How to get started with Linkedin ads - A beginners guide to Linkedin Ads

Summary

This video provides a foundational guide for business owners ready to start LinkedIn ads. It emphasizes the importance of setting up the LinkedIn Insights Tag and creating retargeting audiences to build trust with potential clients. The discussion highlights overcoming common objections related to timing and trust, recommending a content strategy that includes testimonials and case studies. By preparing key content assets and utilizing LinkedIn ads effectively, businesses can stay top-of-mind with qualified prospects, ultimately guiding them toward making informed decisions.

Takeaways

• 😀 Install the LinkedIn Insights Tag on your website to start collecting audience data for retargeting.
• 🗓️ Allow time for your retargeting audiences to build; start this process at least one to three months before spending money on ads.
• 💡 Focus on understanding your overall strategy and messaging when approaching LinkedIn ads.
• ⏰ Overcome timing objections by keeping your brand top of mind for potential customers.
• 🤝 Build trust with prospects by addressing their concerns about not knowing or trusting your brand yet.
• 📜 Create a list of 10 key content pieces (testimonials, case studies, etc.) that can help position you as an expert in your field.
• 🚀 Use LinkedIn ads as a delivery system for your retargeting content to ensure prospects see your valuable resources.
• 🔑 Focus on overcoming two main objections: timing and trust, to improve your retargeting effectiveness.
• 📝 Regularly review and update your retargeting content to align with current marketing strategies and audience needs.
• 📊 Understand the technical aspects of LinkedIn ads, such as targeting and settings, after establishing foundational strategies.

Q & A

What is the first foundational step to start LinkedIn ads?

The first step is to install the LinkedIn Insights Tag on your website.

Why is the LinkedIn Insights Tag important?

It is essential for tracking website visitors and creating retargeting audiences.

How long should you allow audiences to pool before starting LinkedIn ad spending?

You should allow one to three months for audiences to build before you start spending on ads.

What two main objections do potential customers have when retargeting?

The two main objections are timing and trust.

What strategy can help overcome the timing objection?

Using retargeting ads keeps your brand top of mind for potential customers.

How can businesses address the trust objection in their LinkedIn ads?

By creating and showcasing content that establishes credibility, such as testimonials and case studies.

What type of content should businesses focus on for retargeting?

Businesses should identify ten key pieces of content, like testimonials, case studies, and expert interviews, to build trust.

What is the goal of using LinkedIn ads in this strategy?

The goal is to ensure that qualified prospects who leave the website are exposed to key content that reinforces the brand message.

What does it mean to take a demand generation approach on LinkedIn?

It means focusing on building awareness and trust with potential customers through strategic content and retargeting.

What are some examples of content to include in retargeting ads?

Examples include client success stories, expert interviews, and articles that position the business as an industry leader.