Video Profil UMKM Keripik Singkong "Tiga Putra" Desa Wringinanom

Summary

The video tells the story of Tiga Putra, a cassava chip business founded in 2006 by Mr. Imam Mashudi Arin, also known as Mr. Arif. Initially started with personal capital, the business aimed to add value to locally abundant cassava, improving both price and quality. Despite early financial management challenges, the business was revived with better bookkeeping practices. It expanded from selling locally to leveraging social media and marketplaces, boosting revenue by 55%. Tiga Putra offers two products: ready-to-eat cassava chips and raw chips (kripik Gadung), catering to diverse customer preferences.

Takeaways

• 🛠️ The cassava chips business 'Tiga Putra' was founded in 2006 by Mr. Imam Mashudi Arin, also known as Mr. Arif.
• 💰 Initially, Mr. Arif used personal funds to start the business, relying on limited capital.
• 🌱 The business was founded due to Mr. Arif's desire to turn abundant local cassava in Dusun Besuki into a higher-value product in terms of both price and quality.
• 👨‍👩‍👧‍👦 The establishment of the business aimed to provide for the family's needs and create job opportunities for the local community.
• 🔄 The business faced setbacks due to poor financial management but was restarted with better financial practices, including tracking income, expenses, and profit calculations.
• 🏪 Initially, the cassava chips were sold only in nearby shops.
• 📈 With improved marketing strategies, such as using digital posters on social media and marketplaces, the business expanded its reach.
• ⚙️ Upgrading business equipment helped increase production volume to meet market demand, resulting in a 55% rise in revenue.
• 🍟 Tiga Putra offers two product variants: ready-to-eat cassava chips and raw chips (called 'kripik Gadung' by locals).
• 🌍 The business has adapted over time to better cater to both local and online markets, demonstrating growth and resilience.

Q & A

Who founded the Tiga Putra cassava chips business?

The Tiga Putra cassava chips business was founded by Bapak Imam Mashudi Arin, commonly known as Bapak Arif.

When was the Tiga Putra cassava chips business established?

The business was established in 2006.

What motivated Bapak Arif to start the Tiga Putra cassava chips business?

Bapak Arif wanted to process cassava into a product with better value in terms of price and quality, utilizing the abundant cassava supply in Dusun Besuki.

What was the initial source of funding for the business?

The initial funding came from Bapak Arif’s personal funds.

Why did the Tiga Putra business face a temporary halt?

The business temporarily stopped due to poor financial management.

How did the business recover from its financial issues?

The business recovered by implementing better financial management, including recording cash inflows, outflows, and calculating profits.

How did Tiga Putra initially market its products?

Initially, the products were sold in local shops around the area.

What changes did the owner make to improve marketing and production?

The owner improved marketing by creating digital posters on social media and marketplace platforms. Additionally, equipment upgrades were made to increase production volume.

What impact did these improvements have on the business?

The improvements led to a 55% increase in business revenue.

What are the two product variants offered by Tiga Putra?

The two product variants are ready-to-eat cassava chips and raw cassava chips, also known locally as kripik Gadung.