How I landed my £1,000 copywriting client (Stop over complicating it)

Summary

In this video, the speaker shares a straightforward approach to securing their first-ever paying copywriting client through Instagram outreach. They emphasize the importance of a genuine and optimized Instagram profile, engaging with potential clients' content, and following up persistently. The speaker also stresses the value of providing content that showcases expertise and suggests that patience and persistence are key, as it took reaching out to 150-200 people to land the client. The video aims to demystify the process and encourages viewers not to overcomplicate their outreach efforts.

Takeaways

• 🎯 Focus on simplicity: The speaker emphasizes the importance of keeping the process simple and straightforward without overcomplicating it.
• 📱 Platform of choice: Instagram was chosen as the primary platform for outreach due to its visual and personal nature.
• 🔍 Niche targeting: The speaker suggests searching for specific niches, such as coaches in the make money online space, to find potential clients.
• 🔗 Importance of a link in bio: Potential clients should have a link in their bio, indicating they have a website and are likely selling something.
• 📈 Engagement and audience size: Assessing the number of followers and their engagement levels helps in determining the viability of a potential client.
• 💌 Initial outreach mistakes: Sending a simple 'Hey' as the first direct message (DM) is ineffective; it's crucial to personalize and follow up.
• 🤗 Follow-up is crucial: Persistence in following up with potential clients is highlighted as a key factor in securing business.
• 🗣️ Voice notes for connection: Using voice notes can help build a connection faster and come across as more human and genuine.
• 👤 Profile optimization: Having a complete and relatable profile increases the chances of a response, as it establishes trust and authenticity.
• 📝 Provide value: Sharing knowledge and providing value through content such as short videos or posts on copyrighting techniques can attract clients.
• 👥 Numbers game: Outreach involves reaching out to a large number of people, with the understanding that responses will vary and persistence is key.

Q & A

What was the speaker's first paid copywriting client?

The speaker does not provide specific details about the client's identity, but mentions that they landed their first paid copywriting client four days prior to the video.

What platform did the speaker use to find their copywriting client?

The speaker used Instagram for their client outreach.

What niche did the speaker focus on when searching for clients on Instagram?

The speaker focused on the 'make money online' niche, more specifically coaches.

How did the speaker ensure they were reaching out to potential clients with an engaged audience?

The speaker checked the potential clients' Instagram profiles for a significant number of followers, engagement on their posts, and a link in their bio to a website with an email list.

What was the speaker's initial approach when sending a direct message (DM) to a potential client?

The speaker initially sent a simple 'Hey' as a DM, which did not elicit a response.

How did the speaker follow up with the potential client after the initial 'Hey' message?

The speaker sent a follow-up DM asking if the potential client was looking for a copywriter.

What was the speaker's strategy for engaging with potential clients on Instagram before sending them a DM?

The speaker followed the potential clients, liked at least three of their posts, and left genuine comments on their videos and stories.

Why did the speaker choose to send a voice note to the potential client?

The speaker believed that sending voice notes helps build a connection faster and feels more human than just texting.

What advice does the speaker give about optimizing one's Instagram profile for outreach?

The speaker advises making the profile look like a normal human being, including a profile picture and personal content, to avoid appearing like a bot.

How many potential clients did the speaker reach out to before securing their first copywriting client?

The speaker reached out to between 150 to 200 people before securing their first copywriting client.

What is the speaker's opinion on the importance of follow-ups in the client outreach process?

The speaker emphasizes the importance of follow-ups, stating that it was a mistake not to do so in the past and that following up was key in securing their first client.

What does the speaker suggest as an alternative to a one-page website for showcasing one's work?

The speaker suggests posting short videos and real posts on Instagram that demonstrate knowledge and skills in copywriting, as an alternative to a one-page website.