Why 95% of DJs Never Grow On Social Media

Summary

In this insightful video, Graham from Dance Music Authority shares essential strategies for music producers and DJs to grow their social media presence. He emphasizes understanding your audience, consuming content to learn what resonates, starting without needing high-end equipment, avoiding posting the wrong content on the wrong platform, maintaining consistency in posting, building a content strategy, and engaging with the community. Graham's advice is aimed at helping artists avoid common mistakes and reach the top 5% of content creators on social media platforms.

Takeaways

• 🎧 Understand Your Audience: Focus on the viewers who watch and engage with your content, and consider their demographics and preferences.
• 🔍 Research Content: Spend time consuming content from your genre to understand what works and what doesn't, and learn from other artists' successes and failures.
• 📱 Utilize Content Analysis: Download and analyze successful content to understand its structure and pacing, using it as a reference for your own content creation.
• 🚀 Start Creating: Don't wait for perfect conditions; begin posting content and learn from the audience's response to refine your approach.
• 📍 Choose the Right Platform: Ensure your content fits the platform and format, whether it's Instagram reels, YouTube shorts, or other forms of social media.
• 🔄 Maintain Consistency: Plan and create content in batches to maintain a regular posting schedule, which helps in growing and retaining your audience.
• 📈 Build a Strategy: Develop a content strategy that works even when you have no new releases or gigs, to keep your audience engaged consistently.
• 🤝 Engage with Your Audience: Interact with your followers by replying to comments and building conversations, which extends the reach of your posts.
• 📊 Avoid Ghosting: Stay active on social media, participate in conversations, and use all platform features to create social connections and grow your network.
• 🛠️ Learn from Mistakes: Expect both positive and negative feedback, and use it to improve your content and find your niche audience.
• 🗓️ Plan Content in Advance: Consider using tools or training to plan your content for an entire month, covering various aspects like releases, gigs, and podcasts.

Q & A

What is the primary goal for music producers and DJs on social media?

The primary goal for music producers and DJs on social media is to grow their following, gain likes, comments, and ultimately have more people listen to their music, thus expanding their audience as quickly as possible.

Who is Graham and what does he specialize in?

Graham is the person running the Dance Music Authority Data Transmission. He specializes in growing social media channels for himself and others, working with hundreds of artists through his program, the Artist Blueprint, to help them grow their accounts.

What is the first step Graham suggests for growing on social media?

The first step Graham suggests is understanding your audience. This involves knowing who watches and consumes your content, their demographics, and where they spend most of their time on social media platforms.

Why is it important for DJs and producers to find fans with a similar music taste?

Finding fans with a similar music taste is important because when you have no releases or content to shout about, you can share music you're into, attracting people who have the same taste, which can help grow your audience.

What does Graham recommend doing to understand what type of content works on social media?

Graham recommends consuming content from other artists in your genre, studying what works and what doesn't, and even downloading and analyzing successful content to understand its structure and appeal.

What is the significance of not needing the latest equipment to start posting content?

The significance is that one should not let the lack of high-end equipment deter them from starting to create and post content. The focus should be on getting started, monitoring results, and learning from the audience's response.

Why is it crucial for DJs and producers to post content even if they are scared of the reactions?

Posting content is crucial because it's the only way to find your audience and resonate with people who appreciate your music. Fear of negative reactions should not prevent you from sharing your work; instead, focus on building a connection with your target audience.

What mistake does Graham mention that artists often make regarding the placement of their content on social media platforms?

Artists often make the mistake of posting the wrong type of content in the wrong part of the platform. For example, not every post should be an Instagram reel, and some content may be better suited as carousels or YouTube shorts.

What is the importance of consistency in posting content according to Graham?

Consistency in posting content is important because it helps maintain a regular presence and keeps the audience engaged. It also allows for learning what works and what doesn't, and helps in building a strategy that works even when there are no releases or gigs.

What does Graham suggest to avoid 'ghosting' on social media?

To avoid 'ghosting,' Graham suggests actively participating in conversations on social media, replying to comments, and building connections with other people on the platform. This includes using all features like chat and DMs to extend the reach of your posts.

What resource does Graham offer to help DJs and producers plan their content for 30 days?

Graham offers a 30-day free training to help DJs and producers plan their content for an entire month. This resource is linked in the description and the first comment of the video.

Outlines

00:00

🎧 Social Media Growth Strategies for DJs and Producers

The paragraph emphasizes the importance of social media for music producers and DJs to grow their audience. Graham, the speaker, shares his expertise from running the dance music Authority and working with numerous artists. He outlines seven key strategies for successful social media presence, starting with understanding your audience demographics and tailoring content to their preferences and platform usage. He also stresses the importance of content consumption to learn what resonates with the audience and the need to start posting without waiting for perfect conditions. The summary also touches on the significance of not posting the wrong type of content on the wrong platform and the necessity of consistency in posting.

05:01

📈 Consistency and Engagement in Social Media Content

This paragraph focuses on the importance of consistency in posting content and building a strategy that works even during quiet periods without gigs or releases. It advises starting with a manageable posting frequency and gradually increasing it to maintain momentum. The speaker also warns against the pitfalls of posting and then ghosting, which means not engaging with the audience by responding to comments and building conversations. Engaging with the audience and utilizing all platform features, including chats and direct messages, is crucial for growing on social media. The paragraph concludes with an invitation for viewers to subscribe and engage with the channel for more social media growth tips tailored for DJs and producers.

Keywords

💡Music Producer

A music producer is someone who oversees and manages the recording and production of a song or album. In the context of the video, music producers are passionate about creating music and often spend long hours in the studio. The script emphasizes the importance of understanding the audience for these producers, as they are the ones who ultimately decide the success of the music produced.

💡DJ

A DJ, or disc jockey, is a person who plays recorded music for an audience. The video discusses the various types of gigs DJs can perform at, such as festivals, clubs, or live streams. DJs, like music producers, need to grow their social media presence to reach more listeners and expand their fan base.

💡Social Media Growth

Social media growth refers to the process of increasing one's audience, followers, likes, and engagement on platforms like Instagram, TikTok, or YouTube. The video's theme revolves around strategies for DJs and producers to achieve this growth, highlighting the importance of a strong online presence in the music industry.

💡Audience Demographics

Audience demographics are the characteristics of an audience, such as age, location, and interests. The script mentions understanding these demographics as crucial for tailoring content to the preferences of the target audience, which can help in growing a social media following.

💡Content Consumption

Content consumption in the video refers to the act of engaging with and analyzing the content created by others, particularly within the same genre. This process helps DJs and producers to understand what works well and what doesn't, allowing them to create more effective and engaging content for their audience.

💡Posting Frequency

Posting frequency is the regularity with which content is shared on social media. The video emphasizes the importance of maintaining a consistent posting schedule to keep the audience engaged and to grow a social media presence. It suggests starting with a manageable frequency and gradually increasing it.

💡Content Strategy

A content strategy is a plan for creating and distributing content that is aligned with an artist's goals and audience preferences. The script advises building out a content strategy slowly to avoid posting infrequently and to ensure that content is relevant and engaging, regardless of whether there are new releases or gigs.

💡Platform Features

Platform features refer to the various tools and functions available on social media platforms that can be used to create and share content. The video mentions using all the features, including chats and direct messages, to interact with the audience and build a community around the artist's work.

💡Engagement

Engagement in the context of social media refers to the interactions between the content creator and their audience, such as likes, comments, and shares. The script stresses the importance of responding to comments and building conversations as a way to extend the reach of posts and to foster a connection with the audience.

💡Ghosting

In the script, 'ghosting' refers to the act of not responding to comments or interactions on social media after posting content. It is presented as a negative practice that can hinder social media growth, as it prevents the building of relationships and conversations with the audience.

💡Consistency

Consistency in social media refers to the regular and predictable posting of content. The video emphasizes the importance of maintaining consistency to keep the audience engaged and to establish a reliable presence on social media platforms.

Highlights

Music producers and DJs need to grow on social media to increase followers, likes, comments, and listeners.

Graham, from Dance Music Authority, has grown channels to hundreds of thousands of followers and works with artists to expand their social media presence.

Understanding your audience is crucial for effective social media posting.

Producers should find fans with similar music tastes to share and promote content.

Consuming content is key to understanding what works and what doesn't on social media.

Studying other artists' content can provide insights into successful social media strategies.

Using a reference piece of content, similar to using a reference track in music production, can help in creating engaging content.

You don't need the latest equipment to start posting content; simplicity can also be effective.

Monitoring audience reactions and making tweaks based on their preferences is essential for content growth.

Posting the right content on the correct part of the platform is important for maximizing reach.

Consistency in posting helps maintain a regular presence and engagement with the audience.

Building a content strategy slowly prevents infrequent posting and helps in maintaining relevance.

Engaging with comments and building social connections on platforms is vital for growing a social media presence.

Graham offers a 30-day free training to help DJs and producers plan their content for a month.

Starting with one post a week and gradually increasing can help in maintaining posting consistency.

Graham's channel provides help with social media for DJs and producers, encouraging viewers to subscribe.

A video on building 100 pieces of content in one day for DJs and producers is promised in the future content.

Transcripts

as music producers you love making music

and sitting in the studio for hours and

hours and hours as a DJ you love playing

gigs whether they're big gigs their bar

gigs their Festival gigs club shows or

even live streams or YouTube mix

serieses from home as producers and DJs

you know you need to grow on social

media you want followers you want likes

and comments and essentially you want

more people listening to your music and

yourselves and grow as fast as possible

everyone has these goals but only a

select few DJs or producers are able to

end up actually growing I'm working with

hundreds of DJs over the last few years

I see the same mistakes being made I'm

going to walk through these today so you

can make a plan to avoid them and hit

your goals and grow hey I'm Graham I run

the dance music Authority data

transmission where I've been growing our

channels and my own channels to get

hundreds of thousands of followers

across all the platforms we use I work

with hundreds of artists in my program

the artist blueprint to help them grow

their accounts as well I'm truly

obsessed with social media in dance

music and I've got seven things that the

top 5% do on their social media that you

need to do to grow this year number one

audience understand your posting for

your audience it's the viewer that

watches and consumes your content they

are the ones that decide whether it's

good or bad and if they like it or they

dislike it so imagine you're playing a

gig and the people that there are

dancing to the records you're playing

and are into them now imagine taking a

steal of that audience and looking at

the demographics of them are they 18 to

35 what are they wearing are the

audience your own age maybe they live on

a certain social media spending most of

your time on that platform will be more

beneficial to you knowing where that

audience is and where that audience

spends most of her attention is going to

help you grow on social media all of the

big artists will have a team working out

these things for them but if you think

about it similar things to you firstly

you want to find fans that are similar

music taste for you so when you have no

releases or content shout about music

you're into get people into the same Rec

that you're listening to and loving

number two consuming content now you

know where your audience is and who your

audience is it's about spending loads of

time consuming content what works what

people are reacting to and how long that

content is spending time studying other

artist content in your genre what's

working for them what's good and what's

not what size content doesn't need to go

on a short form platform and therefore

need to be filmed vertically or is your

audience on a platform that needs your

content to be filled horizontally that

needs to be longer actually download

other artist content especially if it's

on Tik Tok or Instagram res or YouTube

shorts you can actually download their

content using a free download if you

search on Google download whatever the

platform it is you'll find a way to

download their content download it drop

it into your own version of cap cuts

which is a free video editing app that

we use put that content into that app

and then just see where things happen

along the timeline and use it as a

reference piece of content like you

would do in music for my DJs that

haven't started production yet in music

production if you use a reference track

in your door essentially you take a

track that you really really like and

there's one that's in your genre and you

look at where things happen in that

track where the drums happen where the

drops happen where the vocal comes in if

there's little stabs if there's little

extra things you look at all these

points and use them as reference for

making your own music and then

essentially add your own sounds but you

can do this in content as well download

someone's content see what happens at 1

second 2 second 3 seconds 4 seconds 5

seconds and so forth ask yourself what

did I like what didn't I enjoy cuz if

there's things that you don't like

others might feel the same and you can

then leave those parts out your content

and then make the content even more

Punchy and therefore the watch time

higher number three not posting you

don't need to have all the latest

equipment you don't need to have the

lights the biggest cameras the best

audio interfaces you don't need to have

the best decks you can have controllers

you don't even need to tid your room

I've seen a piece of content recently

that contradicts all of this and the

rooms a mess they're on a basic

controller and it's a killer piece of

content and it's getting hundreds of

thousands of views just get started when

it comes to content start making

something get posting monitor the

results you might get some good results

you'll definitely get some bad results

it's about constantly seeing what the

audience likes what resonates with them

learning what they like and then what

gets reach and then making tweaks for

your next piece of content I bet there's

loads of you sat there with content on

your phones you thought about putting

out but haven't get that content out

you're probably too scared to post you

might get worried about what's get said

honestly forget all that you'll find

your audience and you'll find your

people that resonates with you and your

music people will always hate and people

will always moan people will always post

negatively just delete them block them

and move on and find your people number

four posting the wrong piece of content

on the wrong part of the platform when

you're learning about content you need

to learn about which part of the

platform the content needs to go on not

every post needs to be an Instagram real

some posts are better as carousels not

every YouTube channel needs to have

shorts make sure your content you're

making fits that space and fits the

platform make sure it looks good but

ultimately make sure it sounds good

number five consisten now you're

planning your content out and making

your content you can set a frequency so

you can keep your consistency if you

have an idea film four to five pieces

Allin one go and then put them out over

the next four weeks on the same day and

keep that consistency so you have

regular content don't just fire them off

over 5 days and then have nothing if you

need some ideas for Content then I've

created a 30-day free training to help

you plan your content out for 30 days as

DJs and producers and I've linked to

that in the description and in the first

comment this will help you build a whole

month the content for things like

releases and gigs and podcasts and radio

shows but if you start with one post a

week then go to two then go to three

this will keep your consistency going

get used to making content it will take

time it will also be a pain and you'll

end up redoing some of it trust me

number six inconsistency building out

slowly as I said will stop you from

posting infrequently it'll also stop you

thinking I need to post on social media

or I'd better post something on social

media now hasn't I or only posting when

you have releases your gigs you'll build

out a strategy that works when you have

no gigs and you have nothing to talk

about you'll still have content when you

have no releases but keeping that

consistency of content you'll learn what

works you'll get some outliers maybe

that'll grow beyond your current reach

and you'll build up those regular

numbers of consistency the numbers will

improve and increase and increase and

it'll get better and better and better

and if you need help with any social

media from Spotify to SoundCloud to

YouTube to Instagram as DJs and

producers that's what I do on this

channel so don't forget to subscribe to

the channel before you end this video

and become part of our Channel family

number seven posting and ghosting the

big one post posting and therefore

leaving the platform I ghosting not

replying to comments not trying to build

them into conversations and then take

them into further so it actually extends

to reach your posts not interacting with

other people on the platform and

therefore creating connections and

social connections with other people and

to grow on social media you need to be

involved in the conversations on social

media being social on the network and

using all the features including chat

and DMS so make sure you use the

platforms and don't just disappear which

platform is your main focus I'd love to

know in the comments drop me the words

Tik Tok Instagram sound Cloud YouTube or

tell me which ones your platforms your

favorites in the comments I'd love to

know okay now we know what to do is get

into the top 5% of content creators on

any social media platform do you want to

know how to build 100 pieces of content

in one day as DJs and producers well

I'll create a video that does exactly

that and teach you exactly how to do

that so go and check out that video next

before you click over there again don't

forget to subscribe to the channel don't

forget to like this video if you've

enjoyed it drop me a comment if you

really enjoyed it and I'll see you over

this video I've been growing farmer I'll

see you in the next one Cheerio I'll see

you over there bye-bye