Instagram Algorithm Changes 2024: How To Grow On Instagram

Summary

This video offers insights into recent shifts in Instagram's algorithm, focusing on strategies to boost page growth. It highlights how carousels and posts have gained more reach than reels, with carousels featuring music appearing on the reels feed. The video also emphasizes the effectiveness of series-based content to build consistent engagement. It downplays the importance of hashtags and stresses the value of authenticity in content creation. The speaker shares personal success stories and tips for leveraging these changes to grow Instagram followings.

Takeaways

• 📈 Instagram's algorithm has shifted, favoring posts and carousels over reels, which is a significant change for content creators.
• 🔄 Carousels with music have a chance to appear on the reels feed, which can significantly boost reach, similar to how TikTok integrates posts.
• 🌟 The rise of series-based content, such as daily tips or journeys, is engaging audiences and driving growth through consistent, sequential posts.
• 🔑 Authenticity is key across social media platforms; audiences are drawn to genuine, unedited content and personal connections.
• 📸 While hashtags still have a role, they are less impactful than before. Using too many can be perceived as spammy, and their overuse is discouraged.
• 🚀 Consistency is crucial for growth; creators who document their journey daily, whether through posts or reels, see a loyal following and increased engagement.
• 📊 Exploring feed optimization is essential as it's becoming a significant source of reach for regular posts, even surpassing reels in some cases.
• 🎶 Music integration in carousels is a new strategy to gain visibility on the reels feed, offering an innovative way to stand out.
• 📱 The ease of creating posts compared to reels is leading more creators to diversify their content strategy, balancing effort with potential reach.
• 💡 For faceless pages, series-based content and consistent branding in reels or posts can effectively communicate the page's theme and attract a targeted audience.

Q & A

What significant change in Instagram's algorithm has the speaker noticed recently?

The speaker has noticed that posts and carousels are getting more reach than before, with carousels having the potential to appear on the reels feed due to the integration of music.

How has the rise of TikTok influenced Instagram's algorithm?

The rise of TikTok has led Instagram to focus more on reels, but recently there has been a shift back towards posts and carousels, which are now receiving more reach.

Why are carousels with music performing well on Instagram?

Carousels with music are performing well because they can appear on the reels feed, providing creators with additional reach without the effort required for creating reels.

What is the speaker's experience with growing Instagram pages?

The speaker has personal experience growing an Instagram page to over 200,000 followers and has also helped another page grow from 15,000 to over 500,000 followers.

What is the second shift in Instagram content strategy that the speaker discusses?

The second shift is the rise of series-based content, where creators post daily or in a series format, which encourages viewers to follow along and engage with the content.

How does series-based content help in growing an Instagram page?

Series-based content helps grow an Instagram page by creating a narrative that viewers want to follow, leading to increased engagement and viewers returning for subsequent content.

What is the speaker's advice on the use of hashtags in Instagram posts?

The speaker advises that hashtags don't matter as much as they used to and using too many can be seen as spammy. They recommend using a few targeted hashtags but not relying on them as a primary growth strategy.

How does authenticity play a role in the success of personal brands on Instagram?

Authenticity is crucial for personal brands as it allows creators to connect with their audience on a genuine level, leading to a loyal following that appreciates the creator for who they are.

What is the speaker's suggestion for those who are struggling to grow their Instagram page?

The speaker suggests that those struggling to grow their page should consider diversifying their content strategy by including carousels and posts, as well as focusing on authenticity and series-based content.

What is the main takeaway from the video for Instagram page growth?

The main takeaway is to adapt to the changing algorithm by incorporating carousels and posts, creating series-based content, and maintaining authenticity in posts to boost engagement and follower growth.