How To Become A Freelance Copywriter & Get Your First Client

Summary

In this video, Alex shares six essential steps for starting a freelance copywriting business from home. Emphasizing that no formal writing background is needed, Alex highlights the importance of empathy, creativity, and a passion for writing. The steps include studying copywriting, defining what you offer, identifying your target clients, crafting a self-pitch, building an online portfolio, and finding clients using both push and pull strategies. Alex also dispels the myth that copywriters must be classically trained, encouraging viewers to leverage their unique experiences and interests.

Takeaways

• 😀 Copywriting is essential for every business, including social media posts, emails, and website content.
• 🏆 Copywriting allows for a flexible, location-independent career with just a laptop and word processing skills.
• 🌟 Alex's journey into copywriting began with an internship at Mindvalley, which opened up a world of creative career opportunities.
• 📚 To excel in copywriting, continuous learning is crucial, including studying from various programs, courses, and industry leaders.
• 🎯 Define your copywriting niche and the specific services you offer to target the right clients and showcase your expertise.
• 👥 Understand your ideal client and tailor your services to meet their needs, which can help in attracting similar clients in the future.
• 💼 Write a compelling self-sales pitch that clearly communicates your offerings and the value you bring to potential clients.
• 🌐 Build an online presence with a portfolio and profiles on professional networks to make it easy for clients to find and trust you.
• 📈 Seek testimonials from satisfied clients to use as social proof, which can significantly boost your credibility and attract more clients.
• 🔍 Implement both push and pull strategies to find clients, with the push strategy involving proactive outreach and the pull strategy focusing on making your services easily discoverable.

Q & A

What is the main focus of the video?

The main focus of the video is to guide viewers on how to start a freelance copywriting business from home, providing the first six steps to take.

Why does Alex believe copywriting is a great business to start?

Alex believes copywriting is a great business to start because every business on the planet needs copy, and it allows for time and location independence with just a laptop.

What was Alex's initial goal when he applied for an internship at Mindvalley?

Alex's initial goal was to defer law school for a year to travel and have fun.

What did Alex learn about the copywriting industry while working at Mindvalley?

At Mindvalley, Alex learned that there was a high demand for copywriters, as every product launch and communication needed copywriting, and he discovered the world of online marketing.

What are some of the copywriting programs and courses Alex studied?

Alex studied programs like Frank Kern’s Mass Control and Andre Chaperon's Auto Responder Madness.

What are the three key qualities Alex mentions are necessary for a good copywriter?

The three key qualities necessary for a good copywriter, according to Alex, are empathy, creativity, and a passion for writing.

What is the first step Alex recommends for starting a copywriting business?

The first step Alex recommends is to study and learn from the best by taking courses, reading books, and enrolling in seminars.

Why is it important to be clear about what you offer as a copywriter?

Being clear about what you offer helps define your services and sets expectations for potential clients, which is essential for building a successful freelance business.

How does Alex suggest finding your niche in copywriting?

Alex suggests finding your niche by considering your personal interests and experiences, as empathy is key in copywriting, and it's easier to serve clients in areas you are passionate about.

What is the significance of writing a self-sales pitch for a copywriter?

Writing a self-sales pitch is significant because it helps you articulate your value and offerings to potential clients, which is crucial for selling your services.

Why is building an online portfolio and profile important for a copywriter?

An online portfolio and profile are important for a copywriter because they serve as a platform for showcasing your work, attracting clients, and building credibility in the industry.

What are the two strategies Alex mentions for finding clients as a copywriter?

The two strategies Alex mentions for finding clients are a 'push' strategy, where you actively seek out clients, and a 'pull' strategy, where you establish an online presence to attract clients.