How to land $2,000 copywriting clients (Live Walkthrough)

Summary

In this video, the speaker demonstrates a step-by-step process for getting high-paying copywriting clients on Instagram. They emphasize the importance of having a professional Instagram profile and share strategies such as targeting specific niches, like female entrepreneurs, and using personalized outreach methods like compliments or the bait-and-switch tactic. The video also covers how to identify quality prospects by analyzing engagement and offers real-life examples of successful conversations. Additionally, the speaker provides access to resources like DM scripts and courses to help viewers replicate these methods.

Takeaways

• 📱 Focus on Instagram: The speaker is showing how to use Instagram to get high-paying copywriting clients through outreach and engagement.
• 🎯 Key Concept: Business owners will check your Instagram profile when you reach out, so it's crucial to have a professional, engaging page.
• 🔍 Targeting a Niche: The speaker focuses on female business entrepreneurs as an underserved niche but emphasizes that the method works with any niche.
• 📊 Engagement Matters: Before reaching out, check if the potential client has a significant following and good engagement on their posts.
• 🌐 Tailored Compliments: Compliments should be personalized and genuine, focusing on the prospect's business mission and achievements.
• ⏳ Timing is Key: Avoid pitching immediately after a compliment. Let it sit for a few days to avoid appearing insincere.
• 🎣 Bait and Switch: Another outreach tactic is asking questions about the prospect’s products, which can later be transitioned into a marketing conversation.
• 📚 Instagram Outreach Script: The speaker shares proven methods of approaching prospects via Instagram, starting with replies to their stories or posts.
• 📅 Follow-up Strategy: After initial engagement, follow up with calls or messages, including sending a Calendly link to schedule meetings.
• 💼 Multiple Success Stories: The speaker demonstrates successful outreach examples, highlighting how persistence and the right approach can lead to calls and clients.

Q & A

What is the main focus of the video?

The video focuses on demonstrating how to use Instagram to find and secure high-paying copywriting clients by sharing the creator's proven Instagram DM script and outreach methods.

Why does the creator emphasize the importance of having a professional Instagram profile?

A professional Instagram profile with quality posts, followers, and engagement is essential because business owners will check your page when you reach out to them, and they are more likely to reply if your profile looks credible.

What niche does the creator target in this video for prospecting copywriting clients?

The creator is targeting female business entrepreneurs, specifically 'mompreneurs,' as it is a niche with less competition, though he notes that the techniques can work in any niche.

How does the creator suggest finding suitable prospects on Instagram?

The creator suggests searching for niche-specific keywords, such as 'Mom entrepreneur,' and then reviewing potential prospects' followers, engagement, and whether they are selling products to ensure they are worth targeting.

What method does the creator use to assess whether an Instagram prospect is worth targeting?

The creator looks at factors like the prospect's follower count (preferably over 20,000), engagement on their posts (views, likes, comments), and whether they are actively selling products or services.

What are the two main outreach methods mentioned by the creator?

The two main outreach methods are (1) giving a sincere, thoughtful compliment and (2) using the 'bait and switch' technique, where you ask a question about their product and gradually turn the conversation into a business pitch.

Why does the creator recommend waiting two days after giving a compliment before making a pitch?

Waiting two days helps to ensure that the compliment feels genuine and not like a way to manipulate the prospect into responding, which can make the interaction appear more authentic.

What is the 'bait and switch' method described in the video?

The 'bait and switch' method involves asking a question about the prospect’s product, making them think you’re a potential customer. After they respond, you slowly pivot the conversation to discuss their business and eventually pitch your services.

How does the creator recommend finding additional prospects once you've identified one good target?

Once you've found a good prospect, you can click on the arrow next to their profile to find related accounts within the same niche, which gives you a list of new potential prospects to outreach.

What is the key takeaway from the creator’s examples of successful Instagram conversations?

The key takeaway is that by being patient, genuine, and thoughtful in your approach—whether through compliments or asking insightful questions—you can successfully engage prospects and convert them into clients through Instagram DM conversations.