KISAH SUKSES Muhdi Pengusaha Keripik Singkong, Memulai Usaha dari Nol, Tembus Pasar Mancanegara

Summary

The video discusses the journey of a small business focused on producing cassava chips. Starting in 1998-1999, the business grew from handling small quantities (5 kg) to exporting large volumes internationally, especially to South Korea and Malaysia, shipping multiple containers monthly. The business faced challenges, including economic pressure and competition, but perseverance allowed it to expand. The video emphasizes the importance of maintaining product quality, meeting consumer expectations, and supporting the local community by collaborating with other small enterprises. It also highlights the evolution of production and distribution methods, as well as the company’s growth in exports.

Takeaways

• 📦 The business involves sorting and packaging materials, with products like cassava chips being packaged into 1.2 kg portions.
• 🏭 The factory was established in 1998-1999, starting with 5 kg of production and growing over time.
• 📈 The business has expanded significantly, now producing 6 to 7 tons of cassava chips.
• ✈️ The company exports products to countries like Malaysia and South Korea, with South Korea being a key market since 2014.
• ⚖️ Standardization is important, with chips being packaged into specific sizes, such as 5-6 cm, to ensure quality and fit.
• 💥 The company faced setbacks in 2004 due to economic pressure and sales issues, causing a temporary one-month pause.
• 💡 Despite challenges, perseverance and innovation helped the business scale from 5 kg of domestic sales to international exports.
• 📦 Malaysia receives about 3 containers (40 feet) of cassava chips per month, while South Korea receives 2 containers per month.
• 🌍 The company emphasizes the importance of continuous improvement in product quality to meet international standards.
• 🛍️ Local products are also available for sale to the public, supporting local UMKM (small and medium enterprises) initiatives.

Q & A

What type of product is primarily discussed in the transcript?

The transcript discusses the production of cassava chips (kripik singkong).

When did the production of this product begin?

The production of cassava chips began in 1998-1999 with an initial output of five kilograms.

How much cassava chips are produced now, according to the transcript?

The production has increased significantly, reaching 6 to 7 tons of cassava chips.

What markets does the business export to?

The business exports cassava chips to Malaysia and South Korea.

What challenges did the business face in the early 2000s?

In 2004, the business faced economic pressure, leading to a temporary halt in operations for about a month due to sales issues and difficulty keeping up with new innovations.

How did the business recover from its setbacks?

The business recovered through persistence, focusing on improving quality and eventually expanding to international markets in 2014.

How is the packaging for cassava chips different between Malaysia and South Korea?

For South Korea, cassava chips are packed in containers with an average of 2.4 tons, while for Malaysia, they are packed in 5-kilogram packages.

What advice is given to small and medium enterprises (UMKM) in the transcript?

The advice is to remain persistent, improve the quality of their products, and ensure that their products are not only considered good by the producers but also by the consumers.

How often does the company ship containers of cassava chips to Malaysia and South Korea?

The company ships two containers per month to South Korea and three containers per month to Malaysia.

What is the importance of product quality as mentioned in the transcript?

Product quality is crucial for success, and the company emphasizes that it is not enough for producers to think their products are good—consumers must also perceive the quality to be high.