How to Advertise Your Dropshipping Business FOR FREE

Summary

In this video, 22-year-old entrepreneur Nathan Nazareth shares his expertise on organic marketing strategies for e-commerce, particularly for those unable to invest in paid ads. He emphasizes the importance of building trust and community through free, engaging content across social media platforms like TikTok, Instagram, and YouTube. Nathan outlines a step-by-step strategy involving content creation, account scaling, and leveraging micro-influencers for viral marketing, ultimately leading to significant sales without the need for paid advertising.

Takeaways

• 😀 Building a successful drop shipping business on Shopify can be challenging, especially when initial ad campaigns fail to generate sales.
• 💡 Nathan Nazareth, a 22-year-old entrepreneur, shares his experience and strategies for organic marketing that have helped him generate millions of dollars online.
• 🚫 Paid advertising, such as Facebook, TikTok, and Pinterest ads, can be expensive and may not yield immediate results, making it less suitable for those with limited resources.
• 🌱 Organic marketing is recommended as a starting point for building trust, saving money, and reaping long-term benefits for a drop shipping store.
• 🔍 Organic marketing builds trust as customers are more likely to find and value a brand organically rather than through intrusive paid ads.
• 💰 It is cost-effective, often free, in contrast to paid advertising which can be costly and may not guarantee sales.
• 📈 The long-term benefits of organic marketing include building a community that continues to engage with the brand even after the marketing efforts cease.
• 🎥 A suggested organic marketing strategy involves ordering the product from Amazon for quick delivery, planning content creation, and leveraging short-form social media platforms like TikTok, Instagram, and YouTube.
• 📊 The importance of horizontal scaling by using multiple accounts on social media platforms to increase the chances of content going viral and reaching a wider audience.
• 🎨 Tools like Canva and Namelix are recommended for creating professional logos and AI-generated business names quickly and easily.
• 📈 Batch filming content is suggested to maintain a consistent posting schedule, which can be up to three videos per day per account.
• 🔄 The use of a tool like Snaptick to repurpose content across different platforms without watermarks or metadata to maximize reach and viral potential.
• 🤝 The potential of implementing an affiliate system to leverage others to sell products, starting with micro-influencers and scaling up to larger influencers and celebrities.

Q & A

What is the common issue faced by new e-commerce entrepreneurs after investing in ads?

The common issue is waking up to find no sales despite spending money on ad campaigns, which can be disheartening.

Why might paid advertising not be the best option for new e-commerce businesses?

Paid advertising requires time, skill, and money to be effective, which many new businesses may not have, making it a less ideal choice initially.

What are the benefits of organic marketing over paid advertising for a new e-commerce business?

Organic marketing builds trust, is cost-effective or free, and offers long-term benefits such as community building and sustained sales even after the marketing efforts stop.

What is the role of content creation in organic marketing for e-commerce?

Content creation is crucial as it helps in building a community and resonating with the target audience, eventually leading to sales without the need for paid promotion.

Why should one order the product they are selling from Amazon before starting content creation?

Ordering from Amazon ensures faster delivery (1-3 days) compared to AliExpress (2-3 weeks), allowing content creators to start working with the product sooner.

What is the significance of setting up multiple social media accounts for short-form content?

Having multiple accounts increases the chances of content going viral and being seen by a larger audience, as not all content performs equally on every platform.

What is the recommended posting cadence for short-form content accounts?

A posting cadence of at least two to three videos per day per account is recommended to maintain consistency and increase the chances of content going viral.

What is the purpose of using a tool like Snaptick in the content repurposing process?

Snaptick removes watermarks and metadata from TikTok videos, allowing content creators to repost the same content on other platforms like Instagram Reels and YouTube Shorts without restrictions.

How can an affiliate system benefit an e-commerce business?

An affiliate system can help in expanding the marketing reach by incentivizing individuals to promote the product, thus removing the business from the need to constantly focus on front-end marketing and allowing for exponential growth.

What is the strategy for working with micro-influencers in an affiliate marketing setup?

The strategy involves reaching out to micro-influencers with a proposition to promote the product in exchange for a special discount or free product, leveraging their audience to increase product visibility and sales.

How can the content created by influencers and affiliates be utilized for future marketing efforts?

The content can be used as social proof and credibility on the website, and can also be repurposed for paid advertising campaigns, increasing the ROI and effectiveness of future ads.

Outlines

00:00

😟 Overcoming E-commerce Challenges with Organic Marketing

In this paragraph, the speaker discusses the common disappointment of new e-commerce entrepreneurs who invest in ads but see no sales. With years of experience in e-commerce, the speaker introduces organic marketing strategies as a cost-effective alternative to paid ads. These strategies can help build trust, save money, and offer long-term benefits. The speaker emphasizes the importance of creating valuable content that resonates with the target audience to grow a community and eventually launch products to an existing audience. The paragraph also highlights the benefits of organic marketing over paid ads, such as building trust, cost-effectiveness, and long-term benefits, and introduces the speaker, Nathan Nazareth, a young entrepreneur who shares his insights on organic marketing.

05:02

📈 Scaling Organic Content for Viral Reach and Profit

The speaker outlines a strategy for creating and distributing organic content across social media platforms like TikTok, Instagram, and YouTube. The strategy involves ordering the product from Amazon for quick delivery, planning content for two weeks, and setting up multiple accounts on each platform to increase the chances of content going viral. The speaker suggests using AI tools for business name generation and Canva for logo creation. They recommend a consistent posting schedule and batch filming to manage content creation efficiently. The use of a tool called Snaptick is introduced to repurpose content across different platforms, thereby tripling the reach. The paragraph concludes with additional tips for enhancing the strategy's effectiveness, such as posting stories, answering DMs, and implementing an affiliate system with micro-influencers to boost sales and brand credibility.

10:02

🚀 Leveraging Influencer Marketing and Content for Growth

This paragraph delves into the potential of influencer marketing as part of an organic growth strategy. The speaker advises on how to approach micro-influencers with offers of discounts or free products in exchange for promotion. The benefits of this approach include gaining authentic promotion and content that can be repurposed for social proof and in future paid ads. The speaker also discusses the importance of building capital through successful micro-influencer collaborations to eventually work with larger influencers and celebrities. The paragraph concludes by emphasizing the profitability of high-quality content and the potential for significant growth through consistent effort in organic marketing.

Keywords

💡Drop Shipping

Drop shipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product using the drop shipping model, it purchases the item from a third party and has it shipped directly to the customer. In the video, the theme revolves around how to effectively market and grow a drop shipping business without spending on paid advertising.

💡Organic Marketing

Organic marketing refers to the process of growing a business or brand through non-paid channels such as social media, search engine optimization, and content marketing. In the script, organic marketing is contrasted with paid advertising, and it is presented as a cost-effective method to build trust, save money, and gain long-term benefits for a drop shipping store.

💡Paid Advertising

Paid advertising involves promoting products or services by paying for advertising space on various platforms like Facebook, Google, or Instagram. The video discusses the challenges of paid ads, such as the need for time, skill, and money, and positions organic marketing as a preferable alternative for those without these resources.

💡Viral Content

Viral content is digital content that spreads rapidly and widely across the internet, often through social media. In the script, creating viral and engaging content is highlighted as a key organic marketing strategy that can help grow a brand and eventually lead to sales without the need for paid promotion.

💡Social Media Platforms

Social media platforms are websites and applications that enable users to create and share content or participate in social networking. The video mentions platforms like TikTok, Instagram, and YouTube as channels for creating and sharing organic content to attract and engage potential customers.

💡E-commerce

E-commerce refers to the buying and selling of goods or services using the internet, as well as the transfer of money and data to execute these transactions. The video is based on the speaker's experience with e-commerce, where they have generated millions of dollars online and are now sharing their insights on marketing strategies.

💡Affiliate System

An affiliate system is a marketing strategy where a company partners with individuals or other businesses to promote their products in exchange for a commission on sales made through their referral. The script suggests implementing an affiliate system as a way to expand marketing reach and increase sales without direct advertising costs.

💡Micro Influencers

Micro influencers are social media users with a smaller but highly engaged following, typically ranging from a few hundred to a few thousand followers. The video suggests collaborating with micro influencers as a cost-effective way to gain exposure and promote products, as they are often more accessible and willing to work with new brands.

💡Content Repurposing

Content repurposing is the process of reusing existing content in different formats or platforms to maximize its reach and impact. The script discusses using tools like Snaptick to remove watermarks and metadata from TikTok videos, allowing them to be reposted on Instagram Reels and YouTube Shorts, thereby tripling the content's reach.

💡Posting Cadence

Posting cadence refers to the frequency and regularity with which content is posted on social media platforms. The video recommends maintaining a posting cadence of at least two to three videos per day per short-form account to increase the chances of content going viral and attracting more customers.

💡Batch Filming

Batch filming is the practice of creating multiple pieces of content in one dedicated session, which can then be distributed over time. The script suggests batch filming as a time-saving strategy for content creators, allowing them to produce a week's worth of videos in a single day and then release them across various accounts.

Highlights

The frustration of investing in ad campaigns only to find zero sales on Shopify.

The speaker's experience of over four years in e-commerce and generating millions online.

The importance of organic marketing strategies for brand growth without spending on advertising.

The common misconception about the effectiveness of paid ads like Facebook and Pinterest.

Organic marketing's role in building trust and its cost-effectiveness compared to paid advertising.

The long-term benefits of organic marketing over the temporary effects of paid ads.

Creating engaging content on social media platforms as an example of organic marketing.

The strategy of ordering the product from Amazon for quicker delivery to facilitate content creation.

Planning content creation around the product for the next two weeks while waiting for delivery.

The use of AI tools and competitor analysis for content idea generation.

The concept of horizontally scaling social media accounts to increase content reach.

The benefits of batch filming content for efficiency and consistency.

Using tools like Snaptick to repurpose content across different platforms for increased virality.

The potential of short-form marketing on platforms like TikTok, Instagram, and YouTube for brand exposure.

Engaging with the audience through stories, DMs, and authenticity to build trust and sales.

Implementing an affiliate system to leverage others for product promotion and sales.

The strategy of working with micro-influencers for cost-effective promotion and potential scalability.

Utilizing influencer content as social proof and credibility for future marketing campaigns.

The potential for significant earnings from dropshipping without spending on promotion through consistent action.

Transcripts

you just built your drop spring website

on Shopify you spent 100 200 300 on ad

campaigns you wake up all excited to see

the sales that you made overnight and

your smile instantly Fades when you see

a big fat zero on your Shopify dashboard

chances are this has happened to you

because it's happened to me many many

times but after sticking with e-commerce

for over four years now and generating

millions of dollars online I've come up

with the best way to advertise your

winning products for free I know you see

tons of people online hitting crazy

numbers with Facebook ads Tick Tock ads

Pinterest ads Etc but that is simply not

the reality in most cases paid ads take

time skill and obviously money to be

able to run consistently and effectively

and a lot of you just don't have these

resources right now which is fine

because with that being said there are

many extremely power powerful organic

marketing strategies that will allow you

to blow your brand up and make thousands

of dollars without spending a single

dime on Advertising that are much better

to do before you get into paid

advertising and that's exactly what I'm

here to show you guys today if you're

new here if you're old here my name is

Nathan Nazareth I'm a 22 year old

entrepreneur that is currently traveling

the world building my businesses and

creating content just like this organic

marketing is simply the way to go if you

want to build trust save money and reap

long-term benefits with your Drop

Shipping Store before we get into the

exact strategies let me break down the

benefits and why it's better to start

organic than paid firstly organic

marketing builds trust when potential

customers come across your brand through

Google search or on a social media

platform or maybe even through a

customer review they're much more likely

to assign The credibility to your brand

because they found it organically and it

wasn't shoved down their throat in a

form of paid ad second definitely of

course organic marketing is very cost

effective and or free altogether paid

advertising like I said can be very

expensive and also why would you want to

spend a lot of money advertising or

promoting something that you don't even

know sells one example of organic

marketing is creating viral and engaging

organic content across social media

platforms by producing valuable content

that resonates with your target audience

you can grow a community and eventually

you can launch any product or service

and sell to your existing audience but

more on that later and finally organic

marketing has long-term benefits with

paid ads though you will get some

trickle down you will build a community

this and that as soon as you stop

running your paid ads you pretty much

cut off the sales pipeline but with

Organic you don't have to keep paying

you don't even have to keep producing if

you have content that's gone viral it

would be impossible for that to break

because of all the work that you've put

in over time in building the community

and now that you know why organic

marketing is the more viable option when

first starting out it's time to figure

out how you can start organic marketing

today and this is one strategy that I

absolutely love so let me break it down

but of course before you jump into

marketing make sure you've built out a

clean and simple storefront on Shopify

with your product loaded up landing page

everything ready to go you can check out

the link in the description if you want

a crazy deal I've partnered with Shopify

and they're doing one dollar per month

after your free trial for the first

three months it's crazy I don't know how

long this deal is going to be around for

so make sure you guys pick that up now

or at the end of this video and

platforms like Tick Tock Instagram and

YouTube are mostly and largely used for

consumption purposes but the creators

are massively profiting off of their

work so it's time for you to get a piece

of the pie strategy is as follows order

the product you're selling from Amazon

why Amazon because the product is like

to get to you somewhere between one and

three days compared to two or three

weeks if you ordered it on AliExpress

now while you're waiting for your

product I want you to plan out all the

content that you're going to create with

that product over the next two weeks if

you're struggling to come up with ideas

you can use AI chat EBT or simply look

at what your competitors or other people

in the space selling the same products

are currently doing and what's working

for them once your content is all

planned out you now need to set up two

Tick Tock accounts two Instagram

accounts and two YouTube shorts accounts

if you're wondering why too this is

because this is our little secret on how

we take over the short form game by

horizontally scaling sometimes specific

accounts just don't get views so the

best thing that you can do is you can

position yourself so that you always

have multiple multiple accounts and if

you're wondering doesn't that affect it

because you want to grow a huge audience

and tons of followers on one account at

the end of the day yes that's true it's

nice to have all your community in one

place but look at Andrew Tate and look

at how many clips of his went viral on

thousands of different accounts well

horizontally scaling is a very effective

method when it comes to having viral and

engaging content pushed out on social

media head over to name licks to have an

AI business name generated for you

quickly and easily go to canva to create

a professional logo yet again quickly

and easily and now all that's left to do

assuming you have your content planned

out is hit the big red button and record

highly recommend getting into a posting

Cadence of at least two to three videos

per day per short form account and if

that sounds like a lot you should try

batch filming content which basically

means that let's say you're filming you

know videos for your product sit down

crank them out one day of the week eight

hours if you have to eight nine hours

get it all done and that way you won't

have to create any content for the rest

of the week and you can simply release

them on all the accounts every day to

come but when you really think about it

two posts a day isn't that hard all you

have to do is make two Tick Tock videos

a day and from there you can repurpose

all of that content using a free online

tool called snaptick snaptick will

remove the watermark and also the

metadata from The Tick Tock thus

allowing you to post it and have the

same chance of it going viral on another

account you're essentially 3xing your

reach and your chance for virality with

every single video that's powerful so

let's do the math here if you're posting

twice a day on two different Tick Tock

accounts and you're using the snaptick

method to repost across Instagram reels

and YouTube shorts then that means that

you're posting 12 pieces of content

relating to your product every single

day 12 chances to go viral and all it

takes is one video to go viral and

you're making a heck of a lot of money

and here's a few things you can do to

make this strategy even more effective

post stories on all your platforms ask

your audience to ask you questions

update them on order processing be

authentic and transparent with your

audience and they'll reciprocate by

further looking into your product and

buying more answer your DMs there are so

many warm leads who are going to be

dming you about your product when you're

posting organic content in the beginning

you can come up with some templates and

some scripts and over time you can hire

people to do this full-time for you

short for marketing has massive

potential you literally just need to tap

into it and stay consistent you take

this a step further you can also

Implement an affiliate system where

people get paid a commission to

essentially sell your product for you

every massively successful business has

some sort of affiliate system in place

because it effectively removes you from

the hamster wheel of front-end marketing

and infinitely compounds your growth if

you've already found a winning product I

highly recommend you go to the Shopify

App Store and download either social

snowball or up promote and set your

commission to around 20 percent this

time every affiliate you on board will

make 20 commission for every single

customer that they acquire wire a very

good place to start for free would be

micro influencers so anyone with you

know a couple hundred to a couple

thousand followers these are people who

aren't hit up often they don't really

know how the game works but they're

definitely interested in many cases in

giving it a go and seeing if they can

promote your product so what you do is

you want to reach out to them and you

have two options here the first option

is that you reach out to them you say

hey I would love for you to take a look

at my storefront in fact I want to offer

you a special discount in exchange for

potentially promoting us on your

Instagram story or whatever it may be

now this person might actually use the

code and buy from you in which you're

guaranteed profitable as long as you

didn't give them too much of a discount

so you made money and on top of that

they're gonna start recruiting more

people now the second option is that you

send the product for free so you have to

spend a little bit of money out of your

pocket but you reach out to these micro

influencers and you say hey I'd love to

send you my product I think it'd be a

really good fit with you and your brand

and what you do and exchange I would

love for you to post a quick Instagram

story or make a quick post to your

audience about my product you'd be

surprised at how often people will be

open to taking deals like this

especially when they're a smaller

influencer or micro Creator just getting

started and over time if you want to

work with larger influencers and

eventually celebrities you can start to

build your Capital up from working with

the micro influencers and then you can

start paying for larger brand deals not

to mention the best part about an

affiliate system like this and how it

can grow over time is that you're going

to be getting so much content every

micro influencer who creates content

with your product every influencer every

eventual celebrity will have massive Roi

and forms that you don't even realize

you'll be able to take all that use it

on your website as social proof

credibility you'll be able to chop it up

and put it in Tick Tock ads Facebook ads

eventually when you are going the paid

ads root as well and Those ads are going

to be so much more profitable because

the content is going to be top tier and

you content is the craze right now if

you take the things I told you in this

video and you take action and you show

up for yourself consistently every

single day there's no reason why you

can't start making thousands of dollars

from the comfort of your own home

without spending any money on promoting

these Drop Shipping products I hope you

found this video helpful if you did

share it to a friend smash that like

button for me as it helps me reach more

people and provide more value and impact

with videos like these and thank you

guys so much for tuning in I'll see you

in a few days peace

foreign

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