HOW TO SOURCE PROFITABLE PRODUCTS WITH KEEPA PRODUCT FINDER

Summary

In this video, Alex from AC Flips, a full-time six-figure Amazon seller, highlights the importance of Keepa Product Finder for sourcing profitable products on Amazon. While the tool is recommended for more experienced sellers, beginners can also benefit. Alex demonstrates how to narrow product searches by category, sales rank, price, and other factors to find fast-moving, low-competition items, especially in the clothing category. He also offers tips on avoiding unprofitable listings and using the tool to optimize searches for better sourcing. The video is ideal for Amazon sellers looking to improve their product-finding process.

Takeaways

• 💼 Keepa Product Finder is recommended for experienced Amazon sellers, but beginners can benefit from learning it early for sourcing profitable products.
• 📊 The first step is to define product categories clearly for better search results, with a focus on fast-moving products for better quality leads.
• 👗 The example in the video focuses on clothing category, and emphasizes keeping the sales rank low (below 50-75k) for faster-moving products.
• 🔎 Avoid narrowing down searches too much as it can exclude profitable items. Aim for a result range of 100 to a few thousand products.
• 💡 Use price filters like buy box minimum price to avoid low-priced items, especially in categories like clothing where finding cheap profitable products is rare.
• 🛑 Exclude products with unrealistically high prices or low sales, such as those over $200, to focus on more reasonable and likely to sell products.
• 📉 You can track products with decreasing offer counts or decreasing sales ranks to find trends that may indicate a good opportunity.
• ❌ Avoid excluding Amazon from your search entirely, as they may only occasionally be in stock, which could still leave room for profitable sales.
• 📋 The Keepa Product Finder allows you to search by brand, which can be useful if you know certain brands tend to be profitable.
• 🧰 Once you’ve narrowed down your search, you can delegate the final product vetting to a sourcing VA to save time and effort.

Q & A

What is the purpose of the Keepa Product Finder tool?

The Keepa Product Finder tool is designed to help Amazon sellers, particularly those with experience, find profitable products by allowing them to filter through millions of listings based on criteria such as category, sales rank, price, and other factors.

Why is it important to define the categories and filters before searching for products?

Defining the categories and filters helps narrow down the search, ensuring that you find better quality and more relevant products. Without proper filters, the search could be too broad, resulting in too many products to review, or too narrow, which may exclude profitable items.

What is the ideal sales rank range for fast-moving products in the clothing category?

In the clothing category, a sales rank under 50,000 to 75,000 is considered ideal for fast-moving products. This range helps identify products that sell quickly.

Why should you avoid using a lower limit for sales rank in the clothing category?

In the clothing category, there are many products that are not wholesale or private label, so setting a lower limit for sales rank may exclude profitable items. Keeping the limit open allows sellers to identify as many potential products as possible.

What does the buy box price indicate, and why is it important to set a minimum value?

The buy box price is the current price of a product in the buy box, which is important for determining profitability. Setting a minimum value helps filter out low-priced items that are unlikely to be profitable, such as cheap clothing items that cannot be sourced profitably.

What is the benefit of focusing on products where Amazon is out of stock for at least 75% of the time?

Focusing on products where Amazon is out of stock for 75% or more of the time increases the likelihood of being able to capture sales and buy box share without competing directly with Amazon, which typically dominates the buy box when in stock.

How can you filter by new offer count, and why is it useful?

You can filter by the current offer count to find products with low competition. Setting an upper limit for offer count helps sellers focus on products that have fewer sellers, reducing competition and increasing the chances of profitability.

Why might it be helpful to search for specific brands in Keepa Product Finder?

Searching for specific brands can help sellers target profitable items that they already know perform well or are easy to source. For example, if a seller knows Adidas or Nike products are profitable, they can search specifically for those brands.

How can the '90-day out of stock percentage' filter help refine product searches?

The '90-day out of stock percentage' filter helps identify products where Amazon has been out of stock frequently, increasing the chances that a seller will be able to take over the buy box and capture more sales.

Why is it important to set a minimum product rating when filtering products?

Setting a minimum product rating (e.g., three stars) ensures that the filtered products have satisfactory customer reviews. This helps avoid products with poor quality or high return rates, which could negatively impact profit margins.