SEO Last Month September 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi

Amit Tiwari
5 Oct 202316:53

Summary

TLDRIn this month's SEO roundup, Amit Tiwari covers Google's Search Central Live event in Delhi, discussing updates from Google, YouTube, and Meta. Google's updates include site name visibility in search results, new ad controls on YouTube, and automatic language translation for search answers. Meta introduces post search on Threads, and Google Analytics launches a Checkout Journey Report. Google also rolls out AI advancements with BARD, including multi-language support and integration with Google Drive. Additionally, Google Ads expands language support, and Microsoft announces the discontinuation of its Disavow tool. YouTube debuts new features like Dream Screen and AI Insights, aiming to enhance creator and user experiences.

Takeaways

  • 🗓️ Google's Search Central Live event occurred in Delhi on September 25th, featuring interactions with Google's team and a special video compilation.
  • 🌐 Nautix, a push notification service, offers improved subscription and delivery rates, free for up to 30,000 subscribers, with potential revenue from monetization plans.
  • 🔍 Google announced on September 7th that site names in search results will be available in all languages for both desktop and mobile, viewable through schema data.
  • 🎥 YouTube introduced new ad controls effective from November, limiting creator options to simply turning ads on or off, with YouTube deciding ad display specifics.
  • 🌐 Google updated its search capabilities to automatically translate search answers from different languages, emphasizing the need for clear language declarations on multilingual websites.
  • 📱 Meta enabled post searches on the Threads app as of September 11th, expanding beyond just user searches.
  • 🛒 Google Search Console introduced the Shopping Tab Listing report for e-commerce sites, providing visibility insights and error notifications for products in Google's Shopping tab.
  • 📊 Google Analytics released the Checkout Journey Report for e-commerce, allowing detailed tracking and filtering of the checkout process by various metrics.
  • 💬 Google's BARD chatbot underwent significant updates, including multilingual support, integration with Google products for information retrieval, and the ability to continue shared chats.
  • 📈 Meta, now offering business verification across Instagram, Facebook, and WhatsApp, introduced a new low-cost platform with benefits like priority visibility and improved customer support.

Q & A

  • What was special about the Google Search Central Live event held on September 25th in Delhi?

    -The Google Search Central Live event was special because it was an opportunity for attendees to meet and interact with Google's team, take photos, and engage in discussions. It was also a platform where Google shared updates and news related to SEO.

  • What is Nautix and how does it benefit website owners?

    -Nautix is a push notification service that operates on both desktop and mobile platforms. It offers better subscription and delivery rates due to its unique in-house technology. Website owners can try Nautix for free under 30,000 subscribers, and with a monetization plan, they can also generate revenue from it.

  • What change did Google announce regarding site names in search results on September 7th?

    -Google announced that from September 7th, the site's name will be available in all languages on the search results page for both desktop and mobile. This change was implemented to make site names more accessible and recognizable to users across different languages.

  • What control will YouTube creators lose starting from November according to the announcement made on September 7th?

    -Starting from November, YouTube creators will lose the control over deciding where and how to show ads in their videos. YouTube will take over the decision-making for ad placements, leaving creators with the option to only turn ads on or off in their videos.

  • How does Google's update on September 8th affect multilingual content on websites?

    -Google's update on September 8th implies that if a website contains content in more than one language, it is necessary to clearly specify the language of each page through URL structure or hreflang tags. This helps Google accurately translate and serve content from one language to another in search results.

  • What new feature did Meta announce for the Threads app on September 11th?

    -Meta announced that users can now search for posts on the Threads app, in addition to searching for users. This feature was previously not available, and it could be beneficial for users looking to find specific content within the app.

  • What report was introduced by Google Search Console for e-commerce websites on September 11th?

    -Google Search Console introduced a report called 'Shopping Tab Listing' for e-commerce websites. This report provides information about products that were visible in Google's Shopping tab but are no longer visible, including any errors that might have occurred.

  • What updates did Google's chatbot BARD announce on September 19th?

    -Google's chatbot BARD announced several updates on September 19th, including the ability to converse in over 40 languages, fetch information from Google's other products like Maps, YouTube, Flights, and Hotels, and access information from Google Drive, Docs, and Gmail.

  • What controversy was discovered regarding BARD's shared URLs on September 26th?

    -It was discovered that BARD's shared URLs were being indexed by Google and even displayed in search results, which raised concerns about privacy and the use of shared chat information. This issue was resolved by Google on September 29th after it was brought to their attention.

  • What is the Checkout Journey Report introduced by Google Analytics on September 19th?

    -The Checkout Journey Report is a new feature in Google Analytics designed for e-commerce websites. It allows users to track the checkout process, including how many people start the checkout, add addresses, input payment information, and complete purchases, with the ability to filter this data by device, browser, language, city, and country.

Outlines

00:00

📢 September SEO Updates and Google's Search Central Live Event

Amit Tiwari introduces the video, highlighting the inclusion of Google's Search Central Live event that took place in Delhi on September 25th. The video promises to cover all SEO news, views, and updates from the previous month, along with official links. Amit encourages viewers who attended the event to share their photos and experiences in the comments. The video also mentions Nautix, a push notification service for both desktop and mobile, which offers better subscription and delivery rates and is free for up to 30,000 subscribers. The first news segment covers Google's announcement on making site names available in all languages on search results pages, which can be implemented using schema data. YouTube's new ad controls are also discussed, indicating a reduction in creator control over ad placements from November. The video concludes with a call to action for viewers to engage in the comments and a reminder to check the description for official news links.

05:01

🌐 Google and Meta Platform Updates in September

The video continues with updates from Google on September 8th, detailing improvements in automatic translation of search answers across languages and the need for clear language indications on multilingual web pages. Meta's Threads app is highlighted for its new feature allowing post searches, previously limited to user searches. Google Search Console introduces a new report for e-commerce websites, the Shopping Tab Listing, providing insights into product visibility and errors in Google's Shopping tab. Amit also humorously advises viewers on business ethics, suggesting that advertisers should accept projects from any political party without bias. Google's removal of How-to type schema data from desktop search results is noted, following a similar move on mobile. The video also mentions BARD, Google's chatbot, and its updates, including multilingual support and the ability to fetch information from various Google products.

10:02

🤖 BARD's Multilingual Capabilities and AI in Business Platforms

The video delves into BARD's new features, emphasizing its advanced model that supports conversations in over 40 languages and can fetch information from Google Drive, Docs, and Gmail. It also discusses the ability to continue shared chats, which can be useful for collaborative projects. A controversy is mentioned where BARD's shared URLs were indexed by Google, leading to their removal after being spotted by a community member. Google Analytics rolls out the Checkout Journey Report for e-commerce, and Meta launches a business platform with verification and enhanced features for a fee. Microsoft enters the CTV ad market, promising AI-driven ad creation and placement. Google Ads expands its auto-creation feature to multiple languages, and Microsoft announces the discontinuation of its Disavow tool and API, suggesting a shift in how link values are assessed by search engines.

15:03

🎉 YouTube Innovations and Google's Search Central Live Event Recap

YouTube's Made for YouTube event is covered, announcing five new features: Dream Screen for AI-generated backgrounds, a mobile editing app called YouTube Create, AI Insights for video ideas, YouTube Allowed for language dubbing, and Search Assistant for music suggestions. The video recaps Google's Search Central Live event in India, noting the physical attendance of Google executives and the event's focus on networking and relationship building rather than revealing exclusive information. Amit shares his experience and the value of meeting professionals at the event. The video concludes with Meta's AI announcements, including AI stickers and image editing on its platforms, and Google's launch of Google Extended, a control to prevent AI projects from using website content. The video ends with a call for viewers to share any additional news and to engage with the content.

Mindmap

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. In the context of the video, SEO is the central theme as Amit Tiwari discusses the latest news, updates, and views in the field from the previous month. The video aims to keep SEO professionals updated with changes that could affect their strategies, such as Google's updates on search results pages and YouTube's new ad controls.

💡Schema Data

Schema Data refers to a vocabulary of tags that you can add to your HTML to improve how your page is understood by search engines. In the video, Amit mentions Google's use of schema data to display site names in search results across different languages, which can enhance the visibility and click-through rate for websites. This highlights the importance of implementing schema markup correctly to take advantage of search engine features.

💡Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your website's performance on Google Search. The video script mentions updates from Google Search Console, particularly for e-commerce websites, where a new report called 'Shopping Tab Listing' will provide insights into product visibility in Google's Shopping tab, helping site owners to optimize their e-commerce strategies.

💡Google Ads

Google Ads is Google's online advertising platform, where advertisers can create and manage their online advertising campaigns. The script discusses the expansion of Google Ads' automatic ad creation feature to more languages, which is significant for advertisers targeting global audiences. This feature aims to simplify the ad creation process and make it accessible to a broader range of users.

💡AI

AI, or Artificial Intelligence, is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is a recurring theme with updates on Google's BARD, an AI chatbot, and its capabilities to interact in multiple languages and fetch information from various Google products. AI is transforming the way users interact with digital platforms, making them more intuitive and responsive.

💡Meta (Facebook)

Meta, formerly known as Facebook, is a technology company that owns and operates several social media platforms, including Facebook, Instagram, and WhatsApp. The video script mentions Meta's updates, such as the launch of a new business platform and AI-based features like image editing and live searches. These updates are significant for businesses and marketers who use Meta's platforms for advertising and customer engagement.

💡YouTube

YouTube is a video-sharing platform that allows users to upload, view, rate, share, and comment on videos. In the context of the video, YouTube is discussed in relation to its new ad controls and features aimed at content creators. Changes in ad policies and the introduction of new tools like AI-generated backgrounds and mobile editing apps are significant for creators looking to enhance their content and monetization strategies.

💡Google Analytics

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The video mentions the launch of a new report called 'Checkout Journey Report' in Google Analytics, which is designed to help e-commerce websites understand their customers' behavior during the checkout process. This tool is crucial for businesses to optimize their websites for better conversion rates.

💡IndexNow

IndexNow is a protocol that allows webmasters to notify search engines when their content changes, which can lead to faster indexing. In the video, it is mentioned that Wix, a website builder platform, will support IndexNow, meaning that websites hosted on Wix will be able to take advantage of faster indexing by search engines, which can improve their visibility and SEO performance.

💡BARD

BARD is Google's chat-based AI model that can engage in multilingual conversations and fetch information from various Google products. The video discusses BARD's updates, including the ability to use multiple languages in a single chat and access information from sources like Google Drive, Docs, and Gmail. BARD's advancements are indicative of the growing role of AI in enhancing user experiences and providing personalized assistance.

💡Google Extended

Google Extended is a new control introduced by Google that allows website owners to opt-out of having their website's content used by Google's AI projects like BARD. This is significant for those who wish to protect their content from being utilized in AI training or responses. The video explains how to implement this control through the robots.txt file, which is a crucial tool for managing how search engines interact with a website's content.

Highlights

Google's Search Central Live event took place in Delhi on September 25th, featuring interactions with Google's team and a special video series.

Nautix, a push notification service, offers better subscription and delivery rates, free for up to 30,000 subscribers.

Google announced on September 7th that site names will be available in all languages on search results pages.

YouTube announced new ad controls effective from November, limiting creators' abilities to decide ad placements.

Google updated its search capabilities to automatically translate answers from different languages.

Meta enabled post searches on the Threads app, previously only user searches were possible.

Google Search Console introduced the Shopping Tab Listing report for e-commerce websites.

Google removed How-to type schema data from the desktop, following a similar move on mobile in August.

Google's chatbot, BARD, announced updates including multilingual support and integration with Google's other products.

BARD can now fetch information from Google Drive, Docs, and Gmail, and show it to users.

Google Analytics launched the Checkout Journey Report for e-commerce websites to track the checkout process.

Meta launched a new business platform with a low rate for Instagram and Facebook, and introduced Meta Verified Program.

Microsoft launched video and CTV ads, leveraging AI for creation and operation, focusing on streaming apps.

Google Ads automatically created campaigns for all users, expanding the feature to multiple languages.

Microsoft's Disavow tool and its API will stop working in October, affecting webmasters' ability to block links.

Wix will support the IndexNow protocol, automatically sending crawling requests for updated content.

Snapchat's MyAI chatbot will feature ads links from Microsoft, diversifying from Google's influence.

YouTube announced 5 new features including Dream Screen, YouTube Create app, AI Insights, YouTube Allowed, and Search Assistant.

Google's Search Central Live event in Delhi aimed to strengthen relationships with professionals without sharing confidential information.

Meta announced AI enhancements, including stickers and image editing on Instagram, and live searches with Bing.

Google introduced Google Extended, allowing website owners to restrict AI projects from using their content.

Transcripts

play00:00

Hello everyone, I am Amit Tiwari from amittiwari.net and

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this is a special video of our special special monthly

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video series, SEO last month in which we bring all the

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SEO news, views and updates of the last month with their

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official links for you.

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But in this month's video, there is something special.

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On September 25th

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Google's Search Central Live event took place in Delhi.

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Some of you got to meet some people, took some photos and

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along with that we also had some talks with Google's team.

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All the pictures, videos and talks will also be in this

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video.

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We will tell them in detail.

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But before that, let's see the rest of the month's news.

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Let's do one thing.

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I will show you all the photos and videos I have.

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If you also have a photo from those photos, then make some

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noise in the comment section.

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Nautix is a push notification service that works on both

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desktop and mobile.

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And Nautix's unique in-house technology gives you better

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subscription rate and better delivery rate.

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Try Nautix without removing your current push notification

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provider.

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And the best thing is that Nautix is absolutely free under

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30,000 subscribers.

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And if you take a monetization plan, then you will also get

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revenue from Nautix.

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So let's start this month's video.

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The first news is from Google.

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Google announced on September 7th that from now on the

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search results page, the site's name will be available in

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all languages, desktop and mobile.

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It was shown in English, German, French, and Japanese.

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These site names can be seen with the help of schema data.

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You can know how to set the site name on your website from

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this video.

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And for schema data, you can watch this video.

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And the official news link can be seen in the description

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below.

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The second news of September is from YouTube.

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On September 7th, YouTube also announced new ad controls.

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This is not a control, but a lack of control.

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Till now, YouTube creators could decide whether to show ads

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in the middle of a video or not.

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Whether to show ads first or later.

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Skippable, non-skippable, what type of ads to show, we

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could decide and select.

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But from November, all this will be over.

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Creators will either be able to turn on the ad in the video

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or turn it off.

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How to show ads, where to show ads, YouTube will decide.

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I shouldn't talk about ads anyway.

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I show ads before the video and in between, I also show

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sponsored ads.

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But the channel is about marketing and advertising.

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And if we run away from ads, then it's like

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I don't like sweets.

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There is also a limit to hypocrisy.

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There is also a limit to hypocrisy.

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The news after this is from Google.

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On September 8th, Google announced some updates about

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searches in different languages.

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And these updates are not yet to come, but have already

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come.

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Google is just telling you later.

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Google can now automatically translate the answers of one

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language search from the page of another language.

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If there is content in more than one language on your

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website, then you will have to clearly tell the language of

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that page through the URL structure or hreflang tags.

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This also means that if you are creating content in more

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than one language on the same page, using it, writing in

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English, then please stop doing this.

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Otherwise, Google will be in trouble.

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On September 8th, Meta announced that you can now search

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for posts on the Threads app.

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Until now, you could only search for users on Threads, not

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posts.

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Maybe it's useful for you.

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My job is just to give news.

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On September 11th, Google Search Console announced some

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things for e-commerce websites.

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From now on, you will also see a report called Shopping Tab

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Listing in the Search Console.

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In this report, you will get information about your

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products that were visible in Google's Shopping tab but are

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not visible now.

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You will get information if there is an error.

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Apart from this, if Google sees an opportunity to give

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better visibility to your products in the Shopping tab,

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then you will get to know about it in this report.

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The only condition is that your Google Merchant Center

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account and Google Search Console should be connected.

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You will get more details from the page.

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Where is the page?

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Where is the official link?

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Yes, it's in the description below.

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We are not a Congress or BJP. We are an advertiser.

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If any party contacts you to run an advert or to do SEO,

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then take money for the project.

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Don't think about who to follow.

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Take money from anyone. It's okay.

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They are doing their business. You do your business.

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Next is Schema Data.

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On September 14th,

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Google removed How-to type schema data from the desktop as

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well.

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Before this, on August 8th,

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Google announced that they are removing How-to type results

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from the mobile.

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First, it said

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RAS, then GUL, then LE.

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Then they cut it into pieces.

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They could have removed it in one go.

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Why give hope?

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If you are not familiar with schema data, then we have a

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long video and a live session.

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You can see both the links in the top.

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Otherwise, where are they? Do you know?

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The Home Minister is telling you again and again.

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Check the description below.

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Next update is from BARD.

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On September 19th,

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Google's chat GPT, that is BARD, has announced a lot of

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updates.

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Let's see them one by one.

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This is the most capable model of BARD so far.

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Of course, they said it themselves.

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Now you can start talking to BARD in one language and then

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you can continue in more than 40 languages.

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If you know 40 languages.

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You can use more than one language in one chat.

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Chat GPT was already doing this.

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BARD can now fetch information from Google's other products

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like Map,

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YouTube, Flight, and Hotels.

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If you are not sure how to search you can ask BARD.

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BARD will not only reply to you, but will also show you the

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links from YouTube.

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BARD can now fetch information from Google Drive, Google

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Doc, and Gmail and show it to you.

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You can get the results from all your emails.

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Let's say that a client has already mailed you 100-150

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emails.

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You don't know what the conversation was about.

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You can ask BARD that sorry, I can't help you with that.

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I'm sorry, but all the lies that these large language

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models say, you can't trust them.

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You don't know what they say, what they answer.

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You will be rejected in the meeting.

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Number 4.

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You can have a conversation with the shared chats.

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Let's say that your designer is working on a project and

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gets some ideas from BARD.

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He has already had a lot of discussions with BARD.

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Now you want to add some more points to that conversation

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and get some ideas for the pitch.

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Your designer can share that chat.

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When you click on the shared link and open it, you can not

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only read the chat, but you can also continue the

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conversation.

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Let's talk about the controversy that happened at a later

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date.

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Gagan discovered on 26th September that BARD's shared URL

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is being indexed by Google and is even shown in search

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results.

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If Gagan's name seems familiar to you, you are right.

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He also moderates our

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YouTube channel and contributes to

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Discord as well.

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Google turned out to be like other companies.

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Developers do whatever they want without consulting the SEO.

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Otherwise, if someone had consulted the SEO once, it

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wouldn't have been a problem.

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But thanks to Gagan's discovery, Google removed this

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mistake on 29th September.

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Next news is from 19th September by Google Analytics.

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Google Analytics has launched a new report for e-commerce

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websites called Checkout Journey Report.

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You can add Google Analytics to any e-commerce website or

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app to find out how many people have started the checkout

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process on your website, how many people have added

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addresses, payment information, and how many people have

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finally purchased it.

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You can filter all this information on the basis of device,

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browser, language, city, and country.

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Another news from 19th September is from Meta aka Facebook.

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Meta aka Facebook has launched a new business based

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platform which is slowly rolling out to businesses.

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They have set a low rate of $21.99 for Instagram and

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Facebook.

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If you pay $34.99, you will get a blue tick on both

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Instagram and Facebook.

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Remember, this is for businesses.

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You can pretend to buy it if you want.

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What will be the benefit?

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Usual benefit.

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On top of these platforms, you will see your page on top.

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This is a useful feature for businesses.

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You will also get better customer support.

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This is also a useful feature.

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Honestly speaking.

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You can also verify WhatsApp in Meta Verified Program.

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You can see a blue or green tick on your number.

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You can also make a searchable page for your WhatsApp

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business.

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Your WhatsApp business chat can be managed by different

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employees.

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This is a great feature because after this feature, there

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will be a real difference between WhatsApp business and

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normal WhatsApp.

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On 20th September,

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Microsoft launched video and

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CTV ads.

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CTV stands for

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Connected Television.

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These ads will be shown on different streaming apps like

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MSN, CNN,

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Hulu, Washington Post,

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Journal, People, etc.

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According to Microsoft, these ads are very simple to create

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and they will use Microsoft's

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AI system to create and run both.

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CTV advertising will be very easy for you.

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If you also have some clients in the US market and they can

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get more customers in the coming Christmas season by

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running ads on Hulu, then you can use Microsoft ads.

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On 20th September,

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Google Ads automatically created

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Google Ads for all users.

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Till now, this feature was available for all English

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advertisers but it was in open beta.

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This feature will be available in 7 other languages like

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Dutch, French,

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Dutch, French,

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Dutch, French,

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Dutch, French,

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Dutch, French,

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Dutch, French,

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Dutch, French,

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Dutch, French, French, German, Italian, Japanese,

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Portuguese, and Spanish. It's not in Hindi yet. On 21st

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September, Microsoft announced that in October, Microsoft's

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Disavow tool and its API will stop working. Like Google's

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Disavow tool, Microsoft's Disavow tool also gives a feature

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to a webmaster that it can block links from a website, I

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mean, it can block their effect.

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But SEOs rarely use this tool in the right way.

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They use it more in the wrong way.

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Looking at this, Microsoft has decided, in my opinion,

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Google should also say bye-bye to this tool.

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It has its benefits, but people do a lot of damage.

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Anyway, search engines can now judge the value of links on

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their own and have learned to ignore it on its basis.

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So, Disavow tool is of no use right now.

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The second news of 21st September is also from Microsoft.

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Microsoft has announced that the website builder platform

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Wix will now support the IndexNow protocol.

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If your website is on Wix, you don't have to do anything.

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Automatically, Wix's platform will send you a crawling

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request when your content is updated or when a new page is

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created.

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Yes, the name of this function is IndexNow, but it only

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requests for crawling, and that too in Microsoft or Index.

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It doesn't do it in Google.

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Keep in mind, it can be done in an interview.

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Ask it sometime.

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The third news of 21st September is from Snapchat.

play11:12

Snapchat has announced that in their MyAI chatbot

play11:16

responses, ads links will come from Microsoft.

play11:19

Finally, you have something that is not run by Google, but

play11:23

Microsoft.

play11:23

Another news of 21st September is from YouTube.

play11:26

YouTube has announced 5 new features in its Made for

play11:30

YouTube event.

play11:31

These features are yet to come or are in beta testing.

play11:34

Number 1, Dream Screen.

play11:36

Creators will be able to use AI-generated videos or image

play11:39

backgrounds in their short videos.

play11:41

You will put a prompt on the YouTube app, and AI will

play11:43

automatically generate a background and show it in the

play11:45

shots.

play11:46

Number 2, a mobile editing app called YouTube Create has

play11:49

been launched.

play11:50

It is available in India and in some selected countries as

play11:53

a beta version.

play11:54

If you are watching this video from Singapore, it is

play11:56

available for you.

play11:57

You can use this app to edit videos on your mobile phone.

play12:00

You can make voiceover videos.

play12:02

You can use effects, filter, transition, etc.

play12:04

Everything is free.

play12:05

You don't have to bear any logo or watermark.

play12:08

We have already made a video on this app, which you can

play12:11

watch.

play12:12

The link is hanging in the top right corner.

play12:13

And where is it?

play12:15

Yes, overused meme.

play12:16

Number 3, a new feature called AI Insights will be

play12:19

launched, which will give you ideas for new videos based on

play12:23

the videos seen by your audience.

play12:25

YouTube already gives this information as a list, but soon

play12:28

it will be shown to you in an easy-to-understand language

play12:31

in a colorful box.

play12:32

Hooray! Number 4, a new AI-based function called YouTube

play12:35

Allowed will be provided, which will give creators the

play12:38

feature of dubbing videos from one language into another.

play12:42

This feature can be very useful because where the local

play12:44

creators of Hindi or other languages will get a new

play12:46

audience, the creators of the English language will also

play12:48

get an audience that understands Hindi or other languages.

play12:50

Such AI tools are already available, which can do dubbing

play12:53

on their own.

play12:57

But if YouTube provides such an inbuilt option, it will not

play13:01

only increase the views and watch time on YouTube for free,

play13:04

but creators will also get a new audience, their revenue

play13:07

will increase, and people will get to see new content.

play13:10

Everyone will benefit from this feature except Netflix.

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Number 5, a new feature called Search Assistant will be

play13:16

launched, which will suggest the best music to put in your

play13:20

videos through chat.

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I want to use this feature because we don't put music, and

play13:24

when we put it, your complaints don't end.

play13:26

So I think now this AI will decide who is right.

play13:30

We will definitely try it in 2-4 videos.

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You will tell us in the comment section how bad this music

play13:34

is looking or how good it is looking.

play13:35

Based on that, we will decide.

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On 22nd September, Bangalore and 25th September, Google's

play13:38

Search Central Live event took place in Delhi.

play13:43

This event was held in India after a 4-year gap.

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Google's Ashish Prasanna, Cherry Pramvin, and Du Nguyen,

play13:50

I hope I'm pronouncing his name correctly, physically

play13:52

attended this event.

play13:53

And Martin Speed contributed through a pre-recorded video.

play13:56

I got a chance to attend the Delhi event, and I also got a

play13:59

chance to meet and learn from some of you.

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Google encouraged those who attended the event through

play14:04

stickers for networking.

play14:06

The agenda of this event was something like this.

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If we remove the networking aspect, then for a normal

play14:11

search professional, this event didn't have any unique

play14:15

information that I can share with you here.

play14:18

But in these events, no special secret information is

play14:21

shared.

play14:22

It's a normal conversation.

play14:23

Whatever came out, came out.

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August Core Update, September Helpful Content Update, or by

play14:27

answering about SGE,

play14:28

Google executives had already refused.

play14:31

Also, you won't get the videos of this event, because

play14:33

Google executives themselves said that they want to keep it

play14:36

as a safe space.

play14:37

They don't want any speaker's speciality to be attributed

play14:40

to this event and its other meaning to be taken out.

play14:43

And social media, as always, creates controversy.

play14:46

And it's a good thing, to be honest, because the purpose of

play14:49

such events is to improve the relationship between

play14:51

companies and professionals. Training or teaching is not

play14:54

even the purpose of these events.

play14:58

And Google has definitely succeeded in strengthening the

play15:01

relationship.

play15:02

The people whom I met in the event, hopefully, I will keep

play15:05

meeting them in the future and I will get a chance to learn

play15:07

from them.

play15:08

If we have shared your photo in this small carousel, then

play15:11

make some noise in the comment section.

play15:14

Loudly.

play15:14

On 27th September, Meta, aka Facebook, has made some AI

play15:18

announcements.

play15:19

You will be able to use AI stickers on Meta platforms like

play15:22

Facebook, Instagram, and WhatsApp.

play15:25

On Instagram, AI-based image editing options will be

play15:28

available.

play15:29

And Meta AI, aka Meta AI, will talk to you and will be able

play15:33

to show you live searches by partnering with Bing.

play15:36

At this point, Amul and Mother Dairy's chatbot is yet to

play15:39

come.

play15:40

Everyone else has launched on their own.

play15:41

On 28th September, Google has launched a new control called

play15:43

Google Extended, through which you can stop Google's BARD

play15:44

and other AI projects from using your website and content.

play15:45

Let's say your website is example.com, then you can set a

play15:47

rule in robots.txt of this website, user-agent

play15:48

google-extended, and then write disallow or all in the

play15:49

other line, and then Google BARD or other AI projects will

play15:51

not steal your website's content.

play16:07

That is, other AI projects of Google.

play16:09

If you want to hide any special part of your website, let's

play16:12

say example.com slash confidential slash page 1 from BARD,

play16:16

then you will set a rule in robots.txt, user-agent

play16:19

google-extended, and after disallow, what will be the rule

play16:22

here?

play16:22

Dash and disallow, after this slash confidential, and then

play16:26

all the URLs of the confidential category will not be

play16:29

usable for BARD or other AI projects, for Google's AI

play16:32

projects.

play16:33

They will not use it in their training or in answering

play16:37

their daily.

play16:38

So these were the news that we were able to record and

play16:40

track in the month of September.

play16:42

If we have any information left, if we have any news left,

play16:43

then tell us in the comment section, I will cover it

play16:45

separately. Thank you so much for watching this video and

play16:46

supporting this series.

play16:50

I am Amit Tiwari for amitiwari.net, and I will see you next

play16:52

time. Take care.

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