How To ACTUALLY Start Copywriting In 2024

Summary

This video offers a step-by-step guide for aspiring freelance copywriters to earn money in 2024, starting from scratch. The speaker shares personal experiences, emphasizing the importance of self-education, mastering copywriting techniques, and building client relationships. The guide includes tips on learning copywriting from resources like 'Cashvertising', practicing with real ads, and reaching out to potential clients on Instagram. It also covers sales strategies, client onboarding, and leveraging client satisfaction for referrals to grow one's business.

Takeaways

• 🚀 The speaker went from being broke to earning $48,000 a month as a copywriter in 18 months and shares a guide to help others achieve similar success.
• 🧠 'Brainwashing' oneself with information is the first step, which involves consuming content from successful copywriters to understand the field deeply.
• 📚 The book 'Cashvertising' by Drew Eric Whitman is recommended as a fundamental resource for learning the principles of copywriting.
• 🔍 The 'Problem Agitation Solution' framework is emphasized for writing effective copy that resonates with the audience's needs.
• 📧 Reading and rewriting existing copy from various sources helps in learning the craft and understanding what works and what doesn't.
• 💼 The speaker advises turning an Instagram personal account into a business account to reach out to potential clients for freelance copywriting opportunities.
• 📩 A casual and personalized approach is recommended when reaching out to business owners on Instagram, focusing on their email marketing needs.
• 💬 During sales calls, it's important to remember that the client needs the copywriter's skills more than the copywriter needs the job, which helps in confidently pitching services.
• 🤝 Building a strong relationship with clients is crucial for long-term success, as it often leads to referrals and word-of-mouth marketing.
• 📈 The speaker suggests investing in one's own skills and education to continuously improve as a copywriter, which benefits both the freelancer and the clients.
• 🌟 Providing exceptional service to clients can lead to referrals, reducing the need for constant outreach and allowing the business to grow organically through recommendations.

Q & A

How long did it take the speaker to go from broke to making $48,000 a month as a copywriter?

It took the speaker exactly 18 months to go from having no money in the bank to making $48,000 a month as a copywriter.

What is the speaker's main goal for the video?

The speaker's main goal for the video is to provide an updated guide on how to make money as a freelance copywriter in 2024, even without any initial capital or experience.

What does the speaker suggest as the first step to becoming a successful copywriter?

The first step suggested by the speaker is 'brainwashing yourself' with information by consuming content from various sources about copywriting.

Which book does the speaker recommend for learning the fundamentals of copywriting?

The speaker recommends 'Cashvertising' by Drew Eric Whitman as the book to learn the fundamentals of copywriting.

What is the 'problem agitation solution' framework mentioned in the script?

The 'problem agitation solution' framework is a copywriting technique where the copy identifies a problem, agitates it, and then offers a solution, typically a product or service.

How does the speaker suggest finding and reaching out to potential clients?

The speaker suggests finding and reaching out to potential clients by scrolling through Instagram and contacting business owners, especially those doing email marketing.

What is the significance of chapter three in the speaker's guide for copywriters?

Chapter three is significant as it covers taking sales calls, which is a crucial step in converting outreach into actual business and securing clients.

Why does the speaker emphasize the importance of relationship building with clients?

The speaker emphasizes relationship building because it can lead to long-term client retention and can also result in referrals, which can significantly reduce the need for constant outreach.

What is the onboarding process as described by the speaker?

The onboarding process, as described by the speaker, involves integrating with the client's business by getting access to necessary tools and setting clear expectations about the work to be done.

How does the speaker suggest leveraging a successful client relationship to grow the business?

The speaker suggests leveraging a successful client relationship by getting referrals from satisfied clients and using testimonials to attract new clients, which can lead to increased business without the need for constant outreach.