Why 95% of DJs Never Grow On Social Media

Summary

In this insightful video, Graham from Dance Music Authority shares essential strategies for music producers and DJs to grow their social media presence. He emphasizes understanding your audience, consuming content to learn what resonates, starting without needing high-end equipment, avoiding posting the wrong content on the wrong platform, maintaining consistency in posting, building a content strategy, and engaging with the community. Graham's advice is aimed at helping artists avoid common mistakes and reach the top 5% of content creators on social media platforms.

Takeaways

• 🎧 Understand Your Audience: Focus on the viewers who watch and engage with your content, and consider their demographics and preferences.
• 🔍 Research Content: Spend time consuming content from your genre to understand what works and what doesn't, and learn from other artists' successes and failures.
• 📱 Utilize Content Analysis: Download and analyze successful content to understand its structure and pacing, using it as a reference for your own content creation.
• 🚀 Start Creating: Don't wait for perfect conditions; begin posting content and learn from the audience's response to refine your approach.
• 📍 Choose the Right Platform: Ensure your content fits the platform and format, whether it's Instagram reels, YouTube shorts, or other forms of social media.
• 🔄 Maintain Consistency: Plan and create content in batches to maintain a regular posting schedule, which helps in growing and retaining your audience.
• 📈 Build a Strategy: Develop a content strategy that works even when you have no new releases or gigs, to keep your audience engaged consistently.
• 🤝 Engage with Your Audience: Interact with your followers by replying to comments and building conversations, which extends the reach of your posts.
• 📊 Avoid Ghosting: Stay active on social media, participate in conversations, and use all platform features to create social connections and grow your network.
• 🛠️ Learn from Mistakes: Expect both positive and negative feedback, and use it to improve your content and find your niche audience.
• 🗓️ Plan Content in Advance: Consider using tools or training to plan your content for an entire month, covering various aspects like releases, gigs, and podcasts.

Q & A

What is the primary goal for music producers and DJs on social media?

The primary goal for music producers and DJs on social media is to grow their following, gain likes, comments, and ultimately have more people listen to their music, thus expanding their audience as quickly as possible.

Who is Graham and what does he specialize in?

Graham is the person running the Dance Music Authority Data Transmission. He specializes in growing social media channels for himself and others, working with hundreds of artists through his program, the Artist Blueprint, to help them grow their accounts.

What is the first step Graham suggests for growing on social media?

The first step Graham suggests is understanding your audience. This involves knowing who watches and consumes your content, their demographics, and where they spend most of their time on social media platforms.

Why is it important for DJs and producers to find fans with a similar music taste?

Finding fans with a similar music taste is important because when you have no releases or content to shout about, you can share music you're into, attracting people who have the same taste, which can help grow your audience.

What does Graham recommend doing to understand what type of content works on social media?

Graham recommends consuming content from other artists in your genre, studying what works and what doesn't, and even downloading and analyzing successful content to understand its structure and appeal.

What is the significance of not needing the latest equipment to start posting content?

The significance is that one should not let the lack of high-end equipment deter them from starting to create and post content. The focus should be on getting started, monitoring results, and learning from the audience's response.

Why is it crucial for DJs and producers to post content even if they are scared of the reactions?

Posting content is crucial because it's the only way to find your audience and resonate with people who appreciate your music. Fear of negative reactions should not prevent you from sharing your work; instead, focus on building a connection with your target audience.

What mistake does Graham mention that artists often make regarding the placement of their content on social media platforms?

Artists often make the mistake of posting the wrong type of content in the wrong part of the platform. For example, not every post should be an Instagram reel, and some content may be better suited as carousels or YouTube shorts.

What is the importance of consistency in posting content according to Graham?

Consistency in posting content is important because it helps maintain a regular presence and keeps the audience engaged. It also allows for learning what works and what doesn't, and helps in building a strategy that works even when there are no releases or gigs.

What does Graham suggest to avoid 'ghosting' on social media?

To avoid 'ghosting,' Graham suggests actively participating in conversations on social media, replying to comments, and building connections with other people on the platform. This includes using all features like chat and DMs to extend the reach of your posts.

What resource does Graham offer to help DJs and producers plan their content for 30 days?

Graham offers a 30-day free training to help DJs and producers plan their content for an entire month. This resource is linked in the description and the first comment of the video.