How To ACTUALLY Start Copywriting In 2024
Summary
TLDRThis video offers a step-by-step guide for aspiring freelance copywriters to earn money in 2024, starting from scratch. The speaker shares personal experiences, emphasizing the importance of self-education, mastering copywriting techniques, and building client relationships. The guide includes tips on learning copywriting from resources like 'Cashvertising', practicing with real ads, and reaching out to potential clients on Instagram. It also covers sales strategies, client onboarding, and leveraging client satisfaction for referrals to grow one's business.
Takeaways
- π The speaker went from being broke to earning $48,000 a month as a copywriter in 18 months and shares a guide to help others achieve similar success.
- π§ 'Brainwashing' oneself with information is the first step, which involves consuming content from successful copywriters to understand the field deeply.
- π The book 'Cashvertising' by Drew Eric Whitman is recommended as a fundamental resource for learning the principles of copywriting.
- π The 'Problem Agitation Solution' framework is emphasized for writing effective copy that resonates with the audience's needs.
- π§ Reading and rewriting existing copy from various sources helps in learning the craft and understanding what works and what doesn't.
- πΌ The speaker advises turning an Instagram personal account into a business account to reach out to potential clients for freelance copywriting opportunities.
- π© A casual and personalized approach is recommended when reaching out to business owners on Instagram, focusing on their email marketing needs.
- π¬ During sales calls, it's important to remember that the client needs the copywriter's skills more than the copywriter needs the job, which helps in confidently pitching services.
- π€ Building a strong relationship with clients is crucial for long-term success, as it often leads to referrals and word-of-mouth marketing.
- π The speaker suggests investing in one's own skills and education to continuously improve as a copywriter, which benefits both the freelancer and the clients.
- π Providing exceptional service to clients can lead to referrals, reducing the need for constant outreach and allowing the business to grow organically through recommendations.
Q & A
How long did it take the speaker to go from broke to making $48,000 a month as a copywriter?
-It took the speaker exactly 18 months to go from having no money in the bank to making $48,000 a month as a copywriter.
What is the speaker's main goal for the video?
-The speaker's main goal for the video is to provide an updated guide on how to make money as a freelance copywriter in 2024, even without any initial capital or experience.
What does the speaker suggest as the first step to becoming a successful copywriter?
-The first step suggested by the speaker is 'brainwashing yourself' with information by consuming content from various sources about copywriting.
Which book does the speaker recommend for learning the fundamentals of copywriting?
-The speaker recommends 'Cashvertising' by Drew Eric Whitman as the book to learn the fundamentals of copywriting.
What is the 'problem agitation solution' framework mentioned in the script?
-The 'problem agitation solution' framework is a copywriting technique where the copy identifies a problem, agitates it, and then offers a solution, typically a product or service.
How does the speaker suggest finding and reaching out to potential clients?
-The speaker suggests finding and reaching out to potential clients by scrolling through Instagram and contacting business owners, especially those doing email marketing.
What is the significance of chapter three in the speaker's guide for copywriters?
-Chapter three is significant as it covers taking sales calls, which is a crucial step in converting outreach into actual business and securing clients.
Why does the speaker emphasize the importance of relationship building with clients?
-The speaker emphasizes relationship building because it can lead to long-term client retention and can also result in referrals, which can significantly reduce the need for constant outreach.
What is the onboarding process as described by the speaker?
-The onboarding process, as described by the speaker, involves integrating with the client's business by getting access to necessary tools and setting clear expectations about the work to be done.
How does the speaker suggest leveraging a successful client relationship to grow the business?
-The speaker suggests leveraging a successful client relationship by getting referrals from satisfied clients and using testimonials to attract new clients, which can lead to increased business without the need for constant outreach.
Outlines
π Journey to Becoming a Successful Copywriter
The speaker shares their personal experience of transforming from financial hardship to earning $48,000 a month as a copywriter in 18 months. They emphasize the importance of self-education through consuming vast amounts of information from various sources to understand the intricacies of copywriting. The speaker advises watching videos, listening to podcasts, and following successful copywriters on social media platforms like Instagram and Twitter. They also stress the need to avoid over-education and to start applying the knowledge gained to generate income. The speaker outlines a step-by-step guide, starting with 'brainwashing' oneself with information, then learning the fundamentals of copywriting, and finally, applying these skills to secure and retain clients.
π Mastering the Art of Copywriting
The speaker discusses the importance of learning the fundamentals of copywriting, recommending the book 'Cashvertising' by Drew Eric Whitman as a comprehensive guide. They explain the 'Problem, Agitation, Solution' framework for writing effective copy and suggest reading and rewriting existing copy to hone one's skills. The speaker then transitions into the practical aspect of finding clients, focusing on outreach through Instagram. They advise turning a personal Instagram account into a business profile and reaching out to business owners, particularly those engaged in email marketing. The speaker provides insights on crafting personalized and casual outreach messages to stand out and secure potential clients.
π Scaling Up: Client Acquisition and Retention
The speaker delves into the process of client acquisition, emphasizing the importance of sales calls and the art of persuasion. They dispel the fear associated with sales calls, asserting that the client needs the copywriter's skills more than the copywriter needs the client. The speaker encourages copywriters to have informed conversations about the client's business and how they can enhance it through email marketing. They also discuss the onboarding process, setting clear expectations, and the importance of over-communication to ensure client satisfaction. The speaker highlights the significance of building a strong relationship with clients to secure long-term collaborations and referrals, which can lead to a steady flow of clients without the need for continuous outreach.
Mindmap
Keywords
π‘Copywriting
π‘Brainwashing
π‘Cashvertising
π‘Problem Agitation Solution
π‘Outreach
π‘Sales Calls
π‘Onboarding
π‘Servicing Clients
π‘Referrals
π‘Email Marketing
Highlights
Achieved a monthly income of $48,000 as a copywriter within 18 months from having no money.
Emphasizes the importance of immersing oneself in learning about copywriting through various information sources.
Advises not to spend too much time in the learning phase to avoid analysis paralysis.
Recommends the book 'Cashvertising' by Drew Eric Whitman for learning the fundamentals of copywriting.
Introduces the 'Problem Agitation Solution' framework as a key strategy for effective copywriting.
Encourages reading and rewriting existing copy to improve skills and gain practical experience.
Suggests using Instagram as a platform to reach out to potential clients for copywriting services.
Provides a script for outreach that personalizes the approach to engaging with potential clients.
Stresses the importance of understanding email marketing as a significant source of income for copywriters.
Advises on how to handle sales calls effectively, positioning the conversation as a partnership rather than an interview.
Discusses setting the right expectations and pricing during client onboarding.
Highlights the significance of over-communication and relationship building for client retention.
Suggests investing in personal development to enhance copywriting skills and provide better service to clients.
Explains the benefits of leveraging client testimonials and referrals to acquire new business.
Provides a step-by-step guide from learning copywriting to earning a substantial income in the field.
Offers one-on-one mentorship for those who want personalized guidance in copywriting.
Transcripts
it took me exactly $18 months to go from
$0 dead broke no money in the bank to
making
$48,000 a month as a copywriter and
honestly if I knew what I know now back
in 2021 when I was doing this I would
have gotten there so much faster so this
video is going to be an updated guide
for how to step by step make money as a
freelance copywriter in 2024 even if you
don't have a nickel and a brain cell to
rub together this video will help you
I'm going to cover where I would learn
to write copy how to get clients and how
to keep those clients paying you so that
you're not stressing about money every
single month so pay attention because
this video could legit change everything
for you so my goal for this video is to
take you through the Journey that I went
on to become what I am now but to do it
even faster so we're not even going to
start at chapter one we're going to
start at chapter zero which is
brainwashing yourself what I did when I
started was I indoctrinated myself with
so much information from so many
different places that I knew all of
these things about copyrighting where I
don't even know how I learned it you
have to take yourself down an
information Rabbit Hole so you want to
watch videos on YouTube you want to
listen to podcasts you want to just find
a bunch of people who are already doing
copyrighting and consume content from
them and not to sound like I'm pluging
myself or anything but I don't know many
other people that are teaching
copyrighting in the way that I do and
their students are getting the results
that my students are getting but I'm on
Instagram I'm on Twitter I'm on YouTube
I have an email list you should be on
all those things so that I can just
brainwash you without you having to do
anything else and the thing that I
messed up on was I brainwash myself for
way too long I spent way too much time
listening to podcast watching YouTube
videos scrolling Twitter listening to
other people talk about copyrighting
because it distracted me from doing what
I needed to do was actually make money
so this phase is important for a lot of
people but you shouldn't do this for
more than like a couple weeks and after
that that brings us to chapter one which
is actually learning copyrighting
learning copyrighting is obviously two
parts it's learning the fundamentals
like literally putting it into your
brain what copywriters need to do and
how they need to write and then two
actually doing it the only book I like
to recommend is cashvertising by Drew
Eric Whitman you could buy it or you can
read the free pdf that already exists
online the reason this is the only one
that I talk about is because this is
sort of like the big book of
copyrighting where it's like it has all
the principles inside it it teaches the
psychology it teaches you a little bit
about actually writing but more just
about like marketing and how human
beings operate and once you know this
stuff you can never go back I remember
once I read this book I started looking
at everything differently all of a
sudden everything in the world was
marketing because that's what it is
every time you see an ad every time you
see a billboard every time you read an
email every time you look at a magazine
you're not going to see it for what it
is you're going to see it as in what is
this person trying to sell me so I want
you to read that book however you want
it delivered you can get the physical
copy you can get a PDF you can get a
Kindle I don't care and as a beginner
there's really one framework that I want
you to follow there's obviously
thousands of copyrighting Frameworks
that you can follow but there's one that
you need to pay attention to and it's
p problem agitation solution so when
you're writing copyrighting you identify
the problem you're fat agitate you're so
fat that you can't even see your own
genital solution I have a weight loss
pill you're fat you need it buy my
weight loss pill that's super dumb down
and obviously a very crude version of
what you should be doing but that's how
I write most of my copy that's how most
people I know who are really good
copywriters write their copy that's how
you write emails that's how you write
websites that's how you write a lot of
stuff and then what you have to do is
read a bunch of copy so go to swipe. co
you can read a bunch of copy there you
can also every single ad you get click
on it go to their website maybe sign up
to their newsletter and just see what
kind of copy they have on their website
and their emails and stuff like that
you'll consume so much just by doing
this and once seen a bunch of copy start
trying to beat that copy so if you sign
up to a newsletter for an e-commerce
brand what you can do is you can just
read the email be like all right knowing
what I know now about copyrighting
because Cardinal Mason told me how to do
it I would change this I would change
this I would change this and then
rewrite the email in the way that you
would want to do it and then once you've
done that like 10 times for a bunch of
emails and ads or whatever save all of
those Google Docs and put them somewhere
safe cuz you're going to need it later
now chapter 2 is where it gets fun this
is where we start making money this is
the Outreach phase you are reaching out
to business owners trying to get them to
pay you and the way you're going to want
to do this is on Instagram you probably
have an Instagram account right now and
the account that you have is going to be
the account that you use to reach out to
people with you don't need a business
account all you got to do is turn your
account into like the business thing on
Instagram where it's like you just turn
into a business account so you can see
metrics and stuff like that you can send
more DMS and you want to put writer in
your bio and I promise you that's pretty
much all you need you don't have to have
any cool pictures on there if you have a
picture of you skiing and a picture of
your dog that's it that's all you need
the point is you want to look like a
human and then as you're scrolling
Instagram every single business owner
that you see you're going to reach out
to it doesn't matter if it's a person
selling courses or coaching programs it
doesn't matter if it's an e-commerce
brand selling you know toys for cats
doesn't matter if it's a SAS company
selling tools for that you can use with
AI or something like that every single
business you're going to reach out and
you're going to see if they're doing
email marketing the reason for that is
because copywriters make a lot of money
by doing email marketing and so that's
kind of what you're going to be doing
email marketing is literally just
writing a couple emails a week for
client if you don't know anything about
email marketing that's okay because you
haven't gone into chapter zero yet which
is the brainwashing phase by by chapter
2 you will know what's going on so like
I said you're reaching out to every
single person that you see now here's
where this gets tricky because I've been
giving out scripts for people to use for
a while and they get burnt out for a
while the scripts was along the lines of
hey love your content love your offer
looks like you're crushing and then a
personalized compliment and then you
would say are you doing anything with
email right now now that's still kind of
works but because hundreds of thousands
of people have seen that script it's
kind of treated like a joke even me
myself I get hit up people asking me if
I'm doing anything with emo right now
and the answer is yes I'm doing my own
email I'm a copywriter but the principle
is still there where you just want to
casually ask if someone is doing email
marketing but you're not going to make
it sound like a robot where it's like
excuse me sir are you doing email
marketing you're going to casually reach
out as a person be like hey literally
think your content's sick and whatever
business you're working on I don't know
exactly what it does but I want to know
more are you currently doing email
marketing right now is that a channel
you're focusing on that's the essence of
the script it's not going to be the same
every time you're not going to say are
you doing anything with email right now
every single time it's going to be
different depending on who you're
talking to but they're probably going to
answer you they're probably going to say
like oh no I'm not doing anything with
email right now and then you'll know
because you brainwash yourself you're
going to say something along the lines
of like oh did you know that business
owners who are using email are
generating 30% more Revenue than they
would have without email because email's
so powerful we're retargeting your
customers we're literally telling people
to buy stuff from you three times a week
I'm blasting out 500 words to your list
of people who already know and love you
telling them giving them reasons why
they should buy your thing don't you
want that for your business and they're
going to be like oh yeah that sounds
like a great idea let's talk more about
it which brings us to chapter 3 chapter
3 is taking sales calls and this is the
part that everyone freaks out about
because they think they're on the hot
seat they think that this is like a job
interview and that they're about to get
laughed out of the room if they say one
wrong thing it's not the way it works
one thing you need to truly internalized
is this is not a job interview they need
you more than you need them you're
making them more money yeah sure they're
going to pay you a little bit of money 2
three grand a month but they're going to
make way more off this deal it's a way
better deal for them they're there for
your skills your expertise and if you
don't think that you have expertise yet
it is what it is bro you're going to
learn as you go nobody starts out
knowing everything about copyrighting do
you think that I knew everything about
copyrighting when I took my first sales
call no it was embarrassing but I still
got the deal all you're doing is having
a conversation with the business owner
about what they're currently doing and
how you can help during this call
they're going to be talking about all
the things that they are doing and
aren't doing and you because you went
through chapter zero and you brainwash
yourself you're going to be hearing
opportunities to make them more money so
maybe they say something like oh yeah I
have a list of like like 12,000 people
but I never send emails you're
immediately going to be thinking like oh
okay if I send three emails a week to
12,000 people how much money can I make
them probably a lot you're going to tell
them different ways that you can help
them and you're going to make them feel
better about their own business they're
going to get excited because they're
going to be talking to you about how
much money you're going to make them
with your skill and they're going to
want to hire you they might ask
questions about like oh are you new at
this like how do you know what you're
doing and all you have to say is like
listen like you know I I'm not a veteran
I've been doing this for 20 years but I
found your business online you look like
you know what you're doing you look like
you have a great brand I know that I'm
good at copyrighting I know I'm good at
copyrighting I know I am and I know I
can help you and I'm here you know this
is you know something that I want to
turn into a full-time thing it's a side
hustle right now admittedly but I want
it to be a full-time thing I know I can
help you I'm going to be here day and
night trying to make this work for you
because I like this business and I like
you and I want this to work if someone
said that to me I my heart would melt I
would hire them in a heartbeat okay and
then they ask your price and you're
going to say $2,000 a month for three
emails a week and if you found the right
client 90% of the time they're going to
go all right cool and then you're going
to realize that that was a little bit
too easy and you probably should have
set a higher number which that's okay
because you'll learn that for next time
the next client you sign you can say
2500 bucks a month or 3,000 bucks a
month or if you're like me you can say
6,000 bucks a month and you'll get there
eventually so chapter 4 you are
onboarding your client now for the
uninitiated onboarding is a fancy word
for sort of bringing them into your life
making them feel welcome in your
business you're going to get the logins
to the stuff that you're going to be
using so if you're running emails you're
probably going to be added to their ESP
and ESP is an email service provider so
that could be a lot of things I use
clavo some people use convert kit some
people use active campaign some people
use MailChimp some people use sen Lane
some people use I think that's it
actually but no matter what they're just
going to add you as a user on their
account and in this onboarding period
you want to set expectations telling
them what you're going to do how long is
going to take what the process is going
to look like and if you can get them to
set up a tracking link that you can use
when you promote stuff in emails and
what that means is if you write an email
and you promote something the link that
you use should be your tracking link so
you know when you made Sal for them so
if I make a link that's like whatever
and then the extension is Mason email I
know that when I go into my dashboard
and I'm looking where all my sales came
from oh Mason email made you know 500
bucks today this might be in the weeds
but your client will usually know what
you're talking about remember to keep
this process light and fun the best part
about working with a freelancer is you
don't have to go through all the red
tape of working with a big company or a
big agency where they're trying to get
you to sign all these documents and you
know do this whole paper trail and fill
out all these forms like no one wants to
do that Freelancers do not have to have
all this complicated onboarding stuff
like the best part about working with a
freelancer is it's easy you just start
working together that's it which brings
us to chapter five which is servicing
clients and keeping them happy and the
whole time you should be thinking if you
were a business owner what would you
want you would want work done in advance
you would want to be able to see
everything and approve everything before
it goes out you would want to see plans
for growth and so all that means is if
there's an email going out on Monday
make sure you submit it the the week
before Thursday or Friday make sure they
see it and they get it approved and they
love it make sure you overc communicate
so everything that you do make sure they
know what you're doing and you're hungry
for more and most importantly show that
you genuinely care like if they pay you
2 Grand a month maybe if you don't
really need that money right away invest
in something that's going to make you an
even better copywriter invest that money
into books or courses or something
that's going to teach you how to be
better at your job so you can be better
for that client relationship I swear is
like 80% of the equation here if you're
a four or five out of 10 writer they'll
put up with you for longer than you
would expect if the relationship is kept
well so you can keep this client for a
long time by just being a likable person
caring about them and if you're actually
a decent writer they will never want to
let you go chapter six is crushing it
for this client and getting them to tell
their friends so let's face it you don't
want to be doing Outreach forever right
for you to get this first client it
probably took you like 200 DMS and maybe
a couple of cold emails and maybe a
couple of job applications for you to
find this thing it probably took a few
weeks and that was a lot of work the
reality is for your first two to four
clients you're going to have to do it
this way it's just the way it is but you
don't want to do it forever so if you
really do a good job for this client
what they're going to do is they're
going to put you on they're going to
tell their friends and they're going to
sign you just because your client said
you're great and this is what happened
to me about 6 months in where I didn't
have to do Outreach anymore I just had
people hitting me up because all of my
clients talked about how great I was and
if you are still doing Outreach you can
use this testimonial as marketing to get
more clients one of my first few clients
was a big brand at the time called
crossnet and anytime I reach out to an
e-commerce brand I said hey I've been
writing copy for crossnet and it's
ripping for them I don't know if you
know who Crosset is but you probably do
do you want to get results like them and
it was so easy for me to sign more
clients because I was working with
Crosset shout out Chris me all of my top
students do this the person who's best
at this is my younger brother Griffin he
gets all of his business through
referrals I did an interview with him
he's at 50k a month now as a copywriter
so if you want to learn how he did that
click that somewhere on the screen so
just to recap you're brainwashing
yourself you're learning the actual
skill of copyrighting by reading a bunch
of copy reading cashvertising and
actually writing copy yourself and then
you're learning sales getting
comfortable reaching out to people and
trying to send as many DMS and emails as
possible so you can find the perfect
client for you then you're selling them
on the skill you're building a
relationship with them you're working
with them for a long time and you're
making sure that you can leverage this
relationship to get more clients so you
can grow this business to 10 20 50k a
month and if you work fast on this and
you work with the right people it's very
reasonable that you can get to 10K a
month in 6 months maybe if you're really
good 20K a month and 12 months and like
I said at the start you have all the
information available on this channel to
learn for free but if you want to work
with me one-on-one and get your hand
literally held then click the link in
the description because I have something
for you I have H dozens almost hundreds
at this point of students hit their
first 5 10 15K months with copyrighting
there's no reason I can't do the same
for you so if you want to work with me
and I can help you oneon-one click the
link below and we can run it all right
thanks for watching click like subscribe
don't forget to hit that link in the
description and I will see you soon
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