How I landed my £1,000 copywriting client (Stop over complicating it)

Summary

In this video, the speaker shares a straightforward approach to securing their first-ever paying copywriting client through Instagram outreach. They emphasize the importance of a genuine and optimized Instagram profile, engaging with potential clients' content, and following up persistently. The speaker also stresses the value of providing content that showcases expertise and suggests that patience and persistence are key, as it took reaching out to 150-200 people to land the client. The video aims to demystify the process and encourages viewers not to overcomplicate their outreach efforts.

Takeaways

• 🎯 Focus on simplicity: The speaker emphasizes the importance of keeping the process simple and straightforward without overcomplicating it.
• 📱 Platform of choice: Instagram was chosen as the primary platform for outreach due to its visual and personal nature.
• 🔍 Niche targeting: The speaker suggests searching for specific niches, such as coaches in the make money online space, to find potential clients.
• 🔗 Importance of a link in bio: Potential clients should have a link in their bio, indicating they have a website and are likely selling something.
• 📈 Engagement and audience size: Assessing the number of followers and their engagement levels helps in determining the viability of a potential client.
• 💌 Initial outreach mistakes: Sending a simple 'Hey' as the first direct message (DM) is ineffective; it's crucial to personalize and follow up.
• 🤗 Follow-up is crucial: Persistence in following up with potential clients is highlighted as a key factor in securing business.
• 🗣️ Voice notes for connection: Using voice notes can help build a connection faster and come across as more human and genuine.
• 👤 Profile optimization: Having a complete and relatable profile increases the chances of a response, as it establishes trust and authenticity.
• 📝 Provide value: Sharing knowledge and providing value through content such as short videos or posts on copyrighting techniques can attract clients.
• 👥 Numbers game: Outreach involves reaching out to a large number of people, with the understanding that responses will vary and persistence is key.

Q & A

What was the speaker's first paid copywriting client?

The speaker does not provide specific details about the client's identity, but mentions that they landed their first paid copywriting client four days prior to the video.

What platform did the speaker use to find their copywriting client?

The speaker used Instagram for their client outreach.

What niche did the speaker focus on when searching for clients on Instagram?

The speaker focused on the 'make money online' niche, more specifically coaches.

How did the speaker ensure they were reaching out to potential clients with an engaged audience?

The speaker checked the potential clients' Instagram profiles for a significant number of followers, engagement on their posts, and a link in their bio to a website with an email list.

What was the speaker's initial approach when sending a direct message (DM) to a potential client?

The speaker initially sent a simple 'Hey' as a DM, which did not elicit a response.

How did the speaker follow up with the potential client after the initial 'Hey' message?

The speaker sent a follow-up DM asking if the potential client was looking for a copywriter.

What was the speaker's strategy for engaging with potential clients on Instagram before sending them a DM?

The speaker followed the potential clients, liked at least three of their posts, and left genuine comments on their videos and stories.

Why did the speaker choose to send a voice note to the potential client?

The speaker believed that sending voice notes helps build a connection faster and feels more human than just texting.

What advice does the speaker give about optimizing one's Instagram profile for outreach?

The speaker advises making the profile look like a normal human being, including a profile picture and personal content, to avoid appearing like a bot.

How many potential clients did the speaker reach out to before securing their first copywriting client?

The speaker reached out to between 150 to 200 people before securing their first copywriting client.

What is the speaker's opinion on the importance of follow-ups in the client outreach process?

The speaker emphasizes the importance of follow-ups, stating that it was a mistake not to do so in the past and that following up was key in securing their first client.

What does the speaker suggest as an alternative to a one-page website for showcasing one's work?

The speaker suggests posting short videos and real posts on Instagram that demonstrate knowledge and skills in copywriting, as an alternative to a one-page website.

Outlines

00:00

📝 Landing the First Copywriting Client on Instagram

The speaker shares their experience of landing their first paying copywriting client on Instagram. They emphasize the simplicity of their approach, opting for a straightforward method over complicated strategies. The speaker details their process of finding potential clients by searching for coaches on Instagram, assessing their engagement and the presence of an email list or newsletter on the client's website. They also discuss the importance of a genuine first Direct Message (DM) and the necessity of following up, which was key in securing their client. The speaker advises against using a templated or 'magical' DM and instead suggests being direct and to the point.

05:02

🔄 The Power of Follow-Up and Profile Optimization

In this paragraph, the speaker discusses the importance of following up with potential clients after sending an initial Direct Message (DM). They share their mistake of not following up and how it hindered their progress. The speaker also stresses the significance of having an optimized Instagram profile that appears genuine and human, as opposed to a bot-like or faceless account. They mention the value of posting content that showcases one's expertise and skills, such as case studies or educational material, to build trust and credibility with potential clients.

10:02

🎯 Effective Outreach and the Numbers Game

The speaker concludes by summarizing their approach to client outreach, emphasizing the effectiveness of Instagram as a platform for finding clients. They highlight the importance of not overcomplicating the process and sticking to one method. The speaker also touches on the reality of the numbers game in outreach, explaining that it took contacting 150 to 200 people before securing their first client. They encourage persistence and patience, reminding viewers that the quantity of attempts can significantly impact the success rate of outreach efforts.

Keywords

💡copyrighting client

A 'copyrighting client' refers to a customer who hires a professional for services related to copyrighting, which in this context means creating persuasive content like sales letters and emails. The video's theme revolves around the narrator's experience in securing their first-ever paying client in the field of email copywriting. The term is used to emphasize the milestone achieved by the narrator and to share the strategy used to acquire such a client.

💡Instagram Outreach

Instagram Outreach is a marketing strategy where one uses the Instagram platform to connect with potential clients or customers. In the video, the narrator explains that they used Instagram to find and reach out to potential clients by searching for specific niches and engaging with accounts that have a significant following and an active email list.

💡Niche

A 'niche' in marketing refers to a targeted, specialized segment of the market that requires specific needs or interests. The narrator mentions searching for coaches within the 'make money online' niche, indicating a focused approach to finding clients who are likely to need email copywriting services.

💡Engagement

Engagement, in the context of social media, refers to the level of interaction between a user and their content, such as likes, comments, and shares. The narrator advises checking the engagement of potential clients' Instagram accounts to gauge the activity and interest of their audience, which is crucial for assessing the viability of reaching out to them.

💡DM (Direct Message)

A 'DM' or Direct Message on Instagram is a private message sent between users. The video discusses the importance of crafting effective DMs to reach out to potential clients. The narrator shares their personal experience with sending initial and follow-up DMs to secure their first client.

💡Follow-up

A 'follow-up' is a subsequent action or communication made after an initial attempt. The narrator emphasizes the importance of following up with potential clients after sending a DM, as it was the follow-up message that led to a response and eventually to securing the client.

💡Profile Optimization

Profile Optimization refers to the process of improving the appearance and content of one's social media profile to make it more appealing and professional. The video stresses the importance of having an optimized Instagram profile to appear credible and human, which increases the chances of getting a response from potential clients.

💡Value

Providing 'value' in a social media context means sharing content that is useful, informative, or beneficial to the audience. The narrator suggests posting videos and real posts that offer value in the form of copyrighting tips and techniques, which helps establish credibility and expertise in the field.

💡Voice Note

A 'voice note' is an audio message sent through social media platforms or messaging apps. The narrator mentions using voice notes to communicate with potential clients as a way to build a connection faster and come across as more human compared to text messages.

💡Numbers Game

The term 'numbers game' refers to the concept that success is often a matter of probability and requires a large number of attempts to achieve a desired outcome. The narrator shares that it took reaching out to 150 to 200 people before securing a client, illustrating that persistence and volume of attempts are key in such endeavors.

Highlights

The speaker landed their first paying copywriting client 4 days ago and shares their strategy in a follow-up video.

The video aims to provide a simple and uncomplicated approach to getting a client.

The speaker chose Instagram for their outreach efforts, specifically targeting coaches in the 'make money online' niche.

They recommend searching for coaches on Instagram and evaluating their profiles for engagement and a link in the bio.

The client they found had around 16k followers and a website with an email list.

The first direct message (DM) sent was simple and ineffective, leading to no response.

Following up with a more direct message asking if the client was looking for a copywriter led to a positive response.

The speaker emphasizes the importance of following up with potential clients.

They used a voice note to explain their copywriting services, which helped build a connection faster.

The speaker advises optimizing one's Instagram profile to appear as a normal human being, not a bot.

Providing value through posts and videos demonstrating one's expertise is recommended.

The speaker suggests not overcomplicating the process and sticking to one method of outreach.

They reached out to 150-200 people before securing their first copywriting client, emphasizing the importance of persistence.

Instagram is highlighted as an effective platform for outreach due to its visual and personal nature.

The speaker shares their personal experience and learnings from their successful outreach strategy.

The video concludes with a reminder to keep the process simple and to not overthink the outreach to potential clients.

Transcripts

right so 4 days ago I landed my first

ever paying copyrighting client and a

lot of people so I made a video it's my

biggest video so far a lot of people

were asking me please make a follow-up

video on how you actually got your

client so this is the video here I'm

going to talk about exactly what I did

to make my client not to make my client

to get my

client but the thing about this video is

I just want to keep it as simple as

possible I don't want to make it

complicated I don't want to talk about

what I heard other people do or what

this Guru does and what just going to

talk about what I did okay I'm not going

to talk about other meth just this is

what I did okay so and I'm not going to

make a complicated video I thought about

doing like a loom video but I'm just

going to explain why I did cuz it was

very simple I don't need to like have

all the extra stuff in the background so

it's going to be so simple I know a lot

of you really really want to like this

magical answer but this is what I did

step by step okay now okay there's a lot

of other Outreach message you can do I

know you can even do things like cod

calling you can do Cod emailing you can

do you can go on Facebook groups you can

go on upw work you can go on all these

different websites but I did Instagram

code

Outreach Instagram Cod Outreach a lot of

people asking me where did I find my

client where did I reach out to my

client

did I do email did I call call him no

Instagram how did I find him on

Instagram okay so you go on Instagram so

I went on Instagram you go on to the

search search tab whatever Niche you're

looking for and I already know what

people going to say what's the best

Niche to look for I don't really know

I'm I'm I lean towards make money online

Niche more specifically coaches so what

you going to do you're going to go on

Instagram you're going to search for

coaches that help people make money now

that could be a Drop Shipping Co Drop

Shipping coach could be Amazon FBA coach

it could be a real estate wholesale

coach whatever it is you're going to

type these these phrases these keywords

in and then you should get a bunch of

coaches well you will you will get a ton

of coaches what you're going to do is

before you reach out to them and you

don't want to make this mistake go on

their profile you to see how many

followers they have now it doesn't have

to be huge cuz I know people asking me

how big is my not Creator how big is my

client my client has over 15K I think he

has around 16k something like that

followers and then okay you're going to

see like their engagement their videos

and stuff but the main thing that you

want to do is you want to click on the

link on their bio so when you click on

their link on the bio and if they don't

have a link in their bio then I don't

reach out to them cuz they they don't

have a website they're not sell selling

anything so you click on the link me I

am an email copywriter I know that I do

help I can help with vssl and sales

pages but primarily I email right so I

click on the link and I want to see that

they have some type of newsletter or

email list so how do I know this so you

go on the link they're going to take

them to their website now some of these

people it takes it takes you straight

straight over to an email

popup form where you go put your email

and name in some of these some of these

websites that you go on Ling Pages just

scroll all the way to the bottom at the

bottom of the I think it's called the

photo you'll find the emails and then

once I see that I know that they have an

email list okay

so I know they have the email list I see

they have a good following and it's and

their Their audience is engaged now

that's a that's a lead for me to reach

out to so with the DM now I know this is

the biggest part what is the what's the

magical DM that you sent right I want

okay first of all the first DM that I

sent to him was Hey and I made a video

before like roasting people that say Hey

as the first DM so that was actually a

really

trash way of reaching out to him on my

part I said hey he did not respond to to

it of course and I responded to his

story so okay before you even send a DM

okay this is this should be common

knowledge but you're going to follow

them you're going to like at least three

of their pictures you're going to

comment and not just like oh fire Emoji

no watch the video listen to the video

and comment like you actually watch the

video cuz you just did okay something

that they said put in there some you

know like make a genuine comment and

watch their story if they have 10 story

posts like I will spam them like I will

like every single one of them and you

can like fire Emoji to one of them or

like respond to one of them and that's

what I did to this guy I swiped up I

liked all of them and then I'll normally

reply to the last one because the last

one will show up longer so I replied I

said hey terrible DM like 4 days went by

he did not respond to it of course and

then I followed up with him this is

where a lot of you guys and what I was

doing was like I'll send a bunch of DMS

but I will not follow up and that was a

huge mistake on my part make sure you're

following up the only reason why I

managed to sign this guy and get paid is

because I followed up and my first DM

was terrible it was hate so you're going

to ask me what was the followup even

though I put the screenshot on the thing

on my video the one that went not vir

but the the the big video video the

followup was are you looking for a

copyrighter now I know a lot lot of you

will be like gosh that was a terrible DM

how did that work I don't really know I

I that's the that's why I sent him the

reason why I did that is

because as a person that gets a lot of

DMS from video editors thumbnail editors

like all of these different editors I

know a lot of people teach you to like

do like this curiosity like you should

like tease them and be like hey I can

make you an extra some something if you

reply to me like I'm sick and tired of

those like I'm jaded when it comes to

those and for me I'm always like okay

just tell me what it is you're trying to

like sell me or tell me what the service

is straight away okay so that's what

that's what I did with him I just said

hey you're looking for a copyright

straight to the point all you looking

for a copyright now an hour later he

responds to me he's like hey possibly

and then from there we started speaking

he asked

me I didn't put email copyright in there

which was a mistake on my part so he

asked me what type of copy do you do I

sent him a voice note just

saying hey I I do all types of copy

really but I primarily help my clients

with email copy and he was like okay

yeah that's actually what I need I need

email copy and then just a little

gem I like to actually send voice notes

just because I think it helps build the

connection faster and you know more

human like instead of just like texting

so I sent it over to him real quick

super chilled and then he was like okay

yeah I need emails and then yeah we

started talking at then we managed to

set up the call so I've spoke about this

so many times I'm going to speak about

another time because there so many of

you even the ones that were asking me to

make this video I was clicking on your

account and I was like bro please tell

me your outreaching with this account

and they're like yeah this the no

profile picture no no no nothing on

their feed no stories no highlights 25

followers who's going to reply to that

guys please this is the biggest thing

guys make sure your profile is optimized

just make it look like a normal human

being don't have to be super

professional it don't have to have crazy

editing but don't look like a bot how do

you not have a profile picture how do

you not have how do you not have not a

single picture of you on your profile no

one's going to reply to that that's the

biggest thing you can have the best DM

ever they're going to go on it they're

going to be like wait it's a blank

screen let's know who who is this who is

this I see some of you you you try and

do like the faceless account thing where

it's like you have a ton of content on

there but it's like AI or it's like ca

screenshots which okay I'll like I I'll

go through some of your purs and some of

them are valuable but at the same time

it's it's who is this person I'm

speaking to you know what I'm saying I

just think in my opinion if you look at

my account it will be the it will be the

account it'll be in the description RoR

D RC not the the other one's my personal

one but yeah that one I'm giving out

value but I'm like I'm just speaking

it's just me and my Goden speaking so

and now I'm even starting to like post

just normal content like I went for 5K

run yesterday I'm going to put that on

there just so that they know okay this

this Razer guy is a real person okay I

know I can see his face okay I've heard

his voice give value that's another

thing as well guys giv value so a lot of

you don't have clients that you can you

know talk about but like I said if you

if you've learned how to if you've

learned like a new technique with

copyrighting make make a short video

about it make a real post it if you've

learned how to make your CTA B make a

video on it post it if you learned how

to do this post it just so that okay you

don't have no clients but they can see

oh okay he knows how to write the cth he

knows how to go through like he knows

how to structure his emails he knows how

to do this and that okay if I want to

work with him he knows how to do all the

all that stuff I've watched his videos

okay cool yeah let's let's have a call

I'm interested instead of you you just

cuz think about it when you send a DM to

someone and you say hey I want to like

write copy for you or something like

that or even for you even For You video

editors that reach out to me and other

YouTubers I check out your profile and I

want to see what videos have you post

what videos have you edited if you're

copyright I want to go on your profile

and

see like like can you actually do the

thing that you're talking about like and

that's why it's important that I think

think you put the value out there so

that they can see okay he does know what

he's talking about and if you do have

case studies then you can go the extra

step which I did making a onepage

website but my client didn't even look

at that website so that is just extra

stuff I don't even think you really need

it it's just it's just there for you you

know you might get one of those clients

that want to see a pro like want to see

a website or something I just put it

there but honestly I don't think you

need it so

yeah guys those those are all the that's

how I did it Instagram

Outreach make sure your profile it looks

like a normal human being I'll defin put

your face in there give value out make a

short video just just make videos

talking about what you know like now

that I've learned some new things I'm

going to I'm going to make more videos

I'm going to post it on my on my well

post on his channel but then I'll also

post it on Instagram cuz I'm going to be

reaching out to people and you know

they're going to they're going to see it

and they're going to know I'm a real

person and they're going to see that I

know what I'm talking about so yeah real

simple guys don't over complicate it I'd

say try and stick to one thing I've

tried all the different ones I've tried

to reach out to people on LinkedIn I've

tried to do emails I've tried to do I I

I even did one code call one time I've

tried all of them I'd say you know

apparently all of them work but I'd say

just stick to one of them I chose

Instagram cuz I think that's the best

place for me to you know that's the best

place for me to to reach out to someone

and actually get the attention don't

forget about the follow-ups that's

something that I was messing up on I

would just send out a bunch of DMS but

never following up with this with no one

oh and another thing I reached out to

150 to 200 people before I got my

copyright

client now cuz some of you will reach

out to like 10 people and not get a

response and then be like oh it doesn't

work what's

happening it's really is a numbers game

guys it really is a numbers game and it

took me like 150 to 200 it might take

you way more might take you way less it

just carry on going

cuz like there's another like 150 people

I did this with and I didn't get the

client so just remember that as well so

I think I've answered everything on here

yeah this video is about how to get

clients and that's how I got my client

so don't over complicate make sure

you're following up make sure your

profile looks clean

and yeah I did on Instagram I think

Instagram is the best place to get get

get clients so I hope this video has

helped one person if I've missed

anything out okay you put it in the

comments or give me a DM or something

like that but stop over complicating it

cuz some of the questions I'm getting

about this I'm like this don't even like

you don't even have to worry about that

stuff but yeah hope this video has

helped someone out

and yeah that's about it guys good luck

with the Outreach and catch you guys on

the next video peace