How To Set Up A Google Ads Account in 2024

Summary

In this informative video, Ben Heath guides viewers through the process of setting up a Google Ads account for beginners. He emphasizes the importance of signing into a Google account, navigating to ads.google.com, and taking advantage of Google's introductory offers. The tutorial covers the steps to create a new account, including entering business details, linking a website, selecting advertising goals, and connecting Google Analytics for enhanced data insights. Ben also advises on optimizing campaigns and recommends pausing the initial 'express mode' campaign to switch to 'expert mode' for more control over ad settings. The video concludes by highlighting the next crucial step: conducting keyword research to effectively generate leads and sales for your business.

Takeaways

• 🔑 Sign in to your Google account to set up a Google Ads account, or create one if necessary.
• 💡 Visit ads.google.com/home to start the account setup process.
• 🎁 Be aware of Google's introductory offers, such as £400 in free ad credit when you spend £400.
• 📝 If prompted, decide whether to use existing business profile information for your Google Ads account.
• 🏢 Enter your business name and website URL during the setup process.
• 🔍 Google will scan your website to gather information for your account.
• 🎯 Choose your main advertising goal (e.g., website leads, calls, or physical location visits).
• 📊 If you have Google Analytics installed, consider linking it to your Google Ads account for better data integration.
• 🔗 Set up conversion tracking for specific actions on your website, such as signing up for a service.
• 🚀 Complete the initial campaign setup with default settings, but don't run the 'dummy' campaign.
• 💳 Ensure your billing information is correct and add a payment method.
• ✅ After setting up, switch from Express mode to Expert mode in Google Ads for full feature access and campaign customization.

Q & A

What is the first step in setting up a Google Ads account?

The first step is to ensure you are signed into your Google account. If you have a Gmail account, you likely already have a Google account.

How can you benefit from Google's introductory offers for new advertisers?

Google often provides a credit of a certain amount, like 400 pounds, when you spend a specified amount, such as 400 pounds, on ads. This helps new advertisers to start their campaigns with reduced costs.

What happens when you click 'Start Now' on the Google Ads homepage?

Clicking 'Start Now' will guide you through the process of setting up a new Google Ads account, including adding your business information and website link.

Why is it important to link Google Analytics to your Google Ads account?

Linking Google Analytics to your Google Ads account allows for better data integration, which can lead to improved ad performance, more useful data, and easier optimization of your campaigns.

What is the primary advertising goal and how does it affect your campaign setup?

The primary advertising goal is the main objective you want to achieve with your ads, such as generating leads or sales. It guides the campaign setup process and helps Google optimize your ads for the desired outcome.

What should you do with the 'Express Mode' campaign created during the account setup process?

You should walk through the process to set up the account, but you should not run the 'Express Mode' campaign. Instead, create a proper campaign using all the features in 'Expert Mode' for better results.

How do you switch from 'Express Mode' to 'Expert Mode' in your Google Ads account?

After setting up your account, go to 'Settings' and then switch to 'Expert Mode'. This gives you access to all features and allows for more detailed campaign management.

Why is it crucial to conduct keyword research for your Google Ads campaigns?

Keyword research helps you identify the most effective keywords for your business, which can lead to better ad performance, more relevant traffic, and improved conversion rates.

What should you do with the dummy campaign created during the Express Mode setup?

You should pause the dummy campaign immediately after setting it up. This prevents any unwanted ads from running and allows you to focus on creating a well-thought-out campaign.

How can you ensure your billing information is correct in your Google Ads account?

Check the billing section carefully, making sure your billing country is selected properly and that your payment method is correctly entered and confirmed.

What is the recommended next step after setting up a Google Ads account?

The recommended next step is to conduct thorough keyword research to identify the best keywords for your business, which will help you create an effective and targeted ad campaign.