How To Make Money with Facebook Ads (From Scratch!)

Summary

This video script outlines a strategy for starting over in business using Facebook and Instagram advertising expertise. It suggests choosing a local, high-demand service niche, finding the best-reviewed providers, and running a leads campaign with a guarantee and scarcity to attract clients. The script details how to manage leads, subcontract work to service providers, and mark up their quotes by 50%. It emphasizes the importance of excellent marketing to build a profitable business in a local niche.

Takeaways

• 🛠️ Choose a niche that is service-based, can only be delivered locally, has a high average customer value, offers a standardized service, and has lots of demand.
• 🏡 Examples of good niches include home services like plasterers, carpet fitters, and tilers.
• 🎯 Advertise locally to compete only with other businesses in your area, reducing competition significantly.
• 📈 Pick a niche where you can be the best marketer to dominate the local market.
• 📊 Ensure the niche meets all five criteria to maximize the potential for success.
• 📝 Find the best-reviewed local businesses in your chosen niche and partner with them.
• 📱 Use Facebook and Instagram for lead generation campaigns targeting people over 30 in your local area.
• 📋 Offer a free quote and include scarcity and urgency in your ads to encourage quick action.
• 📞 Follow up diligently on leads, calling multiple times until you reach the potential client.
• 💼 Add a markup to the quotes provided by the service providers and manage the booking process.
• 🔄 Repeat the process, scaling up by hiring more service providers and managing the bookings more efficiently.

Q & A

What is the speaker's recommendation for starting a business from scratch using Facebook and Instagram advertising knowledge?

The speaker recommends starting a business by picking a niche that meets specific criteria, such as being a service business that can only be delivered locally with high average customer value, standardized service, and lots of demand.

Why is it important to choose a niche that can only be delivered locally?

Choosing a locally delivered service niche means competing only against other local businesses, making it easier to stand out and win the Facebook ads market in that area.

What are the five criteria for picking a niche according to the speaker?

The criteria include: A) It's a service business, B) It can only be delivered locally, C) It has a high average customer value, D) It offers a standardized service, and E) There is lots of demand for it.

Why does the speaker suggest plastering services as an example of a good niche?

Plastering services meet all five criteria: they are service-based, can only be delivered locally, have high average customer value, are standardized, and there is a lot of demand for them.

What is the second step the speaker suggests after picking a niche?

The second step is to find the best-reviewed plasterers in your local area and contact them to see if they have capacity to take on more work.

What should be included in the Facebook and Instagram ad campaign for plastering services?

The ad campaign should include before and after images, ad copy that promises to be clean and competitive on price, and a free quote offer. It should target everyone over 30 in the local area.

Why is it important to offer a guarantee in the Facebook ads for plastering services?

Offering a guarantee, such as completing work on time or the customer doesn't pay, adds credibility and encourages potential customers to choose the service.

How does the speaker suggest incorporating scarcity and urgency in the Facebook ads?

The speaker suggests including a limited number of available slots and a deadline to create a sense of scarcity and urgency, prompting potential customers to act quickly.

What is the purpose of using Instant Forms in the Facebook and Instagram ad campaign?

Using Instant Forms keeps users within the Facebook or Instagram app, allowing them to submit their contact information directly through the form, which is then forwarded to the advertiser.

How does the speaker recommend following up on leads generated from the ad campaign?

The speaker recommends calling the leads and booking in a free quote, being persistent by calling multiple times until the lead picks up, and eventually hiring someone to manage lead follow-up.

What is the process for handling quotes from the plastering company?

The plastering company provides a quote, which the speaker then marks up by 50% and sends to the client. The speaker ensures the quote is sent to them, not directly to the client.

Why is it important to add extra time when booking work in with the plaster and the client?

Adding extra time ensures that there is a buffer to meet the guarantee of completing work on time, or the customer doesn't pay.

How does the speaker suggest scaling the business once the system is in place?

The speaker suggests hiring more service providers and people to manage the booking process to scale the business quickly.

What is the speaker's response to concerns about the markup being too high?

The speaker explains that in service-based businesses, there is often a large discrepancy between what the company charges and what the employee is paid, and that a 50% markup is reasonable and can be expanded upon.