The NEW Way Of Getting Copywriting Clients In 2024

Summary

In 2024, Instagram is the top platform for freelance copywriters to find clients. This video offers a comprehensive guide on how to effectively use Instagram for client acquisition. It covers finding potential clients, crafting personalized outreach messages, and converting interest into sales. The script emphasizes the importance of confidence in one's pitch and provides tips on how to stand out in a competitive market, promising a path to success for those who follow the advice.

Takeaways

• 📈 Instagram is identified as the top platform for finding copywriting clients in 2024.
• 💰 Copywriters can earn substantial incomes, with some students making $50,000 a month through effective Instagram use.
• 📱 The speaker emphasizes that most people are using Instagram incorrectly for business outreach.
• 🔍 To find potential clients, one must train Instagram's algorithm by engaging with business-related content and following relevant accounts.
• 🏢 Ideal clients are business owners with a significant online presence, preferably with at least 10K followers and active engagement.
• 🔗 A crucial indicator of a good potential client is the presence of a link in their bio, indicating they are selling something.
• 📩 The script advises against generic outreach and emphasizes the importance of a personalized and confident message.
• 💬 The outreach message should start with a pitch about one's services, followed by a genuine compliment about the potential client's content.
• 📈 When a potential client shows interest, the response should provide more information on how the copywriter can help and why they are the best fit.
• 💼 The script suggests that copywriters should aim for a sales call to discuss further how they can assist the business in generating revenue.
• 🌟 Instagram is not saturated; there are always new business owners emerging who need copywriting services.

Q & A

What is considered the best platform for finding copywriting clients in 2024?

The best platform for finding copywriting clients in 2024 is Instagram, as mentioned in the script.

How much money are some students reportedly making per month from Instagram?

Some students are reportedly making between $10,000 to $50,000 a month from Instagram.

What is the key mistake that 90% of people make on Instagram according to the script?

The key mistake is sending robotic messages and not knowing how to continue the conversation when someone shows interest.

Why do copywriters eventually grow past the need for cold DMs?

Copywriters grow past the need for cold DMs because they develop targeted approaches and a reputation that leads to more assured hiring opportunities.

What is the first step in finding potential clients on Instagram?

The first step is to train your Instagram algorithm by engaging with content related to your target clients, such as business owners, e-commerce brands, and info product creators.

What kind of accounts should you follow to train your Instagram algorithm for finding potential clients?

You should follow accounts of business owners, e-commerce brands, SAS companies, courses, and coaching businesses.

What is the minimum follower count that indicates a potential client might be a good fit for copywriting services?

A minimum of 10K followers is suggested as an indicator that a potential client might be a good fit for copywriting services.

Why is it important to check if the followers of a potential client are real?

Real followers are indicated by likes and comments on posts. Fake or low engagement followers suggest that the account may not be a good fit for copywriting services.

What should be the sentiment of your outreach message on Instagram?

Your outreach message should convey confidence in your abilities and the belief that your services are needed by the recipient.

What is the recommended structure for an outreach message to potential clients?

The recommended structure is to start with a pitch about your services, followed by a personalized compliment related to their content.

How should you respond when a potential client shows interest in your services?

When a client shows interest, provide more information about how you can help and suggest a call to discuss their business and your services in detail.

What is the mindset that the script suggests is necessary for success on Instagram?

The script suggests maintaining a mindset that acknowledges competition but also recognizes the abundance of opportunities on Instagram for finding clients.

Outlines

00:00

📈 Instagram for Copywriting Clients

This paragraph discusses the effectiveness of using Instagram for finding copywriting clients in 2024. The speaker emphasizes that despite being a common platform, most people are not utilizing it correctly for client acquisition. They mention that students have been successful in earning substantial income by mastering Instagram's approach. The speaker promises to provide a comprehensive guide on how to stand out as a freelance copywriter on the platform. The video encourages viewers to like and subscribe before diving into the content. It also touches on the fact that cold DMs are not a long-term strategy as copywriters grow and evolve past the need for them, sharing personal experiences of transitioning from cold outreach to more targeted approaches.

05:00

🔍 Finding and Engaging the Right Clients

The speaker outlines a strategy for finding potential clients on Instagram, focusing on engaging with content related to business owners, e-commerce brands, and other entrepreneurial ventures. They suggest that Instagram's algorithm can be trained to show relevant content by actively engaging with such posts. The paragraph provides a checklist for identifying good potential clients, such as business owners with a substantial and engaged following, and a bio that indicates they are open to business inquiries. The speaker advises against niching down and recommends reaching out to every business owner encountered. The paragraph concludes with a teaser for the next part of the video, which will discuss crafting an effective outreach message.

10:03

💌 Crafting an Effective Outreach Message

In this paragraph, the speaker discusses the importance of crafting an outreach message that conveys confidence and the value the copywriter can bring to the client's business. They advise starting with a pitch that highlights the copywriter's ability to help the client make more money, followed by a genuine compliment. The speaker shares a sample message structure that begins with a direct question about the client's backend conversion systems, followed by a personal compliment related to the client's content. They emphasize the importance of being genuine and straightforward in the message to avoid coming across as insincere. The paragraph also addresses how to handle different types of responses from potential clients, suggesting ways to further the conversation and eventually lead to a sales call.

🚀 Overcoming Mindset Barriers

The final paragraph addresses the mindset required for success in finding clients on Instagram. The speaker dispels the myth that Instagram is saturated and that there are no more clients to be found. They argue that there are always new business owners entering the market, and even if some have been contacted before, there is still a vast pool of potential clients. The speaker encourages persistence and a belief in the process, reminding viewers that competition is a part of any worthwhile endeavor. They conclude by promoting their Inner Circle program, which offers coaching and resources to help copywriters succeed, and they encourage viewers to subscribe and engage with the content.

Keywords

💡Instagram

Instagram is a social media platform focused on sharing photos and videos. In the context of the video, it is identified as the best place to find copyrighting clients in 2024. The script emphasizes the importance of using Instagram effectively to connect with potential clients, such as business owners and e-commerce brands.

💡Copywriting

Copywriting is the act of writing promotional material for advertising or marketing. The video's theme revolves around copywriting services, and it provides guidance on how to use Instagram to attract clients who need help with their marketing copy.

💡DM (Direct Message)

A direct message (DM) is a private communication sent to another user on social media platforms like Instagram. The script discusses the strategy of sending cold DMs to potential clients as a way to pitch copywriting services.

💡Algorithm

An algorithm, in the context of social media, refers to the set of rules that determine the order and content of posts in a user's feed. The video suggests training the Instagram algorithm to show content relevant to finding potential clients by engaging with similar content.

💡Engagement

Engagement on social media refers to actions taken by users, such as liking, commenting, or sharing posts. The script mentions that Instagram shows content based on user engagement, so to find potential clients, one must engage with relevant business content.

💡Hashtags

Hashtags are metadata tags used on social media to help users find content. The video script advises using hashtags like #DropShipping or #infoproducts to find and follow relevant businesses and individuals, which in turn trains the Instagram algorithm.

💡Pitch

A pitch, in a business context, is a persuasive speech or presentation intended to sell something, like a product, service, or idea. The video provides tips on crafting an effective pitch for copywriting services through Instagram DMs.

💡Compliment

A compliment is a polite expression of praise or admiration. The script suggests including a genuine compliment in the pitch message after the initial pitch to establish a positive connection with the potential client.

💡Conversion

Conversion in marketing refers to the act of turning potential customers into actual customers. The video emphasizes the importance of copywriting in converting traffic, especially from Instagram, into sales.

💡Sales Call

A sales call is a conversation with a potential customer to discuss and close a sale. The script mentions getting on a sales call with interested clients as the next step after they respond positively to the pitch.

💡Saturated

Saturated, in the context of the video, refers to the idea that a market or platform may be overly filled with competitors or messages, making it difficult to stand out. The script argues against the notion that Instagram is saturated for finding copywriting clients.

Highlights

Instagram is the number one platform for freelance copywriters to get clients in 2024.

Many copywriters fail on Instagram because they send robotic messages and don't know how to continue conversations with potential clients.

Cold DMs are not a permanent strategy; successful copywriters outgrow this method quickly.

To find potential clients, follow and engage with business owners, such as those who run e-commerce brands, SaaS companies, or coaching businesses.

Instagram tailors content based on engagement, so you need to interact with content related to your target clients to train your feed to display more business owners.

A good potential client on Instagram should have at least 10K followers, demonstrate real engagement, and have a link or business-related call to action in their bio.

It's important to reach out to all business owners, regardless of niche, to maximize potential client opportunities.

Avoid using generic or overused scripts; instead, convey confidence in your message and customize it to the recipient’s business needs.

An effective DM structure is: a direct pitch followed by a genuine compliment about their content, reversing the typical compliment-first approach.

Focus your pitch on helping businesses convert traffic from Instagram, which can involve services beyond email, like landing pages, SMS, or VSL (video sales letter).

When a client shows interest, it's essential to explain how your services can fill gaps in their sales funnel and generate revenue.

Consistency is key—sending 50 cold DMs a day, even with little response, is part of the process.

The competition on Instagram is tough but manageable, and there are always more business owners who need copywriting services.

The idea that Instagram is saturated is false; students using these strategies sign new clients every day.

There’s no 'magic bullet' for finding clients easily; Instagram remains one of the best ways to do so for copywriters.

Transcripts

you want to know what the number one

best place to get copyrighting clients

is in 2024 it's an app that you use

every single day so not going you too

much and it's Instagram I have students

that are making 10 15 20 $50,000 a month

because they've cracked Instagram and

even though it's the best 90% of you are

doing it completely wrong you don't know

how to find the right people to reach

out to you're sending the same robotic

messages as everybody else is and you

don't know how to continue the

conversation when someone shows you

interest but that ends right now today

I'm going to give you a full guide on

how to stand out as a freelance copy

rator on Instagram so you can sign

clients make money build a business and

live happily ever after before we even

get into that just click like And

subscribe because it does something to

me let's get into it now remember that

cold DMS is not something you're going

to have to do forever this video is kind

of hard for me cuz I haven't actually

had to send a cold pitch in a very long

time and neither will you because

copywriters grow past the need for this

very quickly I went really hard on cold

emails and DMS in like April and May of

2020 and then again in like December

January of 2020 and then 2021 after that

the emails and DMs I would send were

sure shots meaning I already basically

knew I was going to get hired before I

even sent the DM these were super

targeted approaches that I knew I was

going to get and it was easy for me but

before that you're kind of just like

blowing your load into the atmosphere

you don't really know what you're doing

or who you're sending it to or why

you're saying what you're saying but

we're just going to clear all that up

right now all right chapter one is about

actually finding people and training

your algorithm so depending on what you

actually watch on Instagram you may may

already have potential clients on your

feed right now and I'm talking about

business owners people that own

e-commerce brands people that own SAS

companies or courses and coaching

businesses like info products and if you

don't have business owners showing up on

your feed right now we're going to have

to do a little bit of work Instagram

only shows you content that you think

you're going to like and so if you've

never engaged with anything like that in

the past then it's not going to show you

anything good we love cat videos but cat

videos are not going to pay the bills

what you need to do is go seek out that

content so it can serve it to you again

and again and again so if you want

people that have courses and coaching

programs or Drop Shipping brands or SAS

companies to show up on your page what

do you think you should do you should

search it up in the search bar and then

go through all the people that look like

they're actually doing something like

all the reals follow these people check

out their profile see who they're

following follow those people and just

go down a little spiderweb Rabbit Hole

now when you're doing this process like

typing in hashtag Drop Shipping or #

info products or # real estate or hasht

coaching or something like that you're

actually going to be finding all of your

potential clients right here all right

so if I go to my Instagram and I go drop

shipping I just type that in my for you

page going to be all kinds of stuff like

this okay so this guy obviously has a

course you go

here he's got some okay so he's got a

mentorship he's got a free course he's

got all kinds of stuff that you can sell

you can easily pitch this guy he's got

decent numbers on his reels and he's got

42,000 followers let's go to another one

this guy I

honcho entrepreneur e-commerce marketing

private Equity DM Ecom to learn step by

step okay so this guy's actually

crushing it um he's probably making a

bunch of money okay but you're seeing

all these people that like have programs

that you could actually sell right now

and now that I looked up those guys my

entire feed is going to be Instagram

recommending me videos just like that

because they know I like it now you're

probably also asking how did I know that

those people are going to be a good fit

for copyrighting services I'm going to

break down down what a good potential

client looks like on this little

checklist here so the first thing most

importantly they have to actually be a

business owner and you usually see

something in their profile about like

teaching or helping people or like DM me

a keyword or Link in their bio or

something like that and they also have

to have a decent sized audience so I'm

thinking minimum 10K followers which

sounds like it's a lot you can sometimes

go a little bit lower but I've seen that

anybody who has a business and they're

on Instagram and they're make they have

at least 10K followers they're probably

making money you also have to make sure

those are real followers so if they have

10K followers and like no likes on their

pictures or no comments then they're

probably not real not a good fit or if

they have a bunch of reals they get like

20 views a pop like they're not real

followers not a good fit but if they get

you know a couple thousand views per

real and they get a couple hundred or a

couple thousand likes per picture then

this person is probably going to be a

good fit but the most important thing is

the link in the bio if they don't have a

link in the bio they're not selling you

anything or if they don't have DM me

whatever they're not selling you

anything it's not going to be a good fit

and this is honestly the easy part

because like even if if they don't have

that stuff but they look like they have

a business hit them anyway this is very

important for you to understand you need

to be hitting every single business own

or you see do not Niche down only to

real estate people or only to drop

shipping guys or only to SAS companies

you need to be hitting everyone if they

have a business message them now what do

I message them great question this

brings us to chapter three which is your

Outreach message so a few months back I

made a video about how the best script

to use is are you doing anything with

email right now and that got burnt out

so fast it became a meme so learned from

my own mistakes I'm not going to give

you a script but I am going to tell you

the sentiment that your message should

have you should start with the idea that

you're good at what you do and they need

your help because you're a Savage and

you're going to crush for them and they

need you really bad and that whatever

amount of money they're making they

could be making way more if they just

hired you now if you're a beginner that

may not be true but that's how you're

going to act you have to brainwash

yourself into being delusionally

confident so that when you message them

you're going to come off that way and

they're going to trust you more I'm not

saying this is a scri you should use but

if I were you this is kind of what I

would say I would say something like

first name curious what kind of systems

do you have in the back end to convert

all the traffic you're driving with

Instagram P.S just watch that real on my

fre or not fre you page but whatever the

Instagram is explore page watch that

real you did um love the way you said

XYZ or something like that so I switched

the order so people used to go

compliment pitch I'm actually going the

other way around so it's pitch and then

compliment I think it's way better when

people are straight up about what they

want to talk about I hate when people

are d daming me and they're trying to be

my friend and then they end up pitching

me something else that I probably don't

need and I just realized their

friendship was all fake and I feel used

anytime you DM someone and you're like

hey man how's your day how's your dog

you have a cute dog oh your wife is

beautiful you doing anything with email

right now it's like the worst possible

way you could start a relationship so

you're putting the compliment after and

it has to be a legit compliment you have

to actually watch their real and say

something that you liked about it now

regarding the actual pitch part it's not

about email anymore it's about

converting traffic they're driv ding

from Instagram and the reason for that

is because it makes it way more General

it's not just email email is one thing

you can do so many things you can do as

a copyrght to help someone make more

money it's not just emails it's SMS you

could be doing a vssl for them you could

do a sales page you could do all kinds

of stuff that they can do in the back

end to literally convert more traffic or

if you want to just do email you can say

something like hey like do you have

someone like crushing emails for you

right now or you could say like how's

your sales page working for you or how's

your vssl working for you just like the

formula is hey name oneliner pitch PS

compliment now here's what you do if

someone's actually interested now before

we move on remember that not everyone is

going to be interested in what you have

to pitch sometimes it's one in 100

sometimes it's like 1 in 250 there is

nothing wrong with sending 50 DMS that

never get responses in a row just

straight into the abyss there's nothing

wrong with that that happens to

everybody remember to stay consistent

and if you're not doing 50 a day you're

a loser you're lazy you're never going

to be rich and when someone is

interested it's a great feeling you know

what you might pop a bottle right there

but don't yet because you haven't gotten

them to pay you this is what you say and

by the way this is where like 90% of

people fumble the bag once they're

interested it's yours to mess it up like

don't mess it up you're going to get a

bunch of different types of responses

like if they if you say like what are

you doing do you have someone handling

this they'll L say yes leave me alone

which is fine you can leave me alone or

they'll be super eager and be like no I

actually do need this like are you

offering this like can I hire you right

now which if you get a response like

that like congratulations you just won

most of the time it'll be like oh what

do you mean or like no tell me more and

then literally that's when you tell them

like more about how you are going to

help and why you're the best so

like let's use my script for example

like let's say I said oh what are you

doing to convert you know um all the

traffic you're driving from Instagram

and they go uh what do you mean and I go

I mean you're driving all the traffic

from Instagram where are you sending it

you send it to an email list like if you

are are you sending emails are you

sending it to a landing page like how's

the vssl how's the sales page like

there's so many things you know I I do

this for a living I look at business and

I figure out where there's like leaky

holes in the bucket I feel like every

business owner has them and if you do I

would love to help you fill them now

obviously I can do that off the Dome

because I've been doing this a long time

and I know how these businesses work but

for you just understand that email the

job is to make money all right and if

you're sending emails to people they're

going to be sending one a day or once

every two days and you're going to send

so many emails and they're going to be

so good that you're going to make them

more money and the number is most

businesses if they're run properly are

going to get 30% of their total revenue

just from email so you can say that you

can say like you know I'm I'm I'm an

email copy riter my job is to generate

30% of your total revenue through email

are you at that right now and they're

going to be like no and if they're still

interested you're going to be like you

know what I would love to talk more

about this let's get on a call I feel

like there's a bunch of ways I can help

you let's just talk about you let's talk

about your business let's talk about how

I can help now once you actually get on

the sales call I have an entire video

dedicated to just that so if you want to

watch that it's going to be on the

screen somewhere now this is the last

part and this is probably the most

important thing for you to know because

if I can fix your mindset around this

like you are going to be successful

you're probably going to think that

Instagram is saturated because you see a

lot of videos like this and you think

that every single lead on Instagram has

already been hit and even if they have

you are still going to sign clients

there are always more business owners

that need to be hit there's way too many

for every copywriter in the world to not

have like five or six the reason I know

that is because one of my students signs

a new client from Instagram using this

strategy every single day do you think

that my student who signed a client

their first client today got the last

one there's no more now and now it's all

saturated and even if there is another

one it'll take you two years to find it

no Instagram straight up works okay just

trust me yes maybe it's a little bit

competitive but everything that's worth

doing in life is competitive this is not

you're not going to find an easier path

I don't know who needs to hear this but

there is no magic bullet for finding

clients where it's just like all you got

to do is just go to this random website

that no one's ever heard of and there's

just a gold mine there like nothing's

like that that doesn't exist this is the

way to get clients this is it so if you

want to have your handheld by me and my

coaches in the Inner Circle who are all

making multi six figures a year now I

have something for you it's called the

Inner Circle where me and my coaches

will make it impossible for you to lose

as long as you do what we say if you

want to be coached one-on-one and get

tons of course content and maybe get

leads if you're actually decent at this

then check the link in the description

because this will help you a ton

regardless I hope you got something out

of this I hope you liked I hope you

subscrib and I I hope you click the Bell

button I hope you clicked it please just

click it I will see you next week