How to Run Facebook Ads for Ceramic Coating, PPF, and Auto Detailing in 2023
Summary
TLDRThis video provides a step-by-step guide for setting up Facebook ads for businesses specializing in ceramic coating, paint protection film (PPF), and auto detailing. The tutorial covers everything from creating a business on Facebook, managing ad accounts, and inviting team members, to targeting audiences and crafting ad creatives. The video emphasizes creating ad campaigns focused on generating leads through Messenger, choosing the right ad formats, and highlighting service benefits to drive conversions. It's tailored for both agency owners and business owners aiming to optimize their ad strategies.
Takeaways
- ๐ Start by setting up your business on business.facebook.com if you haven't already.
- ๐ง Ensure your business email is confirmed to proceed with account setup.
- ๐ง Navigate to business settings to add employees or staff to your business page.
- ๐ Use the Ads Manager for creating, optimizing, and viewing results of your ad campaigns.
- ๐ฏ Choose 'Leads' as the campaign objective for gathering leads on ceramic coating and undercoating services.
- ๐ Set your campaign to start on a specific date and time, ensuring it aligns with your business schedule.
- ๐ฐ Set a daily budget for your campaign and consider using Advantage Campaign Budget for easier management.
- ๐ฅ Target your audience based on interests like auto detailing and location to ensure relevance.
- ๐ Utilize detailed targeting to reach people beyond your specified audience interests.
- ๐ฑ Choose messenger as the conversion channel for direct customer engagement and inquiries.
- ๐ผ๏ธ Create ad creatives that highlight the benefits and value of the services offered, such as protection and cost savings.
- ๐ Write ad copies that focus on the advantages of the services, not just the brand's reputation.
- ๐๏ธ Use a message template for lead generation that includes a welcome message, questions, and contact details.
Q & A
What is the first step when setting up Facebook ads for a business?
-The first step is to go to business.facebook.com and set up your business account. You need to fill in the necessary details, such as your business name and email address, and confirm the email before proceeding.
Why is it important to add staff or employees to your business page?
-Adding staff or employees is important because they can help manage the page and ads. You can invite them from the 'People' section in the business settings.
What are the different Facebook campaign objectives mentioned in the video?
-The campaign objectives include awareness, traffic, engagement, leads, app promotion, and sales. Each serves different purposes such as generating awareness, driving website traffic, or collecting leads.
Which campaign objective is chosen for ceramic coating and undercoating services, and why?
-The 'Leads' campaign objective is chosen because the goal is to gather leads for the ceramic coating and undercoating services. Messenger is selected as the lead conversion option for better engagement.
Why does the creator recommend using Messenger for lead generation in auto detailing services?
-Messenger allows businesses to engage directly with leads, which can result in better conversion rates compared to having users fill out a form on the website. This is especially useful for services like auto detailing, where timely responses are crucial.
How does the creator suggest setting up audience targeting for auto detailing services?
-The creator recommends targeting people within a 10-mile radius of the business, with an age range of 30 to 60 years, as these are typically decision-makers who can afford such services. Interest targeting is set to 'auto detailing.'
What is the purpose of using 'Advantage Detailed Targeting' in Facebook ads?
-Advantage Detailed Targeting allows Facebook to experiment by reaching beyond the set audience, helping to optimize ad performance by targeting additional people who may have an interest in the service.
What are the recommended ad placements for auto detailing ads according to the video?
-The recommended placements include Facebook Feed, Instagram Feed, Facebook Marketplace, Instagram Stories, and Facebook Reels. These placements have historically performed well for the business.
What should the focus of the ad creatives be when advertising high-cost services like ceramic coating?
-The ad creatives should focus on the benefits of ceramic coating, such as protection from acid rain, rock chips, and scratches. It is important to highlight the long-term value and savings, rather than emphasizing the brand or service provider.
Why does the creator use multiple ad creatives, and how does this benefit the campaign?
-The creator uses multiple ad creatives to test different images and messages to see which performs better. This helps in optimizing the campaign by identifying the most effective creative and message for generating leads.
Outlines
๐ ๏ธ Setting Up Your Business on Facebook
The video begins by guiding viewers through the process of setting up a business on Facebook. It emphasizes that the first step is creating a business account on business.facebook.com. The speaker explains how to fill in business details, confirm your email, and access business settings. Once inside, the focus is on adding employees and managing pages. They provide steps on how to invite a client and add a page, explaining the importance of linking Instagram as well.
๐ Starting Your First Campaign
The video then moves into creating the first ad campaign using Facebook Ads Manager. The speaker highlights how to navigate through different campaign objectives such as Awareness, Traffic, Engagement, and Leads. The main focus here is on lead generation for ceramic coating and auto detailing services. After selecting 'Leads' as the campaign objective, the video walks through naming the campaign, setting up the budget (starting with 500 pesos per day), and choosing other relevant settings like buying type and campaign details.
๐ฏ Targeting the Right Audience for Auto Detailing
At the ad set level, the focus shifts to audience targeting. The speaker recommends targeting those interested in auto detailing and choosing 'Messenger' as the lead conversion method to engage directly with potential customers. They advise against relying on forms to capture leads as it could lead to wasted leads. The audience is narrowed down to a 10-mile radius around the business, targeting people aged 30-60, who are more likely to make decisions and afford high-end services like ceramic coating. The importance of selecting proper placements such as Facebook Feed, Instagram Stories, and Facebook Marketplace is also discussed.
๐ธ Choosing Effective Ad Creatives
This part of the video focuses on the ad creatives. The speaker emphasizes the importance of showing the value of services like ceramic coating and undercoating through ad copy and images. They explain how the ads should highlight the benefits such as protection against scratches, acid rain, and stone chips, and also mention the money-saving aspect. The video then goes on to describe the process of uploading four different ad images, each designed to appeal to potential customers by focusing on the long-term benefits of ceramic coating and undercoating, while minimizing excessive branding.
โ๏ธ Writing Compelling Ad Copy
In this section, the speaker dives into the process of writing ad copy. They explain how they used both ChatGPT and personal ad copy, with a preference for the latter due to its more natural tone. The importance of focusing on the benefits of ceramic coating, such as scratch resistance and enhanced gloss, is highlighted. The video also touches on including testimonials from customers who saved money on car washes. A promotional offer of free undercoating and a free recoating after three years is also mentioned to drive urgency and interest among potential customers.
๐ฌ Setting Up Messenger Templates for Lead Generation
This part explains how to create message templates for lead generation ads. The video goes through setting up a welcome message, questions for customers, and completion messages. The template aims to streamline communication by asking about the specific services the customer is interested in and ensuring a business representative responds quickly. The speaker also discusses using an Instagram page for privacy policy purposes and emphasizes the importance of quick replies and providing contact details to potential customers.
๐ก๏ธ Finalizing and Publishing the Ad Campaign
The final section of the video demonstrates how to finalize and publish the ads. The speaker creates duplicates of the original campaign to use different images for variety. They guide viewers through selecting different photos, optimizing them for different placements, and ensuring all ad copy is appropriately matched to the visuals. After reviewing the ad structure, the speaker hits publish, concluding the ad creation process for ceramic coating and undercoating services. The speaker encourages viewers to replicate the process and assures them that the format works effectively.
Mindmap
Keywords
๐กBusiness Manager
๐กCampaign Objectives
๐กLeads
๐กAd Set
๐กDetailed Targeting
๐กPlacements
๐กCreatives
๐กMessenger Ads
๐กAdvantage Campaign Budget
๐กAd Copy
Highlights
Setting up ads for ceramic coating, PPF, and auto detailing services.
First step: Go to business.facebook.com to set up your business if you havenโt done so already.
Add employees or staff to manage your Facebook page under business settings.
Request access to the Facebook page you want to manage or create a new one if you don't have one.
Set up ad campaigns in Ads Manager by selecting campaign objectives such as Awareness, Traffic, Engagement, Leads, App Promotion, or Sales.
For this tutorial, the lead generation objective is chosen to gather leads for ceramic coating and undercoating services.
Configure campaign settings like campaign name, buying type (auction), and daily budget.
Target audience based on auto detailing interests and location within a 10-mile radius for more relevant ads.
Choose Messenger as the preferred conversion channel for quicker engagement and responses.
Select manual ad placements such as Facebook Feed, Instagram Feed, Facebook Marketplace, Instagram Stories, and Facebook Reels for optimal performance.
Create four different ad creatives highlighting the advantages of ceramic coating, such as protection against acid rain, scratches, and saving money on car washes.
Emphasize the benefits of ceramic coating: protection, easy maintenance, hydrophobic properties, and enhanced gloss.
Set up message templates with clear prompts to guide potential leads and improve engagement.
Use multiple ad copies to test different approaches and see which performs best in lead generation.
Publish ads after ensuring that all ad settings, placements, creatives, and templates are correctly configured.
Transcripts
today we are going to set up ads for
ceramic coating ppf and auto detailing
so if you are an agency or if you are a
business owner you might want to follow
with me while I create these ads so
first you need to go to
business.facebook.com we need to set up
your business first so if you haven't
done that that will be our first step
and as always there will be time stamps
in the description so you can find your
way through so let's create a business
first this will be for
dedicated for this industry
so I'm just gonna pick a name
initial
fill it up as well put your business
and we are good to go
next you need to go ahead to your email
to make sure that it's confirmed
and after it's confirmed you will go
ahead
into the
business settings
so once you are in business settings you
can go ahead there are different options
here there are people Pages ad accounts
we're going to talk about it later but
first we need to add the people the
employees or the staff that you want
with the page
with the business I'm just gonna invite
the client here
okay so once they are invited we can
leave it aside for now
go ahead to accounts and pages and make
sure you add the page that you want to
manage in your business or if you don't
have a page you can create a new page
but this in this case we already have a
page that we can use so we will just
request access to that specific page
let's go ahead and add page we're not
creating a page let's add a page let's
find the url first
so in this case we are going to add
we're going to run ads for this
particular shop
so I'll just put it here
we can add everything
just make sure to log in Instagram as
well because it's pulling Instagram
okay so we are now ready to create our
ads after all of those set up we are
finally here and this is called the ads
manager this is where you will set up
all of your campaigns you will optimize
you will see the results
Etc so let's go ahead and create our
first campaign
click this button here create
then you will
choose from different campaign
objectives it's not the topic of the
video but to give you an idea awareness
is more on as the word suggests
awareness you're basically paying for
every eyes let's see your ad traffic the
objective is to bring people into your
website
engagement is more on comments likes
shares also messaging leads is when you
need leads for your business this is
what we will use for today we need to
gather leads for our ceramic coating and
undercoating service
next is app promotion if you want people
to download your apps and lastly sales
if you are into Drop Shipping or you
have an online store this is perfect for
you so we're gonna go ahead and choose
leads and click continue
foreign
settings first let's start with the
campaign name we are going to name it
pull torque ads and then the date
tomorrow
so August 1
that way I know when the campaign was
published special ad categories for
detailing ceramic coding undercoating
car wash no need to select it but if you
are running ads for these categories you
need to select it next campaign details
buying type leave it on auction and
campaign objective this is what we chose
earlier which is leads
a B test We're Not Gonna discuss that
now let's just leave it off but
basically you create two different
versions
that's all for now Advantage campaign
budget or ACB this used to be
above basically when you turn this one
on the budget will be distributed onto
the different ad sets automatically
unlike when you turn it off you have to
set the budget on the ad set level so
for now let's turn it on for beginners
and let's set the daily budget for 500
pesos a day campaign bid strategy keep
it on high volume is The Beginner's
friendly guide these are more Advanced
Techniques
so once that's done let's go ahead and
go to the ad set level you can find it
here
and the ad set has your audience
targeting so we are going to Target
people who are interested in auto
detailing so I'm going to Target this
audience as auto detailing for
conversion we need to choose where we
want the leads to convert for now let's
choose messenger because the idea is we
create an ad and people can inquire
directly in messenger and have a chat
with their representative or with the
business owner themselves for auto
detailing and these types of services I
recommend you stick to messenger instead
of having people sign up on your website
fill out a form and then you call them
and they don't respond and that lead was
wasted instead you want to make sure you
engage with them you message with them
directly that's why we will be choosing
messenger
next performance goal you cannot change
it Facebook page make sure you select
the correct page so in that case we'll
choose full torque here then there's an
option here to accept the lead ads terms
so you need to accept it
this this time the page already accepted
it so we already accepted it so we will
not be going over that but there's a you
can view the terms and just accept it on
your end
next for budget and schedule we want to
start it tomorrow not today because it's
9 30 in the evening we will start it
tomorrow morning 6 A.M
then if you want to set an end date you
can put it here this is a limited offer
make sure you set an end date but I want
this to be running continuously so I
will not be setting an ending
next is audience targeting
we will not talk about lookalike
audiences and custom audiences for now
there's more of an advanced concept but
we will talk about detailed targeting
and location so for auto detailing
ceramic coding ppf you want to make sure
that the location is within your
vicinity you don't want to Target people
too far away from me or else they will
not bother traveling that extra hour
just to get your services so I'm gonna
set it to minimum just a 10 mile radius
from the target City for age I'm going
always for 30 years old and above
because normally they are the decision
makers plus they they have work and they
can afford the expensive ceramic coding
job so I'll keep it 30 to 60. so you
don't want to Target people like super
old people
genders all genders detailed targeting
we'll choose auto detailing
based on the previous ads that we have
run for this account auto detailing is
our highest performer so we will select
auto detailing Vehicles as interest
and I'm going to take advantage detailed
targeting what this does it it basically
reaches people beyond the audience
targeting so you actually telling
Facebook to experiment and to try
different audiences whether he thinks
it's good or it's going to perform
better and as we all know Facebook's
algorithm are smarter now once you show
an interest on a certain topic Facebook
will show your ads or will show their
ads to you on the on your
specific interest so make sure you keep
it on when you are starting out next
will be placements I do recommend trying
Advantage Plus placements if this is
your first time running the ads but
since this we already have ads running
for this page already I'm going to
choose manual placements and select the
six placements that are top or Those Who
provided the best results so I know it
based on my memory so those are Facebook
feed Instagram feed Facebook Marketplace
Instagram stories
and
in Facebook reels okay so not Facebook
Stories Facebook readers Instagram
stories Facebook feed Instagram feed
Marketplace and Facebook video feeds and
then I'm going to turn the rest of the
placements off
okay but for now if you're starting out
just choose Advantage placements
Facebook is smart now and they they can
they know which placements to use
so that's for the ad set level let's go
forward to the ads level
so I do have in terms of creatives I do
have prepared four different
ad creatives so four different photos
here when creating an ad when writing an
ad for ceramic coding ppf any type of
car related service you want to focus on
the advantages of having those kinds of
services because these are not cheap car
wash or cheap detailing these cost
upwards to
you know uh 500 to 200 500 to a thousand
dollars just to get ceramic coding so
you want to share or you want to deliver
the value of having your car ceramic
coated like why would I pay this amount
of money just for a plastic to be
wrapped around my car so that's the
ideology of having the ad creatives you
don't want to write creatives that just
focus on how good your brand is or how
good your detailer is no no because on
the prospects mind on their mind they're
all just the same they're all ceramic
coding so you have to convince them is
this going to be worth it for me so on
my creatives I picked here ceramic
coating protection protects against acid
rain protects against Stone chips
protects against scratches because who
doesn't want to protect their cars
against these problems right another
thing is the benefits of ceramic coating
oh and by the way I did put minimal
branding here just to make the the ads
unique and I also did put the brand of
the ceramic coat which is 3M which which
is very popular here in the Philippines
okay so next
benefit ceramic coating extra layer
protection save money on car wash make
sure you always Target the saving money
aspect of you know buying your service
although it's it's expensive in the long
term they will save money
how do how do they save money they don't
have to have their car washed every day
or have their car wash every week you
can go ahead and wash your car every two
months so you might want to put it in
your ads next always glossy who doesn't
want their cars always glossy next for
undercoating Services basically it
prevents rust corrosion longevity and
resale value again tapping into the pain
point of saving money in the long term
it's expensive now but in the long term
you will save money by preserving the
longevity and the resale value of your
car also sound dampening just to insert
some advantages and I also have here a
general
General creative
so it's more of a specific specific on
the business itself where we offer free
record after three years we protect
against you you know we offer free
recording after three years no other
detailers offer that kind kind of deal
on those clients so those are the
those are the thought process on how I
created these images and you can
customize it based on your liking so we
I have already downloaded it and
extracted it
uploaded it here
so let's go back to our ads manager
I'm going to since we have four
different images I'm going to name this
photo one which is a ceramic coat
remember we have three ceramic code
images and one
undercoat image so let's choose
four one then partnership ad keep it off
if you're not running partnership ads
obviously
Facebook page it's already selected
Instagram account if you do have link it
and put it here ad setup you have
different options here you can use
existing posts
if you're creating an ad just use create
ad if you need to use an old ad use an
existing poster but for now we'll just
stick to create add
okay single image or video personally I
do not like carousels
and unless you are an e-commerce store
so if you're not an e-commerce store
stick to single image or using video so
add creative there are default images
here I'm just going to remove it because
it's not for that business
so we are going to select photo Number
One ceramic coating which is this one
make sure you crop it properly so the
feed is correct but the stories and
reels it gets cut up on the side part so
I'll just keep it as original so
Facebook can just fill the rest of the
areas make sure no texts are cropped
then optimize make sure all of them if
you're using photo ads turn on all
optimizations that way Facebook can add
music can add different touches to
improve the conversion of your ad so
click done
once that's okay
then let's proceed to writing the add
copy so for ceramic coding I already
prepared different ad copies so three ad
copy for ceramic coating and three ad
copy for the undercoating
so let's first copy this one this is
from chat GPT we revised it I personally
do not like ads created by chat DPT
myself but this this creative this ad
copy came from the client so I have no
choice but to load it personally I don't
like it it sounds so robotic and you
know people know that it's created by
chat GPT like you can really tell from
the just from the sound from the tone of
it but let's leave it for now this is a
client's request
but I do created my personal
ad copy ad copy number two and add copy
number three let's just test which one
performs
so let's copy this one again focuses on
the benefit of having ceramic coating
like it protects against Rock chips
enhanced gloss easy maintenance Hydro
hydrophobic properties scratch
resistance those are the advantages
and also I have here a short testimonial
it's in Filipino
but basically it says here that the
clients only having car wash once a
month so they were able to save a lot of
money on washing their car also I'll add
another text option here
which is for the number three this is
more of a promo side we're offering free
undercoat plus free record after three
years just gonna put here only
Limited time only
that way we have like a call to call for
rush for our customers
okay so for our our headline let's just
stick to the simple
save money
on car wash
also I will add
protects
protects against Rock chips
and scratches
let's just make sure it's formatted
properly
okay
so you should be getting the idea that
writing ads is about providing value to
your customers not just saying our brand
is good or our brand is the best just
providing value make sure making sure
that the benefits are packaged so it's
not super long you can share it
immediately using the image and the add
copy
so that's the headline description I'll
leave it blank call to action you send
message then here's the next part which
is the message template so we need to
create a we need to create for the sake
of this tutorial I'm going to create a
new new message template
so once you click that you will be
forwarded onto this type of settings
where you can choose the welcome message
the questions completion message this
qualification message and privacy policy
so let's start with the welcome message
so since we are a in a lead lead
generation you have to have like sort of
questions in mind but here in the
Philippines people don't really type
that much their contact details so we
prefer having an actual talk or having
someone to reply manually with this so
I'm just gonna keep it short so just say
the name and we'd like to know how we
can help you then some questions here
um which
service are you
interested
okay
then the options
we have
how much
is ceramic code
how much
undercoat
price list
okay
then I'll go ahead and move it to
completion
and then delete the other questions
basically no fluff no asking for just
ask directly what their needs are and we
are going to set up the autoresponder on
business suit later
okay
then what we need to do is
thank you
please wait
for a few
seconds and someone
will assist you
okay
I'll also put here
the contact details
just the details of the business
okay so I found their contact details
and I'm just gonna put it here or to
Avail the promo look for the following
people when you walk in on our shop
so for the privacy policy I just use the
Instagram page
it's a life hack people don't use this
that much but I'll just use the
Instagram page as a privacy policy page
please don't ban me anyways
okay
if you have a privacy policy page use it
but I just use the Instagram then go to
Advanced and let's save it as template
and let's do
ceramic code
and under code
then the day-to-day
July 31. 1923.
then
for this confirmations I'm just gonna
paste
like a generic one here
let's see
okay let's just use this information
that way they have a contact number to
call
tracking parameters leave it that's for
advanced tracking then click save and
finish
see
got it
hey let's wait for it to update
okay so now we have it ready tracking is
for you know when you need to track it's
more of an advanced thing so we'll leave
it for now we don't need it
so we are going to duplicate this one
make two copies
original campaign
two copies
then
we'll use Photo number two
so that way we don't have to paste all
of the ad copy again we'll just scroll
down here
remove the image
then choose image number two
which is another ceramic coating
make sure everything is in place click
next optimize everything click done
make sure everything is okay
template is okay
then next we'll go to this one
then scroll up
delete the copy and then choose photo
number three
that way we have different variations
okay so image numbers is actually
undercoating so we'll use image number
four which is a ceramic coating
yeah
hit next optimize everything
and we are done with ceramic coating so
lastly we need to create another ad
I'm just gonna duplicate this one
quickly duplicate
then
photo number one
which is an undercoat
okay
we will replace the image
add media image choose undercoating
resize
that's good
something's wrong with the photo
see let's change it
okay now that's done we will upload it
here on our ads manager replace this one
add media upload
then this one's the new one
click this one undercoating resize
looks good
that all optimizations check
hit done
then for the prime primary text we'll
use the undercoating ad copy this also
from chat GPT the first one provided by
the client so we need to use this one
but here's another one
which I created again focused on the
benefits
so I just put it here
on the first statement
in English it's much more expensive if
you have rust on your car eventually
okay and lastly
don't wait for the damage to worsen get
an undercoat now
and put it here
okay
now the headline is different now
because it's undercoating
let's put here
Shield against
make sure the capitalizations are okay
and add another headline option
protection
from road debris
those are our headlines
send message keep it use the same
template
and we are ready to publish
so go ahead and select all
and hit publish so thank you so much for
watching I hope you're able to publish
your first ceramic coating and
undercoating ppf ad using this format
I'll see you in the next video
Browse More Related Video
How To Advertise on Instagram in 2024 (Complete Tutorial)
How to Set Up a Meta Business Manager Account (Facebook Business Manager)
Trรกfego Pago: Aprenda a Fazer anรบncios que vendem todos os dias (aula completa)
Week 2 Full Class
How to Create, Setup & Run Facebook Ads Campaign in Just 15 Minutes! ๐ฅ
How To A/B Test Your Meta Ads Creatives (+ Free Cheat Sheet)
5.0 / 5 (0 votes)