The Best LinkedIn Marketing Strategy For 2024 | Step By Step

Summary

This video offers a strategic guide to leveraging LinkedIn for B2B lead generation and business growth. It emphasizes the importance of a fully optimized LinkedIn profile, with a focus on a strong profile picture, clear headline, and relevant keywords to boost visibility. The script suggests creating engaging content, such as thought leadership articles and how-to guides, and actively participating in LinkedIn groups to enhance SEO. Networking tips are provided, including creating a 'power list' of key connections and personalizing connection requests. Additionally, the video highlights the use of LinkedIn ads and SEO tactics to further amplify reach and attract potential clients.

Takeaways

• 🔗 LinkedIn generates nearly 80% of all B2B leads on social media, making it a valuable platform for business growth.
• 📈 Optimizing your LinkedIn profile is crucial as it can lead to a 30% increase in weekly views and opportunities.
• 👤 A professional and friendly profile picture is essential as it sets the first impression for potential connections.
• 📝 A clear and compelling headline on LinkedIn can help you stand out and attract your ideal audience.
• 🔍 Incorporating relevant keywords in your profile boosts your visibility on LinkedIn, similar to how SEO works on search engines.
• 📚 Sharing valuable content such as thought leadership articles, how-to guides, infographics, and interactive posts can attract leads and clients.
• 🎉 Utilizing LinkedIn's features like posts, articles, comments, and live videos can significantly increase engagement and reach.
• 📈 LinkedIn has a high domain authority, making it an essential part of an online marketing and SEO strategy.
• 🤝 Effective networking on LinkedIn involves creating a power list of top connections and personalizing connection requests.
• 👥 Building genuine relationships on LinkedIn by showing warmth and interest can lead to successful networking and business growth.

Q & A

What percentage of B2B leads on social media are generated by LinkedIn?

LinkedIn is responsible for generating nearly 80% of all B2B leads on social media.

Why is LinkedIn considered a high-quality lead and client generating source for businesses?

LinkedIn can generate more leads, increase sales, and grow businesses, making it a high-quality source for lead and client generation.

What is the key to standing out on LinkedIn?

The key is to think of your LinkedIn profile as a unique marketing opportunity to showcase your skills and accomplishments, rather than just a digital resume.

How does a completed LinkedIn profile benefit users?

Profiles with completed information on LinkedIn see up to 30% more weekly views, which translates into more opportunities.

What is the importance of a clear and compelling headline on LinkedIn?

A clear and compelling headline on LinkedIn is important as it should be straightforward yet powerful, avoiding clutter and using common terms that people are likely to search for.

Why is it beneficial to use relevant keywords throughout your LinkedIn profile?

Using relevant keywords throughout your LinkedIn profile can significantly boost your visibility on the platform, as it functions like a search engine.

What type of content should be shared on LinkedIn to attract new leads and clients?

Content that provides value to followers and the audience, such as thought leadership articles, how-to guides, tutorials, infographics, and interactive posts, can attract new leads and clients.

How can LinkedIn stories be used to engage with the audience?

LinkedIn stories can be used to share brief anecdotes from your career or relatable experiences that illustrate points, making the message more engaging and memorable.

What are some of the benefits of using LinkedIn for SEO purposes?

LinkedIn has a high domain authority and numerous inbound links, making it an essential part of online marketing and SEO strategy with a potential for high visibility in search engine results.

How can LinkedIn ads help in building ad campaigns that convert?

LinkedIn ads, when used with strategies such as defining ad audiences, creating targeted editorial calendars, and using high-converting advertising tips, can help build campaigns that convert effectively.

What is the significance of joining and engaging in LinkedIn groups related to one's industry?

Joining and engaging in LinkedIn groups related to one's industry boosts visibility within the group and enhances the profile's SEO, as active participation is indexed by search engines.

What is a 'power list' and how can it be used for networking on LinkedIn?

A 'power list' is a list of the top 100 people you want to connect with on LinkedIn. It serves as a roadmap for engagement, showing you who to connect with and what steps to take next.

What are three tips for making effective connection requests on LinkedIn?

Three tips for effective connection requests are: 1) Avoid generic requests and personalize messages, 2) Convey warmth and genuine interest, and 3) Foster a dialogue based on shared interests or mutual benefits rather than immediately launching into a sales pitch.

Outlines

00:00

🚀 Leveraging LinkedIn for B2B Lead Generation

This paragraph emphasizes LinkedIn's significant role in generating B2B leads, accounting for nearly 80% of all leads on social media. It suggests that optimizing a LinkedIn profile is crucial for lead generation and business growth. The speaker outlines the importance of presenting a professional image, using clear and compelling headlines, and incorporating relevant keywords to boost visibility. Additionally, the paragraph highlights the benefits of a completed LinkedIn profile, which can lead to increased views and opportunities, and introduces the topic of content marketing on the platform.

05:01

📚 Optimizing Your LinkedIn Profile and Content Strategy

The second paragraph delves into the specifics of optimizing a LinkedIn profile, including the importance of a strong profile picture and a clear headline. It discusses the use of keywords to enhance searchability and the value of storytelling in engaging the audience. The speaker also covers various types of content that can be shared on LinkedIn, such as thought leadership articles, how-to guides, infographics, and interactive posts. Furthermore, the paragraph introduces LinkedIn's potential for SEO and the importance of joining and engaging in industry-related groups to boost visibility and SEO strength.

10:01

🤝 Effective Networking and Connection Building on LinkedIn

The final paragraph focuses on effective networking strategies on LinkedIn, moving beyond simple connection requests. It suggests creating a 'power list' of top 100 people to connect with and provides tips for making personalized connection requests. The speaker advises against generic requests and emphasizes the importance of genuine interest and dialogue based on shared interests or mutual benefits. The paragraph concludes with a reference to additional resources for mastering LinkedIn strategy and encourages viewers to engage with the content for further guidance.

Keywords

💡LinkedIn

LinkedIn is a professional networking platform that is central to the video's theme. It's described as a significant source of B2B leads on social media, accounting for nearly 80% of such leads. The platform is presented as an opportunity for businesses to generate leads, make sales, and grow by leveraging its networking and content-sharing features. The script suggests optimizing a LinkedIn profile to stand out and attract potential clients.

💡B2B leads

B2B stands for 'business-to-business,' and in the context of this video, B2B leads refer to potential business customers who are discovered and engaged through LinkedIn. The script emphasizes that LinkedIn is responsible for generating a large portion of these leads, making it a crucial platform for businesses looking to expand their client base.

💡Profile optimization

Profile optimization is the process of enhancing one's LinkedIn profile to increase visibility and attract more views. The video suggests that a well-optimized profile, with completed information, can lead to up to 30% more weekly views, which translates into more opportunities. It includes having a professional profile picture, a clear headline, and relevant keywords throughout the profile.

💡Headline

In the context of LinkedIn, a headline is a short, impactful statement that appears at the top of a user's profile. The video advises creating a headline that is straightforward yet powerful, avoiding clutter with too many credentials. It should use common terms that people are likely to search for to increase visibility and attract the viewer's ideal audience.

💡Keywords

Keywords are important for search engine optimization (SEO) on LinkedIn. The script mentions that sprinkling relevant keywords throughout one's profile, especially in the headline and summary, can significantly boost visibility. Keywords should be related to one's industry, skills, or specific tools used, making the profile more discoverable to potential clients and connections.

💡Content marketing

Content marketing is a strategy that involves creating and sharing valuable content to attract and engage a target audience. The video discusses the importance of adding content marketing to one's LinkedIn strategy by sharing articles, writing posts, or producing videos that address common challenges and provide value to followers.

💡Thought leadership

Thought leadership refers to the role of an individual or organization in influencing the way that others think about a particular area of interest. In the script, thought leadership articles are suggested as a type of content that allows one to share insights, industry trends, or predictions, positioning oneself as an expert in the field.

💡SEO (Search Engine Optimization)

SEO is the practice of optimizing online content to increase its visibility in search engine results. The video highlights LinkedIn's high domain authority and the number of inbound links, emphasizing its potential for SEO. It suggests that optimizing a LinkedIn profile and publishing articles can enhance discoverability in search engines like Google, Yahoo, and Bing.

💡Networking

Networking on LinkedIn is about building and nurturing professional relationships. The script provides tips on effective networking, such as creating a 'power list' of top individuals to connect with, personalizing connection requests, and fostering dialogue based on shared interests rather than immediately pitching products or services.

💡LinkedIn ads

LinkedIn ads are a form of paid promotion on the platform that can help businesses reach a wider audience. The video mentions a free guide provided by HubSpot in collaboration with LinkedIn, which offers actionable advice on setting up effective ad campaigns, defining ad audiences, and optimizing ad types for better conversion.

💡Live videos

Live videos on LinkedIn are a feature that allows users to broadcast in real-time, engaging with their audience directly. The script points out that live videos receive significantly more reactions and comments than regular video posts, making them a powerful tool for increasing visibility and interaction on the platform.

Highlights

LinkedIn generates nearly 80% of all B2B leads on social media.

Optimizing your LinkedIn profile can significantly increase weekly views and opportunities.

Crafting a narrative in your LinkedIn profile attracts and resonates with your ideal audience.

A professional and friendly profile picture is crucial for making a good first impression.

A clear and compelling headline on LinkedIn avoids confusion and dilution of message.

Using relevant keywords in your LinkedIn profile boosts visibility.

Sharing valuable content on LinkedIn attracts new leads, clients, and opportunities.

LinkedIn functions like a search engine, and optimizing your profile is essential for discoverability.

Thought leadership articles, how-to guides, and interactive posts are effective content strategies on LinkedIn.

LinkedIn stories and live videos can significantly increase engagement and visibility.

LinkedIn has a high domain authority, making it a powerhouse for SEO.

A fully completed LinkedIn profile is fundamental for SEO on the platform.

Joining and engaging in LinkedIn groups enhances your profile's SEO.

Creating backlinks to your LinkedIn profile from other platforms contributes to its SEO strength.

Publishing articles on LinkedIn can attract direct views from search engines.

Networking on LinkedIn involves creating a power list of top connections to engage with.

Avoid generic connection requests and personalize messages for better response rates on LinkedIn.

Convey warmth and genuine interest when networking on LinkedIn to foster real relationships.

After a connection request is accepted on LinkedIn, focus on shared interests rather than immediate sales pitches.

Transcripts

did you know that LinkedIn is

responsible for generating nearly 80% of

all B2B leads on social media that's a

lot of leads which means if you want to

generate more leads make more sales and

grow your business then LinkedIn could

turn out to be one of your business's

highest quality lead and client

generating sources but like all things

there is a right way and a wrong way to

promote yourself and your business on

LinkedIn get this wrong and you risk

coming off looking as fake boring and

Bland as a stock business photo but get

this right and you unlock a treasure

chest full of Untold opportunities for

connections growth and revenue and

that's why in this video I'm going to

show you a few very simple but very

effective things to turn your LinkedIn

profile and account into a lead and

client generating machine also a big

thank you to HubSpot for sponsoring this

video but more on that later for now let

me show you how it's done starting by

helping you stand out from the

crowd in the world of social media

marketing there's one tool you have

available that often gets overlooked

despite its Powerhouse potential and

that is your LinkedIn profile the key

here is to think of it less like a

digital resume and more like what it

actually is which is an incredibly

unique marketing opportunity to

broadcast your unique skills and

showcase your accomplishments and make

connections with your colleagues and

potential clients also LinkedIn itself

has highlighted the fact that profiles

with completed information see up to 30%

more weekly views and 30% more views

translates directly into 30% more

opportunities man optimize in your

LinkedIn bios pretty simple to do you

only really need to ever do it once and

maybe check back on it every few months

just to make sure that it's still

relevant and up to date also it is

important to understand that optimizing

your LinkedIn profile is more than just

filling out all the fields though that

is a good start but the best profiles

all have one thing in common which is

that they work together to craft a

narrative that seeks to really attract

and resonate with their ideal audience

so here's how to do that right first you

want to start with a really solid

profile picture your profile picture is

your first impression so take the time

to get a new photo done or at the very

least make sure that you're choosing a

photo that doesn't make it look like you

just cropped out your

ex nice opt for a professional friendly

image that invites people to want to

learn more about you something that says

hey I'm friendly yet also professional

next let's get to work on making you a

clear and compelling headline your

headline should be straightforward yet

also powerful so avoid cluttering it

with way too many credentials which can

be confusing and also dilute your

message for instance instead of

something like this well opt for

something more like this remember

Clarity trumps creativity on LinkedIn

and content in general so it's crucial

to use common terms that people are

actually likely to search for which is

also what this next Point happens to be

all about since LinkedIn functions like

a search engine sprinkling relevant

keywords throughout your profile

especially in your headline and summary

can significantly boost your visibility

keywords could include anything related

to your industry your skills or specific

tools that you happen to use for example

mine would center around Market

marketing digital marketing and business

growth okay so that's the basics of the

profile taken care of but next we've got

to make sure that we're keeping this

thing active and worthy of continually

getting views and clicks so to do that

we're going to take a look at adding a

little bit of content

marketing if you want to attract New

Leads new clients and new opportunities

to your profile then you need to give

them a reason to stop by and say hi and

seeing us LinkedIn is a social media

platform this means creating smart and

strategic content designed to do just

that with an almost mind-blowing number

of 96% of B2B marketers using LinkedIn

to share their content the potential for

reach and engagement here is just crazy

so here's how to do it right first

despite this being your LinkedIn account

and profile your activity on LinkedIn

shouldn't just be about you but rather

should be there to provide value to your

followers and your audience and the

people that you're trying to connect

with so share articles write posts or

produce videos that address common

challenges share insights into your

industry and help your people overcome

problems that they're going through here

are a few more ideas to help get you

started thought leadership articles

these allow you to share insights

industry Trends or your predictions

how-to guides and tutorials these help

your audience solve problems or learn

new skills infographics these simplify

complex data or statistics into engaging

visual content interactive posts these

encourage participation with questions

polls or discussions also if you can use

stories because a people love stories

and B stories make your message more

engaging and more memorable I mean have

you ever been to a conference and just

couldn't wait to get home to tell

everyone about the amazing PowerPoint

presentation you saw yeah I doubt it but

if one of the speakers happen to tell a

really compelling and moving story that

stuff's going to stick with you for days

weeks maybe even years so share brief

little anecdotes from your career to

illustrate your points tell stories of

experiences you've had lessons you've

learned or anything relatable that could

help you make a point or help someone

out as for where to post all of this

cont content well you've got a couple

different options starting with the most

common the simple but powerful post

creating a LinkedIn post is pretty

straightforward all you need to do is

click Start a post and then proceed to

share your insights your updates some

news or your favorite meme gets me every

time for more in-depth content you can

use LinkedIn articles these are similar

to a blog post and the fact that

articles allow you to go deeper into

topics that are going to interest your

audience further enhancing your

credibility and your Authority if you

just want the quick and easy path though

the really is no better way to engage

than through comments comments are also

one of the quickest ways to build

connections and the secret here is that

there really is no secret just engage

with content that you find compelling by

commenting which helps to start

conversations build real relationships

if you're looking to dramatically

increase engagement though consider

going live LinkedIn reports that live

videos receive seven times more

reactions and 24 times more comments

than regular video posts this isn't just

a small boost this is a GameChanger in

terms of visibility and interaction

action and live sessions offer a unique

opportunity to engage directly with your

audience answer questions in real time

and build one of those more personable

and authentic connections of course

there are alternatives for getting

yourself out there without needing to

create an endless stream and supply of

content one way to make your existing

content go that little bit further is

applying just a few simple SEO or search

engine optimization tactics to it I'll

show you how to do this in just a minute

bit of a bit of a cliffhanger there for

you but first I want to share with you

another way to amplify your reach by

using LinkedIn ads and lucky for us

HubSpot recently came together with

LinkedIn to give you an actionable and

completely free guide on how to build

LinkedIn ad campaigns that actually

convert inside the report you'll

discover a quick how-to resource for

setting up a powerful LinkedIn page the

exact steps you can take to accurately

Define your ad audience and create a

targeted editorial calendar budgeting

and bidding strategies to make the most

of your advertising investment High

converting advertising tips to help you

optimize ad types from single image and

Carousel ads to video document and

Advent ads Plus the exact specs and

requirements for ad visuals and copy in

one location and a handy checklist of

best practices that you can refer back

to again and again basically this is a

fantastic guide and at the cost of

absolutely free there's really nothing

to lose and a whole lot to gain so make

sure to click the link down in the

descriptions below right after this

video and with that said next let's talk

about how to use content in order to get

more leads and clients than ever

before okay fun fact about LinkedIn

that's definitely going to change change

the way that you think about it and has

the potential to make you a whole lot

more money you see LinkedIn isn't just a

social media Network for professionals

to connect it's also a Powerhouse for

search engine optimization SEO with a

domain authority of 99 that's really

good over 13.4 million linking domains

that's a lot and a whopping 18.3 billion

inbound links that's a crazy high number

LinkedIn just offers a ton of SEO

potential so here's how to make it work

for you LinkedIn holds a staggering 16.4

million ranking keywords which means

that many phrases lead directly to

LinkedIn profiles pages and articles in

search engine results like Google Yahoo

and Bing this makes LinkedIn an

essential part of your online marketing

and SEO strategy now we already talked

about optimizing your profile in the

first part of this video so I don't want

to beat this point up too much more but

it is worth saying here that the

foundation of LinkedIn SEO is a fully

completed profile this means every field

filled out meticulously from your

profile picture to your headline current

position position and location we talked

about keywords before as well so I'll

keep this part short but just remember

to use keywords strategically throughout

your profile in order to enhance its

discoverability next consider joining

and engaging in LinkedIn groups that are

related to your industry this not only

boosts your visibility within the group

but it also enhances your profile's SEO

as active participation is indexed by

search engines also make sure to create

back links to your LinkedIn profile from

your website your blog or other social

media accounts these links contribute to

your profiles SE strength making it more

likely to appear in search results

lastly publishing articles directly on

LinkedIn can attract views directly from

the search engines and like everything

that we've talked about up until now

make sure to optimize your content with

keywords that are relevant to your

target audience okay so now that you've

got your bio optimized you've got

content out there and you're starting to

show up and show off as the true amazing

person that I know you are well the next

step then is getting your profile in

front of the right people so let's do

that

now effective networking on LinkedIn

goes Way Beyond just sending out simple

connection requests before diving into

any networking tactic specifics though

it's important to identify who exactly

you want to connect with for B Toc

businesses this often means creating

kind of a composite profile of the

characteristics of your ideal best

customers connecting with every single

one individually would be basically

impossible for B2B businesses though oh

you got some options hopefully that

didn't come off as too creepy because

here you want to Target and identify

specific individuals Within specific

desired companies that you're trying to

attract this could be the owner the

founder the CEO the CFO or a

well-connected manager at the company

the first place to start though is by

creating something called a power list

which is a list of the top 100 people

that you want to make a connection to

this list can then serve as kind of like

a road map for engagement on LinkedIn

for you always showing you what you need

to do next and who you need to try to

connect with as far as how to actually

make those connection requests so here's

three powerful tips that you're going to

want to keep in mind first do your best

to avoid generic request quests I would

love to connect with you take the time

to review the profiles of potential

connections read their posts mention

something specific in your connection

message I mean This Personal Touch can

significantly increase your chances of a

positive response instead of just being

ignored next despite the professional

setting of LinkedIn the most successful

networkers on LinkedIn are those who can

convey warmth and actual genuine

interest in other words those that act

like real human beings so don't be

afraid to share a little bit about

yourself but keep the focus on the

mutual benefits of connecting third

recognize that the people you want to

connect with are likely very busy so if

your initial connection request is

accepted avoid launching immediately

into a sales pitch instead Foster a

dialogue based on shared interests or

mutual benefits and if you'd like even

more tips to help you master your

LinkedIn strategy well I've linked up a

video right here that's going to give

you a step-by-step guide to marketing

your business on LinkedIn so make sure

to tap or click that now I'll see in

there in just a second