How to Make DJ Content for Instagram & Tiktok | Instagram Reels Guide

Summary

In this insightful video, DJ Peewee shares his content creation strategy for Instagram and TikTok, detailing how he curates music, engages with labels, and edits videos for optimal viewer engagement. With a focus on consistency and authenticity, Peewee discusses his process of recording mini-mixes, leveraging nostalgia with house classics, and the unexpected benefits of networking through social media. The video offers a deep dive into content planning and the mindset shifts that have contributed to his success, providing valuable insights for DJs looking to boost their online presence.

Takeaways

• 🎧 Peewee, a course member, shares his successful content strategy for Instagram Reels and TikTok as a DJ.
• 🔍 He breaks down his process of selecting music, focusing on both his preferred minimal and deep tech styles and more mainstream house classics.
• 📝 Peewee meticulously plans content by creating top five lists for various music labels and tracks, which helps in connecting with them.
• 🎶 He records mini mixes for his videos, which are quick and engaging, adapting the long mixes typical of DJ sets for social media's short format.
• ⏰ Peewee dedicates significant time to content creation, recording 90 days' worth of content in advance to maintain consistency.
• 🎨 He uses the app InShot for video editing, creating a consistent look with his choice of fonts and graphics.
• 📈 The strategy has led to increased views, follower growth, and networking opportunities, including potential collaborations with labels and artists.
• 📊 Peewee tracks his content performance, understanding that different types of content cater to various audiences and have different engagement levels.
• 👕 To keep the content fresh, he changes outfits for each video recording session, maintaining a professional appearance.
• 🤝 The content creation approach has opened doors for DJ bookings and has allowed Peewee to get noticed by labels and artists who reach out for collaborations.
• 🔄 Despite the success, Peewee is cautious about recycling content, considering the potential for audience fatigue and the importance of providing value with each post.

Q & A

What is the main topic of the video?

The main topic of the video is discussing content creation strategies for DJs on Instagram and TikTok, specifically focusing on Peewee's approach to growing his presence on these platforms.

Why is Peewee creating content for both Instagram and TikTok?

Peewee is creating content for both Instagram and TikTok to reach a wider audience and to cross-post his content effectively across these platforms, including YouTube and YouTube Shorts.

How does Peewee's content strategy help him connect with music labels?

Peewee's content strategy involves highlighting music from various labels he admires, which not only promotes the music and labels but also helps him establish a connection with them, potentially leading to collaborations and increased visibility.

What is Peewee's approach to creating content that appeals to a mainstream audience?

Peewee creates content that features house Classics and mainstream music, which he posts on weekends, to attract a broader audience and gain more followers.

How does Peewee ensure his content remains consistent with his personal style?

Peewee ensures consistency with his personal style by producing content five times a week that features the music and labels he is genuinely interested in, even if it doesn't get the same numbers as his mainstream content.

What challenges did Peewee face when creating content for house Classics?

Peewee faced challenges with house Classics due to varying tempos and the need to mix tracks quickly within a short video format, which can be stressful and time-consuming.

How does Peewee select the music for his house Classics series?

Peewee selects music for his house Classics series by looking at tracks that have performed well on his TikTok, reading comments to gauge audience interest, and choosing tracks that evoke nostalgia.

What is Peewee's process for recording and editing his content?

Peewee records his content using a method that involves quick mixing of tracks to fit the short video format, then exports the mix and edits it using the InShot app, adding graphics and other elements before saving and scheduling it for posting.

How does Peewee manage to create content for 90 days in advance?

Peewee spends a couple of weeks recording videos and content for 90 days, ensuring he has a backlog of material ready to post daily, which also helps him maintain consistency and plan his content effectively.

What has been the impact of Peewee's content strategy on his DJ career?

Peewee's content strategy has led to increased visibility, connections with labels and artists, potential collaborations, and even bookings for DJ gigs based on his online performance.

How does Peewee engage with his audience on social media?

Peewee engages with his audience by being active on Instagram, browsing stories, liking, commenting, and replying to comments on his posts to build a connection with his followers and turn viewers into fans.

What is Peewee's view on recycling content?

Peewee is open to the idea of recycling content but is cautious about not wanting to oversaturate his feed with重复 material. He considers the potential for reaching new audiences who may not have seen the content before.

How does Peewee handle the emotional ups and downs of content performance?

Peewee acknowledges the emotional impact of content performance, but he focuses on the bigger picture, including networking opportunities and long-term goals, rather than just the immediate numbers.

What is Peewee's approach to posting content at different times?

Peewee tries to post at the same time every day, typically between 5 and 6 PM, to establish a routine and increase the chances of his content being seen by his audience.

How does Peewee incorporate his own music into his content strategy?

Peewee includes his own tracks in his top five lists and promotes them through his content, which also helps in building anticipation for his upcoming releases.

What are Peewee's thoughts on the potential downsides of quick mixing in live DJ sets?

While Peewee uses quick mixing in his social media content, he recognizes that for live DJ sets, the approach may vary depending on the vibe and the type of music being played, and it may not always be suitable to maintain the rapid pace seen in his videos.