Bewerbung schreiben: Dieses Anschreiben bringt den Job (Muster Aufbau & Formulierungen/Beispiele)

Summary

In this video, Martin Wehrle, Germany's leading career advisor, shares expert advice on how to structure an effective job application letter. He highlights common mistakes applicants make, such as weak openings and generic statements, and offers practical solutions for standing out. Wehrle emphasizes the importance of crafting an engaging introduction, showcasing credible references, and focusing on the company's needs rather than personal gains. He also provides actionable tips on how to close the letter with confidence, urging applicants to demonstrate their value and align their strengths with the company's objectives. His approach ensures applicants increase their chances of landing a job interview.

Takeaways

• 😀 A strong and engaging introduction is crucial in a cover letter to grab the recipient's attention. Avoid starting with dull phrases like 'I am applying for the position.'
• 😀 Using creative and captivating openings, such as listing three compelling reasons why you should be hired, will set you apart from other candidates.
• 😀 It's important to show how the company will benefit from your skills rather than focusing on what you will gain from the job.
• 😀 When describing your abilities, avoid generic claims like 'I am flexible and highly engaged.' Instead, provide concrete examples to support your qualifications.
• 😀 References from authority figures or previous achievements can significantly enhance the credibility of your claims and showcase your strengths effectively.
• 😀 Highlight your past successes with specific, measurable results, such as improving performance metrics or reducing costs, to demonstrate the value you can bring.
• 😀 Be sure to tailor your motivation for applying to the company by emphasizing how your skills align with their goals and needs, not just your personal career development.
• 😀 Avoid vague reasons for wanting to join the company, such as seeking personal development opportunities, as this can come off as self-centered rather than company-focused.
• 😀 Use a confident yet polite tone in your conclusion to create a strong call to action, encouraging the employer to invite you for an interview.
• 😀 The ending should highlight what you can contribute to the company's success, such as by helping them achieve their innovation goals, ensuring that you leave a lasting impression.

Q & A

What is the key reason many job applicants fail to stand out in their cover letters?

The key reason many applicants fail to stand out is the poor structure of their cover letters, particularly the introduction, which often lacks creativity and fails to grab the reader's attention.

What is an effective way to start a cover letter according to the video?

An effective way to start a cover letter is by providing three clear reasons why the company should hire you. This shows that you are thinking from the perspective of the company and can immediately highlight your value.

Why should you avoid starting your cover letter with a generic introduction like 'I would like to apply for the position of…'?

Starting with a generic introduction makes you sound uninspired and unmotivated. It does not engage the reader or show any creativity, which is crucial to catching the attention of hiring managers.

What are three alternative strategies for a compelling introduction in a cover letter?

1) Start by naming three reasons why they should hire you. 2) Address the core need of the company, such as mentioning a specific skill or experience they seek. 3) Use examples to demonstrate how you’ve solved similar challenges in the past.

What is meant by the term 'trommeln' (drumming) in the context of a cover letter?

In this context, 'trommeln' refers to showcasing your strengths and achievements in a way that differentiates you from other candidates. It's about highlighting your unique value and demonstrating how you can contribute to the company.

What should be avoided when describing your qualifications in a cover letter?

Avoid vague or unsubstantiated claims, such as saying you're 'flexible' or 'motivated' without providing concrete examples. Overconfidence or self-praise without evidence can also backfire.

How can you credibly present your qualifications in the cover letter?

You can present your qualifications credibly by citing specific examples or references from past employers or clients that highlight your strengths and achievements. This helps to substantiate your claims and makes your skills more believable.

What is a good approach for explaining why you want to join a specific company in your cover letter?

A good approach is to focus on how your strengths align with the company's needs and how you can help them achieve their goals. Avoid mentioning personal career development as the primary reason for applying.

Why should you avoid mentioning the reputation of a company as the primary reason for applying?

Mentioning the company's reputation is too shallow. Companies want to hire candidates who are focused on contributing to their success, not just those seeking prestige or personal gain.

What is a good way to conclude a cover letter to ensure a positive response?

A strong conclusion should focus on the value you can bring to the company, expressed with confidence but not arrogance. Phrases like 'I would be happy to discuss how I can contribute to your team' show initiative and professionalism.