My 2024 TikTok and Content Strategy l The VeeCap
Summary
TLDRIn this vlog, the creator discusses the rebranding of their daily and weekly content under the new concept 'the vcap.' Despite long work hours, they plan to continue sharing compelling content, including updates on their ventures, Vayner X, and Viner media. They also delve into their involvement with NFTs, Twitch streaming, and the revival of Wine Library TV, highlighting the importance of adapting to new platforms and technologies while maintaining a sustainable approach to content creation.
Takeaways
- 🎥 The speaker is rebranding their daily and weekly Vlogs to a new concept called 'the vcap'.
- 🚀 Despite long work hours, the speaker is committed to sharing compelling content through the vcap format.
- 📅 Episodes of the vcap may vary in frequency, ranging from daily to every 4 weeks, depending on the content's interest level.
- 🤝 The speaker is actively involved in meetings related to Vayner X and Viner media, focusing on collectible and NFT technology.
- 🎶 There was an engaging and nostalgic meeting with Gary Vaynerchuk about book finance and an audio experience.
- 💻 The speaker emphasizes the importance of live streaming on Twitch and the potential of TikTok for content creation.
- 🍇 The 18th anniversary of 'wine liary TV' is celebrated, highlighting the evolution of content creation and the speed of online fame.
- 🥳 The speaker is relaunching 'wine liary TV', focusing on lesser-known Italian wines available at affordable prices.
- 📺 Plans to create short, social media-friendly versions of 'wine liary TV' for platforms like TikTok and Instagram are underway.
- 👨👦 The speaker discusses parenting strategies, emphasizing the importance of building a child's self-esteem over insecurity.
- 🎉 The speaker appreciates the support and recognition from their audience and looks forward to future endeavors.
Q & A
What is the new concept introduced in the vlog?
-The new concept introduced is called the 'vcap', which is a recap of events since the last vlog entry.
How often does the speaker plan to release vcap episodes?
-The speaker plans to release vcap episodes at least every 5, 7, or 10 days.
What is the speaker's current daily routine involving long hours?
-The speaker is spending 10-15 hours in meetings in their office, focusing on Vayner X and Viner media.
What is the significance of the 18th anniversary mentioned in the vlog?
-The 18th anniversary marks the first episode of 'wine liary TV' that the speaker did every day for 5 years.
What is the main goal of the relaunch of wine liary TV?
-The goal is to make it more accessible and affordable to the American audience by offering $9.99 versions of epic Italian white wines.
How does the speaker plan to approach their son's education?
-The speaker is considering options other than the traditional system, neither fully committing to homeschooling nor enrolling him in the system.
What is the speaker's strategy for TikTok?
-The speaker plans to focus on native content creation, using techniques like green screening and duetting to engage with the platform's audience.
What is the speaker's perspective on the current state of social media and content creation?
-The speaker believes that people are struggling with patience and are more focused on instant fame and wealth rather than building something sustainable.
What is the purpose of the live Twitch sessions?
-The live Twitch sessions serve as a platform for the speaker to interact with the audience in a more relaxed and collaborative manner, akin to ASMR for entrepreneurs.
What was the speaker's approach to parenting as discussed in the vlog?
-The speaker emphasizes the importance of understanding a child's confidence to insecurity ratio and believes that parents should be obsessed with maintaining this balance.
How does the speaker feel about the future of their content creation?
-The speaker is excited about the future and is looking forward to creating content that will be valuable and interesting to reflect on in the coming years.
Outlines
🎥 Introducing the Vlog Rebrand and VCap
The speaker announces a rebranding of their daily and weekly vlogs, introducing a new concept called the 'VCap'. The VCap will be a recap video of activities since the last vlog, varying in frequency from daily to every 4-10 days. The speaker discusses their busy schedule with meetings for Viner media and Vayner X, and highlights the importance of sharing compelling content. They also mention various projects and platforms they are involved with, such as internal Viner media meetings, vriends collectible side, new technology for NFTs, and a book finance meeting. The speaker expresses excitement about the new brand and invites viewers to engage with their content on different platforms, including Twitch and TikTok. They also discuss the strategy for their TikTok presence and the relaunch of Wine Library TV, emphasizing the value of instant fame and the challenges of building sustainable success in the current digital landscape.
📺 Behind the Scenes of Content Creation and Personal Reflections
The speaker shares insights into their content creation process, including the production of Wine Library TV and its 18th anniversary. They reflect on the journey of their internet presence and the importance of creating content for the long term. The speaker also discusses their daily schedule, which includes meetings with clients, discussions on retail media, and social interactions. They mention their live presence on Twitch, providing a unique ASMR-like experience for entrepreneurs. The speaker emphasizes the value of community and collaboration, as well as the importance of understanding a child's confidence and insecurity ratio in parenting. They conclude with a personal anecdote about their son and the decision-making process regarding his education.
Mindmap
Keywords
💡rebranding
💡Vcap
💡meetings
💡entrepreneurs
💡NFT
💡Twitch
💡TikTok
💡Wine Library TV
💡ASMR
💡parenting
💡social media
Highlights
Rebranding of daily and weekly Vlogs to 'the vcap' concept.
Long hours in meetings discussing 'vriends' and 'Vayner X'.
The intention to release compelling content through Vlogs.
The vcap will be a recap of activities since the last update, varying in release frequency.
Excitement about the new brand 'the vcap' and its potential.
Busy day filled with internal Viner media and 'vriends' meetings.
Discussion on collectible and NFT (non-fungible token) technology.
Audio experience with Guy Kaki on book finance.
Launch of the first episode of 'hangout Hawks co co cop winex TV'.
Emotional and nostalgic experience with Brandon on the first episode.
Live streaming on Twitch and the importance of the platform for entrepreneurs.
The strategy to become more native on TikTok using green screening and duetting.
Relaunching 'wine liary TV' with a focus on lesser-known Italian white wines.
The 18th anniversary of the first episode of 'wine liary TV'.
The impact of instant fame and wealth on content creators and the focus on sustainable growth.
Live streaming on various platforms and the announcement of a significant event.
The daily live appearances on Twitch as a form of ASMR for entrepreneurs.
The decision on whether to focus on YouTube, 'wnex TV', or 'Gary B' and the importance of social media adaptation.
The special significance of the day marking the start of the internet journey 18 years ago.
The tasting of the same wines from the first episode of 'wine liary TV'.
The appreciation for the support and encouragement from the audience.
Transcripts
Vlog what is up we are rebranding daily
V and weekly V we finally have a real
concept we call it the vcap we're
basically going to film but as you know
I'm in 10 15 hour meetings in my office
these days on vriends and Vayner X
obviously it's not the most interesting
[ __ ] for the entrepreneurs out there but
when we do have compelling stuff we're
going to put out that Vlog and we're to
get the vcap the recap of since you last
saw me so sometimes episodes are going
to come out day by day cuz they're
interesting or it going be like 4 weeks
later it'll be a vcap I don't want to do
four weeks later let's keep it at least
every 5 7 10 days and we'll just
continue from where I was to where I am
so excited about the new brand the vcap
hope you're enjoying it it's been a busy
day A bunch of internal Viner media and
vriends meetings a lot on the vriends
collectible side and some new technology
for the nft stuff Gary the audio
experience with guy Kaki on book Finance
meeting hangout Hawks co co cop winex TV
launched episode one that was so fun
just so nostalgic emotional with Brandon
here also I'm live on Twitch all the
time
twitch.tv/ garve or Gary ve.com twitch
come and hang I am mute we talk Watch
What Happens this is actually literally
happening I believe that this is the
conversation we need to be having for my
Tik Tok for my Tik Tok to become much
more native I think it's green screening
and duetting things that are happening
cuz that stuff works the way I'm going
to win Tik Tok is shows overrated
underrated Tex TV and what we're talking
about now I'm relaunching wine liary TV
today oh my God I'm doing winex TV the
point of wi Tex TV is like if you knew
what fenina and verico and all these
epic Italian white wines that people
don't know in America were there's $9.99
versions of those wines wow so you're
going to text me then those three I
might yeah we started late here don't
take away their go ahead today is the
18th anniversary of my first episode of
wine liary TV and I did that show every
day for 5 years we didn't have this
instant wealth instant Fame ecosystem
literally a kid today we'll post
something and overnight amass 100,000
followers and start on a journey of
being known and that level of speed and
it's kind of like people that win
lottery tickets they lose all their
money there's less obsession with
building something sustainable people
are no question struggling with being
patient all right Tik Tok 4 pm I'm going
live on every platform I got a big
announcement I'm doing something pretty
rad I am on Twitch live every day come
work with me it's like ASMR for
entrepreneurs where we work together
during the whole day there's Dustin he
helps us do this get over here and join
130 people that are over here there's
5'11 of you here what's up all you there
we go bunch of people are buying gifted
Subs ballsy 3301 is in the building
giving out Subs get your asses over here
I will see y'all
later
[Music]
all right twitch I'm now on with the
hangout Hawks from be friends go to
openc or blur or your favorite place I'm
going to have to mute this this is
one-on-one with just the Hawks but if
you get a hangout Hawk you can join it
love you see you 400 p.m. don't forget
GV our son is five this year we don't
want to put him into the system but we
also don't want to homeschool him
full-time what might your approach be
parenting is a very individual game I
think the real answer to life is
self-esteem versus insecurity many
people have done extremely well because
of homeschooling many have not many have
done very well in the standard school
system many have not there is no
clearcut this is what works the only
thing that is clear to me of what has
worked is the parents who've been
obsessed with trying to understand a
child's confidence to insecure ratio I
don't know if I'm going to build YouTube
wnex TV or if I'm going to put on Gary B
but what I definitely know is we're
going to make a three or four minute
version of winex TV for social okay
horizontal horizontal for Tik Tok and
Instagram okay cuz it's coming this is
my horizontal play here we go ready I'm
really excited to be doing this show and
it's a very special show because 18
years ago today I started my internet
Journey it was the first time I ever
made a piece of content content for the
internet ever we went out and found two
bottles of the three bottles that were
on the first episode of wine liary TV I
literally tasted these exact wines these
exact vintages the Verte 2001's thank
you for the opportunity to be back and
uh I hope I see you soon thank you love
you have a great
day all right awesome nice your dad's
already asking me a
call
great
job very good very
impressive thanks love you what a day
how did everybody like uh winex TV would
love to know let me know what you
thought I'm ready
for yeah yeah cool honestly the reason I
hit you guys up is like my favorite
thing in the world is to see the obvious
to me I am deeply enjoying in The Meta
because I know I'm literally going to
watch this in 36 months and be like
these [ __ ] were in the office like
it's so insane to see what you guys are
up to when there are things to celebrate
we don't take for granted the journey
that got us here and it was very sort of
like special to see your message you
worded it in such a beautiful way like
you didn't say anything like [ __ ]
you were just like we see you keep going
and we're we're going to take that with
us we don't even know how flattering
this let's take a quick photo yes please
I'd love to have it Vlog what is up let
me give you the 411 I'm about to go to
dinner with a fashion client then I have
a buffer then I have a meeting with the
new head of uh retail media kind of
running ads at Walmart and all that
stuff he's up from Atlanta big bner X
hire for us huge for that world then
there's 10-minute buffer then uh a uh a
drinks with my own old friend Bon and ba
and somebody's bringing along so that's
how this is ending also if you want to
ASMR with us day today I'm live on
Twitch all the time come hang I am mute
we talk it's kind of cool just like this
watch this watch what happens this
actually literally happens all right
twitch you're in the Vlog um and I am
going to give you a free card right here
on the spot this is The Versatile Viking
he a badass character in a 10 and I'm
going to give this to Terry hle second
Terry who else do you think of tles you
got some Terry hles in the house I'll
see you later
[Music]
vlog
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