How to Make DJ Content for Instagram & Tiktok | Instagram Reels Guide

Summary

In this insightful video, DJ Peewee shares his content creation strategy for Instagram and TikTok, detailing how he curates music, engages with labels, and edits videos for optimal viewer engagement. With a focus on consistency and authenticity, Peewee discusses his process of recording mini-mixes, leveraging nostalgia with house classics, and the unexpected benefits of networking through social media. The video offers a deep dive into content planning and the mindset shifts that have contributed to his success, providing valuable insights for DJs looking to boost their online presence.

Takeaways

• 🎧 Peewee, a course member, shares his successful content strategy for Instagram Reels and TikTok as a DJ.
• 🔍 He breaks down his process of selecting music, focusing on both his preferred minimal and deep tech styles and more mainstream house classics.
• 📝 Peewee meticulously plans content by creating top five lists for various music labels and tracks, which helps in connecting with them.
• 🎶 He records mini mixes for his videos, which are quick and engaging, adapting the long mixes typical of DJ sets for social media's short format.
• ⏰ Peewee dedicates significant time to content creation, recording 90 days' worth of content in advance to maintain consistency.
• 🎨 He uses the app InShot for video editing, creating a consistent look with his choice of fonts and graphics.
• 📈 The strategy has led to increased views, follower growth, and networking opportunities, including potential collaborations with labels and artists.
• 📊 Peewee tracks his content performance, understanding that different types of content cater to various audiences and have different engagement levels.
• 👕 To keep the content fresh, he changes outfits for each video recording session, maintaining a professional appearance.
• 🤝 The content creation approach has opened doors for DJ bookings and has allowed Peewee to get noticed by labels and artists who reach out for collaborations.
• 🔄 Despite the success, Peewee is cautious about recycling content, considering the potential for audience fatigue and the importance of providing value with each post.

Q & A

What is the main topic of the video?

The main topic of the video is discussing content creation strategies for DJs on Instagram and TikTok, specifically focusing on Peewee's approach to growing his presence on these platforms.

Why is Peewee creating content for both Instagram and TikTok?

Peewee is creating content for both Instagram and TikTok to reach a wider audience and to cross-post his content effectively across these platforms, including YouTube and YouTube Shorts.

How does Peewee's content strategy help him connect with music labels?

Peewee's content strategy involves highlighting music from various labels he admires, which not only promotes the music and labels but also helps him establish a connection with them, potentially leading to collaborations and increased visibility.

What is Peewee's approach to creating content that appeals to a mainstream audience?

Peewee creates content that features house Classics and mainstream music, which he posts on weekends, to attract a broader audience and gain more followers.

How does Peewee ensure his content remains consistent with his personal style?

Peewee ensures consistency with his personal style by producing content five times a week that features the music and labels he is genuinely interested in, even if it doesn't get the same numbers as his mainstream content.

What challenges did Peewee face when creating content for house Classics?

Peewee faced challenges with house Classics due to varying tempos and the need to mix tracks quickly within a short video format, which can be stressful and time-consuming.

How does Peewee select the music for his house Classics series?

Peewee selects music for his house Classics series by looking at tracks that have performed well on his TikTok, reading comments to gauge audience interest, and choosing tracks that evoke nostalgia.

What is Peewee's process for recording and editing his content?

Peewee records his content using a method that involves quick mixing of tracks to fit the short video format, then exports the mix and edits it using the InShot app, adding graphics and other elements before saving and scheduling it for posting.

How does Peewee manage to create content for 90 days in advance?

Peewee spends a couple of weeks recording videos and content for 90 days, ensuring he has a backlog of material ready to post daily, which also helps him maintain consistency and plan his content effectively.

What has been the impact of Peewee's content strategy on his DJ career?

Peewee's content strategy has led to increased visibility, connections with labels and artists, potential collaborations, and even bookings for DJ gigs based on his online performance.

How does Peewee engage with his audience on social media?

Peewee engages with his audience by being active on Instagram, browsing stories, liking, commenting, and replying to comments on his posts to build a connection with his followers and turn viewers into fans.

What is Peewee's view on recycling content?

Peewee is open to the idea of recycling content but is cautious about not wanting to oversaturate his feed with重复 material. He considers the potential for reaching new audiences who may not have seen the content before.

How does Peewee handle the emotional ups and downs of content performance?

Peewee acknowledges the emotional impact of content performance, but he focuses on the bigger picture, including networking opportunities and long-term goals, rather than just the immediate numbers.

What is Peewee's approach to posting content at different times?

Peewee tries to post at the same time every day, typically between 5 and 6 PM, to establish a routine and increase the chances of his content being seen by his audience.

How does Peewee incorporate his own music into his content strategy?

Peewee includes his own tracks in his top five lists and promotes them through his content, which also helps in building anticipation for his upcoming releases.

What are Peewee's thoughts on the potential downsides of quick mixing in live DJ sets?

While Peewee uses quick mixing in his social media content, he recognizes that for live DJ sets, the approach may vary depending on the vibe and the type of music being played, and it may not always be suitable to maintain the rapid pace seen in his videos.

Outlines

00:00

🎧 DJ Content Creation Strategy with Peewee

This video discusses strategies for DJs to create content for Instagram and TikTok. The host chats with Peewee, a course member, about his content strategy, recording processes, and the impact of his videos, which have garnered significant views. The video provides insights into overcoming content creation challenges and achieving consistency. Peewee also shares the benefits of his content strategy, including mindset shifts and successful outcomes. Viewers are encouraged to watch the video to gain practical tips for their own content creation.

05:01

📱 Cross-Posting Content on Social Media Platforms

The conversation delves into cross-posting content on Instagram, TikTok, and YouTube Shorts. Peewee explains how he creates a flow in his videos and the importance of leveraging his music catalog to bridge connections with labels. He discusses the series format for his content and how he curates and posts content weekly. The goal is to engage a broader audience and connect with industry professionals, resulting in new fans and collaboration opportunities.

10:01

🎶 Choosing and Remixing House Classics

Peewee details his process for selecting house classics and remixing them for content. He uses feedback from his TikTok audience to curate tracks that evoke nostalgia. Peewee highlights the importance of modernizing old tracks to fit current dancefloor standards. He also shares the time commitment required for content creation and the benefits of using specific apps like InShot for video editing.

15:01

📅 Content Creation and Planning

Peewee outlines his content creation and planning process, including tracking and organizing ideas. He spends significant time recording and editing videos in batches, ensuring he has a steady stream of content for 90 days. Peewee emphasizes the efficiency of his workflow and the importance of consistent posting. He uses a template in InShot for video editing, despite some manual entry challenges.

20:11

🎵 Overcoming Challenges in Content Creation

Peewee shares the challenges of creating content, especially with older tracks that have varying tempos. He describes his method of quick mixing and adapting to social media's short attention spans. Peewee reflects on the initial stress and time commitment but highlights the improvement in his efficiency over time. He stresses the importance of persistence and the positive outcomes from engaging with his audience and industry contacts.

25:12

📈 Managing Content Performance and Engagement

The discussion covers managing content performance and engagement on social media. Peewee talks about the fluctuations in viewership and the importance of networking over numbers. He plans to revisit and re-post successful content, balancing fresh and recycled material. Peewee engages with his audience through comments and messages, building a dedicated fanbase and fostering industry relationships.

Keywords

💡Content Strategy

Content strategy refers to the planning and management of the creation, publication, and governance of content within a digital platform. In the context of the video, the speaker discusses how Peewee, a course member, has developed his content strategy for Instagram and TikTok as a DJ. This involves breaking down his approach to content creation, recording, and the setup of his videos, which have garnered him significant views across platforms.

💡Instagram Reels

Instagram Reels are a feature within the Instagram app that allows users to create and share short, 15 to 30-second multi-clip videos set to music. In the video script, the discussion revolves around Peewee's strategy for creating Instagram Reels as a DJ, highlighting the importance of these short videos in increasing his visibility and engagement on the platform.

💡TikTok

TikTok is a social media platform known for its short-form videos. The script mentions TikTok as one of the platforms where Peewee shares his DJ content, indicating the cross-platform strategy he employs to maximize his content's reach and impact.

💡Cross-Posting

Cross-posting is the act of sharing content simultaneously on multiple platforms. Peewee is noted to cross-post his content on Instagram, TikTok, and YouTube, which is a strategy to expand his audience and ensure that his content reaches a wider range of viewers.

💡YouTube Shorts

YouTube Shorts is a feature on YouTube that allows creators to make short, vertical videos up to 60 seconds long. The script mentions that Peewee also utilizes YouTube Shorts to share his content, showcasing his adaptability to various content formats and platforms.

💡DJ

DJ, or Disc Jockey, is a person who plays recorded music for an audience. The video script is centered around Peewee's journey as a DJ, discussing how he uses social media platforms to share his DJ mixes and grow his audience.

💡House Classics

House Classics refer to a genre of dance music characterized by electronic beats, synthesized basslines, and soulful vocals. In the script, Peewee talks about creating content around house classics, using nostalgia to engage a broader audience and increase the reach of his content.

💡Nostalgia

Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The script discusses how Peewee leverages nostalgia in his content by remixing house classics, which resonates with viewers who have fond memories associated with those tracks.

💡Label Owners

Label owners are individuals or entities that own record labels, which are companies that publish and market sound recordings and music videos. In the video, Peewee mentions getting in contact with label owners as a result of his content strategy, indicating the networking opportunities his social media presence has provided.

💡Content Consistency

Content consistency refers to the regular and predictable creation and sharing of content. The video script emphasizes the importance of being consistent with content posting to maintain audience engagement and grow a following. Peewee's strategy includes posting content five times a week, showcasing the discipline required for consistent content creation.

💡Social Media Algorithm

A social media algorithm is a set of rules that determine the order of posts in a user's feed. The script touches on how social media algorithms can affect the reach of Peewee's content, with the understanding that when the algorithm opens up to a larger audience, the numbers of views and engagements will follow.

💡Engagement

Engagement, in the context of social media, refers to the interactions between content and users, such as likes, comments, shares, and views. The script discusses the importance of engagement in growing Peewee's social media presence, with strategies like replying to comments and actively participating in the community to increase the reach of his content.

💡Content Creation Process

Content creation process involves the steps taken to produce and publish digital content. The script provides insights into Peewee's content creation process, from selecting music tracks to recording mini mixes and editing the videos, which helps in understanding the workflow behind his successful content strategy.

💡Hot Cues

Hot cues are pre-set markers in a DJ software or hardware that allow for quick and precise navigation to specific points in a track. The script mentions the use of hot cues in Peewee's content creation, which is a technique to ensure smooth transitions and maintain the pace of his mixes within the short video format.

💡Networking

Networking refers to the cultivation of professional relationships. In the video, networking is highlighted as a significant outcome of Peewee's content strategy, where he has been able to connect with labels, producers, and artists, opening up opportunities for collaboration and exposure.

Highlights

DJ Peewee discusses his content creation strategy for Instagram Reels and TikTok as a DJ.

Peewee breaks down his process for developing a content strategy and recording setup.

The importance of being consistent with content posting and the benefits of a well-thought-out strategy.

How Peewee leverages his content to connect with record labels and gain new fans.

The role of nostalgia in content creation and its impact on audience engagement.

Peewee's approach to curating and remixing house classics for a modern audience.

The mindset shifts Peewee experienced from being more consistent with his content.

How Peewee structures his videos track by track to maximize viewer interest.

The challenges of mixing diverse tempos in house classics for social media content.

Peewee's method for creating mini mixes to fit the short format of social media videos.

The use of Instagram and TikTok analytics to inform content creation decisions.

Peewee's experience with cross-posting content on multiple platforms.

How Peewee manages his time for content creation and the process of recording 90 days' worth of content.

The impact of Peewee's content on his DJ bookings and networking within the industry.

Strategies for dealing with content creation stress and maintaining quality.

Peewee's thoughts on repurposing successful content and the potential risks and benefits.

The importance of engaging with the audience and the role it plays in growing a fanbase.

Peewee's insights on the longevity of content and the potential for re-engagement over time.

How Peewee incorporates his own music and upcoming releases into his content strategy.

Transcripts

do you want to learn how to make content

as a DJ for your Instagram or your Tik

Tok in this video I chat with my course

member Peewee and chat about how he come

up with his strategy for his Instagram

reals and his Tik Tok as a DJ we chat in

depth about how he breaks down his

content strategy how he's made his

content strategy how he records his

content and literally go track by track

on how he sets up his videos that have

got him hundreds of thousands of views

across Instagram and Tik Tok he also

explains the amazing spin-offs that he's

had and some incredible mindset shifts

that he's gone through from creating his

content strategy and being more

consistent with his content and some

stuff that's happened to him along the

way and he explains it in depth in this

video any DJ that's struggling to make

content struggling with their Instagram

reals struggling with Tik Tok doesn't

know what to post doesn't know how to

make content you should definitely watch

this video because he's going to give

you all the information you need to

start making content as mentioned p is

one of my course members on the artist

blueprint and if you want to chat to me

more about the artist blueprint and find

out the strategies that peewee's learned

even more and even more across other

platforms as well as Instagram then we

can jump on a call and chat to you more

about it I can explain more about the

course to you and to do that jump on a

call the link is in the description and

pinned in the first comment right let's

jump into this video and let me know in

the comments what you're taking away

from this video I'd love to know your

biggest takeaways from this video cuz

it's going to go in depth let's get in

there let's go okay let's check content

one of the things that I'm like I said

I've said a couple times I'm really

loving the content I I see it on

Instagram but you I I feel that you're

doing on Tik Tok as well is that right

yeah yeah I'm doing on Tik Tok as well

yeah yeah cross posting on both of them

and YouTube and YouTube shorts oh cool

how right we'll talk about shorts in a

bit definitely I want to understand how

that's doing but talk let's should we

just I just going to jump in I think I

can do a screen

share yeah of course this is sort of

where we're at look so there's our

spinner Ro yes de there and this is the

kind of feel for you've got a definite

flow going holy crap we've done loads of

these now holy moly and you can see this

the stop but now they're now they're so

talk us through talk us through the

ideas talk about through the series talk

us through like what you're doing I was

going to jump back to the screen yeah of

course so obviously I was just before

Christmas I was just trying to get my

head together come up with some

different content ideas and then I just

kind of realized that obviously I've got

this massive catalog of music that I've

kind of built up over the last few years

uh especially like the minimal the Deep

TCH stuff and just it's all music that

I'm really into and and I just figured

well why not shine a light not only

unlike the music that I enjoy but also

the labels as well that are putting out

this music um as a way of kind of

helping me Bridge a connection with them

as well I thought could be really useful

so I was kind of just going through my

beat P looking at all the labels that

I'd kind of like obviously I enjoy cuz I

bought stuff from in the in the past and

then from there kind of detailed a long

list of that and then after I think I

had about 60 70 labels there uh then I'm

researched all those tracks like give

myself a little top five for all of

those and then on the side note of that

then I was thinking okay so what's going

to kind of reach a more not Global

audience is probably the wrong but more

mainstream audience kind of things and I

was looking at like more like the house

Classics Vibes I was doing like house

music ogs dance anms that kind of

content where I generally only post that

on the weekend maybe like a Friday or a

Saturday with that one and I'm going to

get a much broader reach uh so that's

always good for getting the numbers out

there and extra followers but then the

music that I'm more into and more my

style and more like label based I put

that out about five times a week what

that's been really good at for me like I

said he's just making contact with these

labels that I'm you know the labels that

I want to release on so they might not

necessarily do the same kind of numbers

as the house Classics top five will get

me but it will get me in contact with

the producers that are releasing on

those labels vocalists that have been on

the labels like the actual label owners

the label itself and then they'll have

obviously cross post my content onto

their socials which is increasing my

reach and I'm getting new fan yeah Mega

exactly I'm getting new fans from that

like I've had a few labels that have

want to do some like collaborations in

the future I've had artists in the last

week that have messaged me as well want

me to do a top five just for them so it

obviously is getting out there the

content that I'm doing so that's that's

been massive for me cuz before then

obviously I'm on the same train as

everyone else sending out demo emails

and not really you know getting a

response from them whereas now I've got

that extra in already so that when I do

approach them they're going to know who

I am because they've seen my content in

the last couple of months and they're

going to you know be more likely to open

my email and and listen to my track or

you know they're following me on

Instagram now so I can just send them a

DM link so it's honestly it's been

amazing for that like that's amazing

that's amazing I didn't I didn't realize

it went to this depth this is mental so

I I'm loving that you you've got two

essentially two strategies one that's a

weak one which is for the music you're

you're you're in the one you're trying

to get signed to but then there's this

also this weekend strategy of of it is

it's more mainstream so then that's

going to build you more numbers overall

isn't it which is which is yeah exactly

so that's the stuff where I'm gaining

kind of like more followers on for sure

compared to the other stuff but then I'm

still staying true to myself it's still

still music I love do you know what I

mean like those house classic like just

kind of like veing onto a little spinner

uni if you don't mind me just going on

to that from that house Classics

obviously from there I've realized okay

what people are really into regarding

the house Classics and now that's G on

to another piece of content that started

creating using the spinner Ro which is

full of house Classics and then um I

just give that a spin and then from

there I've got an edit that I can make

of a of a house classic and then there

more content to put out there I've got

inspiration in edits that I can start

working on and yeah it's just it's a

win-win basically for me like it's it's

going really well how are you choosing

the the should firstly should we look at

this content cuz I can't actually play

it let me just I've got it up so let me

just let's just play it this is it here

isn't it yeah that's my house classic

yeah you can remix so let's play it so

get see

idea Bo

[Music]

remixing house

Classics nice okay so I for a couple of

questions how did you make the list did

you did you poll it did you did you ask

the audience to give you ideas how did

that happen mainly from came from my Tik

Tok to be honest because I I tend to get

a lot more engagement through my Tik Tok

especially on the house Classics kind of

stuff just looking at like which one of

those that I've posted has done like

performed well which tracks they are and

then obviously in those comments like

what tracks people have been choosing as

you know oh I love that track that takes

me back you know such memories any

comment that's kind of like that I'm

like that's going on the list because we

know straight away it's hitting the

Nostalgia Vibes and I think a massive

part of success like especially on Tik

Tok is is playing into that Nostalgia

stuff and taking back people back to

those memories from you know 20 years

ago 30 years ago when they're going out

raving and it yeah it's a nice little

throwback for them and then it's just

obviously now just putting a a modern

Twist on that in a more minimal kind of

deep text that I know that's going to

work on a dance floor these days whereas

if you play one of those old tracks in a

dance floor these days it's not really

you know the bass isn't there the Kick's

not the same you know they're kind of

not mastered to the same level as they

are now so yeah yeah they always sound a

bit different don't they but yeah so

putting a modern spin on those old

classics basically that's very cool I

saw a question in the chat how much time

a week are you dedicating to content

creation would you say this is the one

other thing I want to talk about is like

so you built this these two essentially

series and now this second series how

did they kind ofate creation part of it

go like obviously you spent you said you

said you spent and wrote down 60 labels

which is Absol I love that talk me

through the kind of creation process

yeah I'm I'm literally just going to get

up my uh my content tracking now so I

can have a look so yeah I think I'd put

down oh no to be fair I've got 90 so

I've got so so it was three months it's

not just label some of that is house

Classics as well that I've put in there

so I planned for 90 days and then I just

spent the next two weeks just recording

videos and recording content so and and

I had most of the tracks already any of

the tracks I didn't have I just

obviously downloaded then and then from

there started to put in the mini mixes

and I think once I was in the the

swinger things I had everything set up

obviously then I could just start boxing

them out in like say half an hour

periods i' do the recording of the mix

uh get that exported put it into inshot

straight away which is the app that I

use for the editing of the video and

then from there I just yeah do all the

graphics on top of it save it put it in

a folder and then I was just blasting

through them as as much as possible

there are ones like such as like I do a

new music Friday one every Friday and

obviously I do that on the day takes me

about an hour or something like that to

like get the music and get it recorded

and edited uh but yeah I just boxed it

off basically in like two or 3 weeks I

just had that all done and then I know

that I've got 90 days of content there

already that I just need to post every

day and then obviously coming towards

the end of that 90 days I'll start

looking again and get and getting it all

freshed up again for the next 30 to 60

videos you so you're using inshot which

is I love that as well um have you got

kind of a template in or are you kind of

I still haven't figured that out in

inshot yet I I I wish there was some

kind of but whenever I've used it in

inshot I think one of my bug Bears about

it is when you change the video it seems

to lose the text that's attached to that

video it seems like the text just I'm

not sure so I do manually enter it for

every single video but obviously I have

a goto font and a font size and you know

particular Graphics go to every time it

is a bit of a painstaking process but I

think I've got it down now to it's about

half an hour 45 minutes for me to record

the video export it get it into inot and

then do the edit inside of things at

first I thought you were kind of you had

just made a video of you playing some

some records and you kind of overlaid

the music but then after watching him a

few times I was like [ __ ] no he's

actually DJing and literally making mini

mixes on so like a few things questions

on there is firstly how long how many

times have you had to do things over and

over again because you've gone [ __ ] I've

made a mistake or and you wanted to get

it down to certain certain length in

time yeah the F it was definitely very

stressful at first like 100% like it's

so much easier with the modern tracks

and how they're made today obviously

they're made for DJ aren there a lot of

these tracks and the made for the clubs

already so the newer stuff is easy but

when you get to doing like a house

Classics video or something like that

where the tempos are all over the place

and it's it's not exactly you know 128

BPM it's 12843 or something stupid like

that and you're trying to get all these

things into it can be an absolute

nightmare like like not denying it but

just yeah they're they're definitely the

stressful ones but I'd figured out kind

of within the first few days of

recording the content that say I could

have like my my intro song was going to

be I don't know say like four bar long

and that I was going to need to bring

the next track in two bars into that and

then every song would play I think it's

two bars maybe four on its own I think

know four bars on its own and then you

would bring another track in they'd have

four bars together that would come out

and then you get another four bars of

the next one and that normally makes it

exactly around about 59 seconds 59 to a

minute and I figured that so I figured

that'd be optimal for like you well for

uh insta and to make it under a minute

rather than I know you can go a little

bit longer now but I figured obviously

people can get bored I wanted it to be

like quick mixing so that people were

kind of weren't getting bored of the

same track and it was you know they were

kind of seeing the waiting for the new

ones to come in but not having to wait

too long and yeah I just once I got it

down like the first few videos I'd found

that method now it's just kind of like

second nature to me I I was always kind

of one of these people where i' approach

it a little bit from the negative side

of things where I be like oh how you

going to how can you mix minimal deep

Tex style within a minute that's not

what the tracks about they need to be

played five you know five minutes

together and it's all about blending the

mixes in these long mixes and yeah it is

like that when you're in a club but

obviously the way that we we you know

with the kind of social media world

world that we live in now that doesn't

work you haven't got 5 minutes to blend

a track you have to do it nice Snappy

quick me to keep the uh the attention of

the viewer uh so yeah that was a that

was a route that I went down I love that

so it's so it's so really that so it's

four four bars on their own and then two

two in the mix and then four and then

four again that's a that's a great like

that yeah yeah I'd have to if I was

playing the music I'd know yeah my head

I could it's something like that it's

something like that maybe it's like four

bars and four bar bars together then

Four Bars by themselves then four

together something like that and it's

always five tracks and then the next

next question is how many times did you

record yourself mouthing the bars and

then realize [ __ ] I don't want to be

mouthing the bars when I'm count when

I'm counting cuz I I know if I was doing

it I'd be there just the first few first

few videos I'd be like counting but my

mouth would be moving counting along and

I'll be like I don't want this in the sh

I want I want to be having a look good

time yeah defin definitely at the start

that was happening all the time

happening all the time yeah let a lot of

foul language was being said

especially on some of those some of

those yeah that's why I grew a beard as

someone said it was all the

stps yeah it was uh yeah the house

Classics ones yeah that that old style

house music like mixing that was just an

absolute nightmare those ones you know

they were making me like two hours to

record one video for one of those I

thought oh this can't work like that but

then once I got in the method of things

and I I kind of did it so the ones that

I knew were going to be difficult I'd

like shoot them all together in one day

cuz I know that' be a stressful day and

then I could just box off the other ones

uh but yeah just getting in this things

I think with it really and yeah it you

think you got you think you got faster

over time yeah for sure compared to when

I first started it it was taking me like

I don't know half a day or something to

get a couple out there whereas now like

it takes me like half an hour 45 minutes

or something did you ever think in the

start that you'd go this is taking too

long I'm not going to do this I'm not

going to make this did you think at that

time I was too L I was too focused and

this is what I've got to do and just

sticking with it and I wasn't going to

be defeated at that moment in time at

the start of the year I just had that

mindset of no things have got to change

I'm going to make it work no matter what

happen happens and yeah don't get me

wrong within the first week when you see

that you know the numbers aren't coming

together or something it was it was a

little bit uh pulling at the

heartstrings if you like but then I just

carried on plowed on and then I think it

was about maybe a week into it or

something like that I got my first real

traction uh on Instagram and then on Tik

Tok and I was like no I've got something

here definitely and then obviously the

content I just went Ham on it then

basically that's interesting cuz the

numbers I'm just looking the numbers do

kind of go up and down how did you go

through and kind of weird emotions of

like should I stop should I you just got

to let let be what's let be and not get

too concerned with the numbers I know

that the house classic ones are always

going to do better than the other ones

just because of that Nostalgia kind of

feeling and the audience is a wider

audience but for example the one with

the spinner the that one I thought was I

thought it was going to perform so much

better than it actually did and then the

numbers come in and like on Tik Tok I

was a little bit downhearted but I was

like you know you just got to take the

wins with the losses right and just

carry on like you can't get it let it

get defeated sometimes they just don't

want to you know the reach doesn't come

I I know that when the reach opens up

when you know when it passes that

certain level whatever that level is for

Tik Tok or Instagram to open that up to

another audience to a bigger audience

when they do that I know the numbers

will follow sometimes for whatever

reason maybe that label that I'm doing

you know that I'm really into maybe it's

a little bit too underground and you

know it's not it's reaching the kind of

main audience but then like I said those

ones that might not necessarily perform

well they're performing well for me

because I'm getting in contact with

these labels and you know I'm I'm

getting a route in there and I'm getting

some dialogue open so yeah that's that's

massive for me so it's not just all

about the numbers it's about the

networking side of things as well that

it's allowing me to bring and you know

it's brought me bookings and things like

that that so it's oh that's amazing I

don't see it as a loss to me like even

even if it did really poorly then it's

just move on to the next one and you

never know with these things you could

post that exact same reel the next day

or a week later and it booms like

sometimes it just doesn't catch on for

whatever reason that day and that's kind

of out of my control will you rerun some

of these now like you're saying you're

getting to the end of 90 days Will you

rerun some of the ones and see if they

if they reperform differently now you've

got a bigger audience I I'm debating it

at the moment it's kind of up up for I

don't want to just be one of these

people who just recycles content all the

time but then I know it will work and I

know it will hit the numbers so I don't

know I'm a little bit worried about

people that have just started following

me and then they're going to you know

they're going to you know complaining

about you know all we've seen this

before or you know I I don't know will

they though will they do that though

probably not and it'll probably reach a

new audience I think it's just myself

mind you know it's just all in the mind

basically there U yeah it would be a

shame to you know just let those be a

one and done because I think it's it's

clearly it's good piece of the content

that people have engaged with so you

know why not post it again and like you

said it might meet a whole different

audience that time that it wasn't the

first time I think especially on Tik Tok

as well like their algorithm will just

shoot you everywhere um yeah I just

think like you will have gained

followers that were won't have seen

those and even if they've gone back and

binged they still might not because

there is a loads of them now and it's

yeah I was worried at first of like kind

of oversaturating a little bit CU I was

Finding like say on Tik Tok or something

like say one or two say for the weekend

I'd be doing really well I don't know

whether that's actually hurting my other

ones that I'm putting out on a regular

basis but you put on um I think it was

your Instagram about kind of like

content boredom or something like that

of like if people are seeing the same

things every time they're going to get

bored of it so obviously that was in the

back of my mind as well which is why I

started this second series as well which

I want to go ham on as well just to give

a little bit of variety obviously I've

got a release coming up as well that's

going to be more content as well but I

do try to change it up in my videos I

would like to at some point when I when

I get out to beefer in the summer I

would like to do a different backdrop to

just being in my studio to add that

variation and stuff let's just I want

just let's just play some just so that

people can see what we're talking about

now we've kind of spoke about for a

little bit because they are great and

let me just go back to the so this is so

this is this is the start and then like

we said you went you're defected

Classics in strictly room CICS that

absolutely smashed it out the park it's

weird because like I had like uh on on

my Tik Tok for example like the house

Classics like I've done like OG house

Classics that has just like outperformed

the rest by Miles like I think that's

like 47k or something like that on The

View rate for that so the house Classics

are really well on there whereas for

this it's been more like I think that

defected one was one of the best ones

strictly Rhythm yes were right together

as well posted as you can see so I think

they best performing ones actually are

you posting the same time every day or

you mixing it up same time every day

yeah normally between 5 and 6 o' I try

and just just so I'm in a bit of a

routine with it basically and then are

you spending time engaging like what are

you getting engagements from it are

people sharing like what's what's

your I generally log on about half an

hour before just start like looking at

people's stories like labels that I'm

following already just see what's just

you know browsing Instagram liking

commenting getting involved uh just so

it knows that I'm being active on there

and then I do my best to like reply to

every comment that I can obviously I'm

not big time yet so it's more easy to do

that even in to like at the Times

Obviously when it does blow up it can be

hard to keep track of but I just think

obviously by engaging with everyone

that's replying on there it's just going

to help not only push my my videos to

more people but obviously help turn

those people into fans of my music and

come back and check out my other videos

in future as well that's really cool i'

I'm I'm like I'm can't believe that

people are like messaging now to have

their own like artist ones that's crazy

as well yeah exactly exactly that's mad

and like some like some of the labels I

just wouldn't even think i''d be

interested in you know reposting it and

stuff like that getting out there I'm

just like wow it's blow my mind a little

bit with some of them are you using the

top five ones to your your music Friday

way is that growing your playlist at the

same time it does I do add to my Spotify

playlist I generally update that at the

end of the month though but I could do

that week weekly on Spotify now I've

just got I've got like a minimal house

kind of playlist and then I've got like

a house classic one as well but to be

fair new music Friday is not a bad way

to go with that as well to be fair I

think I can get one up there but they

always seem to do well my new music

Friday that's cool yeah they do like I'm

just looking at the numbers like it's

really cool and then obviously you're

like when you're doing these I noticed

that you where obviously cuz we've had

the releases with you I noticed that

you've included so where it's been like

your where did I see one where you did

like your top five something and it it

was like I did like top five3 obviously

your label uh so I put my own tracks

there U obviously we got I've got a

releasee out soon with you guys and I'll

obviously do another one then closer to

the time as well let's play that one

I'll just play on now let's see let's

have a look at them

[Music]

love that

yeah I signed up a stream as well most

sign I never said this

there we go that wow let that little

thing that's so good yeah like you must

have it lined like everything's lined up

like Q point do you have to set all that

up before you go or yeah yeah it's all

it's all about using the hot qes like

that's just massively helpful for me

obviously going through the tracks first

seeing where the interesting bits are in

the track the the bits that are going to

grab the readers attention making sure

there's not two vocals playing at the

same Tong at the same time things like

that but yeah hey Dan said if you

recorded several in a day did you have

several costume changes and the answer

is yes so I had a rail I had a rail in

my studio with just many different

shirts and stuff so so yeah it would

just be changing for every single one

basically and just uh yeah getting it

done got to do what you got to do plude

do when you get booked DJ bookings based

on your performance on Tik Tok does the

people that booked you think you would

be a Tik Tok DJ Mix at the event like

quick like that quick mixing it's not

really come up to be honest at the

moment though but I mean if if they

asked me that then I would uh that's

something I could obviously talk to them

about time but sometimes I do use Quick

mixing with in my set not as quick as

that obviously but it really depends on

the kind of tracks I'm playing in the

vibe of the club at the time sometimes

it's better to play obviously tracks out

longer and let the tracks play out in a

club but it depends in like things like

house Classics and stuff like that I

quite like quick mixing those uh so the

b a bit quick mixing in there but

obviously not as much as you would see

in these kind of Instagram videos it

would be impossible to maintain that for

an hour I think that be be going through

there but yeah something just five

tracks a minute this is very cool very

very cool I love that it's I love it's

doing so like it's doing so well like

the like the numbers are really like you

say they're really mental that they're

some are up and some are down but then

but you say it's all the other stuff

you're getting off that people don't see

and this one of the things I say all the

time to like when me and L are doing

stuff or or YouTube stuff it's like you

may only get 200 views but who who are

those viewers and what are they you know

who who's actually seeing it you know

you never know what that is yeah exactly

and I don't think like um I don't think

I realized is how much those kind of

labels would appreciate me sharing their

content maybe you're a little bit oh you

know will they want me to be tagging

them in that but really those labels

they want as much exposure as they can

get like they might seem big time to you

but really on the grand scheme of things

everyone's looking for content to put

out there so they're more than

appreciative that someone spending the

time to do a video about their label

like so you know why wouldn't they you

know be engaging with you and reposting

that that's the kind of stuff they're

looking for yeah cuz cuz like you say

everyone struggles for it and if you're

if you're the one that's making it for

them then it's just it's just broken

down that door quickly you know exactly

exactly how often are you now going to

fit in the spinner cuz I guess in the

spinon ones it's about you're making the

track which obviously takes maybe longer

than the mixing part the the the mix

part of it yeah ideally I'd like to get

them to one a week uh on the for me i'

like I could time wise I could

definitely fit that in to get one a week

out there I think it'd be a nice little

piece of content ideally if I could have

obviously I've got those I've got new

music Friday I put every Fridays which

is mixing I do like the more classic of

Satur day and then do and then if I can

put incorporate that once a week and

then some label stuff and then obviously

if I've got any releases out things like

that upcoming gigs I can introduce that

as well but for me I think one post if I

can stick to one post today maybe start

getting that up to two that' be perfect

but I don't want to kind of over stretch

and then start putting out garbage

content do you know what I mean I want

to remain consistent in what I put out

there not just put out there for the

sake of it so yeah and then you

mentioned you're putting them on YouTube

shorts this was this from the start have

you gone did you go through platforms

from the start or or is this a new thing

happen from the start yeah I went from

the start just so my Tik Tok I only I

think I only had about 50 followers on

there or something like that it was

quite low I hadn't really put any time

and effort into it I think that's grown

about 1,500 17 in like month and a half

two months so that's been really good my

YouTube on the other hand not so good I

still put it out there put it out there

I think you've got to get it out there

anyway uh I don't know whether it's

something to do with the licensing

especially on like the classics ones I

get a lot copyright strikes things like

that I don't know whether that's

affecting it so I get I've got the you

know a few subscribers not very many but

I think I'm just seeing that as more of

a long-term thing I know obviously

YouTube shorts is is where you know

they're putting a lot of um focus on

their short F content cool well let's

let's that's epic dude I'm I'm really

happy for you the content is sick and I

love watching them I'm so happy that

they're doing loads of stuff that I we

didn't even realize they're doing which

is which is absolutely amazing I love

you're getting gigs from it I love that

you're you're connecting with labels

which is amazing yeah great and it's

like even sometimes even if the views

don't convert to to likes and stuff

obviously there's still people reaching

out to me then they just they've just

viewed it but for whatever reason

they've not press like but they're still

you know reaching out and stuff like

that so yeah massive like it's been

perfect what was your biggest takeaway

from this video it was jammed packed

with information and I hope you found it

useful I'd love to know what you got

from this video what you going to be

using in your own strategies and what's

going to really help you with your

content and making reals for DJs and

producers let me know in the comments

I'd love to know also have you taking on

my Instagram free trainings help you

plan out your next 30 days of content if

you haven't again I've linked that in

the description it's free and it's going

to help you plan out your strategy even

further from this video now that you've

got a plan from watching this video and

looking at Peewee strategy if you want

to take your reals and your Tik toks

further and go viral then you need to

watch this video next I ched about s

Porter's strategy and how he turns his

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Instagram go and jump into that one next

and I'll see you over there I've been gr

farmer I'll see you in the next video

Cheerio bye-bye