a month

you're like what okay 30-day plan I'm

going here's what I want you to do and

then I want you to email me back in 30

days and and tell me how it went okay I

want you to shift your business to event

it doesn't even have to be coaches and

Consultants it can be real estate guys

it doesn't matter do you host an event

where you make money when people come to

the event maybe you're a coach maybe

you're a consultant maybe you sell a

real estate that's your target market

you need to create some video some

content and you need to go after those

people all right you can try some ads

you can do some Outreach you could can

go to events with a USB drive portfolio

it just depends on what you're more

capable of doing sounds like you could

probably do ads though right yeah yeah I

would also have an Instagram or a

YouTube channel some sort of at least

one social media platform where you

share all the mistakes that event

promoters make when promoting their

event and filming their event you know

here's a mistake you make when filming

testimonials at your event do you have

an event want to film the best

testimonials possible do this by the way

you want my you want our help DM me this

word you want our free guide the

10-point checklist for an amazing event

production download this guide send me a

message video they send it to you you

send them the guide hey by the way

when's your event great what did your

last event look like can I see it oh wow

that's good if we could make that look

10 times better do you think you'd get a

lot more people to buy tickets yes you

would when do you have time for a call

and we'll show you what we can do so

there's a lot of promotional strategies

there you pick the one that you feel the

most comfortable with but that's your

new offer that's your messaging that's

your pitch record it put it on video do

your fancy lighting that you're doing

right here I want you to email me back

in 30 days and I want you to tell me how

it's going okay all right sir