KANYE WEST WANTS TO MAKE YEEZYS CHEAP // YEEZY DESIGN
Summary
TLDRこのビデオスクリプトでは、デザイナーが「フォームランナー」と呼ばれる製品の設計と製造について語っています。彼らはコーディにある工場でこれらを25分で作ることができ、デザインについて独自の見解を持っています。彼は靴紐をなくしたいと考えており、エルゴノミクスに基づいた斬新なスニーカーデザインについても触れています。さらに、製品価格を20ドルに設定し、持続可能な生活技能の重要性や、ハイプカルチャーに対する批判的な見解も共有しています。このスクリプトは、イノベーション、サステナビリティ、そしてデザインの哲学に対する深い洞察を提供しています。
Takeaways
- 👟 イージーの「フォームランナー」の設計と製造について語る。25分で製造できる革新的な工場がコーディにある。
- 🌊 デザインプロセスは直感的で、デザイナーがサーフィンから戻ってきて貢献している。
- 👞 靴ひもをなくしたいという願望があるが、人気のある靴はまだ靴ひもが付いている。
- 📐 靴のデザインが人間工学に基づいており、従来のスニーカーやジーンズとの相性も考慮されている。
- 🧒 デザインする際は、子供のような直感と創造性を大切にしている。
- 💡 靴を20ドルで販売し、最終的には世界を無料にしたいというビジョンがある。
- 🌾 農業の重要性と、自給自足のスキルが失われつつある現状について言及。
- 🖼️ イメージとアイデアを形にすることがクリエイティブプロセスの一部。
- 🎨 ハイプカルチャーへの批判と、製品を通じてより大きなアイデアを広めたいという願望。
- 🌐 ビクター・グルーエンのようなビジョニアリーが提示した理想的なコミュニティーに触れ、より良い未来を模索している。
Q & A
What product is Kanye discussing designing?
-Kanye is discussing designing a shoe called the foam runner that can be made in 25 minutes in the factory.
What innovation does Kanye highlight about the design of the foam runner?
-Kanye highlights that the tongue of the shoe goes sideways or ergonomically instead of straight up like most sneakers.
Who does Kanye reference talking to about sneaker design fitting with jeans?
-Kanye references talking to Kobe Bryant about having to make sneakers that fit with jeans.
What analogy does Kanye make about himself in relation to Instagram?
-Kanye makes an analogy that he is like a human version of Instagram, with millions of images in his mind that haven't been realized yet.
What does Kanye say bothers him about still selling shoes with laces?
-Kanye says it hurts him and he feels like Steve Jobs trying to remove buttons, implying he wants to remove laces but some popular shoes still have them.
What does Kanye's dad tell him about anything you put in the ground?
-Kanye's dad tells him that anything you put in the ground grows, so Kanye questions why people still go hungry.
What does Kanye say the future communities he envisions are closer to?
-Kanye says the future communities he envisions are closer to a Kenyan village than a gated community.
What positive outcome does the person Kanye is speaking with highlight about hype culture?
-The person highlights that if people buy into the hype culture around Kanye's products, they'll also buy into his ideas.
Who does the person reference that killed animals with Tesla coils?
-The person references an unnamed citizen who killed animals with Tesla coils to make people dislike Tesla.
What unrealized Tesla invention does the person reference at the end?
-The person references Tesla's unrealized invention to transmit electricity through the air.
Outlines
👟 フォームランナーとイノベーションの旅
この段落では、フォームランナーの設計と製造過程、特に独自の工場設立と製造時間の短縮について語られています。Yeezyチームの才能あるデザイナーたち、特にナイキから引き抜かれた人材についても触れられ、彼らのデザインプロセスの効率性が強調されています。さらに、靴紐を排除したいという願望と、革新的なデザインがなぜ重要であるかについて、個人的な見解が述べられています。また、デザインプロセス中に子供のような純粋さでアプローチすることの重要性や、製品の価格設定に対する哲学的な見解も共有されており、持続可能性とアクセスのしやすさに重点を置いたイノベーションの必要性が説かれています。
🌍 アイデアの力と社会への影響
第二段落では、製品を超えたアイデアの重要性と、それらが社会に与える影響に焦点を当てています。特に、製品を通じてより大きな概念やビジョンを共有することの価値が強調され、そのプロセスが時に不快感や批判を引き起こす原因となることが語られています。勇気を持って大胆なアイデアを実現しようとする行為は、不安や批判に縛られがちな人々にとって挑戦的であり、この段落ではそうした現象に対する洞察が提供されています。また、テスラの例を引き合いに出し、社会に対してよりシンプルで幸せをもたらす発明がまだ実現されていない可能性について考察しています。全体として、この段落はイノベーションが持つ社会的影響と、それを受け入れる際の心理的障壁について深く掘り下げています。
Mindmap
Keywords
💡design
💡innovation
💡sustainability
💡utopian ideals
💡freedom
Highlights
Transcripts
you know that's a challenge for me is
you know i've
i i designed this thing
this we call it the foam runner and we
built a factory for it
and cody and you can make these uh in 25
minutes
and what i'm saying about design i was
talking to one of the
just awesome designers that we just uh
uh got over yeezy we got like this
amazing crew we got guys that nike sued
us for
and one of these guys i was trying to
hire him for two years he had to
we had an encounter he had to go surf
for a year
and now he's in and when he like you
know does his um
his uh cad drawings it's almost like one
shot one kill you know sometimes you
design stuff you got to do it like
five eight times like his first one is
so close
to being ready to go to market because
he sketches in a certain kind of way
and for the longest we said you know
let's um
uh i've been saying i want to get rid of
laces and
we still have shoes we sell with laces
because it's a popular shoe and people
love this shoe and it it hurts me i feel
like steve jobs trying to like remove
buttons off the side of the next
apple and one of the things that's
interesting about this if you look at
most sneakers if you look at you guys
sneakers right now
you have a tongue you know and it it
goes this direction
this is one of the innovations about
this is one reason why this is one of
the most
important sneaker designs is this goes
this way because it's ergonomic
and i remember putting it on and being
uncomfortable
with wearing it because i'm so used to
like the way like a jordan or something
fits with my jeans and i remember
talking to kobe and him talking about
having to make sneakers that fit with
jeans and that was a big thing because
you know that's what we grow up we go
wearing you know coconut jeans and
jordans or something like that so
um this also i feel
that just the process when i design i
become
like a three-year-old i have to go to my
gut i have to forget everything i know
and really focus in to what i feel like
some straight jedi
yoda or like you know if i could grab
that water bottle like
like wouldn't have been cool if i just
did it right now i should have had a
magnet on there like you'd be like
he'd be like yo this dude's a wizard um
so
so so for me you know i i'm gonna make
this shoe
be twenty dollars and you know money
isn't real so that means the world
should be
eventually free so i'm gonna manifest
the world being free my dad he lives in
a dr and he says
you know anything that you put in the
ground grows
so why do people still go hungry and i
like that in theory but i was like man
farming is really hard though man i
think you know i might go hungry if i
have someone to farm this food that's
like but you know
back in the days we we we had that skill
set now we're losing these skill sets
that actually
we can sustain off of uh so with this
uh and i i love giving you guys my riffs
i'm like a human version
of instagram when you look at instagram
you look at
you know you're looking like a hundred
images a day
uh well i've got millions of images
in my mind and the majority of them
haven't been realized yet you know
there's some
images that are from my memory but i got
this whole the future
that's in my mind that has to be brought
so this is you know we talk about
hype culture and shoes being sold on the
you know the resale market
and yeezy lives in that place but i
you know i don't like the idea i don't
love the idea
that some of the reason why people buy
it is just
uh for hype culture or
you ain't got this or i got this
colorway and you don't have it that type
of mentality
i mean is i'm an essentialist i'm a i'm
a
minimalist and like i i i have to
i will bring the
the fully a to z our existence version
to existence like victor gruen designed
the shopping centers
but he designed full utopian communities
and people were like
oh we're just cool with the shopping
center that's all we want
and these ideas that he had never got
brought into fruition a little bit like
disney
canada based epcot center on like on
victor gruen
but these this next frontier
of these communities and villages of
happiness are way closer to
a kenyan village than it is to like a
gated community
uh village um but one of the things
about your
this aversion to hype culture one of the
good things about the hype culture is
if people get into your products they're
going to get into you and they're going
to get into your ideas
and all these ideas that you have will
become a part of their thought process
they'll start thinking about it
they go hey he's got some great points
if people really get into your [ __ ]
they're also really going to get into
your ideas i think it's one of the
things that make people uncomfortable
about you
is you have the courage to have all
these bold ideas and to implement them
and to do all these different things
that bothers people and there's a lot of
people that
don't have that kind of courage and they
are straddled down by
anxiety and they see a guy like you and
they like try to find
flaws they try to find things that are
wrong with it instead of looking at the
positive aspects of it
they'll only concentrate on the negative
aspects of it i don't think i don't see
it that way i've never saw it that way
i look look at that guy [ __ ] do
anything there's people like tesla and
there's people who
you know there's a person who killed
animals with tesla cords to make people
nat like tesla yeah a personal citizen
yeah person who made the electric chair
be made with the tesla course
for so people wouldn't like tesla tesla
still has inventions that haven't been
brought
to our society that would have brought
more simplicity and happiness to our
society
like the westinghouse ability to
transmit electricity through the air
which is fascinating i don't know if
that would have worked in today's
world with cell phones and all the
different electronics and even
you know modern air travel i don't know
i don't know what
it would have worked but things would
have been different people
are over designing into industries where
they see they can make some money as
opposed to stepping back and saying
how do we look at the entire earth
as an opportunity to free
everyone and create happiness for
for everyone
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