BEST Amazon PPC Keywords w/ Search Query Performance Report

Summary

In this video, Summer Hobart, a seven-figure Amazon seller, guides viewers on utilizing Amazon's free keyword research tool, 'Search Query Performance,' for brand-registered sellers. The tutorial demonstrates how to access and interpret the report to optimize product listings and target profitable keywords for Amazon PPC campaigns. Key metrics like impression and click share are highlighted, and a method to identify high potential keywords with a focus on add-to-cart percentages is explained. The video simplifies the process and offers a downloadable Google Sheets template for students of their Amazon PPC course.

Takeaways

• 🛒 Amazon offers a free keyword research tool called 'Search Query Performance' for brand-registered sellers.
• 🔍 This tool is crucial for optimizing product listings and targeting profitable keywords for Amazon PPC campaigns.
• 👤 Summer Hobart, an Amazon seller, shares a tutorial on how to access and interpret the Search Query Performance report.
• 📊 To access the report, log in to Amazon Seller Central, navigate to 'Brands', then 'Brand Analytics', and select 'Search Query Performance'.
• 🗓️ It's recommended to select the most recent quarter or a top-selling period for the reporting range to get the most up-to-date data.
• 📈 The report can be messy, but focusing on columns like 'Search Query', 'Impression Brand Share', 'Click Brand Share', and 'Cart Add Brand Share' is key.
• 📊 The report can be downloaded as a CSV file for easier analysis in spreadsheet software like Excel or Google Sheets.
• 🔑 Look for keywords with a higher 'Add to Cart Brand Share' percentage compared to 'Click' and 'Impression Share' percentages.
• 🚀 These keywords indicate potential for increased sales if included in listings or advertising and visibility is improved.
• 📝 Summer provides a simplified sheet for students of his Amazon PPC Mastery course on Udemy to easily extract valuable keywords from the report.

Q & A

What is Amazon's Search Query Performance tool?

Amazon's Search Query Performance is a free keyword research tool available for brand-registered sellers. It helps optimize product listings and target profitable keywords for Amazon PPC campaigns.

How can the Search Query Performance tool benefit Amazon sellers?

The tool provides insights into customer search behavior, allowing sellers to optimize their listings and PPC campaigns by targeting highly profitable keywords.

Who are Summer Hobart and Ally, and what do they do?

Summer Hobart and his wife Ally are seven-figure Amazon sellers who create tutorials and videos to help others succeed on Amazon.

How do you access the Search Query Performance report in Amazon Seller Central?

To access the report, log into Amazon Seller Central, navigate to the 'Brands' section, click on 'Brand Analytics', select 'Search analytics' from the dropdown, and then choose 'Search query performance'.

What data should be focused on when analyzing the Search Query Performance report?

Key data points to focus on include search query, impression brand share percentage, click brand share percentage, and add to cart brand percentage.

What does the term 'impressions' mean in the context of Amazon's Search Query Performance tool?

Impressions refer to the number of times a product listing is viewed or seen in search results for a specific keyword.

How can the data from the Search Query Performance report be exported for further analysis?

The data can be exported by clicking 'Generate download' and selecting 'Simple View'. This will download the data as a CSV file that can be opened in spreadsheet software like Excel or Google Sheets.

What is the significance of having a high add to cart percentage compared to click and impression percentages?

A high add to cart percentage with low click and impression percentages indicates potential profitability. It suggests that if the product's visibility is increased through advertising or listing optimization, it could lead to more sales.

What is the recommended approach for selecting a reporting range in the Search Query Performance tool?

The recommended approach is to select the most recent year and quarter, or a top-selling period within the past year, to get the most up-to-date and relevant data.

How can the information from the Search Query Performance report be used to improve Amazon PPC campaigns?

By identifying keywords with high add to cart percentages and low impression and click percentages, sellers can target these keywords in their PPC campaigns to potentially increase sales.

What is the process for finding new high-potential keywords using the Search Query Performance report?

The process involves comparing the add to cart brand percentage with the click and impression brand percentages to find keywords that have high potential for sales but currently have low visibility and clicks.