Local SEO - Outrank 99% Of Your Competitors

Summary

This video tutorial by C from One Based Media offers a step-by-step guide to ranking your website on Google's first page. The key is creating dedicated service pages for each offering, which increases visibility in organic search results. The video demonstrates how top-ranking websites utilize this strategy and suggests using AI like Chat GPT to identify necessary service pages. It also emphasizes the importance of internal linking across service and location-specific pages to boost Google rankings and appear in map packs, ultimately driving more leads and business growth.

Takeaways

• 😀 Ranking on the first page of Google is crucial for business as 53.3% of website traffic comes from organic search.
• 📈 To rank high, follow the steps shown in the video by C from One Based Media, which has helped many businesses improve their online presence.
• 🔍 The top ranking factor on Google is having a dedicated page for each service you offer, as seen with the example of Garden rooms 365.
• 🌐 Use Google to check your website's ranking for specific services and ensure you have dedicated pages for each to increase visibility.
• 🛠️ Utilize Chat GPT to identify all the services your industry offers and create a list to build dedicated service pages.
• 📋 Build a spreadsheet listing all your services, assigning them as top service pages, and consider location-specific pages as well.
• 🏙️ For businesses with a local focus, such as plumbers, list all boroughs or areas you serve and create local landing pages.
• 🔗 Internal linking of service and location pages across your website is a key ranking factor, as demonstrated by top-ranking websites.
• 📈 By building dedicated service pages and linking them internally, you can rank your website on the first page of Google.
• 🗺️ Google's algorithm favors websites with local service pages, which can lead to appearing in both map pack and organic listings.
• 📈 Ranking in the map pack and organic listings can significantly increase your business's visibility and lead generation.
• 📘 The video offers a link in the description to help solve lead generation problems quickly, emphasizing the importance of this strategy.

Q & A

What is the main focus of the video?

The video focuses on teaching viewers how to rank their website on the first page of Google for their services to increase organic search traffic.

Why is it important for a business to rank on the first page of Google?

Ranking on the first page of Google is crucial because 53.3% of all website traffic comes from organic search, which can lead to more leads, customers, and revenue.

Who is the speaker in the video?

The speaker is C from One Based Media, a company that has helped numerous local businesses increase their leads and customers.

What is the top ranking factor on Google according to the video?

The top ranking factor on Google is having a dedicated page for each of your services.

Can you give an example of a website mentioned in the video that ranks well on Google?

The example given is 'Garden rooms 365,' which ranks on the first page for various keywords in the Essex area due to having dedicated service pages.

What is the significance of having dedicated service pages for all the services you offer?

Dedicated service pages increase the chances of ranking on the first page for specific searches, which is beneficial for any type of industry.

How can one find out the service pages that need to be built for their business?

One can use Chat GPT by inputting a prompt like 'all the services a plumber does' to generate a list of services, and then create dedicated pages for each.

What is the next step after creating dedicated service pages?

The next step is to build location-specific pages for each service offered, using a list of boroughs or areas where the services are provided.

Why is internal linking important for website ranking?

Internal linking between service and location pages helps Google's algorithm crawl through the pages, improving the site's visibility in search results and map pack listings.

What are the two main steps suggested in the video to rank a website on the first page of Google?

The two main steps are building dedicated service pages and internally linking all of them across the website.

What additional benefit is mentioned for ranking in the map pack?

Ranking in the map pack allows the business to occupy prime real estate in search results, increasing visibility and the potential for more customers.

How can viewers get more help with lead generation if they are facing issues?

There is a link in the video description that can help viewers solve their lead generation problems in under 3 minutes.

Outlines

00:00

📈 Ranking Websites on Google's First Page

This video provides a guide on how to rank a website on the first page of Google for specific services. The presenter, C from One Based Media, emphasizes the importance of organic search traffic, which accounts for 53.3% of all website traffic. The video promises to reveal insider tips and industry secrets to help businesses increase leads, customers, and revenue. A key strategy discussed is the creation of dedicated service pages for each service offered, which is identified as the top ranking factor on Google according to a study by Ahrefs. Examples are given, including a website called Garden Rooms 365 that ranks on the first page for various keywords due to its dedicated service pages. The video also suggests using AI tools like Chat GPT to identify necessary service pages and encourages viewers to subscribe for more valuable content.

Keywords

💡Organic Search

Organic search refers to the process of obtaining a high placement (ranking position) in search engine results pages (SERPs) in unpaid or algorithmic results. In the context of the video's theme, organic search is crucial for driving traffic to a website, with 53.3% of all website traffic coming from this source. The video emphasizes the importance of ranking on the first page of Google through organic search to maximize visibility and traffic.

💡First Page Ranking

First page ranking is the goal for any website to appear within the top search results on the first page of a search engine like Google. The video script highlights the significance of first page ranking as it is associated with higher visibility and more traffic, which are vital for businesses to gain more leads and customers.

💡Dedicated Service Pages

Dedicated service pages are specific webpages created for each service a business offers. The video script uses the example of a website 'Garden rooms 365' that ranks on the first page for various keywords due to having dedicated pages for services like 'Garden gyms' and 'Garden offices'. These pages are essential for ranking on the first page of search results for specific services.

💡Keywords

Keywords are the words or phrases that people type into search engines to find information. In the video, keywords are integral to the process of ranking a website on the first page of Google. The script mentions checking rankings for 'Garden gym rooms Essex' and 'Garden office Essex', showing how targeting specific keywords can lead to higher search visibility.

💡Map Pack

The map pack, also known as the local pack or local finder, is a section of Google's search results that displays local business listings. The video script illustrates how having a dedicated service page can result in a business ranking not only organically but also in the map pack, providing additional visibility for local searches.

💡Internal Linking

Internal linking is the process of linking one page of a website to another page on the same website. The video emphasizes the importance of internal linking between service and location pages as a main ranking factor. It shows how top-ranking websites use internal linking to improve their SEO and user experience.

💡Service Navigation

Service navigation refers to the menu or section of a website that lists all the services offered by a business. In the video, it is mentioned that top-ranking websites have a service navigation bar with drop-down menus linking to all their service pages, which helps in improving the website's SEO and user navigation.

💡Local Landing Pages

Local landing pages are webpages specifically optimized for a certain geographic location and service. The video script suggests creating local landing pages for services in different boroughs, such as 'plumber Hackney' and 'Plum Camden', to target local searches and improve local SEO.

💡SEO (Search Engine Optimization)

SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. The video's main theme revolves around SEO strategies such as creating dedicated service pages and internal linking to rank a website on the first page of Google.

💡Lead Generation

Lead generation is the process of attracting and converting strangers and prospects into potential customers. The video aims to help businesses generate high-quality leads by ranking their websites higher in search results, which can lead to more customers and business growth.

💡Chat GPT

Chat GPT is mentioned in the script as a tool to assist in identifying service pages that need to be built. It is used as an example of AI technology that can help businesses understand the services they should offer and organize them into a spreadsheet for better website structuring and SEO.

Highlights

53.3% of all website traffic comes from organic search, emphasizing the importance of high search rankings for business success.

The video provides a step-by-step guide on ranking a website on the first page of Google for service-related searches.

One Based Media has helped local businesses increase leads, customers, and revenue through effective online strategies.

The top ranking factor on Google is having a dedicated page for each service offered.

Example given: Garden rooms 365 ranks on the first page for various keywords due to dedicated service pages.

Dedicated service pages increase the chances of ranking on the first page for specific searches.

Using chat GPT to identify service pages that need to be built for a business.

Creating a spreadsheet with all services offered based on the list generated by chat GPT.

Building location-specific pages to target local searches effectively.

Example of using chat GPT to list all boroughs in London for creating local landing pages.

Internal linking of service and location pages is crucial for better search engine rankings.

Google's algorithm benefits from the multitude of service pages on a website.

Ranking in both the map pack and organic listings can be achieved by following the video's strategies.

The video aims to help businesses generate high-quality leads and fill their calendars with more customers.

A link in the description offers a solution for businesses struggling with lead generation.

Encouragement for viewers to like, subscribe, and comment for further engagement and support.

Transcripts

in this video I will show you how to

rank your website on the first page of

Google when someone searches for your

services now since 53.3% of all traffic

to your website comes from organic

search it's really important for your

business to rank on the first page and

take full advantage of a high position

and the best thing is it's not as hard

as you think all you have to do is watch

this video and follow the exact steps I

show you if you're new here hi I'm C

from one based media and for years we've

helped hundreds of local businesses get

more leads more customers and ultimately

make more money in these videos we

uncover everything so you can do the

same we pack loads of value into each

video giving away tons of Insider tips

and Industry secrets for free so make

sure you watch until the end to get the

most out of them and don't forget to

subscribe so you never miss a video

according to a study done by wh spark

the top ranking Factor on Google is

having a dedicated page for each of your

services so let's take an example of a

website we built Garden rooms 365 this

website is ranking on the first page for

a variety of different keywords in the

Essex area the main reason for this is

that we've built dedicated service pag

PES like Garden gyms Garden Salon Garden

office Garden bars and many more now all

of these Pages rank on top whenever

someone searches for these services so

let's Google Garden gym rooms essic and

you can see our website is ranking on

the first page now let's check another

service Garden office essic and you can

see for this service we are ranking on

the map pack and on the first page of

Google this is why you need to have

dedicated service pages for all the

services you offer it will increase your

chances of ranking on the first page and

this is the same for any type of

industry let's take one more example and

Google plumbers in London and then open

up the top two ranking websites which

are pimo plumbers and Italian plumbers

we can see that in their navigation bar

they have this drop- down menu where

they' have linked all of their service

Pages such as boiler repairs emergency

plumbing gas engineer and central heat

and repairs this is one thing that all

top ranking websites will have in common

they will have a multitude of service

pages on their website now if you're

confused you can use chat GPT to find

out the service pages that need to be

built so put in this prompt this will be

all the services a plumber does now go

through all these services and see which

ones you offer and put them in a

spreadsheet this prompt will work for

any industry so if you're a roofer just

replace the word plum with roofer in the

prompt and Cat GPT will list out all the

services in the roofing industry now

let's build a spreadsheet for all the

services we offer by referring to the

list that cat GPT generated for us so

under Pages we'll put emergency plumber

water heating pipes and fitting drain

cleaning and all the other services once

we've listed all the services that we

offer assign them page types all of

these will be our top service Pages next

we want to build location specific pages

so for instance if we're a plumber based

in London we'll go back to cat GP and

put in give me all the Burrows in London

now one by one put each of these Burrows

in a spreadsheet like plumber Hackney

and Plum Camden and mark them as local

landing pages for this video I've just

put in two Burrows where you'll want to

build pages for all the Burrows that you

provide your services in The Next Step

will be to build location specific Pages

for other services such as boiler

service in London boiler Services

Hackney and boiler service in Camen

again in the interest of keeping this

video short I've just listed down three

location specific service pages but

you'll be looking to create pages for

all of the locations you cover you need

to do the same for all of the services

you offer and by the end you'll have one

comprehensive website that will be able

to compete head-to-head with the biggest

websites and businesses in your industry

the second main ranking factor for any

website is internally Link in all

service and location Pages across your

websites if we ever a look at this

website which is ranking on the first

page of Google they've linked all of

their service navigation pages and over

here they've linked all of their local

location Pages if you just follow these

two steps building dedicated service

pages and internally linking all of them

you can easily rank your website on the

first page of Google one more Advantage

is that Google's algorithm crawls

through all of these local service pages

and then whenever someone searches for

your services in your area you also show

up in the map pack so let's go back to

our client's website as an example so

when we search for garden office S6 you

can see that our client is ranking in

the M pack and in the organic listings

occupying the two most PR spots and

reaping the benefits daily and that is

how you outrank 99% of businesses on

Google thank you for watching until the

end I hope you got a lot out of the

video so our goal here is to help you

generate the best quality leads you can

fill out your diary with more customers

and grow your business and that's it for

me and by the way if lead generation is

a problem with you right now then

there's a link in the description that

will help you solve that problem in

under 3 minutes I want to say a big

thank you again for watching this video

if you want to see more like this please

like And subscribe and also leave a

comment in the comment section we read

and respond to all the comments we get

have a great day I'll see you on the

next one