Vlog UMKM Telur Asin Kembar 382 Semarang

Summary

This interview highlights the journey of running a successful digital business based on Islamic principles. The speaker discusses how social media played a crucial role in expanding their salted egg business. Starting from small, humble beginnings, their business grew through persistence, strategic partnerships, and strong ethical values. They emphasize the importance of hard work, faith, and maintaining a balance between work and religious practices. The conversation also touches on how the company treats employees like family and maintains fairness in pricing for both customers and resellers, with an emphasis on giving back through charity and sustainable practices.

Takeaways

• 😀 The importance of social media in helping businesses grow and reach larger markets was highlighted.
• 😀 It took three years for the business to grow significantly, requiring extra staff to keep up with increasing orders.
• 😀 Quality and consistency in the product are key to the business's success, with a focus on good egg quality.
• 😀 The business has grown without taking loans, relying solely on pure profits to reinvest.
• 😀 Regular and trustworthy transactions with customers are vital, including practices like cash on delivery (COD) and payment via WhatsApp communication.
• 😀 Word of mouth and personal recommendations from satisfied customers have played a major role in expanding the customer base.
• 😀 The employer treats employees as family, ensuring fair wages and benefits to maintain a good working environment.
• 😀 Different pricing strategies are applied depending on the nature of the customer, offering discounts to bulk buyers or resellers.
• 😀 The role of Islamic principles such as regular prayers and charity (sodqah) in maintaining success and ethical business practices was emphasized.
• 😀 Despite challenges, including seasonal fluctuations and occasional weather issues affecting product supply, the business has managed to stay afloat and grow.

Q & A

How has social media helped in growing your digital business?

Social media has played a significant role in reaching a wider audience, allowing us to promote our business efficiently. Through platforms like WhatsApp and e-commerce sites like Tokopedia and Shopee, we have been able to attract more customers and increase our sales.

What challenges did you face when starting your business, and how did you overcome them?

In the beginning, we struggled with finding good-quality products. Initially, we sourced eggs from a local supplier, but the quality was poor. Over time, we found reliable distributors who provided better quality products, which improved our sales and customer satisfaction.

How do you handle the workload as your business grows?

As the business expanded, we realized we couldn't handle everything alone. I started hiring employees to help with the increasing workload. However, we made sure to balance the costs of hiring by offering competitive salaries and maintaining quality in our products.

What role does spirituality and Islamic practices play in your business?

Spiritual practices, such as regular prayers, Tahajjud, and giving Zakat, are deeply ingrained in my daily life. I believe these practices bring blessings and success to the business. By maintaining strong faith, we ensure that our business stays ethical and grounded.

Can you explain how your pricing strategy works for customers and resellers?

For regular customers, we offer competitive pricing to ensure accessibility. However, for resellers, we provide discounts based on the volume of their purchase. Resellers can buy at lower prices, and we sometimes give them bonuses to further support their business.

How do you maintain fairness and justice in your business relationships?

I treat employees like family, ensuring that they are well-compensated and their welfare is considered. For customers, I ensure that they receive the best products at fair prices. We also prioritize transparency in all our dealings with business partners and resellers.

How do you incorporate ethical business practices within the digital commerce environment?

Ethical business practices are central to our operation. We focus on providing quality products, fair pricing, and transparency in all transactions. Using digital platforms, we make sure to communicate honestly with customers and deliver on our promises.

What advice would you give to students or young entrepreneurs looking to start a digital business?

I would advise young entrepreneurs to be patient and persistent. There are no shortcuts in business, and success takes time. It's important to keep learning, stay consistent, and maintain ethical practices. Balancing your faith and work is also key to long-term success.

How do you approach the financial management of your business?

We keep track of our finances carefully, ensuring that the business is debt-free and operates on pure capital. I’ve been able to invest back into the business, growing it gradually. For the future, we aim to increase profits and reinvest wisely.

Can you elaborate on how seasonal changes affect your business?

Seasonal fluctuations have a noticeable impact on production. For example, during the rainy season, egg production can decrease, affecting supply and prices. Conversely, during peak seasons like Ramadan and Idul Fitri, demand increases, so we scale up production to meet customer needs.