How I Registered My Brand in Amazon’s Brand Registry

Summary

This video tutorial delves into Amazon Brand Registry, a program designed to protect sellers' products and brand identity on Amazon. The host explains the updated application process, emphasizing its importance for enhanced product visibility, control, and protection against hijackers. Viewers learn about exclusive features such as A+ content, reporting violations, seller incentives, and the Vine program for reviews. The tutorial also covers benefits like sponsored brands, Amazon stores, customer engagement, live streaming, and analytics. The presenter illustrates the process using 'Rocketee,' an upcoming Amazon FBA product, and provides actionable steps for applying, including trademark registration and verification, ultimately unlocking a suite of tools to bolster sales and brand integrity on Amazon.

Takeaways

• 🛡️ Amazon Brand Registry provides an extra layer of protection for your Amazon FBA product and brand, making it harder for others to sell your product without authorization.
• 🔍 Over 99% effective at stopping product infringement, Brand Registry offers significant protection for sellers against unauthorized sellers and counterfeit products.
• 📚 Access to enhanced features such as A+ Content, which allows sellers to use images, infographics, and videos to better engage customers and improve search rankings.
• 📋 Brand Registry enables sellers to report violations directly to Amazon, asserting ownership of their intellectual property and facilitating the removal of counterfeit listings.
• 💰 Offers financial incentives like a 5% rebate on the first million dollars in branded sales, amounting to a $50,000 reward for sellers.
• 🌟 Vine Program enrollment for free (normally costs $200), providing 30 trusted reviews from Amazon's most comprehensive reviewers.
• 🏷️ Receive up to 2000 free Transparency Codes, adding an extra layer of authenticity to your products and preventing counterfeits from being sold on Amazon.
• 📈 Access to Amazon Brand Analytics, providing valuable insights into customer demographics, search terms, and purchasing behavior.
• 🎯 Amazon Attribution helps track the effectiveness of off-Amazon marketing efforts, showing how many off-platform ads lead to Amazon sales.
• 💼 Brand Referral Bonus reduces the referral fee from 15% to 5%, significantly increasing profit margins for sellers.
• 👥 Amazon has a dedicated team of over 12,000 people to help protect sellers and give them a competitive edge in the marketplace.

Q & A

What is Amazon Brand Registry and why is it important for Amazon FBA sellers?

Amazon Brand Registry is a program created by Amazon that provides an extra layer of protection for sellers' products and brands. It is important because it is over 99% effective at stopping unauthorized sellers from selling your products, and it offers access to features that can enhance the visibility and sales of your products on Amazon.

How can Amazon Brand Registry help in protecting against product hijackers?

Amazon Brand Registry helps protect against hijackers by allowing brand owners to escalate cases and prove their ownership of the brand. This enables them to get unauthorized changes or listings fixed faster, thus deterring hijackers from tampering with their product listings.

What are some of the features provided by Amazon Brand Registry?

Features of Amazon Brand Registry include A+ content, the ability to report violations, seller incentives like 5% back on the first million dollars in branded sales, free enrollment in the Vine program, 2000 free Transparency codes, access to Sponsored Brands, the ability to set up an Amazon Store, customer engagement tools, Amazon Live, Subscribe and Save, Amazon Brand Analytics, Amazon Attribution, and the Brand Referral Bonus.

What is A+ content and how does it benefit product listings on Amazon?

A+ content is an enhanced product description feature that allows sellers to include images, infographics, and videos on their product listing pages. This makes the product listings more engaging and informative, leading to higher conversion rates and improved search rankings on Amazon.

How does the Vine program benefit Amazon Brand Registry members?

The Vine program is beneficial as it provides members with 30 trusted reviews from Amazon's pool of top reviewers. These detailed and comprehensive reviews, often including images, help build credibility and trust for the product, which can significantly influence potential customers' purchasing decisions.

What are Transparency codes and how do they protect against counterfeit products on Amazon?

Transparency codes are unique, single-use codes that Amazon Brand Registry members can apply to their products. These codes help Amazon verify the authenticity of products, and any product without a valid code may be flagged, preventing counterfeit products from being sold on the platform.

What is the Brand Referral Bonus and how does it benefit Amazon Brand Registry members financially?

The Brand Referral Bonus is a program that reduces the standard 15% referral fee charged by Amazon on sales to a mere 5% for eligible brand owners. This results in significant savings and increased profits for sellers participating in the Amazon Brand Registry.

What is the process for applying for Amazon Brand Registry?

To apply for Amazon Brand Registry, sellers need to have a pending or registered trademark, verify ownership of the trademark, and have an Amazon seller account. They then apply through Brand Registry by providing their brand information, trademark details, and product information, including ASINs.

What type of trademark does the presenter use for their product Rocketee and why?

The presenter uses an image-based trademark for Rocketee because they found it easier to trademark their unique logo rather than the words 'Rocket Tea', which were too competitive and had similar style names in the market.

How can sellers verify their trademark ownership during the Amazon Brand Registry application process?

Sellers can verify their trademark ownership during the application process by receiving a code via email from Amazon. They then copy this code to demonstrate to Amazon that they are the legitimate owners of the trademark.

What is the role of Amazon Brand Analytics in helping sellers understand their market?

Amazon Brand Analytics provides sellers with detailed insights and reports on their customers, including search term reports, item comparison reports, alternate purchase reports, and market basket reports. These help sellers understand who is buying their products, how they are finding them, and why they are making purchases.